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LA PERLA + KENDALL JENNER DEBUT CORSET JACKET

LA PERLA is pleased to introduce the Corset Jacket, a key suiting concept from the new ready-to-wear collection designed by Julia Haart, Creative Director of LA PERLA. The Corset Jacket makes its worldwide debut in a striking photo of Kendall Jenner. The LA PERLA Corset Jacket represents Julia Haart’s vision to fuse LA PERLA’s unparalleled knowledge of the female form with a unprecedented devotion to how women want to feel: sensual, beautiful and comfortable — an offering only LA PERLA can provide. From boardroom to evening, the Corset Jacket translates seamlessly into every area of a woman’s life. The single layer of structured bi-stretch wool against the skin gently enhances the female form, while never sacrificing total comfort.

The LA PERLA Corset Jacket embodies the feeling and support of lingerie with internal cups, elegant hook fastenings and finely tailored darts. The bi-stretch wool Corset Jacket is sized according to bust for the perfect fit and can be worn as a single layer thanks to the built-in wireless bra. This refined piece, available in store today, offers the luxurious feeling of a single layer of fabric against the skin.

The campaign, photographed by Steven Klein, marks the heritage brand’s transition into a full ready-to-wear offering under the creative direction of Julia Haart, who took reins of the Italian house in August 2016.

The campaign photograph features Jenner streaked in light, emphasizing the curve and precise cut of the Corset Jacket. Behind her, we see an x-rayed image, kindly lent by the Victoria & Albert Museum, featuring a corset and its wearer, outlining the distorted effect corsetry had on a woman’s bones. The image is ingeniously juxtaposed by the comfort and structural support of Haart’s revolutionary creation. The days of women suffering for beauty is a thing of the past.

Jenner’s campaign image debuts only a few weeks following a recent sighting of Gwyneth Paltrow wearing the same Corset Jacket with coordinating suiting pant by LA PERLA, at Paltrow’s holiday opening of goop GIFT.

Gwyneth Paltrow, wearing La Perla

The LA PERLA Corset Jacket retails for $1,870.00, now available in store and on www.laperla.com

ABOUT LA PERLA
Founded in 1954 by the talented corsetry maker Ada Masotti, La Perla is the leading Italian lingerie and beachwear maison. Artisanal heritage, knowledge of the female body, blend of innovation and tradition and Italian identity are the founding values of the La Perla universe. In the second half of 2013, the company was acquired by Pacific Global Management, owned by Silvio Scaglia’s family holding and already active in the fashion industry through the world largest model management network, operating under the brands Elite, Women and The Society. La Perla sells its creations through a network of flagship stores, shop-in-shops and corners located in the heart of the most important fashion districts, as well as being present in the best department stores and specialized boutiques worldwide. The company, led by Creative Director Julia Haart, offers collections of ready-to-wear, lingerie, sleepwear, beachwear, loungewear and accessories for women and men who aim at expressing their style with ease and sophistication. http://www.laperla.com || https://www.instagram.com/laperlalingerie/

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