SORMÉ TREATMENT COSMETICS REVEALS PRODUCT RELAUNCH: TikTok Unboxing

Sormé announces the relaunch of its product line within drugstores conforming as a cosmetics brand that approaches makeup from a skincare point of view, aiming towards consumers of newer generations that are more knowledgeable of quality ingredients and mindful of what is being used on their skin.

For more than 20 years, Sormé has worked on perfecting their makeup line by teaming up with leading formulators and professional makeup artists from around the world to ensure a noteworthy composition of the foremost anti-aging technologies and traditional beauty insights compacted into every product. Clinically proven age-reversing peptides are infused with healing vitamins, pure minerals, antioxidants, and active plant botanicals to help nourish and protect the skin while enhancing the consumer’s natural beauty. This combination of superior ingredients and high definition pigments mixed with skincare additives are the basis to the creation of Sormé’s professional grade cosmetics brand.

Founded by Morad Amirieh, his interest in the retail beauty industry began from his father who was a beauty distributor, which inspired him to ultimately build his own makeup brand. “I set out to create a cosmetics line that I would proudly share with my daughters”, says Morad.

Sormé comes from the Egyptian name for the natural black “kohl” substance that was once used by queens and princesses such as Cleopatra, who began the sensation of intensely pigmented, black exotic eye makeup dating back to the fourth millennium. This influence remains prevalent within Sormé’s products as they are formulated with the finest color pigments available in an effort to enhance the eyes while maintaining an allure that is simply timeless.

Aside from extreme pay-off eyeshadows, Sormé’s cosmetics line is filled with moisturizing lipsticks and balms, nourishing bronzer duos, multi-functional blush sticks, vitamin fortified eye and lip liners, and shea butter infused conditioning mascaras. Their concealers and BB creams are loaded with antioxidant enriched complexes that include ginseng, rosemary, argan oil, chamomile, and cucumber seed oil, along with natural SPFs to help prevent the skin from radical damage.

This sophisticated, multi-tasking line of makeup can be found in select CVS stores nationwide, and also online at www.sorme.com.

To watch the Style + Life + Fashion, TikTok review, click on the arrow below:

@kwest1908PR Makeup Package sent to Style + Life + Fashion. 💄 ##unboxing ##unboxingmakeup ##makeup ##foryou

♬ Hip Hop Background(813690) – Pavel

Milani Cosmetics® Launches the #Milani Makers Campaign

In honor of 20 years of creativity, individuality and attainability, Milani Cosmetics® is proud to announce the Milani Makers™ Campaign, celebrating the community that has inspired the brand since its inception. The campaign illustrates the spirit of Milani through its brand advocates, the Milani Makers, who are innovators, creators, culture shakers, risk takers, equality seekers and boundary breakers. They strive to bring beauty into the world and leave it better than they found it.

Milani Cosmetics is a market leader in the color cosmetics industry, creating prestige quality makeup at an affordable price. Milani was founded in 2001 by an art teacher in Los Angeles who fell in love with the culture and creativity of the community but was frustrated by a lack of diversity in the drugstore makeup aisles. Today, Milani is known for their iconic Baked Blush™, Make it Last™ Setting Sprays, and Conceal and Perfect 2-in-1 Foundation and Concealer™.

Our Milani Makers inspire us each day to continue to create products that make luxury accessible for all,” stated Mary van Praag, CEO of Milani Cosmetics. “On our 20th anniversary, it was important for us to recognize and support those who have always supported us. We are excited to elevate this dynamic group of innovative and passionate individuals.”

To kick off the campaign, the brand will make donations to seven non-profit organizations. Each organization was chosen by a Milani Maker and represents the brand’s mission to support causes that are changing the world. Milani Makers will continue to raise awareness of these causes via content on Instagram.

“I’m proud to be named a Milani Maker and to partner with a brand that has always been devoted to individuality and creating quality, cruelty-free makeup at an affordable price. Thanks to Milani, I am able to give back to The Blue Mountain Humane Society who is doing amazing things for the animals in my community,” said Rocio Soria (@rocioxsoria).

Throughout the year, Milani will continue to celebrate and highlight its many Milani Makers with social content and giveaways. To learn more or participate, simply use #MilaniMakers for a chance to be featured on the brand’s social channels. Visit www.milanicosmetics.com or @milanicosmetics on Instagram and TikTok.

About Milani Cosmetics 

Inspired by art, diversity and attainability, Los Angeles-based Milani Cosmetics® is a market leader within the color cosmetics industry, creating prestige quality makeup at an affordable price. The brand is dedicated to providing luxe for all – luxury that is inclusive, not exclusive. Milani® has amassed a devoted, multicultural following of artists, change-makers and forward-thinking creators, also known as Milani Makers™, and for over 20 years has been devoted their absolute individuality and freedom to express their authentic selves. All products are proudly cruelty-free and do not contain parabens, phthalates or formaldehyde.

We Are Milani, Luxe for All ™.

essence Makeup’s NEW Lash Princess Mascara; Lash Princess Curl

We are thrilled to share that essence makeup officially welcomes their newest Lash Princess formula – Lash Princess Curl – available NOW for $4.99 at essencemakeup.comUlta.com and Amazon.com!

essence is widely known for its best-selling Lash Princess Mascara – which is the #1 mascara on Amazon with nearly 150K rave reviews plus a true cult-following. At the request of Lash Princess lovers, the brand is excited to welcome the long-awaited addition to the coveted mascara lineup – Lash Princess Curl. Created with a curling formula and peanut-shaped fiber brush, Lash Princess Curl lifts coats and holds lashes for a dramatic wide-open look!

 $4.99 –available at essencemakeup.comUlta.com and Amazon.com and in select Ulta locations beginning in July.  

    • Long awaited and finally available: Lash Princess now has a curl formula!
    • Peanut shaped fiber brush allows for easy application that provides maximum volume and curl – 2 main must-have mascara effects combined in one mascara
  • This Vegan formula is totally paraben-free, with no micro plastic particles added

Juvia’s Place Launches Two New Eye Products

Black-Owned cosmetics brand, Juvia’s Place, just released two new eye products: Juvia’s Place Nubian Pencil Liner, and the I Prep I Prime Eyeshadow Primer.

THE NUBIAN PENCIL LINER-$10

The Nubians Pencil Liner is a long-wearing eyeliner that glides seamlessly to define and fill in the eyelids or the waterline. It is perfect for use with any Juvia’s Place eyeshadows.

Juvia’s Place I Prep I Prime Eyeshadow Primers

The Nubian Pencil liner comes in four unique shades:

  • Kajal (An intense black)
  • Cocoa (A deep chocolatey brown)
  • Midnight Blue (A deep dark blue)
  • Royal (A royal electric blue)

THE I PREP I PRIME EYESHADOW PRIMERS-$12

The I Prep I Prime Eyeshadow Primers are a must for long-wearing eyeshadows. The primers comes in three creamy, long-wearing shades to help create a weightless and seamless base for eyeshadow application.

Key Qualities:
–          Long Wearing
–          Cancels out Pigmentation or discoloration
–          Creates a smooth base
–          Zero Crease, Zero Clumps, Zero Oils
–          Intensifies colors

Works on:
–          Metallics
–          Mattes
–          Glitters
–          Shimmers

Shades:
–          Shade 1- Milky White Shade
–          Shade 2- A Medium Shade
–          Shade 3- A Dark Shade

See here for a video demonstration.

The Must-Have Beauty Subscription Box for Woman of Color

Lovely ladies, adjust your crowns and get ready to get your glow on. The Beem Box has arrived to encourage and inspire your beautiful souls, inside and out.

Expect to be obsessed by The Beem Box, the essential beauty subscription box for black and brown-skinned beauties. Frankly, it’s the box that every woman of color wants and needs tailored just for them.

The Beem Box includes beauty must-haves such as liquid lipsticks, eyeshadows, makeup brushes, liquid liner, moisturizer, lip liner, setting spray, eyelashes, lip glosses, mascara, lipstick, body lotion, and much more!

Included in each box are useful tips and information on the goodness of each product and how to use it. Practice your makeup looks while being safe at home and stay ahead of the trends (there’s only so much Netflix you can watch, right?).

Founded by a woman of color, The Beem Box is an easy, fun, and practical way to discover the best luxury and indie makeup brands for women of color that are conveniently delivered straight to doorsteps.

Gift to yourself and share the love with family and friends (great for birthdays and Mother’s Day) with these wonderful options:

Get a Box

Receive a beautiful box every other month ($39.95 per box, plus $5 shipping)

Give a Box

Order a subscription as a gift and the recipient will receive three Beem Boxes as they’re released on the 17th of each delivery month ($109 plus shipping)

Give a one-time gift box with seven full-sized products ($45.95 plus shipping.)

Pinterest Launches AR Try-On For Eyeshadow

It’s not as easy to shop in-store and try on make-up these days, but Pinterest is introducing the next best thing. The visual discovery app launched AR Try On for eyeshadow, so you can browse eyeshadow shades, try on, and purchase in-stock products based on what works for your skin tone.

Without skin smoothing or image altering effects, Try On shows you authentic results. It’s called augmented reality, but it’s really more actual reality. AR Try On for eyeshadow is also integrated with skin tone ranges, so Pinners can filter results by makeup that best matches their skin tone, and a feature will also show inspirational looks with similar shades so you can see how the colors appears on others.

With AR Try On for eyeshadow, powered by Lens, Pinners can tap into visual search and AR technology to try on and shop beauty products right from the camera on their phone. Simply click the camera icon in search and start browsing different shades of eyeshadow, try on in-stock shades, and purchase. With existing AR Try On for lipstick, Pinners can toggle between lip and eyeshadow looks. The virtual eyeshadow experience is now live across more than 4,000 shoppable shades from brands including Lancome, YSL, Urban Decay, and NYX Cosmetics.

The addition of these AR capabilities allows Pinners to tap into a growing desire to experiment with their makeup looks. Over the last year, Pinterest has seen searches* grow for out of the box makeup looks including pastel eyeshadow (12x), crazy eyeshadow (4x), sunset eyeshadow (4x) and butterfly eyeshadow (2x).

This is just the latest AR offering from Pinterest, which launched AR Try On for lipstick last year. With the addition of AR Try On for eyeshadow, Pinners can now toggle between lipstick and eyeshadow looks until they find the look that works best. You can also send products to friends via text, email or various social apps for them to try on the product!

To access the Try On for eyeshadow feature: 

  • Open the Pinterest app and click the camera icon in search
  • Scroll different shades and watch as they appear on your face (no skin altering or smoothing effects in place!)
  • Click a product to purchase on the retailer’s site

This is the latest update to make it easy to shop the latest trends on Pinterest.

According to a recent story on Glossy.co, “the pandemic has ‘accelerated’ adoption of virtual try-on techniques…leading to a 32% increase in use of makeup try-on…” Pinterest is joining company’s including YouCam, SnapChat and Google, all who are adding these AR try on features for ease of shopping.

GLOBAL FASHION AND BEAUTY FOUNDER RIHANNA AND RENOWNED ARTIST LORNA SIMPSON COLLABORATE FOR ESSENCE’S JANUARY+FEBRUARY 2021: THE ISSUE CELEBRATES VICE PRESIDENT-ELECT KAMALA HARRIS’ HISTORIC WIN

ESSENCE, the leading media, technology and commerce company serving Black women, kicks off 2021 with a stunning January + February cover art exclusive. Legendary artist Lorna Simpson collaborates with global fashion and beauty founder Robyn Rihanna Fenty (who recently launched Fenty Skin globally in stores in the U.S. and the U.K.) to reinterpret the narrative of modern-day beauty in the gorgeous photographic cover collage, Of Earth & Sky, and in images comprising a 12-page portfolio feature inside the January + February issue. Over the past 15 years of her acclaimed three-decade career, Simpson has created collages that recontextualize images of Black women from vintage pages of Ebony and Jet magazines. Like all of Simpson’s celebrated works, these original pieces are more than what meets the eye.

Simpson channels Rihanna as her muse throughout the spectacular artistic rendering—reimagining the artist in a way that has neverbeenseen before. Rihanna looks ethereal in designer piecesincluding from her signature Savage X Fenty line as well as Prada, Givenchy, Hood by Air, Thelma West, Rick Owens and more.Simpson states:“…I needed to create images of Rihanna to place within the environments of source materials from my archive. For the project to have the same kind of dramatic visual intensity as my collage work to date, I had to consider the atmosphere and lighting of specific source materials before arriving to set. Knowing Rihanna’s charisma and commanding presence, my effort was then to be as present and prepared as possible to capture her exquisite performance for the camera…”

The package also features the piece, Anthems of Possibility, written by Simpson’s daughter, writer and actor Zora Simpson Casebere. She weighs in on how Rihanna helped shape her womanhood at an early age and how serving as a stand-in model on set for her mother was a full-circle moment. She muses:“…At 13, I was deeply grateful that at a formative time in my life, it was Rihanna’s voice and art that became my portals to so many questions about sexuality, sexual exploration and sexual autonomy. Now, on set, I assisted my mother as a model as she explored how she might later place Rihanna within the visual contexts she’d selected from vintage Ebony magazines, old Associated Press photographs and 19th-century lithographs of mineral specimens. When Rihanna arrived at the set—my first time seeing her in real life—I was mesmerized. She was the very definition of grace, charisma and influence. Wearing a magnificent Maximilian black headdress, she requested the song ‘Thick’ by DJ Chose, then met the camera with power and possibility—power in how she moved her body through space, and possibility in how she dismantled and moved beyond institutional boundaries…”

The gorgeous issue will also pay homage to Vice-President Elect Kamala Harris’ historic win with reflections by five influential Black women: Donna Brazile, Leah Daughtry, Karen Finney, Star Jones and Minyon Moore. In addition, the issue features an interview with Barack Obama talking about his new book and journey as the nation’s first Black president. Plus, iconic actress Cicely Tyson shares an eye-opening excerpt from her new memoir.

For more on this issue, visit ESSENCE.com or pick up the January + February 2021 issue on newsstands next week. (Photographic Collages, Lorna Simpson)

5 Types of Makeup Brushes That Will Change the Game

In the world of beauty, if you want to master the art of makeup you must possess the right tools. The basic and most important makeup tools are makeup brushes. But as there are so many makeup brushes out there, so it is hard for the users to decide which set of brushes is right for them. Consider the five make up brushes that we have listed below. They will change the makeup game for you!

1.   Blender or Foundation Brush

This blender brush is highly compatible with both liquid-based foundations and sticks. You can also use this brush for other liquid-based products like highlighters and tints. It can give you an airbrushed look. Most importantly, you can use this brush into your bag of tricks, and enjoy its capabilities to the fullest. From smoky eyes to chiselled cheeks; this brush will take your blending and building game to another level.

2.   Powder Makeup Brush

The powder makeup brush is available in both small and large sizes. You should add this in your makeup brush kit as it helps in dusting off the loose compact powder. If you have applied the foundation, dust of the compact powder and give your face that smooth satin touch. It is big enough and you can use it on your body too. The smaller version of this brush is ideal for applying blush to cheeks and nose.

3.   Synthetic Kabuki Brush

This synthetic Kabuki brush is ideal for application of pigmented or mineral powders. You can look for synthetic Kabuki brush at Synergie Skin. They apply mineral powders perfectly without making them settle down into the skin. Moreover, you can easily use a kabuki brush for application of blush, highlighters and bronzers, and enjoy the natural effect they give.

4.   Eyeliner Brush

Here we are, presenting you a brush that can work numerous jobs for the price of one. You must know that applying liquid liner is very tricky. You have to grip the right tool as if it is a pencil; hold it closer to the base rather than the bristles. Moreover, this technique will take practice, but it will give you a cleaner line.

5.   Double-Ended Shadow Brush

As an endless abundance of varieties double-ended Shadow Brush is available in the market, so finding the perfect brush can be a tough task! If you love to invest in makeup tools and keep hauling new product now and then, you may get your hands on the perfect double-ended shadow brush quickly. For the everyday eye shadow application, one multi-purpose brush is more than enough. Most importantly, this multi-purpose tool is small for blending the shadows. It is a double-duty brush with flat ends to pick up the shadow powder. To use the brush in the right way, sweep the shadow over the lid, start from the inner corner working outwards, blend and buff the powder lightly. You are ready to go!

Collaborative Post

Nova Babe Alert: Maven Beauty Drops New ‘Euphoria’-Inspired Collection ‘Cosmic Drip’ on Cyber Monday – All Under $23

Just in time for the holidays, Maven Beauty is launching a brand new Euphoria-inspired collection of bold metallics and smokey sparkles called Cosmic Drip, available beginning Cyber Monday on Nov. 30, which includes eyeshadow palettes, liquid glitter eyeshadows and waterproof liquid liners, affordably priced at $14-23. Maven Beauty is the new, affordable, 100% vegan and cruelty-free beauty brand of pro-level products for everyone from Fashion Nova, one of the world’s leading fashion & lifestyle brands that celebrates diversity, body positivity, inclusivity and beauty in all forms. Celebrity fans include Kylie Jenner, Cardi B and Megan Thee Stallion, who’s very own record-breaking Fashion Nova line just launched last week.

Assets: (Photo credit: Fashion Nova)

o   Cosmic Drip Eyeshadow Palettes ($23) in 3 color variations packed with high intensity jewel tones and sparkly smoky metallics: Cosmos, Stargate & Nova

o   Asteroid Tears Liquid Glitter Eyeshadow ($15) in 5 colors bursting with lustrous starry pigments and radiant pearls: Interstellar, UFO, Celestial, Supermoon & Aurora

o   Maven Waterproof Liquid Eyeliners ($14) in 5 new shades, available in matte and shimmering pearl: Sangria, Herb, Darkstar, Atlantis & Lagoon

  • Basic Beat Photos (1st collection) – available now, includes pro-level beauty basics like lipsticks, eyeshadows, lashes, liners, brushes and powders ($6-19)

ABOUT FASHION NOVA

Fashion Nova is one of the world’s leading fashion & lifestyle brands championing female empowerment and inclusivity.  Founded in Los Angeles in 2006, Fashion Nova prides itself in bringing the freshest assortment of new styles every day for women, men and kids across the U.S. and Internationally.  Fashion Nova was the most Googled fashion company in 2018, has been hailed for “winning the internet,” and is broadly recognized as one of the most innovative fashion companies of the past decade. In 2020, Fashion Nova donated $1 million dollars in partnership with Cardi B to people impacted by Covid-19 followed by a similar $1 million commitment to support Black Lives Matter related causes and opportunities, all through their Fashion Nova Cares program

PÜR x Barbie Holiday Gifts For The Makeup & Skincare Lover

This inspiring limited-edition 15-piece collection features dreamy skincare, highly pigmented complexion products and collectible makeup tools, all set in playful, luxe packaging and are sure to channel anyone’s inner Barbie.

Celebrate your own, unique beauty with fierce colors, bold pigments and high-performance beauty products that are sure to elevate your look – and confidence – with good-for-you formulas this holiday season (all available on purcosmetics.com or ulta.com!)

Barbie™ Lips & Tips Duo in Trailblazer/24K ($32 on purcosmetics.com)

Barbie™ Lips & Tips Duo in Innovator/Icon ($32 on purcosmetics.com)

Barbie™ Lips & Tips Duo in CEO ($32 on purcosmetics.com)

 


PÜR X Barbie™ Magical Eyes Signature Mascara & Primer Collection ($20 on purcosmetics.com)

PÜR X Barbie™ Doll Lash Signature Cruelty Free PRO Eyelash Collection ($16 on purcosmetics.com)

 

PÜR X Barbie™ Endless Possibilities II Signature 15-Piece Eyeshadow Palette ($34 on purcosmetics.com)

 

PÜR X Barbie™ Malibu Blush Signature 6-Piece Blush Palette ($32 on purcosmetics.com)

PÜR X Barbie™ Skin Essentials Signature 3-Piece Skincare Sampler ($29 on purcosmetics.com)

 

PÜR X Barbie™ Brush ‘n Sparkle Signature 5-Piece Cruelty Free Brush Set with Bag ($48 on purcosmetics.com)