Fashion to Figure Plus Size Retailer and Denise Caldwell Summer Style Soiree Event Recap
Fashion to Figure, America’s leading trendy plus – size fashion retailer, announces the opening of their newest Baltimore brick and mortar store at White Marsh Mall. In celebration of their latest location, Fashion to Figure partnered with curvy fashion blogger and Baltimore native Denise Caldwell, hosting an in-store summer style soiree last night.
The FTF in-store Fashion Stylists along with Denise were on hand sharing their style expertise with guests. In store promotions were offered to shoppers including up to 50% off merchandise.
“A major look of the evening was floral,” shared Denise. “It’s one of my favorite key trends of the season! It’s refreshing and also a mood booster. Don’t be afraid to mix patterns. My favorite slimming style tip is to wear mixed colors like shades of purple, navy, cobalt and pastel blues together that have the same base tone. FTF is a great spot. I always leave feeling confident.”
The retailer’s 26th store opening continues rapid national expansion for Fashion to Figure. Started by the two great-grandsons of Lena ‘Lane’ Bryant, Fashion to Figure was founded with the mission to make people’s lives better through the ultimate full-fashion experience. FTF is the only fast fashion retail chain solely focused on women sizes 12-26 and is dedicated to giving this set of women access to on-trend, up to the minute styles at accessible prices.
“We are thrilled to be opening our eighth store in Maryland and our third in the Baltimore area”, said Michael Kaplan, Co-Founder and CEO of FTF. “We started Fashion to Figure to make a meaningful and positive difference to people within the US, and we are excited to expand within Baltimore as a whole. We believe fashion is a state of mind not a size range and we are excited to bring our approach to White Marsh Mall and a new community of guests.”
The FTF White Marsh Mall location is now open to the public at 8200 Perry Hall Blvd. All clothing ranges from sizes 12 – 26, and all merchandise is under $50.