Rimmel London - GET THE LOOK app

Rimmel London is excited to announce a breakthrough in digital technology with its innovative new GET THE LOOK app! Now, for the very FIRST TIME, you can point your smartphone at a friend, beauty ad, a photo or a personโ€™s made-up face then virtually adopt (or recreate) a look using colour-matched cosmetics by Rimmel.
Truly ground-breaking, the GET THE LOOK uses highly-advanced real-time tracking that detects make-up on faces in print and real life. This reading is compared with Rimmelโ€™s extensive database to find the best matching shades of mascara, eyeliner, eyeshadow, lipstick, lipliner, blusher, bronzer and foundation to try out on your own image using your smartphone camera and buy the look directly from your phone.

This brand new app is now available to download for free on iOS and Android app stores.

You can get more information here:

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