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Run-DMC and New York Knicks Collaboration Merch Launches

Three New York legends, Run-DMC, the New York Knicks, and Chase Bank, have come together to create an exclusive 5 piece merch collection that will be dropping exclusively at Chase Square in Madison Square Garden from November 23 – November 24, during two back-to-back Knicks home games. The limited-edition collection will be showcased in a customized build-out in the square, which is open to the public, while the Brooklyn designer duo – The GriggsBrothas – will be offering customized patches for all customers who purchase a product using their Chase credit card.

This new interactive fan experience between Chase and Bravado, connecting two New York icons Run-DMC and the New York Knicks, was orchestrated by Universal Music Group & Brands (UMGB), the brands and partnerships division of Universal Music Group (UMG), the world leader in music-based entertainment.

Style+Life+Fashion is the brainchild of Kimberly West, a consultant, and on-air lifestyle expert. Although Kim started blogging as a hobby due to her love for Fashion, she quickly gained a loyal following as a respected industry expert and contributor for numerous fashion websites. She seeks to provide the latest trends as well as educate consumers about all aspects of fashion. Kim has hosted television segments as a fashion and lifestyle expert with ABC 33/40, WBRC Fox6, ABC2 News, Fox 45 WBFF, The List Baltimore, and WBAL News. Her fashion interviews include well-known industry experts such as Tai Beauchamp, Tomima Edmark, Julie Weiss, Clinton Kelly, Gianni Rich, Darius Gibbs, Dean Banowetz, and Lilliana Vazquez. In addition, she’s interviewed reality star Queensly Felix and R&B Artist, Keyshia Cole. She has also collaborated with online features for Glamour Magazine, Harper’s Bazaar, and Macy’s, and worked to stream digital content and video for New York Fashion Week 2010.