SORMÉ TREATMENT COSMETICS REVEALS PRODUCT RELAUNCH: TikTok Unboxing

Sormé announces the relaunch of its product line within drugstores conforming as a cosmetics brand that approaches makeup from a skincare point of view, aiming towards consumers of newer generations that are more knowledgeable of quality ingredients and mindful of what is being used on their skin.

For more than 20 years, Sormé has worked on perfecting their makeup line by teaming up with leading formulators and professional makeup artists from around the world to ensure a noteworthy composition of the foremost anti-aging technologies and traditional beauty insights compacted into every product. Clinically proven age-reversing peptides are infused with healing vitamins, pure minerals, antioxidants, and active plant botanicals to help nourish and protect the skin while enhancing the consumer’s natural beauty. This combination of superior ingredients and high definition pigments mixed with skincare additives are the basis to the creation of Sormé’s professional grade cosmetics brand.

Founded by Morad Amirieh, his interest in the retail beauty industry began from his father who was a beauty distributor, which inspired him to ultimately build his own makeup brand. “I set out to create a cosmetics line that I would proudly share with my daughters”, says Morad.

Sormé comes from the Egyptian name for the natural black “kohl” substance that was once used by queens and princesses such as Cleopatra, who began the sensation of intensely pigmented, black exotic eye makeup dating back to the fourth millennium. This influence remains prevalent within Sormé’s products as they are formulated with the finest color pigments available in an effort to enhance the eyes while maintaining an allure that is simply timeless.

Aside from extreme pay-off eyeshadows, Sormé’s cosmetics line is filled with moisturizing lipsticks and balms, nourishing bronzer duos, multi-functional blush sticks, vitamin fortified eye and lip liners, and shea butter infused conditioning mascaras. Their concealers and BB creams are loaded with antioxidant enriched complexes that include ginseng, rosemary, argan oil, chamomile, and cucumber seed oil, along with natural SPFs to help prevent the skin from radical damage.

This sophisticated, multi-tasking line of makeup can be found in select CVS stores nationwide, and also online at www.sorme.com.

To watch the Style + Life + Fashion, TikTok review, click on the arrow below:

@kwest1908PR Makeup Package sent to Style + Life + Fashion. 💄 ##unboxing ##unboxingmakeup ##makeup ##foryou

♬ Hip Hop Background(813690) – Pavel

Get the Look | Rimmel London and Zhavia Ward

Makeup artist Karl Sanchez, worked with singer and songwriter Zhavia Ward on Rimmel London’s new Stay Matte campaign. The campaign idea came to life when it was learned that Zhavia was a huge fan of Rimmel London; the campaign will include a video showcasing how Stay Matte fits into Zhavia’s daily routine and feature her second single “Deep Down.” Below please find a full breakdown of Zhavia’s makeup look!
Who: Zhavia on the set of Rimmel London’s latest campaign for Stay Matte

 

How To Get The Look:
Face
Karl applied the Rimmel London Stay Matte Foundation and Rimmel London Stay Matte Concealer in Zhavia’s shade, Vanilla and then applied the Rimmel London Maxi Blush in Sweet Cheeks to give her some color to her cheeks.
Eyes
Using the Rimmel London Magnif’Eyes Eyeshadow Palette Nude Edition, Karl darkened the crease with the 10th shade. He used the 8th shade in the palette to smoke out the outer corner and under the eye to intensify and applied the 3rd shade on the eyelid. Karl then used the 1st shade and applied to the inner corner of the eye to act as a highlight. He finished off the eye look by applying Rimmel LondonExaggerate Eye Definer to create a winged look and to slightly smoke the eye and topped off the eyes by applying Rimmel London Scandal’eyes WOW Wings Mascara.
Lips
He finished off the look by applying a touch of color to the lips with Rimmel London Stay Matte Liquid Lip in “Be My Baby” followed by a clear lip gloss.

 

Where to Find Them: Rimmel London products are available at chain drug stores and mass retailers nationwide. Visit www.RimmelLondon.com for store locations and to try the newest products with Rimmel London’s exclusive Get The Look App available on iTunes and Google Play.

Make Life Easier: Dual-Use Products from Rimmel London

Ever have to go through the struggle of choosing between two products and think “why can’t I just have both”? Here to make your life easier, these Rimmel London dual-use products solve that problem instantly!

Rimmel London Lash Accelerator Serum With its unique hybrid applicator, you can grow your brows AND lashes. The Lash Accelerator Serum shapes, separates and sets lashes and brows into place with just one coat! Price: $7.97

Where to buy: Amazon, Target and Walmart

Rimmel London Wonder’Swipe 2-in-1 Liner to Shadow Why choose between a striking, metallic liner or a gorgeous sparkly shadow? Available in an array of ultra pigmented shades, this 2-in-1 formula can transform with the stroke of a finger. Layer and combine to create unique, show-stopping looks for up to 10 hours! Price: $7.99

Where to buy: Amazon, Target and Walmart

Rimmel London Insta Duo Contour Stick Available in Light, Medium and Dark, this simple double-ended stick makes contouring quick and easy. With it’s 2-in-1 design, the stick shapes the faces and enhances definition in a snap. Price: $5.99

Where to buy: Amazon, Target and Walmart

Celebrate April Showers with In-Shower Beauty Must-Haves

Let’s honor April Showers with these best-selling in-shower skincare products from Curél and Bioré. Both budget-friendly drugstore brands offer shower-friendly solutions to help treat some of your most frustrating skin care concerns, from dry, irritated skin to an acne-prone complexion.
A couple of our favorite April Showers-inspired products include:
Apply this to wet skin before you even step out of the shower…
Curél Hydra Therapy Wet Skin Moisturizer is here to successfully hydrate your skin— when it’s thirsty. The wet skin moisturizer allows you to skip the extra out-of-shower hydration step, while effectively healing dry, irritated and dehydrated skin. Activation of the moisturizer takes place when applied to wet skin, immediately penetrating deep into the skin’s surface and does not require rinsing off following application. ($7.99; $10.99)
Enjoy this fun, thick, rich foam and then gently rinse it off with shower water for clearer skin in just 2 days…
Bioré Baking Soda Acne Cleansing Foam is here to kiss acne goodbye for good and is the perfect addition to your shower routine. The cleansing foam is made for combination skin, gently removing daily surface dirt and oil to achieve a deep clean without over-cleansing or stripping skin of its moisture. The thick, rich foam formula is like washing your face with a cloud—Baking Soda cleansing agents deep clean pores while Salicylic Acid treats and prevents breakouts, ensuring your face looks as clean and clear as it feels. ($6.49)

Spring 2018 Beauty Products: Daily Routine and Travel Companions

Every year I like to share my list of spring beauty products.  With Easter being next weekend, this truly marks the beginning of the season!

Temperatures are becoming more humid and beauty products have to reflect the new season.  For example, moisturizers tend to be lightweight to counter-act sweating and environmental debris.

Featured Photo from Allure.com

My beauty products must also be good travel companions.  The warmer season generally includes family vacations, weekend trips, and packing a handbag for social events.

SPRING 2018 BEAUTY PRODUCTS LIST:

  1.  NIVEA Soft Moisturizer – I can. not. live. without this product.  The texture is smooth and perfect for my sensitive skin.  It’s also affordable and small enough to fit in my tote bag while shopping.
  2. Rimmel London – I purchased this amazing reddish-orange lipstick on a trip to the drugstore.  The color did not disappoint and complimented my skin-complexion.
  3. Arbonne Skin Firming Body Cream – This particular product was shipped to me.  I became a huge fan of Arbonne products after using the company’s face lotion for a few months.  Can’t wait to see results especially with the upcoming season’s skin-bearing shorts, skirts, and dresses.
  4. L. Jones Silky Regrowth Oil – This is another must-have product.  My hairstylist and good friend has an amazing hair care collection.  I suffer from dry skin and that includes my hair follicles.  She recommended this oil and I can not believe the health and shine of my hair.
  5. Jane Iredale Snap Happy Makeup Kit –  The company shared this goodie with me!  In terms of travel and packing fast, this three-tiered makeup kit is mineral based.  It includes powder, blush, and eyeshadow.
  6. Essie Nail Polish – When life gets too busy for a gel manicure, I always run to my signature nail polish.  Essie has two shades that work with my ever-changing wardrobe.  I’m generally wearing the color Watermelon or Truth or Bare.

Sidenote:  Don’t forget to purchase a new Spanx for those lightweight spring dresses!

Sally Hansen Airbrush Sun Tanning Mousse

New from the self-tanning experts at Sally Hansen: AIRBRUSH SUN® Instant Tanning Mousse, a light, velvety mousse that dries in a minute to deliver an immediate natural sun kissed look.  Build to a tanned look in just one hour. The mousse, with fast-acting technology glides on smooth and quickly absorbs into skin providing an even, fast, and flawless color that develops in an hour into a tan that lasts up to seven days.  Perfect for any season, Sally Hansen: AIRBRUSH SUN® Instant Tanning Mousse is formulated with exclusive coconut water extract and provides a seamless tan leaving the skin smooth. This mousse is transfer-resistant and streak-free without the self-tanner odor.  Look flawless and get the perfect glow in minutes!

Sally Hansen AIRBRUSH SUN® Instant Tanning Mousse is available in 2 shades: 01 Medium & 02 Dark

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Price & Availability: Sally Hansen AIRBRUSH SUN® Instant Tanning Mousse, SRP $13.99, hits shelves beginning July 2016.

SALLY HANSEN MIRACLE GEL SUMMER COLLECTION

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Give your nails the royal treatment! Sally Hansen Miracle Gel will keep your manicure looking majestic with up to 14 days of color and shine. The revolutionary, #1 zero light gel manicure system boasts seven new splendid hues in its “Royal Splendor” collection. The Miracle Gel2X Volume Top Coat must be used in tandem with the Miracle Gel shades to experience the long-lasting benefits of its no-light curing technology.

 

The “Royal Splendor” collection features seven new regal shades:

 

  • Plush Blush This powder pink features a Hall Of Mirrors-esque iridescence
  • Frill Seeker Stop searching, you’ve arrived at the perfect resplendent, creamy-peach shade
  • Regal Rosé Wine and dine — or let them eat cake — in a sparkling pale peony
  • Mauve-olous Take the throne in this beige-tinged medium-pink tone
  • Off with her Red! Hold court with this vibrant, true red
  • Can’t Beet Royalty Bring it to the boudoir in this rich maroon
  • Prince Char-mint A refreshingly Versailles-worthy pale verdant hue

When applied over the Miracle Gel shades, the Miracle Gel Top Coat volumizes as it protects – more chip-resistant than regular nail polish! Once applied, this gel top coat provides a high-gloss finish and mirror shine. The result: The look of a gel manicure at home, without the trip to a salon! Miracle Gel’s two-step application is super-simple. First, apply two thin coats of Miracle Gel color to clean, bare nails. Then, apply one coat of the Miracle Gel Top Coat. Natural light cures the polish, yielding a manicure that resembles a UV / LED cured gel polish. It removes easily with regular nail polish remover.

Price & Availability: The Miracle Gel™ Royal Splendor Collection, SRP $9.99 each, hits shelves beginning July 2016.

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Beauty Regimen in Winter Months – Editor Talk and Products

Yesterday was the first day of December and that means we are officially in the cold weather season.  Not only does the seasons change but our beauty regimen alters with the weather.  The reason we must change our beauty routine is because the external environment can damage our skin, hair, and nails.

Every year I look in the mirror (around the month of November) and my skin is excessively dry.  My first instinct is to panic but then I realize it’s time to visit the drugstore or cosmetics counter.  I have a few beauty products that I am actively using from foundation to nail polish remover pads.

Beauty Regimen

To begin, let’s talk about foundation.  We often forget to change our foundation because it’s our favorite shade or brand.  Here’s what I learned, foundation in the winter months should have hydrating and moisturizing functions. This helps to counter-act dryness and use a lighter press powder.  Also, if you tend to look a shade darker (or tan) in the summer months, you may consider a foundation that’s lighter.  The foundation color should match the exact shade of your face and neckline.

In terms of face lotion, it is suggested that we stay away from light-weight lotions and use a cream.  Lotions are not heavy enough to protect the skin from the dry air.  I suffer from dry skin due to eczema and prefer a cream lotion whether in the winter or summer months.

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Always opt for a deep hydrating mask to use on your hair in the winter.  The cold air can create brittleness no matter the hair type or texture.  If you can’t afford an expensive hair mask, visit your local drugstore or Pinterest.com to create a DIY hair mask at home.  Either way, your hair can not afford to be shampooed with a leave – in conditioner alone.  The result will be breakage and frizz!

An additional beauty product that I’m actively using are nail polish remover pads.  Surprisingly, my mom (the other contributor) introduced me to this product last summer.  You can purchase a box for about $2 at the drugstore and they serve two functions.  Nail polish remover pads will remove polish quickly while also conditioning the cuticle and nails.  I was relieved to discover this product and since that time disposed of liquid remover (and cotton balls.)

I’m always searching for beauty tools to make my life easier because I’m managing my brand and have mommy duties.  The ultimate makeup tool the everyone should own in their bag is a Beauty Blender.  I have to admit that I own three because they serve a different function (and if I lose one there’s always an extra.) The Beauty Blender surfaced several years ago but has recently become available to beauty enthusiasts.  This is not your normal sponge due to the shape, texture, and use of the blender.  The Beauty Blender can be used to apply foundation, bb cream, tanner, bronzer, and concealer.  It can also be used for highlighting, contouring, and strobing.

Fall 2015 Lipstick

Lastly, with so much dryness in the air and having a hectic holiday schedule, we need an at home facial in between our spa treatments.  Purchasing a Sonic Face and Body Polisher can be an investment.  I am totally in love with my system and received it as a product review.  This little hand-held machine exfoliates and softens the skin while tightening my pores.  I love makeup but I’m a huge advocate for natural, glowing skin and we must take care of it!

I hope the tips I provided will help your winter beauty routine.  Also, stay connected to the site because I will be visiting a few local wellness spas very soon!

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People News: 2015 People and Today Beauty Awards

People News: The 2015 People and Today Beauty Awards Are Here!

When it comes to beauty, we’re constantly looking for the best new trends and products. Whether it’s sharing exactly what lip color a celeb wore to a movie premiere, or reporting on the latest Hollywood hair color change, we always bring you the must-know beauty news as soon as we have it. And, like you, we get kid-in-a-candy-store excited at the launch of a new product.

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Which is why this year, we’ve teamed up with TODAY to bring you our first ever (!!) 2015 PEOPLE and TODAY Beauty Awards.

Over forty testers from PEOPLE and TODAY, including our own beauty-obsessed editors, tried hundreds of lotions, moisturizers, mascaras and more and managed to narrow it down to 44 of the best drugstore beauty products from 2015.

We’ve covered all of the bases—from hair and body to skin and makeup — finding something for every beauty issue. So if you’ve been holding off on re-stocking your vanity for the new year, let us guide you with our top picks from our favorite drugstore brands.

Every day this week, we’ll be announcing a new category of winners live on TODAY. Tune in every morning at 10AM EST to find out what products to add to your shopping list. The lineup is below!

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  • Tuesday 12/1: HAIR
  • Wednesday 12/2: MAKEUP
  • Thursday 12/3: BODY
  • Friday 12/4: SKIN

And don’t forget to pick up this week’s issue, on stands beginning Wednesday, Dec. 2, for the full list.

Get PEOPLE.com Everywhere

Rimmel London and NYC New York Makeup: Eye Products

THINK: Give your eyes a wake-up call.

WHAT IT IS: The latest mascara from Rimmel London makes it easier than ever to camouflage missed beauty sleep. New Wonder’lash Lift Me Up Mascara with Cucumber & Vitamins is like an energy boost for your lashes, perfect for hiding tell-tale signs of that late-night party. Infused with cucumber extract and bursting with vitamins, the nourishing formula helps lashes feel perfectly conditioned throughout the day. The cleverly-designed Precision Brush pushes lashes up and out from the lash line, delivering smooth, clump-free, totally uplifting volume. Define each and every lash with eye-opening volume. Its light and refreshing cucumber scent instantly refreshes your eyes, and its unique formula gives you a morning energy boost!

Packaged in a sleek, twisted tube, this vivid mascara is sure to stand out in your bag. The shockingly green color with a sparkling metallic finish reflects the cucumber-fresh formula, and the zesty orange lettering makes the packaging pop.

Open your eyes to volumized and lifted lashes.

AVAILABLE SHADES: Black, Extreme Black

WHAT IT COSTS: $8.99

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GO BIG AND BOLD WITH THE NYC NEW YORK COLOR 24HR WATERPROOF EYE SHADOW AND NEW BIG BOLD & PRECISE LIQUID EYELINER

THINK: Everything you need for the ultimate eye looks

WHAT THEY ARE: 

BIG BOLD &  PRECISE LIQUID EYELINER ($3.99): A daring, 2-in-1 eyeliner that switches from thick to thin. Take your liner to the next level with NYC New York Color’s latest breakthrough, Big Bold & Precise Liquid Liner. Rock the heavy liner look or go for a more refined line—this liner can do it all. The secret is its revolutionary felt tip with a uniquely slanted edge. Use the wide side to draw on the drama, or flip to the narrow edge for a seduc- tive, precise line. With a high-performance formula in a jet-black shade, this liner lets you change up your look without changing your applicator. Available in Extra Black

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24 HR Waterproof Eye Shadow ($2.99) : This retractable chubby has a unique, pigment-packed formula for 24-hour waterproof wear. Color glides on smooth and stays crease-proof all day and all night. Try using it as a liner, or smudge with your finger for a smoky effect.  Available shades: Wall Street Bronze, Brooklyn Mocha, Tribeca Taupe, 5th Ave Gold Rush,  Murray Hill Champagne,  Rockefeller Center Snowflakes,  Empire State Building, New York At Night, Central Park Tulips,  East River Romance and Madison Square Park

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