Style [+] Life [+] Fashion by [@kwest1908]
Wedding season is upon us and what better way to celebrate than with butter LONDON’s newest collaboration with The Knot. Join us next Saturday, May 20th, at Kohl’s Caesar’s Bay for complimentary manicures and makeup touch ups.
butter LONDON + The Knot Beauty Spotlight Event at Kohl’s
Saturday, May 20th
11:00 am – 6:00 pm
Kohl’s Caesar’s Bay
8973 Bay Pkwy #1, Brooklyn, NY 11214 (Beauty Department)
RSVP for manicures and makeup touchups – 718.266.6357
It might seem daunting setting up your own fashion business, but our advice can help!
Featured Photo from H&M.com
Launching your own business can be very rewarding, but also very demanding. You’ll need to juggle many balls in order to get the business launched and trading successfully. Therefore, it’s important to do some thorough research and planning. With a large amount of competition out there, it’s essential to have a business strategy in place that is clear and on point.
Create a business plan
A business plan is like a personal roadmap, that outlines your goals, visions and objectives. It will be central to the business development and will be a helpful tool to measure progress and success.
You also need to work out how much finance you will need to set up and run the business until it starts generating income. Fees can include the cost of sample collection, marketing materials, professional fees, insurance and any deposits required for rent or utilities.
Plan your collection
It is tempting to get carried away when designing a collection of clothes or accessories, but for the first few seasons, it’s better to create a small focused section to target a specific group of people. Once you’ve built up a reputation and have a good sales history, you can expand the collection more.
You could hire an image model to model the clothes in photo shoots, as a way of promoting the range. Image models are beautiful women who have a unique charm, grace and energy and can adapt to any situation they are in. They look after themselves well and of course photograph well, so you would be able to have a collection of professional photographs ready for your clothes line.
Check out competitors
Don’t be afraid to research and find out about your competitors, it helps to learn what other people in the market are doing and you can learn a lot from analyzing a competitors business model. It will help you to identify your USP and helps to give your business a slightly different edge to others in the industry.
Keep on top of your finances
Make sure to monitor your cash flow on a regular basis. Doing so well help you foresee any potential problems from happening and will give you time to find suitable solutions. Rather than being faced with a bill that you cannot pay.
Marketing
You’ll need all the help you can get, so it would be an innovative idea to join groups where you could meet people and forge collaborations with other like-minded people, such as designers, entrepreneurs, social media influencers and bloggers. Anyone that can help promote and get the word out for you about your brand is a big help. Always carry business cards with you to help build up a database of useful contacts, because you never know who you might meet!
Starting a fashion business isn’t easy, but if you feel passionate, are driven and have a clear vision, it can be one of the most exciting and fulfilling industries to work in.
With summer approaching and temperatures getting hotter, shorts are getting shorter! What’s hot from STS Blue this summer is cheeky too: short shorts with messy frayed hems, high-rise, super destroyed, exposed button flys, color block, and just in time for Memorial Day, white side slit shorts. To kick off the summer season, STS Blue will be having a “May madness” giveaway, where they will be giving away a pair of shorts every day, all month long.
The STS Blue denim line has become a favorite of Millennials due to the fact that the brand is always on trend with affordable pricing. “We want young girls to be inspired by their peers, so we partnered up with Instagram sensation Ava Lane (@Avaalanee) to design an exclusive style of denim shorts girls will love,” says STS Blue creative director Evelyn Ober. “We love working with girls like Ava. Bringing out their creative power is what STS Blue is all about.”
The Ava Pali Fray short is star studded, literally. STS Blue teamed up with actress, photographer and designer, Ava Lane, who stars in the web series aptly named “Summer Break,” to curate a limited edition design collaboration. The Ava Pali is the newest body out there this spring, the curved hem elongates the leg and ups the cool factor. This short is packed with details: star embroidery, copper hardware, deconstruction and an extreme fray hem. This can be a unique stand out piece in your wardrobe as quantities are very limited. Reserve your size here: http://stsblue.com/ava_pali.
Other trends in shorts you’ll see this summer include slouch styles, super destroyed, high-rise, low rise, extreme fray hems, special embroidery, and button fly short shorts. Another one to watch for, and continuing in to the fall, is color blocked designs, featuring looks that alternate between light and darker indigo blocks. You’ll see rises from 8 ½”-10 ½” and inseams from 2-2 ½” in washes such as white, black, destroyed, tinted, and dark washes.
Stock up now on the hot new trends, before they are gone and selections become limited. To shop new summer styles and find out how to enter STS Blue’s “May madness” giveaway, follow @STS_Blue on Instagram and visit STSblue.com for contest rules. To grab your pair of The Ava Pali Frey short before they sell out, because only fifty will be produced, reserve your size here: http://stsblue.com/ava_
About STS Blue:
The STS Blue denim line is inspired by the casual LA and Southern California vibe. They live, breathe and love denim! STS Blue styles are true to size, and are made in a variety of fabrics to execute perfectly authentic washes while maintaining a flattering fit. They offer cotton, polyester, spandex and rayon blends for that comfortable, laid back, and effortlessly chic SoCal look. STS Blue is sold at Nordstrom, Macy’s, Dillard’s, and Von Maur, as well as online at STSblue.com. Styles include skinny jeans, boyfriend jeans, denim shorts, and more; all with a friendly price point, averaging $50.
For more information, visit the site at: STSblue.com and follow the latest Cali trends @STS_Blue.
Our eyes are windows to the world, and we’re not doing enough to protect them. Constant exposure to the sun ‘and’ screens is taking a toll on our eyes.
We don’t think twice about grabbing sunscreen to protect our skin from harmful U-V rays that cause sunburn and skin cancer. But, most people don’t realize our eyes can also suffer sunburn; causing both short and long-term damage.
But the great outdoors isn’t our only concern. On any given day for approximately 8.5 hours, our eyes are fixated on TVs, computer screens, iPads, e-books and smart phones. The Vision Council reports that blue light penetrates deep into the eye, which may result in:
It’s time to keep your eyes on the prize! The world’s leading provider of eyewear solutions is focused on helping you see your future with lines specifically designed to protect your eyes from sun and screen exposure!
Lifestyle and Fashion television contributor, Sarah Bernard discussed:
One thing on my bucket list: Skydiving
The definition of a perfect day: Hanging out at the beach with family & friends
Hidden talent: Dancing
Best advice received as a woman: Live in the moment and be present
Favorite beauty essential: Mascara
Middle name: Jeanette after my grandmother
Least favorite food: Roasted Duck
Moment Falling in Love: When I couldn’t live without him
Best career advice: Just keep going
Favorite Inspirational Book: Your Best Life Now by Joel Osteen
Dream vacation: Tokyo, Japan
Hailey Baldwin attends the 2017 Met Gala clad in a Swarovski studded crystal veil by Gigi Burris Millinery. Baldwin donned a veil created from delicate french netting hand studded with hundreds of clear colored Swarovski crystals.
ABOUT HAILEY BALDWIN’S LOOK
The veil head piece comprised of french netting is embellished with hundreds of hand placed Swarovksi crystals.
ABOUT GIGI BURRIS
Gigi Burris Millinery is a New York based luxury accessories line of hats and headpieces. The brand was a 2014 CFDA Vogue Fashion Fund Finalist and 2016 CFDA Award Nominee. It is exclusively distributed internationally at boutiques such as Colette, Lane Crawford, Neiman Marcus, and The Webster. More info can be found at www.gigiburris.com
Kendall Jenner and Mary J. Blige attend the 2017 Met Gala clad in two creations from the La Perla Haute Couture Collection designed by Creative Director Julia Haart. Jenner donned an all-over crystal draped gown in dégradé shades, complete with a barely-there painted macramé bodysuit. Blige debuted La Perla’s latest innovation: latex lace. The corseted column gown in stretch tulle, latex lace, and silk cady perfectly links La Perla’s lingerie heritage with its future in haute couture.
ABOUT KENDALL JENNER’S GOWN
Created from 85,000 hand painted and placed crystals, Jenner’s La Perla gown is a culmination of over 160 hours of work, spanning 5 cities and 26 craftsmen. Each hand painted crystal is placed en dégradé, creating a flow of color from Diamond into Jet Hematite and finishing off in Jet Black.
“I was inspired by Rei Kawakubo’s concept of ‘un-fabric’ and her ability to create movement out of seemingly immobile materials. So, I created my own ‘un-fabric’ by affixing stones to a single thread, creating a beautiful and liquid suspension that mirrored the qualities of a fine silk.” – Julia Haart, La Perla Creative Director
ABOUT MARY J BLIGE’S GOWN:
Inspired by Rei Kawakubo’s concept of ‘un-fabric,’ Creative Director Julia Haart created hand-sculpted latex lace as the principal feature for Blige’s provocative column gown. Starting with a corset that features a built-in La Perla bra, the black stretch tulle is adorned with scalloped latex lace and hand-placed boning detail.
“I am so honored to be attending the Met Gala with the legendary Mary J. Blige. Her strength and femininity inspired me to create a gown that is both tough and feminine – strong and sexy.” – Julia Haart, La Perla Creative Director
ABOUT JULIA HAART’S GOWN: The bordeaux stretch tulle and georgette gown is embellished with hand painted metallic feathers and crystal beadwork. Complete with a hand shredded tulle train and structured shawl collar, the look is an elegant testament to La Perla’s expertise in the world of Haute Couture.
ABOUT LA PERLA:
Founded in 1954 by the talented corsetry maker Ada Masotti, La Perla is a leading Italian fashion house renowned for its expertly crafted ready-to-wear, lingerie, and beachwear. Artisanal heritage, knowledge of the female body, blend of innovation and tradition and Italian identity are the founding values of the La Perla universe. In the second half of 2013, the company was acquired by Pacific Global Management, owned by Silvio Scaglia’s family holding and already active in the fashion industry through the world’s largest model management network, operating under the brands Elite, Women and The Society. La Perla sells its creations through a network of flagship stores, shop-in-shops and corners located in the heart of the most important fashion districts, as well as being present in the best department stores and specialized boutiques worldwide. The company, led by Creative Director Julia Haart, offers collections of ready-to-wear, lingerie, sleepwear, beachwear, loungewear, accessories and haute couture for women and men who aim at expressing their style with ease and sophistication. www.laperla.com
From off-the-shoulder tops to distressed denim and caged sandals to mini backpacks, the fashion trends for Spring 2017 are inspiring women across the country to try a bolder look.
On Wednesday, April 19, style expert Jamie Krell shared the latest Spring fashion trends, and secrets to seamlessly shopping the hottest brands at the best price, and dressing to express your personal style.
Looking for this season’s in-demand styles?
A recognized on-air contributor, Jamie Krell began her career in the fashion world working with the costume designer of the TV show Friends. She often shares her style expertise on the Today Show, EXTRA, Access Hollywood, E! News.
Last Thursday, April 20th, Ann Taylor presented the Fall 2017 Collection in the Terrace Suite at 11 Howard Hotel in New York City.
Ann Taylor’s known for their modern and timeless pieces.
You must be logged in to post a comment.