SORMÉ TREATMENT COSMETICS REVEALS PRODUCT RELAUNCH: TikTok Unboxing

Sormé announces the relaunch of its product line within drugstores conforming as a cosmetics brand that approaches makeup from a skincare point of view, aiming towards consumers of newer generations that are more knowledgeable of quality ingredients and mindful of what is being used on their skin.

For more than 20 years, Sormé has worked on perfecting their makeup line by teaming up with leading formulators and professional makeup artists from around the world to ensure a noteworthy composition of the foremost anti-aging technologies and traditional beauty insights compacted into every product. Clinically proven age-reversing peptides are infused with healing vitamins, pure minerals, antioxidants, and active plant botanicals to help nourish and protect the skin while enhancing the consumer’s natural beauty. This combination of superior ingredients and high definition pigments mixed with skincare additives are the basis to the creation of Sormé’s professional grade cosmetics brand.

Founded by Morad Amirieh, his interest in the retail beauty industry began from his father who was a beauty distributor, which inspired him to ultimately build his own makeup brand. “I set out to create a cosmetics line that I would proudly share with my daughters”, says Morad.

Sormé comes from the Egyptian name for the natural black “kohl” substance that was once used by queens and princesses such as Cleopatra, who began the sensation of intensely pigmented, black exotic eye makeup dating back to the fourth millennium. This influence remains prevalent within Sormé’s products as they are formulated with the finest color pigments available in an effort to enhance the eyes while maintaining an allure that is simply timeless.

Aside from extreme pay-off eyeshadows, Sormé’s cosmetics line is filled with moisturizing lipsticks and balms, nourishing bronzer duos, multi-functional blush sticks, vitamin fortified eye and lip liners, and shea butter infused conditioning mascaras. Their concealers and BB creams are loaded with antioxidant enriched complexes that include ginseng, rosemary, argan oil, chamomile, and cucumber seed oil, along with natural SPFs to help prevent the skin from radical damage.

This sophisticated, multi-tasking line of makeup can be found in select CVS stores nationwide, and also online at www.sorme.com.

To watch the Style + Life + Fashion, TikTok review, click on the arrow below:

@kwest1908PR Makeup Package sent to Style + Life + Fashion. 💄 ##unboxing ##unboxingmakeup ##makeup ##foryou

♬ Hip Hop Background(813690) – Pavel

Get the Look | Rimmel London and Zhavia Ward

Makeup artist Karl Sanchez, worked with singer and songwriter Zhavia Ward on Rimmel London’s new Stay Matte campaign. The campaign idea came to life when it was learned that Zhavia was a huge fan of Rimmel London; the campaign will include a video showcasing how Stay Matte fits into Zhavia’s daily routine and feature her second single “Deep Down.” Below please find a full breakdown of Zhavia’s makeup look!
Who: Zhavia on the set of Rimmel London’s latest campaign for Stay Matte

 

How To Get The Look:
Face
Karl applied the Rimmel London Stay Matte Foundation and Rimmel London Stay Matte Concealer in Zhavia’s shade, Vanilla and then applied the Rimmel London Maxi Blush in Sweet Cheeks to give her some color to her cheeks.
Eyes
Using the Rimmel London Magnif’Eyes Eyeshadow Palette Nude Edition, Karl darkened the crease with the 10th shade. He used the 8th shade in the palette to smoke out the outer corner and under the eye to intensify and applied the 3rd shade on the eyelid. Karl then used the 1st shade and applied to the inner corner of the eye to act as a highlight. He finished off the eye look by applying Rimmel LondonExaggerate Eye Definer to create a winged look and to slightly smoke the eye and topped off the eyes by applying Rimmel London Scandal’eyes WOW Wings Mascara.
Lips
He finished off the look by applying a touch of color to the lips with Rimmel London Stay Matte Liquid Lip in “Be My Baby” followed by a clear lip gloss.

 

Where to Find Them: Rimmel London products are available at chain drug stores and mass retailers nationwide. Visit www.RimmelLondon.com for store locations and to try the newest products with Rimmel London’s exclusive Get The Look App available on iTunes and Google Play.

Make Life Easier: Dual-Use Products from Rimmel London

Ever have to go through the struggle of choosing between two products and think “why can’t I just have both”? Here to make your life easier, these Rimmel London dual-use products solve that problem instantly!

Rimmel London Lash Accelerator Serum With its unique hybrid applicator, you can grow your brows AND lashes. The Lash Accelerator Serum shapes, separates and sets lashes and brows into place with just one coat! Price: $7.97

Where to buy: Amazon, Target and Walmart

Rimmel London Wonder’Swipe 2-in-1 Liner to Shadow Why choose between a striking, metallic liner or a gorgeous sparkly shadow? Available in an array of ultra pigmented shades, this 2-in-1 formula can transform with the stroke of a finger. Layer and combine to create unique, show-stopping looks for up to 10 hours! Price: $7.99

Where to buy: Amazon, Target and Walmart

Rimmel London Insta Duo Contour Stick Available in Light, Medium and Dark, this simple double-ended stick makes contouring quick and easy. With it’s 2-in-1 design, the stick shapes the faces and enhances definition in a snap. Price: $5.99

Where to buy: Amazon, Target and Walmart

Go Nude with the NEW Rimmel London Stay Matte Liquid Lip Color Nude Collection

Get the look like actress and model Karrueche Tran at-home with affordable lip colors!  Rimmel London is a cosmetics brand that has creamy, pigmented lipsticks for all skin tones.

Featured Photo from Getty Images and Daily Mail.com

The company specializes in beauty trends for the everyday girl such as Insta Flawless Skin Matte, Magnif’eyes Holographic Mono Eyeshadow, and Brow This Way Eye Gel.

An oldie but a goodie gets stripped down. The comfortable-to-wear formula prevails with these new superior matte color options.

Coming in 12 new hues, the Rimmel London Stay Matte Liquid Lip Colour Nude has the perfect nude lip for every skin tone.

Try this new high-intensity color and see results!

 

Get Holiday RED-Y with Rimmel London

Let Rimmel London get you holiday RED-y with the hottest Red Lip Colors! Pair it with the amazing Moisture Renew Clear Lip Liner to get a perfect pout that will complete your holiday look!
Rimmel London Stay Matte Liquid Lip Color in Firestarter ($5.79)
Get ready for a bold, matte lip-look that stays on. Rimmel London introduces Stay Matte Liquid Lip Colour, a new liquid lipstick with high-intensity colour, a velvety matte finish and a long-lasting, comfortable wear.
Rimmel Oh My Gloss! Oil Tint in Pop Poppy ($5.99) 
Reinventing lip gloss as you know it, Rimmel London’s Oh My Gloss! Oil Tint fuses pure color pigments into lips for a refreshing juicy pop of color with an ultra glossy finish.
Rimmel London Moisture Renew Clear Lipliner ($5.49)
Defines Lips and Protects Color. Prevents lip color from smudging and fading-the perfect way to keep that beautiful red color locked in place.