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Queenstown Premium Outlets new site for Size NorthAmerica

Queenstown Premium Outlets announced today a new way for shoppers to stop, save and support local military! Size NorthAmerica is the most extensive measurement survey project in North America and its newest scanning location opened for Queenstown Premium Outlets guests on Thursday, June 1. When participating in the survey, shoppers will have their body measurements and proportions taken to help create more accurate sizing for service men and women’s uniforms. This new comprehensive survey is designed to capture changes in recent years for more precise fittings and enhanced comfort. Data is being collected across the United States and Canada from 18,000 men, women and children to create new measurement standards.

Open to shoppers ages six to 75, participants will be scanned in four different postures to ensure accuracy. Garments required for the scan will be provided by Size NorthAmerica, courtesy of Hanes Brands. As a special thank you, patrons will also have a chance to save with coupons and gift cards, including Queenstown Premium Outlets’ top brands, including adidas, Gap Factory, Hanes Brands and VF Outlet.

“We’re honored to be part of this monumental campaign, as it benefits troops nationally, including those from right here at home,” said Patricia Cahall, general manager of Queenstown Premium Outlets. “It’s a win-win: shoppers donate a few minutes for the betterment of the military and are rewarded with savings on the season’s stylish looks for a variety of our sought-after brands!”

With the help of innovative private software, data obtained will be stored anonymously and then processed to meet the demands of the military apparel industry, as well as automotive, retail and other equipment related industries. North American body measurements and proportions have changed considerably in recent decades, as has the demographic structure of the U.S. and Canada. The anthropometric data and standard size tables that are currently available derive from old data and can therefore only help the industry in a limited way.

“Every man, woman and child between the ages of six to 75 is welcomed and encouraged to participate in the survey,” says Tim Guenzel, project manager for Size NorthAmerica at Human Solutions of North America, Inc. “We are looking for volunteers who are willing to be measured using our state-of-the-art 3D body scanners. The data collected will be used to develop up-to-date size tables for the apparel industry and virtual body mannequins for the automotive industry.”

The Size NorthAmerica survey is powered by Human Solutions, which has almost 20 years of experience in the field of body measurements, along with an expert team of ergonomics and anthropometrical specialists. This globally powerful technology has proven itself during large serial measurement surveys in Germany, Italy, France, Sweden, China, Spain and many other countries. With the help of Queenstown Premium Outlet shoppers, this confidential survey initiative is expected to garner wide participation and provide the country’s bravest men and women with improved technology, apparel and equipment.

For more information on Size NorthAmerica or to participate in the survey, please visit sizenorthamerica.com.