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America’s Next Top Model Season 23 Episode 13 Recap

Rimmel London was the focus behind this week’s episode of America’s Next Top Model Season 23. The models were expected to perform as an ambassador for the company.  They were judged on brand awareness and makeup application on their partner.

 

Rita Ora expressed that being a spokesperson is about personality, technique, and the ability to sell a product.

As a result, Cory Anne won the Rimmel London spokesperson challenge. The company surprised  (both) Cory Anne and India with a visit from their mom.

 

Drew Elliott directed the second challenge, which was a Rimmel London commercial.  The models highlighted Scandalize Waterproof Mascara and Eyeliner.  Both products were showcased in the rain while Courtney’s facial expression conflicted with the video shoot.

During elimination, the panelist expressed the importance of “branding” while representing a cosmetics line. Courtney was eliminated from the competition.

Watch the full episode here:  Brand Like A Boss

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