Valentine’s Day Made Easy with ALEX AND ANI, Jordache, PINK and more

When it comes to Valentine’s Day, too often we forget that it is supposed to be fun and stress free! Whether you’re spending the day (and night) with a significant other or celebrating with a Galentine’s Day brunch, put together a sexy ensemble with pieces from Heidi Klum Intimates, Sarah Flint, Jordache, ALEX AND ANI, and Victoria’s Secret PINK.

I’ve also included easy gifting options, because sometimes you need a little something extra with those flowers!

LA PERLA INTRODUCES JULIA HAART – WOMEN’S READY-TO-WEAR COLLECTION

Italian lifestyle brand La Perla is pleased to introduce Julia Haart as Creative Director beginning with the Spring/Summer 2017 season, which will debut a Women’s Ready-to-Wear collection, a natural addition to La Perla’s core lingerie and beachwear collections.

The designer takes over from Pedro Lourenço, who completed his contract in July 2016. La Perla thanks Pedro Lourenço for his vision executing the first phase of evolution for the brand towards a complete lifestyle proposition.

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Julia worked closely with the La Perla design team on two inspiring accessories collaborations: Spring/Summer 2016 and Fall/Winter 2016-2017. She will continue the brand’s evolution this season into women’s Ready-to-Wear.

Julia Haart is a rare female Creative Director in the industry, and has a strong connection to La Perla’s brand heritage, born from the vision of female creator Ada Masotti.

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La Perla has a strong identity: core to its DNA is the mission and expertise to design garments that highlight femininity with stunning fabrics, luxurious details and attention to comfort and form.

Julia Haart, with the established design team’s support, will be Creative Director overseeing lingerie, sleepwear, beachwear, accessories and menswear lines, and the new Ready-to-Wear collection, all of which begin with an unrivaled understanding of building the closest garments to women’s bodies.

With skin-close expertise and a woman at the helm, La Perla aims to transform the expectations women have for what clothes can do, and how they feel when they get dressed.

From Chairman Silvio Scaglia:
Julia Haart comes to La Perla as a trusted advisor, bringing consideration of the female body and experience of wear and beauty as a primary focus. La Perla’s Spring/Summer ’17 collection will be a revolutionary one, not just for our brand but for women’s fashion in general, thanks to a strong mix of our Atelier’s savoir faire, a woman who is extremely talented as a creative director and the best materials in the world. Julia’s work is emblematic of the La Perla lifestyle and I am excited to work with her on this new cornerstone of the brand’s history.

Founded in 1954 by the talented corsetry maker Ada Masotti, La Perla is the leading Italian lingerie and beachwear maison. Artisanal heritage, knowledge of the female body, blend of innovation and tradition and Italian identity are the founding values of the La Perla universe. In the second half of 2013, the company was acquired by Pacific Global Management, owned by Silvio Scaglia’s family holding and already active in the fashion industry through the world largest model management network, operating under the brands Elite, Women and The Society. La Perla sells its creations through a network of flagship stores, shop-in-shops and corners located in the heart of the most important fashion districts, as well as being present in the best department stores and specialized boutiques worldwide. The company offers collections of lingerie, sleepwear, beachwear, loungewear and accessories for women and men who aim at expressing their style with ease and sophistication.

LA PERLA DIGITAL IDENTITY

Website:  www.laperla.com

Facebook:  www.facebook.com/laperlaofficialsite

Instagram:  www.instagram.com/laperlalingerie

Twitter:  www.twitter.com/laperlalingerie

Weibo:  http://weibo.com/laperlabj

Bra Fitting: How To Guide

If you’re in the market for a new piece of lingerie, be it out of necessity or just a pure want, there are some things you need to know before offering up your credit card. As any woman who has ever bought a bra knows, they’re one of the most difficult items to properly size yourself. It is possible though, if you abide by a few guidelines. Below are a few tips that can ensure that you’re know the best bra fitting possible before that trip to the store.

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The Cup

Your bra cups should be big enough to ensure there’s not any spillage at the bottom, over the bra strap, or on the sides. However, your breasts shouldn’t be swimming inside the cups either.

You can get a general idea of what size you should be looking for by following the fruit method. As explained by Adam and Eve, the letter of your lingerie is your cup size: A, B, C, D, and so on. Check below to find what piece of fruit your breast mirror most to find out which cup size you should be looking for.

Plum—AA or smaller

Lemon—A

Orange—B

Grapefruit—C

Melons—D

The Straps

Your bra straps are just as crucial to the integrity of your lingerie as anything else. In addition to the band and underwire, the straps help keep your chest supported and, more importantly, your bra in place.

Probably the most tell-tale sign that your bra isn’t fitting right is that your straps are sliding off your shoulders. The solution could be as simple as shortening them, but if they’re as tight as they go, you might need a replacement.

There isn’t an exact strap size you should look for in your next bra. But according to Cosmopolitan, as a rule of thumb, the larger the breasts the wider your straps should be. You also should make sure they’re not cutting into your shoulders. If they are, it means your underwire and band aren’t taking on the amount of support they should be.

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The Band

Finally, your band needs to be tight, but not uncomfortably.  Fresh Pair states that 90 percent of your bra’s support should be achieved from a snug, well-fitting band. You should be able to fit one to two fingers underneath it, and it should sit level around your body from front to pack. As Fresh Pair notes: “If it rides up your back, it’s too big. If your straps are falling, it’s too loose.”

Finding a properly fitting piece of lingerie can make you feel beautiful, confident, and fully supported whether you’re hanging out at home or painting the town red. Just follow these tips before hitting the shops.

Guest Post

Cannes Fashion Festival 2015 – Tune in May 20 – 22

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2015 is set to be a sensational year for the global fashion scene, as the first ever Cannes Fashion Festival takes place in France. Celebrating fashion in its entirety, the festival is a consumer-driven event which sets it far apart from similar fashion festivals around the globe. It also takes place in a highly sought after location, right across from the Cannes Film Festival’s red carpet!

Taking place from 20th-22nd May 2015, it also coincides with the internationally renowned Cannes Film Festival. That means the designers showcasing in the glamorous runway events will have a global stage and shows might even be attended by the world’s biggest film stars.

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Additionally, the Cannes Fashion Festival will be historically streamed online for worldwide exposure. Tune in from anywhere around the globe to watch international designers and emerging talent showcase Haute Couture, Womenswear, Menswear, Jewelry, Lingerie, Swimwear, Bridal, Sportswear and Accessories.

With stunning runway shows, glamorous parties, competitions for talented aspiring designers, backstage interviews and the Global FashionAwards, the Cannes Fashion Festival is not to be missed. Fashionistas from all over the world will be coming together in a spectacular celebration of fashion talent in the South of France.

The stylish festival will feature an array of glittering runway shows and glamorous events to be attended by international designers, journalists, industry insiders and fashion forward consumers. Many world famous designers are already scheduled for appearances, including CUSTO Barcelona which has been worn by the likes of Brad Pitt and Natalie Portman. The brand has also created a series of limited edition T-shirts for which all profits will go towards stopping the deadly spread of Ebola.

The CUSTO fashion label and Cannes Fashion Festival have teamed up for the Ebola campaign, to assist charities which are helping the worst Ebola-affected areas. Sold online only, customers can choose which charity to donate the proceeds to at the checkout. What’s more, a number of the limited T-shirts have been sent to celebrities to sign, and these pieces will be auctioned off during the festival gala on Friday 22nd May.

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Tomima Edmark, founder of HerRoom.com Interview

What was your source of inspiration for helping women to find the right bra? So many sources. Seeing beautiful women with unsupported bustlines – knew I could make them look thinner and better. Reading many of our emails with women complaining how their bra fit and I knew with a little education they could solve their problem(s) and look better. My general nature to want to help people – when I know something I instantly want to share and help others

Can you name three (of the best) retailers in terms of purchasing new bras? And why? That’s a loaded question. You need to explain to me why I would do this? I think HerRoom is the best.

How was your experience when working with Oprah? Oprah had a very well-oiled operation when I was involved and on her show. Actually, did not meet her till just before the show was being taped. However, she was very gracious afterwards, and with bodyguards flanking her, she stayed and took questions from guests and audience members. Having been on several talk shows, this is extremely rare to have that kind of access.

Give us a few additional tips in terms of selecting the appropriate bra to wear (according to your breast type.). Women need to look very closely at the center panel of their bras and the placement of the straps and where they are attached. For example, if you have a high tummy, your center panel should have an arched center panel to help your bra rest on your sternum. If you have wide-set breasts, you need to look for a bra with a wider center panel because it will fit better. If you have really closely placed breasts, there should be almost no center panel. Strap placement. If your straps continually slip, look at how the straps are sewn on to the bra. Close to the underarm, and they will have a tendency to fall off. Sewn right above the apex of the cup (called a center pull strap) and you probably won’t have this problem. Sewn in the back where they are kicked in or sewn closer to the center and again, your straps will probably stay in place.

Tell us more about HerRoom.com. HerRoom is designed so that you have more information that if you went to a store to buy bras. First, there is a lot of patented features. We have the “see it under” set of images for every bra we sell. This way, you will know if any of our bras will work under a challenging neckline. Next, we have fitters comments within our details area. No site has the detail we have. We measure the thickness of the padding, the width of the straps, the height of the sides etc. We are the only site that does this. I personally work closely with the manufacturers to learn how their items are fitting. When I hear something unique, I put a Tomima Tip on the item. Again, not other site is giving you fit advice or calling out a unique feature or fit right on the product page. Our reviews are also unique. They are genuine and come from real women. We send all negative reviews to the manufacturer for comment. So, when you go through our product reviews you will see actual responses from them. No one else gives you this insight from the company that actually makes the product. I could go on and on here….

To read more: http://stylelifefashion.com/best-bra-breast-type/

 

The Best Bra for Your Breast Type

Bra shopping can be a difficult task for any woman, especially if you don’t have the right knowledge.

Stores can be extremely intimidating with so many bra styles, cup sizes, and local promotions. And we won’t even begin to discuss the fact that every mannequin looks like a super model and you question whether anything in the store accommodate your needs.

Celebrity bra fitting expert, Tomima Edmark has put together an info graphic titled, “The Best Bra for Your Breast Type” which gives us the bottom line on how to purchase/wear a bra.

The infographic also shows garment selections for a particular bra type and how to maximize on coverage.

Tomima is also the founder of HerRoom.com