The Life of Pablo Pop-Up Shop - Merchandise Launch
Kanye West hosted “The Life of Pablo” Pop-Up Shop at 21 international locations. Merchandise sold at the stores included Basic T-Shirts, Bomber Jackets, Hoodies, Military Jackets, and Baseball Caps.
Several fashion enthusiasts visited the shop. Potential customers waited outside for several hours to view the merchandise. Thus, the collection received mixed reviews due to the price, style, and return policy of the clothing.
Visual design of the pop-up shop was reminiscent of a minimalistic style with white walls, mirrors, and a few racks of clothing.
It was an interesting launch for “The Life of Pablo” Collection and sure this is only the beginning for the Music Artist and Fashion Designer.