The Mane Choice Multicultural Hair and Body Brand: Founder Courtney Adeleye

In the last five years, there has been a 30% upswing in the number of minority- and female-owned brands presenting lines to retailers. Power players from Walmart to Sephora are taking notice and clearing shelf space for the upstart companies. One of the trailblazers in this growing category is the multicultural hair & body care brand, The Mane Choice – who has secured exclusive launch deals with both Walmart and Target in the last year alone! The five-year-old brand that grew from a home-based hobby to a multimillion dollar corporation in just 2 years is growing at a blistering pace.

About the brand and founder:

  • The business was created by founder Courtney Adeleye, who began her journey by mixing products in her kitchen and documenting her progress on YouTube. As her viewers watched her hair grow from chin length all the way down to her hip, they yearned for her help with their own tresses.
  • Courtney began the business out of her kitchen and grew The Mane Choice from a home-based hobby to a multimillion-dollar business in just two years. Last year, the brand garnered over 6.5 million in sales.
  • In less than three years The Mane Choice has been picked up by major retailers including Sally Beauty Supply, Rite Aid, Target, Walgreens, and CVS.
  • In 2017 Courtney debuted two exclusive product launches with Walmart and Target.
  • The Mane Choice has grown almost exclusively through word of mouth and social media. The brand has organically garnered 347K + Instagram followers and 362K + Facebook fans.
  • The Mane Choice made history in Target, being the first hair vitamin to be featured in the hair aisle (they’re usually reserved for the vitamin aisle).
  • The brand has already expanded abroad, with specific The Mane Choice e-commerce sites for Africa and Canada.

Belli Beauty Fresh Start Pre-Treatment Scrub: Beauty Product Review

Let’s start by saying I am a mom.  Like most women who have given birth, I have suffered from skin changes.  This ranges from dryness to a few unforeseen stretch marks.  Thank goodness we live in a new day and time that celebrates all facets of being a woman!

Belli Beauty is a company that specializes in providing luxurious skincare solutions for all ages.  The company creates a variety of products to help with tired eyes, tightening pores, and sunscreen.  I received the Fresh Start Pre-Treatment Scrub to share and provide a review.

If you’re an avid reader of this site (and viewer of lifestyle segments) you know that I adore multi-tasking products because they save time.  The Belli Beauty Fresh Start Pre-Treatment Scrub can be used on the face and body to prevent anti-aging.

Hello.  I am here for all of this!  I used the product during my shower and applied lotion immediately afterward.  My skin appeared brighter and more nourished.  I suggest this product to new moms or anyone that’s seeking healthy skin.

Visit the site to learn more:  belliskincare.com

#BlackPanther Slay Your Winter Beauty Beat Wakanda Style

As the film, Black Panther features a glorious moment of beauty representation I wanted to share 3 beauty products that can be used to seamlessly recreate the character’s iconic looks.

See below for products by the mineral makeup brand, jane iredale and the leader in high-performance makeup, Mehron.

Rich, Radiant Complexion

 

To recreate the Wakanda women’s flawless complexions it’s important that your foundation formula has a flattering finish that provides you with great coverage for as long as possible.

 

Try:

Mehron Celebré Pro-HD Cream Foundation ($15.76, Amazon.com)

Satin-smooth foundation provides a wide variety of shades that offer buildable coverage while leaving skin looking naturally flawless.  Powerful antioxidants of pomegranate and vitamin E combined with aloe vera help soothe the skin.

   

Tribal Accent Eyeliner

   

The eye looks showcased at the Black Panther Fashion Show (pictured left) recreated the Wakanda tribal accents beautifully.

Try:

 jane iredale Mystikol® Powdered Eyeliner ($24, janeiredale.com)

The highly pigmented powder/cream liner is ideal for graphic eye looks; an easy-to-use, snap in brush applicator allows for precise on-the-go application!

Shades pictured above:

Amethyst (available now)

Sapphire (available in March)

 

Deep, Vibrant Lips

 

The variety of deep reds, berry and purple lips worn by the Wakanda women was the perfect finishing touch to the overall beauty look. To recreate the look it’s important to incorporate a nourishing, ultra-moisturizing lipstick.

Try:

jane iredale  PureMoist® Lipstick ($25, janeiredale.com)

These pigmented creamy shades deliver a delightful hue of color and are infused with moringa butter, vitamins A & C and coffee seed extract while providing antioxidant protection!

Shades:

Gwen: apple red

Cindy: classic red

Hannah: creamy matte brown plum

Annette: creamy matte red grape

 

 

 

 

How to Calm Crazy Waves and Unruly Curls International Curl Expert Shares Tips from Maya Smith

For those with naturally wavy, curly hair of all coils and textures it may seem like an endless battle to find ways to tame the mane. Some may turn to relaxers, weekly blowouts or extensions. Others just want to master their natural hair in whatever mood it seems to be in. To help girls get a handle on their curls we connected with Maya Smith, founder of The Doux salon and product line of the same name both specializing in making the absolute most of the natural hair you’re born with. When it comes to healthy sculptured, cool looking curls of all types, Maya’s two decades of experience with curls worldwide makes her a true expert. Here she offers tips on how to calm crazy waves and unruly curls.

#1: My naturally wavy hair is flat at the top and then waves start in the middle with tighter curls at the back. HELP!

Genetics determine curl pattern and density. It’s totally normal, in fact, quite common for several different textures to exist on the same head of hair. These inconsistencies can cause the hair to look uneven and are most apparent once the hair has dried. I created The Doux’s Mousse Def, to help define waves and curls in the less curly areas, and to combat frizz in the areas that are tightly coiled. To balance the look of curly and wavy hair, we recommend using a combo of a mousse on the straighter areas, and then a balm like The Doux’s Bonita Afro Balm Texture Cream for added stretch and control in the tighter areas. The goal here is to keep hair shiny, touchable, and soft. If shrinkage or frizzing remains an issue, don’t underestimate the power of a great haircut. Awesome products combined with a professionally-shaped set of layers is my signature Rx for accentuating curls that vary in texture.

#2: I have curly hair and let it dry naturally. The second it rains, I get frizzy at the roots. I find myself revolving my hairstyle around the weather report. HELP!

Thirsty hair will try to “drink up” moisture in the air if it’s not adequately hydrated.

The key to eliminating frizz due to humidity exposure is to make sure that the hair is thoroughly conditioned before styling products are applied. This exact problem is what inspired me to create a solution in the form of a Fresh Rinse Moisturizing Conditioner, followed by The Light Shine Mist helps to hydrate and stabilize the cuticle, making it less prone to reversion. For added control at the roots, we apply a small amount of Bonita Afro Balm, which is our secret weapon for keeping curly hair from swelling in harsh weather conditions. These products can be found at select Target stores nationwide and at TheDoux.com.

 #3: I often wear my curly hair slicked back into a tight low bun or ponytail. Will this damage my hair? 

Style in moderation. Traction alopecia is a major epidemic among women with textured hair. This is typically the result of too much tension being applied to the scalp for an extended period of time and usually occurs due to hair styling such as braids, extensions, and tight ponytails. To avoid irreversible thinning of the hair, it’s important to avoid hairstyles that place constant pressure on hair, particularly in the temple and nape areas. Ponytails and “slicked” styles should be taken down at night, and tight accessories, such as headbands or scrunchies should be worn less frequently. 

#4: I wear my naturally kinky hair twisted and braided. How long could I leave this style in and how best to shampoo my hair while in this style?

I recommend shampooing once per week for hair with fine-to-medium density. I urge clients with high-density or extremely long hair, not to exceed more than 10 days without cleansing the hair and scalp. This helps eliminate bacterial growth that causes itching, flaking, and dandruff on the scalp. We use The Doux’s Sucka Free Moisturizing Shampoo to remove product build-up and dead skill cells, and Fresh Rinse Moisturizing Conditioner to soften, hydrate, and balance the hair’s pH. We’ve incorporated Shea Butter and Sea Silk to smooth the hair shaft and aid in moisture retention.

#5: What are some ingredients to avoid that many products for curly hair contain? Why is this damaging? 

Petroleum-based “grease,” as well as products that contain mineral oil may be old-school favorites but are often the cause of dry hair. Heavy products that aren’t water soluble can coat the hair shaft, disrupting the hair’s natural ability to retain moisture. This dryness may go nearly undetected because the hair is covered in product, however, the underlying dehydration causes hair to be brittle and stubborn. We recommend cream-based products that shampoo out easily, and allow the hair to “breathe.”


About Maya Smith:

Maya Smith is an International Master Stylist and Founder of The Doux Salon and haircare line now available in Target. With over two decades of styling experience, Maya dedicated two decades to cracking the code on curl care, maintenance, and expert styling. When it comes to caring for one’s natural hair and styling it, according to NaturallyCurly, Maya is among the best there is.

While still in high school, Maya got her hair cutting license and graduated from beauty school. Soon after graduating high school, Maya began following her passion and worked as an assistant for celebrity stylist Tracy Johnson. She learned from Johnson and progressed as a hair stylist for celebrities and entertainers. Years later the military wife would relocate to Germany, where Maya opened up her first salon The HoneyComb, a mecca for textured hair care for women from all over Europe, The UK, and as far as Africa. Maya’s unique system of textured hair styling sparked the development of The DOUX® haircare products, first launched overseas, and distributed throughout Germany, France, Italy, and the Netherlands.

Currently, Maya leads a carefully selected team of stylists at The DOUX® Salon in Macon, Georgia and celebrated the arrival of The DOUX® in select Target stores nationwide. Maya Smith, wife, mom of 5 and savvy businesswoman is an example not just for women of color but for all women who believe their gifts can impact the world, striving for entrepreneurial endeavors with grace, ease, and hustle.

New 90’s Inspired Indie Hair Care Line From Goes National

Maya Smith, Black-Female Creative Director, Stylist, Inventor, Innovator, Natural Hair Advocate and Mom of 5, takes her indie hair care line, The Doux® to mass market with brilliant 90’s hip-hop inspired packaging that cannot be ignored. After two decades researching and mastering natural curls; Maya delivers a brand that shows naturally curly hair who’s boss. Check out her story and this awesome new brand getting blogger buzz and blowing up online.

THE AWESOME STORY BEHIND THE DOUX:

There’s something NEW for girls with natural curls of all types and textures. The Doux® (pronounced The Do) is a “new school” modern hair care system with an “old school edge.” With packaging that is bold and bright and product titles inspired by 90’s hip-hop and pop culture, The Doux is a bold new line that took two decades to perfect for those seeking a way to smoothing curly, kinky, and wavy hair into both, curly or straight styles.

Created by Maya Smith, a 25-year celebrity stylist, and International Curl Master, The Doux was first launched in Europe in 2011 in response to her passion for helping people master the hair they were born with. STRAIGHT, NATURAL, CURLY, or RELAXED, according to The Doux, if you grew it, it’s ALL GOOD. “I was living in Germany at the time, had my own salon there and my specialty was helping clients to transition to a relaxer-free lifestyle. I’m obsessed with people maximizing the potential of the hair they were born with. Mastering curls is my passion and purpose,” explains Smith.

The people felt her passion through her products. The Doux blew up overseas so much so that it caught the attention of media in the USA such as Black Enterprise and Essence Magazine. “Once we started getting press in the states the demand for The Doux was incredible. I had to return to the states and see this vision through,” Maya Smith explains. In 2014, Maya opened The DOUX Salon™ in Macon Georgia’s historic Downtown district and started selling her professional grade products at her salons and online.

Fast-forward three years and a lot of work and dedication, The Doux arrived in select Target stores nationwide in the winter of 2017 to 2018; no easy feat for an indie brand. “We are so excited to bring The Doux to the masses. It’s 20 years in the making. We listened to 20 years of feedback from actual clients from Minneapolis to Morocco. We listened to what people wanted, a salon grade, a high quality product that delivered on its promises. Helping people to manage and maintain their natural hair and celebrate their own bold, unique style is what the last 25 years of my professional life has been about,” Maya Smith shares.

The Doux also redesigned its packaging, with the intention to disrupt the category. Maya did all the of the package design herself bold with bright colors, which is the opposite of the more subdued look you see on the shelves currently. “I’m a fan of 90’s rap so I wanted to incorporate lyrics and titles in the packaging,” adds Smith. With titles such as Bonita Afro Balm, Mousse Def, Sucka Free, Fresh Rinse, and The Light, The Doux will most definitely catch the eyes of Millennials and Gen X’ers alike.

The Doux is now available at select Target stores and online at TheDoux.com

Shampoo and Conditioner 

*SUCKA FREE™ Moisturizing Shampoo, *FRESH RINSE™ Conditioner

Sulphate & Paraben-free Shampoo and Conditioning Duo with Shea Butter & Sea Silk. A gentle cleansing system for thick, dry, or color-treated hair. Ultra-hydrating conditioner has an amazing slip for easy detangling. Sea silk smooths the cuticle, leaving hair frizz-free and full of body. MSRP: $12.99 each.

Stylers:

*BONITA AFRO BALM™ Shine Enhancing Texture Cream Delivers shine and manageability for pixies, Afro’s, tapered cuts, and twist/braid/coil sets. Certified organic botanicals, alcohol & paraben free. MSRP: $15.99.

*MOUSSE DEF™ Texture Foam Non-flaking mousse gives definition to curly styles without stiffness, cloudiness, or crunch. Soy proteins and natural humectants make this humidity-resistant styling aid ideal for thermal styling as well. MSRP: $14.99

*THE LIGHT™ Shine Mist Preserves color and protects hair from heat styling. Reduces drying time and delivers weightless shine to finished looks. Adds natural luster to natural styles. Infused with Black Cacao, Passion Fruit, and Palm Oil. MSRP: $14.99.

The Doux is now available at select Target stores and online at TheDoux.com

#NYFW HAIR: HOW TO from Narciso Rodriguez and Dyson Hair Dryer

Yesterday, hairstylist James Pecis used the Dyson Supersonic hair dryer ($399.99) to style the hair of top models at this NYFW‘s Narciso Rodriguez show.

Here’s a breakdown of how to get this look using the Dyson Supersonic, NYFW‘s “must-have” accessory backstage. 

HOW TO (By James Pecis for Narciso Rodriguez)

  • Each girl will be addressed separately. There will be many girls with textured and different levels of curls.
  • After applying moisture crème, scrunch the hair trying to encourage natural movement and texture.
  • Next, use the Dyson Supersonic Diffuser to heat the hair and dry the hair without disturbing the hair and creating frizz.
  • For straighter texture, blow out the hair smoothly to polish the hair before using the curling tong to give it a slight “s” wave.

Frosted Lips: A Hot Winter Trend FROM MEHRON MAKEUP

A frosted lip is a fabulous way to add shimmer to your look. A subtle frost can bring out the natural color of your lips or add dimension to an underlying lip color. And a full-on frosted, aka metallic, lip definitely makes a statement.

With Metallic Powder created by the iconic beauty brand, Mehron, you have the option of a subtle or bold shimmer. And with its six color shades – Gold, Silver, Bronze, Copper, Rose Gold, and Lavender – there is a range of hues to choose from. Follow these tips to create your own frosted lip color with this versatile, ultra-fine makeup.

How To: Frosted Lips

 

  1. To create a subtle, shiny frost, use your finger to pat some Mehron Metallic Powder ($10.88, Amazon.com) onto your lips. Apply Mehron Glosstone Pro in Crystal Clear ($11.95, Mehron.com), then rub the lips together to blend.
  2. For a deeper frost, combine Mehron Metallic Powder ($10.88, Amazon.com) with Mehron Glosstone Pro in Crystal Clear ($11.95, Mehron.comthen apply to the lips using a brush.
  3. Layer Mehron Metallic Powder ($10.88, Amazon.com) on top of Mehron L.I.P Color Cream ($7.95, Mehron.comto achieve a frosted, metallic effect.
  4. For bold impact, mix Mehron Metallic Powder ($10.88, Amazon.com) with Mehron Mixing Liquid ($13.03, Amazon.com) and apply with a brush.

 

 

Shop the Products:

 

Mehron Metallic Powder ($10.88, Amazon.com)

Mehron Glosstone Pro in Crystal Clear ($11.95, Mehron.com)

Mehron L.I.P Color Cream ($7.95, Mehron.com)

FLU RECOVERY FACIAL CREATED BY CELEBRITY ESTHETICIAN: THAI MORRISON

This season, flu has been rampant causing mass illness across 49 of the 50 U.S. states. Hundreds of deaths have been attributed to flu so far and many say the flu season hasn’t even peaked.

Flu causes major symptoms, like fever, chills and body aches and extreme fatigue that has most sufferers in the bed for five to seven days. Flu often leaves the havoc it’s wreaked “written all over your face” with darkness under your eyes, pale skin and sometimes facial swelling. While the bounce back process from flu is often slow, celebrity esthetician, Thai Morrison, has created a flu recovery facial that can help clients as they return to work and other normal activities.

The facial aims to reduce the darkness and puffiness under the eyes and restore moisture to dehydrated skin. The facial can be done in-house by Morrison or the products for the at-home facial can be ordered from the spa. The facial consists of an oil wash for hydration, like the Flower Power Oil Wash by Kanvas Skin Care; a cleansing scrub to exfoliated the dead skin cells like Polished by Kanvas md; a healing water like Avené­­­­­­ Thermal Spring Water to calm and soothe the skin; a hydrating mask like Glow Mask by Kanvas Skin Care to reduce facial puffiness and moisturize the skin and an eye treatment, like Plump Gold eye pads by Kanvas md to diminish dark circles and undereye puffiness. Morrison, who Is widely known as the “healthy skin care expert” developed the flu recovery facial after contracting the flu herself and is on a mission to help others as they recover from the flu.

“I was down with the flu for almost a week and I wasn’t looking or feeling my best,” said Morrison. “I started treating my skin aggressively with the flu recovery facial I developed and was able to return to work with revived, glowing skin.”

About Thai Morrison:

Thai Morrison is the founder and co-owner of Koffee Day Spa, a full-service day spa and med spa located in Dallas, Texas and Kanvas and Kanvas md skincare lines. Koffee Day Spa is known for offering affordable luxury through its line of celebrity service offerings, including its customized celebrity facial and celebrity massage. Koffee Day Spa is located in Dallas, Texas, and has received numerous awards and accolades, including a 2017 “People Love Us” Award from Yelp, 2016 Top 10 Day Spas in Dallas by Dallas City Voter and 10 Best Day Spas in Dallas by USA Today. Kanvas Skin Care Line provides high-quality products for all skin types at an affordable price and Kanvas md is the medical grade line created to treat specific skin conditions. Kanvas and Kanvas md are esthetician formulated products. From oily-to dry skin, fine lines and wrinkles, to age spots and hyperpigmentation, Kanvas and Kanvas md have the products to treat it.

 

Valentine’s Day with Sally Hansen and Rimmel London

Score an extra day of wear and up to 33% more chip resistance, all while adding the final touch to your ensemble in an instant
Why involve multiple bottles when a lightning-speed mani is at your fingertips? Sally Hansen Insta-Dri® Nail Color’s newly upgraded 3-in-1 formula with built-in base and top coat offers shiny, extended wear in a single step. The new Insta-Dri is housed in an updated bottle adorned with a gorgeous new logo and comes complete with color-matched caps for a modern, sleek feel and easy shade navigation. The revamped formula delivers an extra day of wear and chip resistance, so you can take that nail look to go- anywhere, anytime. With up to 33% longer wear and chip resistance, up to or almost 3x as many consumers preferred the new formula versus the former. Get ready on the go with Insta-Dri’s brush that covers in one stroke. One stroke, one coat, and you’re done!
Shades showed below: Watermelon Wizz, ASAP Apple, Peppy Le Fuchsia, Rapid Red
RIMMEL LONDON STAY MATTE LIQUID LIP COLOUR ($5.79)
Get ready for a bold, matte lip-look that stays on. Rimmel London introduces Stay Matte Liquid Lip Colour, a new liquid lipstick with high-intensity color, a velvety matte finish and a long-lasting, comfortable wear.
Shades showed below in Heartbeat and Firestarter

5 Step Beauty Prep to an Epic Valentine’s Day Date

One of the biggest date nights of the year is right around the corner which means pre-date prep is in full effect! Start your prep early before your Valentine’s Day date and you’ll be in tip-top shape and full of confidence when the night comes.

See below for five face and body essentials to create luminous skin for the special occasion.

Start your V-Day date night prep by having flawless skin — blemishes are not cute, and it’s best to proactively fight against them instead of trying to heal them after they’ve made their (unwelcome) arrival.

 

Use this powerful cleanser to ensure your skin is squeaky clean, smooth and even in tone.

Try: Dear by Renée® Grapefruit Foaming Wash ($29.95, DearbyRenee.com)

Infused with Grapefruit which helps treat acne and prevent oily skin and Vitamin E antioxidant which helps boost skin’s defense against pollution.

Slather on your favorite hydrating face mask for flawless, date-night-approved skin! Put this on before you hop in the shower, making sure to let the steam work its magic on opening up your pores for an added bonus.

Try: Arbonne Rescue & Renew Detox Face Mask ($44, Arbonne.com)

Creamy French pink clay formula cleanses to draw out impurities from the skin’s surface, resulting in smaller-looking pores! The mask transitions from wet to dry to visibly show where excess sebum is drawn out.

Think of this as the equivalent of a power smoothie for your eyes! A little bit goes a long way since it spreads easily and melts right into skin.

Try: Dear by Renée® Ultra Firming Eye ($69.95, DearbyRenee.com)

This unique eye cream contains a mixture of botanical extracts and caffeine which absorbs beautifully into the skin addressing puffiness, dark circles and areas which lack circulation.

Look radiant and refreshed with super smooth, healthy skin by applying a scrub a couple days before date night. Apply this gentle formula to your skin and slough off dull skin that’s dimming your inner glow — you’ll be left with nothing but luminous goodness.

Try: Ethique Mochaccino Body Polish – Body Scrub & Exfoliator ($14.50, Amazon.com)

Ground Arabica coffee beans paired with cocoa, pumice, and lashings of nourishing cocoa butter – smells amazing and is the perfect treat for your skin. This deeply exfoliating bar will leave skin feeling smooth and refreshed!

Date night skin is hydrated skin, so lock in moisture right out of the shower with a gorgeous lotion and body wash that contains a mixture of luxurious oils for silky-smooth skin that will last all night.

Try: The Mane Choice Ancient Egyptian Body Wash & Oil + Lotion Fusion 

($14.99 each at TheManeChoice.com)

Infused with Beta-Carotene, Vitamin B5 and Vitamin E work to protect, moisturize and soothe while Kalahari Oil, Oleaster Oil, Mongongo Oil and Baobab Oil rejuvenates skin by bringing out its natural glow.