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2018 Essence Festival

OVER HALF A MILLION ATTENDEES CONVENE FOR THE 2018 ESSENCE FESTIVAL SPONSORED BY COCA-COLA

The 2018 ESSENCE Festival® presented by Coca-Cola® attracted more than 510,0000 attendees to New Orleans this Fourth of July weekend, marking one of the largest gatherings in the event’s 24-year history.   For the first time, all three nights of the ESSENCE Festival concert series at the Louisiana Superdome sold out.  The extraordinary turnout underscores ESSENCE’s engagement of […]

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2018 ESSENCE FESTIVAL® EXPANDS BRAND EXPERIENCES

The 2018 Essence Festival® presented by Coca-Cola today debuts expanded brand experiences within its daytime programming—offering new consumer activations curated by partners Coca-Cola, AT&T, Ford, McDonald’s, State Farm and Walmart that take place from July 6-July 8 at the Ernest N. Morial Convention Center in New Orleans, LA. The Festival’s daytime programming features a diverse slate of curated content across eight “Conference […]

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2018 ESSENCE FESTIVAL - Weekend Getaway

Essence today announced the official dates for the 2018 Essence Festival® presented by Coca-Cola®, which will take place from July 5 – 8, 2018 in New Orleans, LA. Limited advance tickets for the 24th annual event’s nightly concert series will be available starting August 10 at 10:00am ET. On the heels of a record-breaking 2017 Festival, the highly anticipated […]

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