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OVER HALF A MILLION ATTENDEES CONVENE FOR THE 2018 ESSENCE FESTIVAL SPONSORED BY COCA-COLA

The 2018 ESSENCE Festival® presented by Coca-Cola® attracted more than 510,0000 attendees to New Orleans this Fourth of July weekend, marking one of the largest gatherings in the event’s 24-year history.   For the first time, all three nights of the ESSENCE Festival concert series at the Louisiana Superdome sold out.  The extraordinary turnout underscores ESSENCE’s engagement of […]

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2018 ESSENCE FESTIVAL® EXPANDS BRAND EXPERIENCES

The 2018 Essence Festival® presented by Coca-Cola today debuts expanded brand experiences within its daytime programming—offering new consumer activations curated by partners Coca-Cola, AT&T, Ford, McDonald’s, State Farm and Walmart that take place from July 6-July 8 at the Ernest N. Morial Convention Center in New Orleans, LA. The Festival’s daytime programming features a diverse slate of curated content across eight “Conference […]

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#MeghanMarkle Wedding Gown is Clare Waight Keller from Givenchy #RoyalWedding

Everyone’s watching The Royal Wedding on television. Meghan Markle married Prince Harry in a beautiful Givenchy gown. She looked elegant and stunning!  One can never go wrong with a classic design.  Her makeup complimented the wedding dress wearing a nude pink lipstick. Congratulations to Prince Harry and (now) Princess Meghan!

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#MeghanMarkle Royal Beauty Predictions Virtually with YouCam Makeup

Love is in the air this week as Prince Harry is set to wed Meghan Markle on Saturday, May 19th in what can only be described as a modern-day fairy tale to melt your heart. One look at the smiles of the soon to be bride & groom and it’s hard not to feel all the feels. In an […]

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Rihanna and Cardi B: Met Gala Hair with Dyson Supersonic Hair Dryer

Celebrity hairstylists Yusef Williams and Toyko Stylez used the Dyson Supersonic™ hair dryer professional edition ($449.99) to style the hair of top celebrities, Rihanna, and Cardi B at the 2018 MET Gala. Link to Getty HOW TO (By Yusef Williams, Rihanna’s hair stylist) Inspiration: “John Galliano is the inspiration of all inspiration. For this look, I wanted to go back in time and create this Vatican-homage, but with a single finger wave […]

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Recreate The Look: Met Gala Hair and Yara Shahidi

Yara’s hair made a classic but bold and voluminous statement for last night’s Met Gala. Inspiration: Naivasha was inspired by “Whimsical Texture.” She wanted to celebrate texture in the most glamorous way with a 60-inch ponytail. To Recreate the Look: Start by saturating the hair in quadrants and tame any frizz by using the John Frieda Frizz Ease Curl Reviver Mousse and brush through thoroughly with a paddle brush Part hair […]

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Met Gala 2018 and Sol de Janeiro Glow Oils: Kate Upton, Lily Aldridge, Yara Shahidi, Tiffany Haddish, and Scarlett Johansson

Sol de Janeiro’s NEW Glow Oils debuted tonight at the Met Gala on celebs including Kate Upton, Lily Aldridge, Yara Shahidi, Tiffany Haddish, and Scarlett Johansson! The company worked with a mix of top celebrity makeup artists to create some seriously ‘Heavenly Bodies’. Tonight’s glowing looks celebrated the brand’s launch of these limited edition Glow Oils – available in TWO gorgeous shades boosting sexy skin kissed by […]

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