Beat The Heat with COVERGIRL – Flawless Appearance

Everyone’s least favorite 8-letter word (humidity!) is in full force right now. Thanks to the summer heat, thunderstorms, and extreme humidity take their toll on our makeup.  COVERGIRL is here to help your makeup stay put and look flawless from the time you leave your A.M. workout to post-work drinks with your bestie.

COVERGIRL’s new truBlend Matte Made Foundation is the perfect product to ensure that your face looks flawless and actually lasts from morning to night. Unlike other foundations who don’t deliver on their 12-hour-wear promises, truBlend Matte Made’s long-wear formula is flexible, protective and comfortable thanks to its Flexi-hold technology, keeping your makeup in place through all of the elements.

Our new TruBlend Matte Made Foundation is available in 40 shades, with 26 shades new to the TruBlend Family! Medium to full coverage foundation that provides a flawless, naturally matte appearance with a broad shade palette that matches most skin tones!

Formula & Benefits

  • Has a flexi-hold technology (PVP) which creates a strong, yet flexible film that’s comfortable on skin

o FLEXIBLE: Responds to face movements

o PROTECTIVE: Keeps the elements of foundation in place

o COMFORTABLE: It’s not tacky or tight on skin

  • Transfer-proof wear that blurs the appearance of pores and minimizes the appearance of imperfections
  • Airbrush effect that provides a smooth, filtered and flawless look
  • Reduces the appearance of redness and blemishes

See below for more info on the foundation, as well as COVERGIRL’s Lid Lock Primer and Lock It Setting Spray – the perfect combo for combatting the summer heat!

COVERGIRL Look Lock Up Setting Mist, $9.99, drugstores

Formula & Benefits:

  • Microfine mist with a weightless, barely-there feel that prevents makeup from smudging or settling into fine lines
  • Infused with cucumber and chamomile extract
  • Humidity, sweat, and heat resistant

 

 

COVERGIRL Lid Lock-Eye Primer, $8.99 drugstores

Formula & Benefits
• Formula that smooths and preps lids for all-day, crease-proof color
• Maximize the wear and intensity of your favorite shadows

COVERGIRL’s Shade for Shade: Be Unapologetic in Your Beauty Choices

Today, COVERGIRL launched a new campaign that inspires women to be unapologetic about their beauty choices through a quick swipe of lipstick. Starring and co-created by COVERGIRL Issa Rae, the film, titled “Shade for Shade,” features Issa and her (real life!!) best friends navigating LA for a night out, each swiping on a different shade of lipstick and owning the colors they chose. Once the shades of Exhibitionist lipstick come out, shade gets playfully thrown back and forth between the friends, illustrating what it looks like for women to be assured in their beauty choices.

Lipstick isn’t about the color, it’s a statement of unapologetic self-expression, which is exactly what COVERGIRL embodies within the campaign and their tagline “I Am What I Make Up.”

The film serves as an invitation for all women to confidently own their shade choices without explanation – even if your friends disagree or people stare. COVERGIRL says, let them stare! There are no rules when it comes to makeup, and “Shade for Shade” serves to celebrate all of the bold (or subtle) lipstick choices that make you feel like your best you.

 

COVERGIRL Launch: The Infinite – A Tribute to COVERGIRL’s Product Inspiration

This morning COVERGIRL launched their biggest campaign of the year – The Infinite – which showcases COVERGIRL’s inspiration behind this product: YOU.

This campaign is a tribute to everyone who spoke up and said what they want and need from a foundation – not just an extensive shade range (but of course we have that!), but specific formula additions that cater to their unique skin needs. COVERGIRL listened, and COVERGIRL heard you, so this foundation was created specifically for each and every one of you.

COVERGIRL’s TruBlend Matte Made Foundation’s 40 shade-range delivers a long-wearing matte finish while delivering the key factors most asked for by consumers:

  • Flexible wear and comfort feel – a flexi-hold technology creates a strong, yet flexible film that’s comfortable on the skin. It responds to facial movements and is lightweight on the skin.
  • Transfer-Proof – Flexible film helps formula stay in place all day – will not transfer
  • Pore-Blurring – Light-scattering technology blurs pores and minimizes imperfections on skin
  • Oil-Absorption – Oil-absorbing powders can hold 2X their weight in oils

 

COVERGIRL OUTLAST ALL-DAY Soft Touch Concealer: Review

COVERGIRL has a new collection titled the OUTLAST All-Day product line.  This advanced formula was perfect because I have been searching for makeup that will give a flawless appearance.

Aside from having an unblemished face, I needed something to remove the shine and last for hours without fading away.

COVERGIRL sent the Soft Touch Concealer for a product review.  I was skeptical because concealer is a serious topic for beauty bloggers.  To my surprise, this product is amazing!  After staying up all night I needed makeup to camouflage my under-eye circles.

This concealer has a matte finish and doesn’t require a lot of application.

OUTLAST ALL-DAY Concealer #850 Medium/Deep

MATTE Finishing Powder #850 Medium to Deep | Natural Glow Foundation #875 Soft Sable

I forgot that I applied the outlast concealer (after looking in the mirror) and appeared “refreshed” all-day.  The Soft Touch Concealer inspired me to try the entire collection.  I was impressed with the OUTLAST ALL-DAY 3-in-1 Foundation and OUTLAST ALL-DAY MATTE Finishing Powder.

Bathroom Selfie | OUTLAST ALL-DAY Foundation, Concealer, and Finishing Powder

Visit your local Ulta Beauty, Target or drugstore and see the results for yourself!

COVERGIRL SO LASHY! BLASTPRO MASCARA – Morning Routine

COVERGIRL has a new Lash Equality campaign.  I like this campaign because makeup has no boundaries or restrictions.  It’s simply about using a product to enhance the physical appearance.  Makeup also has internal healing properties. There are several individuals that purchase cosmetics for corrective purposes (such as skin deformities) or cancer patients that suffer from the side-effects of chemotherapy.

Due to the previous reasons, I am an advocate for wearing makeup and finding the right product.  Many people are not aware that I have eczema – inflammation of the skin.  As a child, my mother taught me proper skincare techniques and (how-to) use makeup to protect my face from environmental impurities.

My three-step morning routine is:

  1. Use a facial scrub
  2. Apply a moisturizer – a must do
  3. Beauty Blend (in a T-formation) on my face COVERGIRL Custom Blend Foundation

My last step is to complete the look with a voluminous mascara.  The COVERGIRL SO LASHY!  BLASTPRO MASCARA has a three-in-one brush; allowing beauty enthusiast to reach eyelash.  Some of the other mascara wands won’t reach every hair and can create a smudge effect.  This is not the case with SO LASHY!  BLASTPRO MASCARA!  Try it for yourself and pick-up a tube at Target.

Pro Tip: apply more than one coat for volume

Covergirl Insiders Community and Custom Lip Cocktail

I’m excited to announce that I have joined the Covergirl Exclusive Insiders Community!  The program provides beauty products, makeup tips, and online discussions. I love affordable cosmetics and couldn’t wait to share Covergirl updates.

Yes, there are some benefits to purchasing high-end products but I am here for the everyday girl. She’s the mom waiting in a carpool line or busy professional that has to travel.  Both of the women listed have one thing in common, they want to look great!

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That’s why I’m a huge fan of the Covergirl brand.  Their company provides on-trend makeup and can be purchased at your local drugstore or supermarket. What does that mean?  Customers can pick-up the latest lipstick shade while grabbing a carton of milk.  I love it!

 

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Recently, Zendaya shared a beauty tutorial on achieving a Custom Lip Cocktail. Anyone can create this face with Oh Sugar! In Caramel, Jumbo Gloss Balm in Caramel Cream, and Queen Collection Lip Gloss in Premier Pink.  Click on the video below:

 

https://www.youtube.com/watch?v=GupcZN4jBac

Covergirl Super Sizer Mascara and Intensify Me Liquid Eyeliner

I have always been a fan of Covergirl cosmetics.  Their brand embodies the stylish, care-free beauty guru. She’s the girl next door wearing a bold nail color and likes to purchase an eyeshadow quad for a reasonable price!

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The latest product to join the Covergirl Collection is the Super Sizer by LashBlast® Mascara and Intensify Me! Liquid Eyeliner by LashBlast.  I received both products from the company and could not wait to start using them.

If you’re a consistent reader of this site and follow my Instagram account, you’re aware of my battle to intensify the eye area.  I am constantly seeking quality products to enhance my eyelashes and top lid.

Style + Life + Fashion Review –

Number one, the Super Sizer by LashBlast Mascara has an amazing small wand that enables the mascara to grasp every lash.  This gives volume and it’s a waterproof product.  We’re traveling to the beach or hanging out by the pool and that doesn’t mean we can’t look fabulous!

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Number two, the Liquid Eyeliner by LashBlast has a really cool tip…it’s actually flat.  That’s important because beauty girls can draw an accurate line on their top lid.  The liner is also sensitive to the eyes which is very important this time of the year.

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If you don’t believe me, purchase and try for yourself.  I guarantee that you will be pleased with both products.  Share your experience with me in the comments section or email kim@stylelifefashion.com

 

How-To Guide: Get Dressed in 15 Minutes or Less

We have days when time is not of the essence.  We’re in a rush to get out of the door, whether it’s for a business meeting, play date, or even a trip to the grocery store.  The truth of the matter is that leaving your home (quickly) can become a second job.  It’s the reality of getting things accomplished while appearing to look pulled together.

No one wants to be that mom or girlfriend who lives in a baseball cap and sweats! Or even worse you can’t find anything to match in your wardrobe.  Trust me, I’ve been there which is the reason for this post – How To Guide:  Get Dressed in 15 Minutes or Less.

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1.  Don’t live your life without BB Cream, Mascara, Beauty Blender, and a bold shade of Lipstick.  BB Cream is a combination between Lotion, Foundation, and SPF 15 in one small tube.  This alone makes BB Cream a perfect addition to one’s makeup bag because you’re applying one product to serve three purposes.  Use your Beauty Blender to apply quickly with a whip of mascara and that red lipstick (helps to wake up the eyes after lack of sleep.)

2.  It’s great to own fifty pairs of earrings but when you’re in rush one needs a set that coordinates with anything.  Always keep a pair of studs available in diamond, pearl, silver, or gold.  Any of the various metals can coordinate quickly with your attire and help you accessorize quickly.

3.  In my case (and everyone’s different) ladies of today’s era should own a “Quick Hair” collection.  You’re probably asking, “what does that mean?”  Quick hair is a fun nickname for various hair style options.  For example, use of hair pieces, clip – in extensions, or even a hair wig can save time.  There are moments when you’re not aware of what could happen on a daily basis; owning a quality hair piece can be an investment.

4.  Nude pumps or flats are the latest go to girl’s bestfriend; they add a touch of sophistication to any attire.  This particular shade of pumps coordinates well with your skin tone and helps to elongate the legs.  They also match everything in your closet.

5.  Two words:  Spray Lotion…I often wonder, why did it take so long to create this product!  Honestly, I really don’t know how I lived my life without spray lotion.  For use, simply spray the area that needs hydration, rub in quickly, and go!

6.  Always keep a neutral tone blazer in your closet that has been dry cleaned or ironed.  One can wear a black blazer over a t shirt, blouse, dress, trousers, or with a pair of jeans.  The options are endless but the most important aspect to remember is that this item should always be hanging in your closet (not in a bag with wrinkles.)

I hope the tips that I’ve provided will help everyone get dressed in 15 minutes or less.  If you have any questions or want to share you’re own tips, please feel free to email me at kim@stylelifefashion.com

P.S.  Don’t forget your sunglasses!