Macy’s Nineteenth Amendment event – Digital Trunk Show

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In celebration of New York Fashion Week, Macy’s Herald Square will be hosting an interactive fashion event in partnership with online fashion marketplace, Nineteenth Amendment. A first for the legendary retailer, this two day event will bring independent designers straight to the floor of the landmark flagship store for an on-demand, digital trunk show shopping experience. This unique collaboration will also provide these independent designers with the extraordinary opportunity to showcase their designs to a locally and globally diverse customer base in an exciting, retail environment. Macy’s Nineteenth Amendment event will take place on Friday, February 12 from 6pm to 9pm and all day on Saturday, February 13 in the Impulse Department located the 4th floor of Macy’s Herald Square.

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The excitement of New York Fashion Week will present itself right in the heart of New York City’s Fashion District during Macy’s x Nineteenth Amendment event. At this digital trunk show, customers will have the unique opportunity to view and try on the Fashion Week collections of four Nineteenth Amendment designers onsite and pre-order the items online on dedicated devices. The designs, all of which are made on-demand in the USA – many in New York’s Garment District – will be shipped directly to the customer’s doorstep in four weeks. These exclusive collections will only be available for 19 days at pre-sale prices following the event and this will be the only opportunity for shoppers to try before they buy.

“Macy’s in-store event with Nineteenth Amendment will provide shoppers with a unique hands-on Fashion Week experience that has been unheard of previously,” says Nicole Fischelis, Macy’s GVP/Fashion Director of Women’s Ready-to-Wear. “We love the idea of expanding our customers’ fashion horizons by presenting this virtual “front row” experience from some of the industry’s most exciting independent designers which, in turn, makes the celebration and appreciation of high fashion more accessible and inclusive.”

“We are thrilled to bring the runway directly to consumers with Macy’s and be on the forefront of bridging the gap between great NYFW design and shoppers. This first-of-its-kind immersive, omni-channel experience will allow shoppers to directly interact with designers, hear their stories, try on garments and own a piece of Fashion Week history, made for them in New York’s Garment District,” state Gemma Sole and Amanda Curtis, cofounders of Nineteenth Amendment.

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Meet the Designers

HELEN CASTILLO DESIGN – Jersey City, NJ

Helen Castillo is passionate about couture design and brings her experience from evening wear, bridal, and – most recently – Project Runway to her ready-to-wear. Helen’s designs are known for flattering silhouettes and strong architectural elements such as her signature cap sleeves and daring capes. Helen interned for Vivienne Westwood in the summer of 2011 in London, United Kingdom in the Sample Room/Design Studio, Bridal/Couture Design Assistant, and contributed to technical design with the Gold Label Men’s Design team. Returning to the United States to finish her Bachelor’s Degree at The Fashion Institute of Technology (FIT), she obtained a Design Assistant/Sample Room Internship at Vera Wang (Bridal) House in Manhattan, NYC. Most recently, Helen has been a designer on Project Runway Season 12 on Lifetime and Project Runway All Stars Season 4 (on Lifetime). She has also worked as a designer for Zac Posen.

ANJE – New York, NY

Anjé by Angela Brasington is a lifestyle fashion brand for the sophisticated and fashion-savvy woman. Focused on high quality, American-made products that are part of your wardrobe staples, this former gymnast knows what it takes to move make the sale with previous experience in fashion licensing. Using only the most luxurious fabrics on the market, Angela designs specifically for comfort and style, making her brand the new workplace essentials. Designing in NYC, the brand goes even further to support the city they love by donating a portion of proceeds to local charities.

JOVAN – Philadelphia, PA

Jovan O’Connor is a Philadelphia native and Macy’s Incubator designer whose fashion influences come from daily observance of the vibrant scenes of Philadelphia’s diverse culture. Her namesake label is clothing designed for the young professional woman with a full social calendar. While still a senior in Fashion Design at Philadelphia University in 2006, the go-getter designer was commissioned to design a gown for Philly’s own Patti LaBelle which established her as an independent custom designer. Jovan continued to build her clientele throughout the Philadelphia area, freelancing as a stylist and designing custom gowns and ensembles for special occasions. In 2014, Jovan became a Designer-in-Residence at the Philadelphia Fashion Incubator and made her debut at Mercedes Benz Fashion Week.

KREYOL – Boston, MA

At Kréyol, designer Joelle Jean-Fontaine and her team celebrate individuality through bold and enticing visual aesthetic tied to the cultural artistry of hand dyed fibers. Kréyol is inspired by humble beginnings and revolution through its rich re-imagining of bohemian silhouettes drawn from the designers experiences as a child in Haiti. Her skill and inspiration can be traced back generations to traditional fabrics and prints from Afro-Caribbean culture. Incorporating colours and textures that are bold and vibrant, the silhouettes are reminiscent of the classic and timeless sophistication of the Haitian woman in the 50’s and 60’s with a hint of modernism. Kréyol aims to impact the world one garment at a time, making it about more than just fashion but a movement to enlighten, educate and empower – most recently partnering with the Boston “Safer is Sexy” HIV/AIDS Awareness initiative as well Boston Mothers Care’s philanthropic efforts in Haiti. When you think of Kréyol, think of audacious individuals who fight, aspire to more, and aspire to move.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. In fall 2015, Macy’s launched Macy’s Backstage, its newest retail brand for discount shopping with six stores in the New York metro area.

About Nineteenth Amendment

Nineteenth Amendment curates unique collections from independent designers all over the world to bring you cutting-edge fashions at pre-sale prices you can’t find anywhere else, all made in the USA in four weeks. Inspired by the law that guarantees universal suffrage—we give everyone a voice in determining the future of fashion. Nineteenth Amendment gives independent designers a platform for high quality, small batch manufacturing and direct sales to an audience eager for cutting edge fashion before it goes mainstream. We give shoppers the power to discover the next big names in fashion and pre-order the look—before it gets to stores. Our customers don’t follow trends, they make them. Nineteenth Amendment has contracted over 400 designers from 29 countries and launched a first of its kind partnership with Macy’s Inc. in September 2015. NineteenthAmendment.com

Shore Projects Watches – Nordstrom Montgomery Mall

British watch brand, Shore Projects, is now available via http://shop.nordstrom.com as well as locally at Nordstrom Montgomery Mall.

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Shore Projects (http://usa.shoreprojects.com) offers a new product to a booming market, with over 500 style selections to choose from. All three collections will be available along with a wide selection of interchangeable straps, allowing shoppers to change-up their style in a matter of seconds, to suit their style, season or current mood.

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For almost two years, Shore Projects has made waves in the UK and around Europe, selling to major department stores and better boutiques. Strong growth is expected in more U.S. retail locations through 2016.

“We are thrilled to be stepping in to the doors of one of the most recognized department stores in the United States,” said Neil Waller, Co-founder of Shore Projects. “We have already received such great feedback from our U.S. online customers, and are excited to see the response from shoppers who now have the chance to touch and feel the product in person at these brick and mortar locations. This is the next step to making big moves globally for the brand.”

Queenstown Premium Outlets – Coach Renovation

Queenstown Premium Outlets management is pleased to announce that Coach, one of the center’s many premium stores offering daily savings of 25-65 percent, is now open in a newly renovated space. In addition, the center has introduced cell phone charging stations to enhance the experience for guests.

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Providing shoppers with an abundance of accessories, Coach recently opened in its new location, with a larger 6,027 square-foot space, next to Easy Spirit. The luxury-style boutique offers premium items for men and women including accessories, bags, shoes and more, all at an affordable price. Shoppers can expect to find stylish accents for every look.

“Coach’s new location is simply amazing,” said Patricia Cahall, general manager of Queenstown Premium Outlets. “The new store is beautiful and much larger than its original location. The new build-out combines warm textures—beautiful flooring and carpets—with high-end digital screens and other technology. The in-store ambience truly reflects the quality and attention-to-detail represented in their product line.”

Additionally, as an added convenience to shoppers, the center now boasts new cell phone charging stations, further enhancing the superior guest experience at the outlet center. The charging stations, located near Yankee Candle and Kitchen Collection, are a free service and can hold up to 13 devices using a combination of USB cords and standard electric plugs. Guests are invited enjoy nearby seating while their devices reboot, as well as free Wi-Fi provided by many of the center’s retailers once they’re recharged.

Cahall noted, “Our goal is to continuously offer new amenities and experiences for our shoppers.” Cahall mentioned her team continually observes guests using their smart phones to register for their VIP Shopper Club, check-in to specific stores for deals, post photos of their shopping excursion, and stay in touch with friends and family. “These charging stations are just another way we can help our guests feel comfortable and make their shopping experience more efficient,” Cahall added.

About Queenstown Premium Outlets

Queenstown Premium Outlets is a 289,947 square-foot outlet shopping center located in Queenstown, Md. Home to over 60 designer brands including Adidas, Banana Republic, Brooks Brothers, Calvin Klein, Coach, J.Crew, Michael Kors, Nike, Polo Ralph Lauren, Skechers, St. John and more, the center offers exceptional brands and savings of 25 to 65 percent every day. For a map and store listing, as well as directions, events and tourism resources, visit: premiumoutlets.com.

About Simon

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.

Fashion Tips with Dryel At-Home Dry Cleaner

Dry cleaning your wardrobe can be costly!  We love to wear cashmere sweaters, wool coats, and boucle’ slacks but the care for such garments are expensive.  One can purchase these items on sale but must calculate the price of dry cleaning in their shopping budget.

As a Style Expert, I always share that fashion girls (and guys) must properly care for their clothing to maintain a stylish wardrobe.  It’s more than dressing fabulous and owning several pieces.  In this day and time, we have to take our budget into consideration and be realistic about our clothing expenses.

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On-set for The Scandal Shopping Series
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Hanging out with the clothing rack

Truthfully, I also like to mix and match my own clothing.  It’s a personal preference for several good reasons. Number one, I am obsessed with closet organization. Number two, I like to come up with various ways that I can style one item. Number three, I’m a mom and my shopping list consists of additional household products.

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Love my Velvet Hangers

I was excited to be selected as a Brand Ambassador for Dryel At-Home Dry-Cleaner. Over the course of the year, I will share product reviews and cleaning tips! As a reader, you will also have the opportunity to follow my journey via Twitter Chats, Pinterest Boards, and so much more.  Let’s get ready to learn more about the special care of our clothing with the help of Dryel.

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Dryel Starter Kit

 

disclosure: I’m a compensated Dryel Ambassador – all opinions are my own. 

Beyonce Halftime Performance Look

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Photos from Beyonce IG
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Photos from Beyonce IG

Beyonce put on a flawless performance tonight!  Her outfit was amazing; wearing a studded leather jacket, bodysuit, and fishnet stockings.

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Beyonce continuously reminds us (in every way)…SHE RUNS THE WORLD!  The performer also announced her new upcoming Formation Tour.

Lupita Nyongo Today Show Look – Purple and Pink Tones

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Michael Kors Dress | Escada Coat | SJP Collection Shoes

Lupita Nyongo wore this look as a guest on The Today Show.  The actress was seen wearing (tone-on-tone) various shades of purple and pink.

I love the flirtatious design of this dress with a plunging neckline, fishtail bottom, and cut-out just above the waist.  Lupita’s hair was also in a pompadour…very stylish!

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Photo from Today Show

Entertainment Weekly – Reese Witherspoon, Kerry Washington, Elizabeth Banks, and Eva Longoria

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Reese Witherspoon, Kerry Washington, Elizabeth Banks, and Eva Longoria graced the cover of Entertainment Weekly.  The simplicity of this photo was amazing – all of the girls are having a classic shirt and denim moment!

How to achieve the look:

  1. Bob hairstyle and Wand Curls
  2. Highlight and Contour, Pink Blush with a Nude Lipstick
  3. Crisp White Button-Down Shirt
  4. Distressed Denim Jeans

Burlington Stores in honor of American Heart Month – Free Heart Screenings

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Did you know that over 43 million women are currently living with heart disease– the leading cause of death of American women? In the spirit of American Heart Month, Burlington Stores, a national off-price retailer, has teamed up with WomenHeart, The National Coalition for Women with Heart Disease, for the fifth consecutive year to launch their campaign to raise awareness and combat heart disease.

This Friday on February 5th (National Wear Red Day), from 11 a.m. to 3 p.m., your local Burlington in Baltimore will host free women’s heart health screenings to raise awareness. At the screenings, blood pressure will be checked, BMI will be screened, and fun but easy heart help tips will be provided.

The address is:

Burlington Stores
6500 Reistertown Road
Baltimore, MD 21215
(410) 764-3338

To find out more information head to www.BurlingtonStores.com/HeartHealth.

Wardrobe Care and Downy Wrinkle Releaser Plus – Lifestyle Tip

Most people never make it to the dry cleaner as often as they need resulting in a pile of laundry in the closet or laundry room that is waiting to be dropped off for cleaning. Instead of reducing the availability of your wardrobe simple because of the inconvenience of a trip to the cleaner, you can now refresh dry clean only clothes with a spritz, tug, smooth and hang dry.

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Celebrity Closet

With a quick spray of Downy Wrinkle Releaser Plus on your clothes, you can tug out any visible wrinkles, smooth the fabric, allow your garment to dry and be wrinkle, static and odor free in less than five minutes. Silicones in Downy Wrinkle Release Plus grip the fabric fibers in garments making it possible for them to slide against each other rather than being frozen in a crease. And instead of running to the dry cleaner after every few wears, you can refresh clothes and get more life out of them before your next trip to the dry cleaner.

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Beyonce and Designer Laurel DeWitt Crown – Hymn For The Weekend

Designer ​Laurel DeWitt, known for one of a kind metal apparel and regal crowns and headdresses, is excited to ​give you the behind the scene details on Beyonce’s crown in the new Coldplay video, “Hymn For The Weekend.​”​ Styled by Zerina Akers, Beyonce dons a hand sculpted Laurel DeWitt crown highlighted with metal flowers, entirely hand-cut, hand-rolled, and hand-painted to create a stunning display of incredibly meticulous metal work.

The crown is specially made of lightweight metals for Beyonce​.​ The crown took nearly a month to conceptualize and create. The handwoven metal structure serves as a the foundation and is reflective of the designers sculptural aesthetic. The focal point, the metal flowers, showcase the Spring/Summer 16 transition into colors and metal floral applications. This serves as Beyonce’s debut in Laurel DeWitt.

Ms. DeWitt, inspired by global regalia, is self-taught in the craft of metal mastery. With fashion at top of mind – wearable, elegant clothing with metal at its core – this upcoming season will not be one to miss.

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