CAMILA ALVES MCCONAUGHEY SHINES AT THE OSCARS IN VIVIENNE WESTWOOD ARCHIVAL GOWN IN SUPPORT OF RED CARPET GREEN DRESS CAMPAIGN
Fashion icon Camila Alves McConaughey took a stand for sustainability this afternoon when she arrived at the 90th Academy Awards® in a classic Vivienne Westwood archival gown in support of Suzy Amis Cameron’s Red Carpet Green Dress (RCGD) ethical fashion campaign. The Vivienne Westwood dress was an ivory silk faille moire asymmetric gown with tulle petticoat. This grande corset gown made from an archival silk that was created at the London Atelier as part of Vivienne Westwood A/W2014 Collection. Alves especially selected this unique design from the Westwood classic collections, encouraging the revitalization of archival gowns.
“In support of the Red Carpet Green Dress initiative, I’m proud to wear a gown from designer Vivienne Westwood, made from archival silk that is ethically and sustainably crafted. I’m continuing to find ways to do my part in bettering the world we live in. By encouraging the revitalization of archival gowns, I’m making the “old” new again and finding beauty that already exists,” shared Alves. To qualify as a RCGD eco-conscious garment, each piece must either be made from recycled, organic or repurposed materials, use handmade detailing or incorporate natural dye processing – always with a focus on minimal negative impact on the environment, and environmentally and socially responsible design. Amis Cameron launched RCGD back in 2009, with the RCGD works with international designers to create sustainable eveningwear to showcase during the Academy Awards®.
Also supporting the sustainable lifestyle are RCGD 2018 partners, TESLA and Absolut Elyx. Absolut Elyx is a company that is built on the principles of quality, integrity and true craftsmanship. Every copper purchase in the Elyx Boutique, allows the luxury vodka company to provide safe water to more than 100,000 people worldwide through the help of Water for People. It is because of their help along with annual contests that financial security can be provided to MUSE School CA. MUSE School CA is an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif. with her sister Rebecca Amis.
This assistance enables students to access a transformative educational experience. MUSE School CA ensures smaller class sizes, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way for creating leaders of the future. For more information, go to www.museschool.org.