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Essence Festival - My Black Is Beautiful Platform

My Black Is Beautiful (MBIB), an African-American community-building platform created by Procter & Gamble (P&G), celebrated 10 successful years of initiating and sustaining a broad dialogue around black beauty at Essence Festival in New Orleans. As the Official Sponsor of the Beauty and Style Expo within Essence Festival, MBIB galvanized thousands of African-American women and encouraged them to continue to fuel conversations around beauty and pride.

Jordin Sparks stopped by the My Black is Beautiful booth at Essence Festival 2016 (1) Keke Wyatt stopped by the My Black is Beautiful Booth at Essence Festival 2016 Kenny Lattimore at the My Black is Beautiful Booth at Essence Festival 2016 Popular hair and beauty vloggers Glam Twinz at the MBIB booth at Essence FestivalClaudia Jordan stopped by the My Black is Beautiful Booth at Essence Festival 2016

During the weekend leading into the 4th of July, MBIB offered festival-goers with interactive, educational and engaging experiences that inspired them to be #BeautyEmpowered, while connecting them with P&G products with benefits for their hair and skin.

LeToya Luckett at the My Black is Beautiful Booth at Essence Festival in 2016Christian Keyes star of Saints & Sinners on Bounce TV stopped by the My Black is Beautiful booth at Essence Festival 2016Dj D-Nice keeping the My Black is Beautiful at Essence Festival 2016Kenny Lattimore Stopped by the My Black is Beautiful Booth at Essence Festival 2016Letoya Luckett and Danielle James of Hello Beautiful at the My Black is Beautiful Booth at Essence Festival 2016LeToya Luckett as a My Black is Beautiful Ambassador at Essence Festival 2016My Black is Beautiful Giveaway Samples at the Booth in Essence FestivalPopular Vloggers Glam Twinz trying out some Olay at the MBIB booth at Essence Festival 2016Dj D-Nice keeping the My Black is Beautiful at Essence Festival 2016

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