Rita Ora Take-Over Rimmel Snapchat Channel TODAY

Rimmel London ambassador Rita Ora is getting to grips with using the new Snapchat Spectacles in preparation for giving a unique behind-the-scenes sneak-peek at her new Rimmel London advertising campaign – FROM HER EXCLUSIVE VIEW-POINT.

The multitalented singer-songwriter-actor today announced on her social media accounts that she will be taking-over the Rimmel London Snapchat Channel on December 20, 2016. Fans will get an extraordinary backstage insight into Rita’s new photoshoot for Rimmel London, all thanks to the innovative use of Snapchat Spectacles. Throughout the day, Rita will be wearing the sought-after sunglasses, which have a built-in camera to record 10 second videos that are directly uploaded to Snapchat.

For the FIRST TIME for a beauty brand, Rimmel London will be able to show exactly what it’s like to be a celebrity on the set of a shoot with footage taken from Rita’s perspective. Rita will record and upload Snapchat videos whilst she’s talking to her glam squad, getting her hair and make-up done, and even whilst she’s being shot by the photographer. Beauty and music lovers will get an unprecedented A-lister look at all the behind-the-scenes action, different angles of the set, the people involved and what it’s like to be on the other side of the camera.

Thanks to Rimmel, Rita is one of the very few to get her hands on a fun pair of stylish Snapchat Spectacles. Made by Snap Inc, these wearable camera-glasses are available in random locations across the US.

Rita Ora will be streaming her behind-the-scenes videos on Rimmel London Snapchat (Rimmel_London) today, December 20, 2016.