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SORMÉ TREATMENT COSMETICS REVEALS PRODUCT RELAUNCH: TikTok Unboxing

Sormé announces the relaunch of its product line within drugstores conforming as a cosmetics brand that approaches makeup from a skincare point of view, aiming towards consumers of newer generations that are more knowledgeable of quality ingredients and mindful of what is being used on their skin. For more than 20 years, Sormé has worked […]

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Milani Cosmetics® Launches the #Milani Makers Campaign

In honor of 20 years of creativity, individuality and attainability, Milani Cosmetics® is proud to announce the Milani Makers™ Campaign, celebrating the community that has inspired the brand since its inception. The campaign illustrates the spirit of Milani through its brand advocates, the Milani Makers, who are innovators, creators, culture shakers, risk takers, equality seekers and boundary […]

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essence Makeup’s NEW Lash Princess Mascara; Lash Princess Curl

We are thrilled to share that essence makeup officially welcomes their newest Lash Princess formula – Lash Princess Curl – available NOW for $4.99 at essencemakeup.com, Ulta.com and Amazon.com! essence is widely known for its best-selling Lash Princess Mascara – which is the #1 mascara on Amazon with nearly 150K rave reviews plus a true cult-following. At the request of Lash Princess lovers, the brand is excited to welcome the long-awaited addition to the coveted mascara lineup – Lash Princess Curl. Created […]

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Juvia's Place Launches Two New Eye Products

Black-Owned cosmetics brand, Juvia’s Place, just released two new eye products: Juvia’s Place Nubian Pencil Liner, and the I Prep I Prime Eyeshadow Primer. THE NUBIAN PENCIL LINER-$10 The Nubians Pencil Liner is a long-wearing eyeliner that glides seamlessly to define and fill in the eyelids or the waterline. It is perfect for use with any […]

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The Must-Have Beauty Subscription Box for Woman of Color

Lovely ladies, adjust your crowns and get ready to get your glow on. The Beem Box has arrived to encourage and inspire your beautiful souls, inside and out. Expect to be obsessed by The Beem Box, the essential beauty subscription box for black and brown-skinned beauties. Frankly, it’s the box that every woman of color wants and needs tailored just for them. The Beem Box includes beauty must-haves such as liquid lipsticks, […]

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AJ Crimson Beauty, Black-Owned Inclusive Pro Luxury Cosmetics Collection

Excited to announce AJ Crimson Beauty, vegan-friendly and cruelty-free luxury cosmetic line made with every woman in mind.   AJ Crimson, a self-taught makeup artist and beauty expert is one of the most trusted names in the industry with a roster of clients including Angela Bassett, Regina King, Fergie, Missy, Hilary Duff and more! His products […]

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TEYANA TAYLOR ANNOUNCES NEW COLLECTION WITH M·A·C COSMETICS

M·A·C Cosmetics is excited to announce a highly anticipated, limited-edition makeup launch in collaboration with one of the most versatile entertainers of her generation, Teyana Taylor. M·A·C  x Teyana Taylor collection has been over a year in the making, born out of a partnership between M·A·C and Teyana stemming from her authentic love for the brand and […]

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DEADLINE FOR ESSENCE+ULTA BEAUTY BEAUTIFUL POSSIBILITIES 2.0 #ESSENCEGirlsUnited

The application deadline is quickly approaching for ESSENCE + Ulta Beauty Girls United: Beautiful Possibilities 2.0! As previously announced, ESSENCE and Ulta Beauty will partner once again for this powerful mentorship initiative, where six young women (ages 16-19) will embark on a journey of tapping into their entrepreneurial and creative spirit and discovering their personal potential. The women selected […]

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BETTY BOOP™ X IPSY Unveil Fun And Flirty Beauty Collaboration

IPSY, the largest beauty subscription in the world, in collaboration with King Features Syndicate, a division of Hearst, and Betty Boop proprietor Fleischer Studios, unveiled a line of Betty Boop inspired cosmetics and accessories today.  In supporting their mission of inspiring individuals around the world to express their unique beauty, IPSY has developed a limited […]

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Vanity Planet Oval Makeup Brush Kit: Gorgeous Summer Glow

Makeup application is the finishing touch to anyone’s look.  There are so my cosmetic products and a variety of colors and hues. My day starts with a cup of coffee, women’s devotional, work projects, and household errands.  Somewhere in between this typical daily chaos includes setting my face. The basic makeup staples include liquid foundation, […]

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