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Della Ricca Hair Color Announces a Color Concierge and Participating Salon in Bethesda, Maryland

HOUSTON – (October 31, 2012) Della Ricca Hair Color, the premiere at-home hair coloring system, is pleased to announce a partnership with a board certified “color concierges” located in Bethesda, Maryland.

Della Ricca Hair Color has joined forces with Patrick Maloy of LUX Studio to ensure the utmost convenience for its Maryland area customers. The Board Certified Master Haircolorist, a national distinction achieved by few in the field, has the expertise and capabilities to work with clients and create a custom color formula based on their individual needs.

Customers can expect their color concierge to create a custom-blended color formula based on a wide range of criteria, including eye color, skin tone, hair texture, thickness, hair styling and coloring history. Within 10 days of the consultation, clients will receive a custom color kit in the mail for $30 plus shipping for the first order and only $25 for each additional order.

Each color kit includes the customized color, brush and bowl, developer and personalized instructions written specifically for the client’s hair. Clients also have the option to receive automatic, ongoing deliveries to ensure consistency between colorings.

Below is a list of Della Ricca Color Concierges located in Bethesda, Maryland:

Patrick Maloy – LUX Studio

4711 Montgomery Ln

Bethesda, MD 20814

301-907-6810

The days of brassy, inconsistent color and trying to fit an extra appointment into a busy schedule are over. For more information on Della Ricca Hair Color, or to set up a free consultation, please visit www.dellariccahaircolor.com or follow us on Facebook and Twitter.

About Della Ricca Hair Color

After recognizing the need for a high quality at-home hair coloring system, Karen Anne Vinson founded Della Ricca Hair Color in April 2011. With more than 25 years of experience, and as the first Texan and now one of only 10 Board Certified Master Haircolorists in the Houston area, Vinson has the capability and expertise to bring clients salon quality color right to their doorsteps.

For less than half the price of a salon visit, Della Ricca Hair Color is quick and easy to apply at home, making it perfect for those who want consistent color while traveling, don’t have time to visit a salon, or simply want a higher quality at-home hair coloring system.

With over 500 styles of box color available, coloring hair at home can prove to be extremely overwhelming, not to mention risky. Della Ricca eliminates these risks by arranging clients with a free consultation with a “color concierge”, in person or via Skype, to discuss their color needs. These Board Certified Master Haircolorists will then create a custom-blended color formula based on a wide range of criteria, including eye color, skin tone, hair texture, thickness, hair styling and coloring history.

Within 10 days of the consultation, clients will receive their custom color kit in the mail, which includes the customized color, a developer and personalized instructions written specifically for the client’s hair.

For more information on Della Ricca Hair Color, or to set up a free consultation, please visitwww.dellariccahaircolor.com or follow us on Facebook and Twitter.