Beauty /

Birchbox Beauty Launch at Walgreens Hosted by Lauren Brindley and Co-Founder Katia Bauchamp

Walgreens celebrated the launch of their exclusive Birchbox beauty section and offerings with a kick-off invite-only event INSIDE of the Soho store location in New York City. The event was hosted by Lauren Brindley the Group Vice President of Beauty for Walgreens and Katia Bauchamp the co-founder of Birchbox.

The highlights of the evening included the build your own box station where attendees were able to assemble a custom Birchbox and have personalized by cool girl calligrapher,Steffi Lynn as well as a ribbon-cutting ceremony to christen the occasion.

In attendance were friends of Walgreens and Birchbox, influencers, media and premier beauty brand reps who sipped on prosecco, dined on passed hors-d’oeuvre, took photos in a photo booth and jammed to live music.

Starting today, Birchbox is available in Walgreens locations all over the country including New York, Los Angeles, Minneapolis and Chicago with even more locations opening in 2019. With a new and effortless way to discover new beauty brands or to shop indie products, Walgreens has evolved into a beauty destination for all, perfect for those who are still looking for Christmas gift ideas!

 

 

 

Style+Life+Fashion is the brainchild of Kimberly West, a consultant, and on-air lifestyle expert. Although Kim started blogging as a hobby due to her love for Fashion, she quickly gained a loyal following as a respected industry expert and contributor for numerous fashion websites. She seeks to provide the latest trends as well as educate consumers about all aspects of fashion. Kim has hosted television segments as a fashion and lifestyle expert with ABC 33/40, WBRC Fox6, ABC2 News, Fox 45 WBFF, The List Baltimore, and WBAL News. Her fashion interviews include well-known industry experts such as Tai Beauchamp, Tomima Edmark, Julie Weiss, Clinton Kelly, Gianni Rich, Darius Gibbs, Dean Banowetz, and Lilliana Vazquez. In addition, she’s interviewed reality star Queensly Felix and R&B Artist, Keyshia Cole. She has also collaborated with online features for Glamour Magazine, Harper’s Bazaar, and Macy’s, and worked to stream digital content and video for New York Fashion Week 2010.