Designer Julian Chang Spurs Fashion Shopping and Trends
Miami’s Foremost Fashion Designer Julian Chang adopts the “see now – buy now” Fashion Show apparel method.
For years, fashion shows have been more of a pre-season ritual for buyers at department stores to get an idea and prepare for the next season to come. It was typical to see Winter apparel in a Summer fashion show. It took until 2016 for people to start realizing that it wasn’t such a practical approach.
As stated on Bloomberg Business Week “today, these shows are social media spectacles, and you’re as likely to find Ciara at one as the associate in charge of shoes at Saks Fifth Avenue. You’re also likely to see every runway look in your Instagram feed or in a story on Snapchat, which makes waiting six months for some big reveal as antiquated as, perhaps, going to a department store.”
Known for his bold prints and signature silhouettes, Julian Chang has become one of fashion’s most celebrated designers to emerge from Miami. Born and raised in Lima, Peru he moved to America and graduated from the Miami International University of Art and Design with a BA in Fashion Design. During school he underwent internships illustrating for magazines and free-lancing design for women’s and men’s fashions, and swimwear. After graduating he became assistant designer for a large manufacturer, and within eight months was named Head Designer. This rapid advancement allowed him to launch his own label.
Inspired by Miami’s lifestyle and travel, Julian’s designs have been worn by Britney Spears and Gloria Estefan, and featured in publications such as Cosmopolitan, Lucky, Vogue, and Vanidades. Esteemed accolades include Miami International Fashion Week Pret-a-Porter Designer of the Year, Ebenzer Award of Honor World Fashion in Korea, and The Key to The City of Miami Beach. Women’s Wear Daily selected Chang as the “Up and Coming Ready-to-Wear Designer to Watch”. Today Julian Chang has grown into an international brand that offers in-demand women’s apparel and is highlighted in over 600 high-end boutiques across the United States as well as internationally.