RIMMEL LONDON LAUNCHES THE LONDON LOOK INTERNATIONAL CONTEST WITH RITA ORA

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From 21st December 2015, Rimmel London is inviting make-up addicts everywhere to reveal their vibrant personalities and make-up skills by creating their own London Look via video or picture. Entrants could win a once-in-a-lifetime experience – the opportunity to jet to London to meet Rita Ora and work with her team of Rimmel London experts in the YouTube Space, a state-of-the-art video production studio. Winners will use the latest YouTube technology to film the ultimate beauty tutorial. And if they impress Rimmel, they could become a global Rimmel ambassador, continually creating new online content for the brand. Celebrity status beckons!

Entering is simple: create your best London-inspired make-up look and upload your video or picture on RimmelLondon.com, or follow Rimmel and tag your entry #LONDONLOOK on Instagram and Twitter. Experience in creating videos, pictures or vlogs isn’t necessary, the judges are looking for original ideas, style and attitude.

Rimmel’s Top Tips For Creating The Perfect Entry

Mix It Up: Look at what’s been done before, try to be different and stand out from the crowd.
Have An Idea: Phone box red lip? London eyes? Create a fun theme and title to help viewers understand your #LondonLook.

Set The Stage: Find the perfect backdrop with everything you need at hand.
Lighting: Make sure your face is well lit so it’s easy to see the details of your make-up creation.
Product: Let viewers know which Rimmel London products you are using so they try the look themselves.

Attitude: Be as descriptive as you can and show-off your fun side.
Edit: Cut out any mistakes or boring bits to make your video entry flow more smoothly.

The London Look International Contest With Rita Ora is open from 21st December 2015 until 22nd January 2015. For entry details and contest rules, log onto RimmelLondon.com.

1907 by Fromm Copper Core Thermal Round Brushes – Product Review

Everyone knows that core strengthening is good for the body. But it’s also great for beauty tools, and that’s why the contemporary beauty tool experts at 1907 by Fromm have given their round brushes a metal makeover. Beauty Brands is proud to introduce 1907 by Fromm Copper Core Thermal Round Brushes.

Featuring a unique copper core barrel, these brushes take style to new heights with unparalleled advantages over brushes with traditional aluminum ceramic coating. The copper coated barrel isn’t just pretty to look at. It also ensures even heat distribution to dry hair 30% faster, while reducing hand and wrist fatigue and minimizing hair damage. Copper is also naturally antimicrobial, destroying 88% of bacteria, preventing dandruff, itching and flaking. And the brushes also provide superior shine.

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Product Review –

The 1907 Copper Core Thermal Round Brushes are truly beautiful in sight.  They’re a great addition to your beauty entourage and the bristles feel very sturdy.  Personally, I like the handle grip which is important in terms of blow drying the hair for a total look.  The brushes also come in 4 different sizes depending on the hair length; adding volume and shine to your tresses.

My hair is in a natural (chemical free) state and I like to blow dry for a length check and trim.  The 1907 Copper Core Thermal Round Brushes made the at-home process easier.  I was able to hold my blow dryer in one hand, along with the 1907 Copper brush and was done in a matter of minutes! Visit the social media handles below to purchase and learn more about 1907 Copper Core Thermal Round Brushes.

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Facebook: @beautybrands

Twitter: @beautybrands

Instagram: @beauty.brands

Hashtag: #beautybrands

Holiday Travel Essentials – Must Have Products

With the holidays right around the corner, it’s time to start thinking about what essentials you need to bring for your holiday travel needs.  Pack light by bringing only the most important essentials.

Your 6 Holiday Travel Essentials

Travel Essentials
1. The Refresher: During this crazy time, you want to clean and refresh your face AM and PM. For one that refreshes skin and foams away makeup and impurities –

Lumene’s Bright Tough Refreshing Cleansing Foam ($10.99, CVS)

2. The Best Face Base: You want to look airbrushed, who doesn’t? For an optical line and pore minimizer with instantly beautifying effect –

Lumene’s Bright Now Line & Pore Minimizer ($19.99, CVS)

3. The Perfect Brows: For easy shaping and filling go to the all-in-1 helper –

Smashbox Brow Tech To Go ($28, Sephora)

4. The Winter Glow: Get the perfect rush of color with a silky powder blush –

Smashbox Blush Rush ($24, Sephora)

5. The Perfect Red Lip: Pucker up with the perfect pout in your favorite holiday shade –

Smashbox Be Legendary Lipstick ($20, Sephora)

6. The Secret Weapon: Through all the highs and lows of the holiday season, make sure you have a spot treatment on-hand to fight against any surprise breakouts –

DDF Acne Control Treatment ($46, DDFSkincare.com)

Desiree Stordahl Skincare Expert Interview and Book

Desiree Stordahl is a best-selling beauty co-author, alongside legendary skincare expert Paula Begoun, dedicated to using her years of expertise to help people solve their skincare woes, from acne to wrinkles and everything in between. Desiree’s passion for all things beauty carries over to makeup with game-changing trends, tips, and tricks for flawless skin. Whether you need to know how to treat crow’s feet or under-eye circles, Desiree is your expert.

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1. How did you get started in the beauty industry?
The only way I can explain it is fate! Growing up I had my fair share of skin struggles, and my family was on a very limited budget so I needed products that I could buy over-the-counter that would really work.
Unfortunately, nothing seemed to do the trick so I turned to makeup to at least camouflage my breakouts. I got pretty good at doing makeup on myself and others, and my passion for all things beauty carried over into my school work…I still have a report from 8th grade called “Beauty by the Buck” where I analyzed whether or not expensive cosmetic products were better formulated than their drugstore competitors.
Fast-forward to the college years, I graduated with a degree in Communication Studies and went on to work in sales and marketing. All the meanwhile my struggles with acne didn’t let up… nor did my passion for skincare and makeup fizzle out. It was my dream to somehow work in the beauty industry, but I didn’t yet know how that would play out.
One fateful day I saw an ad to work for a “Paula’s Choice Skincare and Cosmetics Company” and several interviews with the legendary Paula Begoun later I KNEW this is where I belonged. Paula took me under her wing, trained me how to interpret cosmetic studies, made me promise to never tan again or she’d fire me  (true story) and taught me why so many skincare products didn’t work like they said they would and what to do instead. Once I got my skin under control I wanted to share that same life-changing info with others, and the rest, as they say, is history! Several years and two books later, here I am.
It feels so serendipitous that everything fell into place at the right time, but really, when I reflect back it’s clear that actually my whole life had been preparing me for this role. God had my plan in motion from the get-go—I just didn’t know it!
 2. What are some of the best beauty products to have radiant skin?
Beta hydroxy acid (BHA) and alpha hydroxy acid (AHA) leave-on exfoliants are game changers. By gently getting rid of the built up layer of dead skin cells, BHA and AHA exfoliants help smooth wrinkles and reveal the radiant skin hiding under a dull complexion. And don’t let the “acid” part of their names scare you… they’re actually gentler on your skin than using a scrub!
In the realm of makeup, a good highlighter works wonders for a youthful glow. Becca Cosmetics makes some of the best luminizing products out there, and just a couple strategically placed highlights can really liven up a drab complexion.
For the days I go without makeup but want a hint of luminosity, I love the Resist Pure Radiance Skin Brightening Treatment from Paula’s Choice. It’s formulated with ingredients that fade discolorations for a more even skin tone + it contains mineral pigments that instantly revitalize and brighten the complexion.
3. Share with us the appropriate age for women to start using anti-aging products?
There isn’t a hard and fast rule, but if you want to keep your skin looking as young and healthy as possible, it pays to start using anti-aging products from the moment you earn your own money to buy them! Think of it like a healthy diet. You wouldn’t prolong eating nutritious, antioxidant-rich foods until you’re in your 40s, right? The same should go for skin. The earlier you start using products loaded with anti-aging ingredients such as antioxidants, retinol, peptides, ceramides, hyaluronic acid, etc., the better off your skin is going to be in the long run.
Above all else, start wearing sunscreen on a daily basis no matter what your age. That’s the #1 way to halt the signs of aging!
 4. What are the top 5 wrinkle creams and skin tighteners?  
It’s hard to pick the top five when there are so many great formulas out there, but here are some great wrinkle-fighting and skin-firming options based on the research behind their ingredients:
In terms of traditional “skin tighteners”, the tightening effect of many of these types of products comes from a high amount of film-forming ingredients, which make skin feel tighter temporarily, but skin “feeling” tighter is not the same as making a real change for the long run. However, with products like those mentioned above, you can create healthier, younger-looking skin, and in some cases, increase firmness.
5. In your book, you mentioned natural ingredients that are bad for the skin.  Could you share a few here?
There are many natural ingredients that are brilliant for skin, but there are also many that do much more harm than good. For instance, despite their popularity essential oils such as lavender, rosemary, and jasmine contain volatile, fragrant compounds that incite pro-aging inflammation to the skin. Citrus extracts, such as lemon, grapefruit and orange, should also be avoided due to their sensitizing/irritating effect that impairs the skin’s immune response. Other natural ingredients to watch out for include witch hazel, ylang ylang, arnica, and balm mint oil, just to name a few.
If you’ve ever used products with these kinds of ingredients and wonder why they don’t appear to be problematic for you, keep in mind that research has demonstrated that you don’t need to see or feel irritation for it to be causing damage below the surface layer of skin. They’re sneaky in that way—speeding up the signs of aging without you knowing it.
6. How can readers learn more about your expertise and wonderful book?
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Beauty Regimen in Winter Months – Editor Talk and Products

Yesterday was the first day of December and that means we are officially in the cold weather season.  Not only does the seasons change but our beauty regimen alters with the weather.  The reason we must change our beauty routine is because the external environment can damage our skin, hair, and nails.

Every year I look in the mirror (around the month of November) and my skin is excessively dry.  My first instinct is to panic but then I realize it’s time to visit the drugstore or cosmetics counter.  I have a few beauty products that I am actively using from foundation to nail polish remover pads.

Beauty Regimen

To begin, let’s talk about foundation.  We often forget to change our foundation because it’s our favorite shade or brand.  Here’s what I learned, foundation in the winter months should have hydrating and moisturizing functions. This helps to counter-act dryness and use a lighter press powder.  Also, if you tend to look a shade darker (or tan) in the summer months, you may consider a foundation that’s lighter.  The foundation color should match the exact shade of your face and neckline.

In terms of face lotion, it is suggested that we stay away from light-weight lotions and use a cream.  Lotions are not heavy enough to protect the skin from the dry air.  I suffer from dry skin due to eczema and prefer a cream lotion whether in the winter or summer months.

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Always opt for a deep hydrating mask to use on your hair in the winter.  The cold air can create brittleness no matter the hair type or texture.  If you can’t afford an expensive hair mask, visit your local drugstore or Pinterest.com to create a DIY hair mask at home.  Either way, your hair can not afford to be shampooed with a leave – in conditioner alone.  The result will be breakage and frizz!

An additional beauty product that I’m actively using are nail polish remover pads.  Surprisingly, my mom (the other contributor) introduced me to this product last summer.  You can purchase a box for about $2 at the drugstore and they serve two functions.  Nail polish remover pads will remove polish quickly while also conditioning the cuticle and nails.  I was relieved to discover this product and since that time disposed of liquid remover (and cotton balls.)

I’m always searching for beauty tools to make my life easier because I’m managing my brand and have mommy duties.  The ultimate makeup tool the everyone should own in their bag is a Beauty Blender.  I have to admit that I own three because they serve a different function (and if I lose one there’s always an extra.) The Beauty Blender surfaced several years ago but has recently become available to beauty enthusiasts.  This is not your normal sponge due to the shape, texture, and use of the blender.  The Beauty Blender can be used to apply foundation, bb cream, tanner, bronzer, and concealer.  It can also be used for highlighting, contouring, and strobing.

Fall 2015 Lipstick

Lastly, with so much dryness in the air and having a hectic holiday schedule, we need an at home facial in between our spa treatments.  Purchasing a Sonic Face and Body Polisher can be an investment.  I am totally in love with my system and received it as a product review.  This little hand-held machine exfoliates and softens the skin while tightening my pores.  I love makeup but I’m a huge advocate for natural, glowing skin and we must take care of it!

I hope the tips I provided will help your winter beauty routine.  Also, stay connected to the site because I will be visiting a few local wellness spas very soon!

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People News: 2015 People and Today Beauty Awards

People News: The 2015 People and Today Beauty Awards Are Here!

When it comes to beauty, we’re constantly looking for the best new trends and products. Whether it’s sharing exactly what lip color a celeb wore to a movie premiere, or reporting on the latest Hollywood hair color change, we always bring you the must-know beauty news as soon as we have it. And, like you, we get kid-in-a-candy-store excited at the launch of a new product.

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Which is why this year, we’ve teamed up with TODAY to bring you our first ever (!!) 2015 PEOPLE and TODAY Beauty Awards.

Over forty testers from PEOPLE and TODAY, including our own beauty-obsessed editors, tried hundreds of lotions, moisturizers, mascaras and more and managed to narrow it down to 44 of the best drugstore beauty products from 2015.

We’ve covered all of the bases—from hair and body to skin and makeup — finding something for every beauty issue. So if you’ve been holding off on re-stocking your vanity for the new year, let us guide you with our top picks from our favorite drugstore brands.

Every day this week, we’ll be announcing a new category of winners live on TODAY. Tune in every morning at 10AM EST to find out what products to add to your shopping list. The lineup is below!

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  • Tuesday 12/1: HAIR
  • Wednesday 12/2: MAKEUP
  • Thursday 12/3: BODY
  • Friday 12/4: SKIN

And don’t forget to pick up this week’s issue, on stands beginning Wednesday, Dec. 2, for the full list.

Get PEOPLE.com Everywhere

Kendall Jenner Top Knot: Get the Look

Kendall Jenner rocked a chic top knot with an edgy flair of side swept bangs on the red carpet last night for the American Music Awards. Celebrity hairstylist, Etienne Ortega, created this sleek top knot look with the help of KMS California products. “My inspiration for Kendall’s look was a funky modern top knot with a wispy bang, that goes perfect with her high neck dress!” Here’s the scoop from Ortega on how to get Kendall’s red carpet look:

Step 1: Ortega used KMS California ADD VOLUME styling foam ($17.50) while the hair was damp and roughly blow dried her hair.

Step 2: Ortega used the KMS California HAIR PLAY messing cream ($20), putting a quarter size amount in his palms and worked it all throughout the hair to start creating a build up of texture.

Step 3: Then Ortega put her hair up into a pony, followed by twisting the hair into a fun top knot.

Step 4: To finish the look he used the KMS California HAIR PLAY playable texture ($20) to make her bangs textured, piecey and ready to hit the red carpet.

LOS ANGELES, CA - NOVEMBER 22: Model Kendall Jenner attends the 2015 American Music Awards at Microsoft Theater on November 22, 2015 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)
LOS ANGELES, CA – NOVEMBER 22: Model Kendall Jenner attends the 2015 American Music Awards at Microsoft Theater on November 22, 2015 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)

KMS California products are available at salons nationwide, please visit http://www.kmscalifornia.com/en-US/salon_finder.aspx to find a salon near you.

Birchbox and Rent The Runway Launch: Black Friday Sales

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Birchbox (www.birchbox.com), a leading beauty and grooming retailer, has opened its doors in Washington, D.C. in partnership with Rent the Runway, which is revolutionizing fashion by allowing millions of women to rent designer apparel and accessories. On Friday, November 6, Birchbox launched a beauty shop in a dedicated space at Rent the Runway’s Georgetown store, allowing local customers to get a complete new look from head to toe – from on-trend outfits and accessories to the latest lipsticks and head-turning hairstyles.

The shop features the following elements to help Washingtonians prepare for special occasions and upgrade their everyday looks:

  • A Build Your Own Birchbox (BYOB) station with an exclusive new box design co-branded with Rent the Runway ($15)
  • A curated shop featuring the best hair, makeup, skincare and fragrance products, as well as holiday gift sets, from brands including Bumble and Bumble, Dr. Jart, Living Proof, Oribe, RMS Beauty, Smashbox, Stila and Sunday Riley, among others
  • Birchbox subscriptions and gift subscriptions for purchase (starting at $30)
  • Makeup services (starting at $30)
  • Special offers and events

 

“Birchbox has a large subscriber base in the DC area and our customers want to look their best, but don’t always have time to navigate the latest new products and trends. Together with Rent the Runway, we’re able to offer a one-stop-shop edited with the very best in beauty and fashion,” said Katia Beauchamp, Co-Founder and CEO of Birchbox. “It’s designed to bring delight to discovering new product by having an easy and efficient shopping experience. As we approach 2016, we’ll continue exploring meaningful opportunities to bring Birchbox to life offline.”

Customers can visit www.birchbox.com/georgetown for more information on Birchbox at Rent the Runway Georgetown, located at 3336 M Street NW. Birchbox has a flagship store in Soho, NY and plans to open additional stand-alone stores in 2016.

About Birchbox

Founded in 2010, Birchbox is a leading beauty and grooming retailer, offering an efficient, personalized way to discover and shop for new products. Birchbox redefined the online shopping experience by pairing a monthly subscription of deluxe samples – tailored to customers’ unique profiles – with inspiring editorial content to create a seamless path to purchase full-size products online. More than 800 best-in-class beauty, grooming and lifestyle brands are available on Birchbox’s e-commerce shop. In 2012, Birchbox launched Birchbox Man and expanded internationally, and in 2014, Birchbox opened its first brick-and-mortar store in Soho, New York. Today, Birchbox has more than 1 million subscribers and operates in six countries, including France, Spain, UK, Belgium and Canada. Birchbox is headquartered in New York City. To learn more, visit www.birchbox.com or follow us on Instagram, Facebook, Twitter, YouTube and Snapchat.

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Black Friday

For US men and women – spend $35 on gift subscriptions and/or full-size product and get:

  • Non-Ace: 25% off with code BIGDEAL
  • Ace: 30% off with code ACESONLY
  • No limit to code usage

For CA women – spend $45 on gift subscriptions and/or full-size product and get

  • 25% off with code BIGDEAL
  • No limit to code usage

Cyber Monday

Same offer as above as above but codes are:

  • Non-Ace: PARTYON
  • Ace: ACEDIT
  • No limit to code usage

PUR Cosmetics – Holiday Makeup Essentials

The holidays are quickly approaching and PÜR Cosmetics has the makeup essentials you need to achieve a chic, glam look.

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1.      PÜR Cosmetics Liquid Veil 4-in-1 Spray Foundation: Give yourself air-brushed perfection with this ultra-light spray that is clinically proven to nourish and improve skin with a blend of age-defying ingredients. The formula includes the proprietary Ceretin® Complex, packed with time-released peptides, ceramide and non-irritating retinol, which is proven to firm and smooth the skin.

Price: $39.00

2.      PÜR Cosmetics Double Ego Dual Ended Eyeliner in Bali: Add a pop of color to your holiday look with the green shade of this two-in-one dual-ended eyeliner that offers a dry mineral tip for definition and a liquid liner that glides on with ease for bold, intense color.

Price: $21.00

3.      PÜR Cosmetics Chateau Cheeks Pressed Powder Blush in Savvy: Give your cheeks a smudge-proof flush of color with anti-aging benefits. Resveratrox and Vitisin help brighten and correct skin while keeping it hydrated and gently exfoliated. Blend the soft, ultra-wearable color in with your fingers to give cheeks a soft inner radiance or dust it on with a brush to highlight and accentuate features.

Price: $18.00

4.      PÜR Cosmetics Lip Lure Hydrating Lip Lacquer in Fiery: Top off your look by giving your lips a burst of hydrating color with this alluring lip lacquer. The unique formula features a blend of Orbignya Oleifera Seed Oil, Avocado Oiland Jojoba Seed Oil, which forms a protective barrier on lips to naturally prevent water loss.

Price: $22.00

Available: purcosmetics.com and ULTA Beauty stores