CABANA SOUTHAMPTON LAUNCHES E-COMMERCE Platform

Wednesday, August 3, 2016: Today, August 3, 2016, Cabana, the Southampton pop-up store where fashion, art, and culture coexist, is excited to announce the launch of the shop’s e-commerce platform at https://cabananewyork.com.

The new e-commerce platform brings the summertime pop-up to a global audience with the new online offering of high profile, celeb-favortied brands matched with expertly curated designer vintage finds from Cabana’s founder, Julie Heller, who operates a by-appointment-only vintage gallery in Soho called Eraluxe.  With the new online shopping experience at https://cabananewyork.com consumers can now get the essential wardrobe staples that have been spotted on the likes of celebrity clients including Rihanna, Beyoncé Knowles, Kendall Jenner, Gigi Hadid, Chrissy Teigen and more.

Anine Bing black lace bralette ANINE BING BRA $89 ANINE BING Chunky Cardigan $349 ANINE BING Silver leather skirt $499 ATALAYE LA COTE $140 Baggu Black Static Carry All $64 HASHTAG HAMPTONS CREWNECK SWEATSHIRT Hotel Costes Body Lotion $50

Cabana serves as a resource for expertly curated luxury items for the sophisticated and educated consumer who finds themself in The Hamptons during the summer season. The shop, which first opened in May 2015, carries a mix of women’s, men’s, and home designers brought to you from cities around the globe like Hong Kong, London, Los Angeles, Marrakech, Paris, and Tokyo as well as the home base of founder & curator Julie Heller, New York City. Cabana’s minimal gallery-like interiors are outfitted with works by Chris Martin, Leo Gabin, Rob Pruitt, Tony Lewis & Walead Beshty. The concept store hosts a range of coveted brands such as Alyx Studios, AMO Denim, Anine Bing, Auguste, Edith A. Miller, retaW, Alex Israel’s Icarus, Deer Dana, LaCausa, One Grey Day, Simon Miller, Veda, EraLuxe, Atalaye, Industry of All Nations, Frankie, La Paz, Stampd L.A., Freeway Eyewear, Janessa Leone, KREWE du optic, Lack of Color, Love Me Baby by Curtis Kulig, Matt Bernson, People Footwear, Regime des Fleurs, Hotel Costes, Ligne Blanche Paris, Medicom Toy Bearbrick, Studio Sandoval, Well Received, BAGGU, Nikolai Rose, and more…

Chrissy Teigen Janessa Leone 4

Macy’s Fall Fashion 2016 Lookbook

Macy’s Fall Fashion 2016 Lookbook –

RTW_02aRTW_01aRTW_04aACC_01ACC_08RTW_15RTW_13ACC_15ACC_28ACC_31ACC_32ACC_10

This fall, Macy’s is helping kids kick the school year off in high style. With throwback 90s looks ruling the runways, Macy’s is offering returning students a nod to old school trends, along with incredible savings on clothing, accessories and dorm items to make this year’s start to school the most anticipated yet.

“The excitement of heading back to school is punctuated by the art of back-to-school shopping,” said Cassandra Jones, Macy’s senior vice president – fashion. “Macys aims to make that the ultimate experience, offering the latest styles and trends in everything from the right outfit to the right dorm accessories, ensuring students can head back to class in style.”

Back-to-School Fashion

Junior girls channel the 90s, sporting casual looks with plenty of attitude, inspired by the grunge style of plaid shirts, distressed denim and overalls. Denim in all silhouettes is bigger than ever this year, from dresses to shirts to wide-legged jeans. Paired with chunky platforms and booties, these iconic 90s pieces get a fun and fresh update perfect for the classroom.

For young men, the 90s comeback continues with denim styles from classic to distressed. Cuffed jeans are paired with high-top chukkas, which are given a trendy update with athletic soles. Tees with graphics of classic 90s video games, TV shows and witty memes give the old school t-shirt and jeans uniform a modern and quirky bent.

The 90s craze applies to fashion for kids, as well, but in a more scaled down version. Young girls sporting flannel dresses or cuffed denim will rock the halls, while boys in graphic throwback tees with gaming and skateboard images will rule the school in comfort.

 

Back-to-School Deals

Shoppers will have the best selections to choose from at Macy’s, the back-to-school destination for savings and style. Find all the go-tos they can’t live without—tops and tees, rompers and dresses, pants and jeans—even the true essentials like uniforms. Also, add in all the finishing touches—from hoodies, sweaters and jackets down to underwear, socks and shoes. Brands including Levi’s, Betsey Johnson, Benefit, Martha Stewart Whim, American Rag and Epic Threads have some of the best deals to match every kid’s preferred school day look. Visit your local Macy’s store and macys.com for savings throughout the season.

Dorm

Whether a first year away or packing it up for the last time, college living is cool and trendy with lifestyle essentials from Macy’s. Whim comforter sets in fresh new patterns offer options to fit each student’s personal living space. Studying is stylish with Poppin desk sets and accessories. Colorful letter trays and pencil pouches make organization fun. A Joy Mangano mini steamer is easy to store in a small dorm living space and keeps wrinkles away and help show off new, flawless threads on campus.

Love Bravery

Macy’s partnered with Grammy®, Tony® and Academy Award®-winning legend Sir Elton John, along with Grammy and Golden Globe®-winning icon Lady Gaga to create Love Bravery, a high-spirited, limited-edition line of clothing and accessories that inspire compassion and combat prejudice. Perfect for anyone heading back to school, Love Bravery includes shirts, sweats, outerwear, clutches, backpacks, scarves, beanies, keychains, pins and even speakers, water bottles and skateboards, all rendered in vibrant graphic prints and designs that fuse both artists’ renowned musical talent and revered inimitable style. Love Bravery is sold exclusively at select Macy’s stores and on macys.com/lovebravery, with 25 percent of the purchase price benefitting Born This Way Foundation and the Elton John AIDS Foundation, and will be available globally later this year. All donations from the limited-edition line, on sale through Aug. 30, 2016, will be made to Born This Way Foundation, which will use 50 percent to support the Elton John AIDS Foundation.

In-Store Celebrations Nationwide

Macy’s is throwing back to the 90s through in-store themed events nationwide that prove everything old is cool again. On Saturdays from Aug. 6 to 27 at select stores, Macy’s will host throwback-themed shopping parties with awesome activities, including styling tips and fashion must-haves, photo booths with totally 90s props, and a DJ spinning old school beats. Cosmetic outposts with makeup artists will provide 90s-inspired beauty makeovers to show how to flawlessly achieve a throwback look with a modern twist. To add to the excitement, actresses Katie Cassidy and Ashley Rickards will be making several store appearances for a photo-op and meet and greet with customers. For the 4*1*1, visit macys.com/events.

# # #

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

 

Instant Vintage 78’s 3rd Annual ‘Guys & Dolls Vintage Pop-Up Shop’

Last weekend, Instant Vintage 78 hosted their ‘3rd Annual Guys & Dolls Vintage Pop-Up Shop’ in Washington, DC at Penn Social! They successfully turned the entire bottom floor of Penn Social into a vintage shopping mall and the pieces were priceless!
Hosted by Fashion Designer and Stylist KAS, with sounds by DJ Amen Ra, the vibe for this year’s pop-up shop was all things ’70s and there was even the infamous peacock chair on site for photo opps!
The vintage and hand made vendors who participated are as follows: Be Spoke Not Broke, Kurated By Kizzy Evae, Revolution Vintage, 1 Image, The Rough, Terminology, Love Allie, Keeper’s Vintage, Carpe Luxe Vintage, 3 Shades Chic, Melli Belli Craft, Kas Lifestyle & Instant Vintage 78
To stay in the loop with Instant Vintage 78, visit www.instantvintage78.com to subscribe and receive updates on the latest vintage finds and future events.

unnamed (17) unnamed (18) unnamed (19) unnamed (20) unnamed (22) unnamed (23)

Photos & Video By: J2Design

Eva Longoria Exclusively for The Limited

Eva Longoria announced her new fashion collaboration with THE LIMITED brand. On August 15, 2016 Eva for The Limited collection will launch in stores nationwide.

eva-header

The national chain’s known for their classic style and on-trend accessories!  Eva’s collection will showcase knit dresses, tailored suits, and cape blazers.

eva-product02 eva-product04 eva-product05

The brand has also shared (online) a few of the pieces that can be purchased in stores. Eva Longoria was seen wearing a Knit Jacquard Dress from her collection during the Democratic National Convention.

FullSizeRender (30)

Alex Malay Boutique – Chic Southern Style

The Mission Of Alex Malay
Alex Malay is chic southern style with a modern twist incorporating trendy flare with classic pieces that pop. It’s a game changer from what some may have limited southern fashion to be. Our boutique offers something trendy and classic for every lady who loves fashion. Alex Malay differs in that it can be challenging to shop for exclusive and limited edition items in a high end department store. At our boutique, we offer one-of-a-kind styles that fashionistas would love to rock at any time or occasion and still make a striking fashion statement. You’ll find Alex Malay in the streets, at a party, in the boardroom, on the beach, on a plane, and even at a soccer game.
Combined with my years of creative knowledge, fashion designing, fashion styling, fashion consulting, and beauty consulting, I have an eye for detail and beauty and the ability to communicate to my clients on a level where they understand. I teach them what works best for their body type and overall image objectives. My expertise has been sought out and featured in national publications, People Style Watch Magazine and Ebony Magazine. As an industry problem solver, I pride myself in always seeking new ideas and approaches to problems and constantly implementing new approaches and new ways to take Alex Malay to the next level.
tumblr_ob27tko2ab1riz5t7o1_r1_1280
 The Heart To Inspire Humanity
Today, my dream is to reach and inspire ladies all over the world to be their own kind of beautiful, and express who they really are through fashion and beauty. I absolutely love when women feel good about themselves. Alex Malay also serves the young woman who is inspired by beauty, and who loves to look good and feel good, while being creative with her style. I wholeheartedly believe that when you look good, you feel good.
Giving back and making a difference because that’s what it’s all about. Alex Malay will be an inspiration to women globally to share their stories with one another by feeling and looking good. Fashion/style is a feeling and when women feel her best, she can conquer the world!
In the near future, I see myself and team traveling all over the world expanding Alex Malay as a movement, extending our reach and inspiring women to be their own kind of beautiful. In addition, open up several brick and mortar locations, offer style and beauty classes, and host seminars and events.
Alex Malay | www.AlexMalay.com | Instagram: @AlexMalay | Twitter: @ShopAlexMalay
 tumblr_ogow79ujv91riz5t7o1_540
BEAUTY. TIMELESS STYLE. LOVE. CONFIDENCE. AN EXPERIENCE. These are the core essentials that make up Alex Malay!
The Foundation Of A Fashionista!
Ever since I can remember, I was a lover of all things beautiful and always had a sense of style. I was the one who stood out in front of the crowd, whether at church or a birthday party or any event. Although very young, I always loved various vintage styles, sequins, and feathers. I loved black and white Hollywood classics of flashy fashions and striking styles.
Born and reared in New Iberia, Louisiana, my love for fashion wasn’t accepted by everyone. I recall while in high school, my mom and I crafted some pink glitter Barbie heels that we worked on all night long. The next day I wore them with great pride, and was ridiculed by a lady. It hurt me deeply. I chose to get over it quickly and let it motivate me to go after my dreams. The biggest lesson that I learned from that experience is to always be your own kind of beautiful regardless of other people’s opinions.
The Birthing Of A Beauty Boss!
My entrepreneurial spirit was sparked from a long line of hustlers. My great grandpa was a serial entrepreneur who owned a pressing shop and a hotel and night club called “The Shady Rest.” My dad worked in the club as a teenager, and I remember him telling me that Ike and Tina Turner actually performed there live!
My dad was an entrepreneur also who owned a commercial floor cleaning company. I, along with my brothers all worked in my dad’s business, we had no other choice. I’m most grateful now because my lineage instilled a great work ethic and strong discipline at an early age. Nothing was handed to us, we were taught to work very hard for everything we had.
The Alex Malay name has great significance, as my mother’s family last name is Alexis. Alex was taken from Alexis and my husband’s last name is Malay. I combined the two names and made it a family name Alex Malay, that’s why the name is so important to me. Family is everything.
The Making Of Alex Malay
I knew that I was born and made to be an entrepreneur! Alex Malay came about as the result of the dissatisfaction of a regular 9-to-5 job. Daily I felt frustrated, restricted, shut down, almost imprisoned—and couldn’t be free to express who I was authentically, creatively not to mention fashionably. My desire was to show case my gifts to the world.
Therefore, I worked, saved and saved some more until I was ready to branch out on my own. Never taking out a loan, I decided to bootstrap from the bottom up to realize my dream. Sure, it took longer and was stressful at times, but I knew it was for a greater cause. The first year in business, I didn’t make any money. Yes, I became discouraged but didn’t let it stop me.
Through numerous sacrifices including giving up things that I really wanted and managed to stick it out even when everything else around me was whispering, give up. My faith played a huge role those many times when I had no earthly idea of how or when it was going to happen; it always ended up working out just fine.
ALEX MALAY BOUTIQUE – 1ST BRICK AND MORTAR LOCATION IN LOUISIANA AND MORE LOCATIONS TO COME!

Ann Taylor Heritage Dress Capsule

Retro has never been hotter and just in time for one of the warmest months of the year, Ann Taylor is launching a heritage dress capsule – a collection of dresses inspired by vintage designs from the archives.

All-Season Stretch Split Neck Shift Dress  

Available online this August, the collection is rooted in the spirit of the brand’s heritage with the modern woman in mind.  When the brand launched in 1954, it got its name from its bestselling dress style, the Ann Taylor. This capsule collection celebrates the archival designs.

Ann Taylor Retro Heritage Dress Capsule

image003 (1)

 

Curves Rock Fashion Weekend Days Away

Curves Rock Fashion Weekend is celebrating 5 years with a series of events starting July 20, 2016. Curves Rock Fashion Weekend (CRFW), an annual event for women with curves, is one of the largest fashion events for plus size women in the U.S. Featuring empowerment workshops and panel discussions that enhancing the self-esteem of women in the plus-size community, while promoting healthy lifestyles through fitness and healthy eating. CRFW is also a platform to display trendy fashions as well as bringing awareness to fashion designers, boutiques, retailers and businesses that cater to the plus-size community.

“We are excited to continue our journey of empowering women in the curvy community. We created this event to create a culture within the plus size industry where sisterhood, body positivity and fashion could co-exist!”
-Chanell Jones, Co-Founder, CEO, Executive Producer of Curves Rock Fashion Weekend

“Curves Rock is a phenomenal experience. It has been a blessing to me over the past 5 years to empower thousands of curvy women. I am super excited about our 5th year anniversary and can’t wait to celebrate with the curvy community.” –Tykesha Reed Co-Founder and Executive Director of Curves Rock Fashion Weekend

Last year’s event was a huge success. CRFW had over 650 people to attend throughout the weekend. We received rave reviews from the audience, press and bloggers. Several months after the event we are still getting requests for radio interviews and to make appearances at various events. The feedback we received has been astounding. Many designers and businesses that sponsored and/or supported our event have received a lot of follow up business from being associated with Curves Rock Fashion Weekend.

The 2016 Curves Rock Fashion Weekend kicks off the evening of July 20 with a series of events:

July 20, 7pm-9pm, at the Ronald McDonald House with Glam Suite for a Cause. Curves Rock is partnering with the Ronald McDonald House to honor the Mother’s that have traveled from all across the world for the best care for their children. Participants will enjoy a night of pampering, encouragement and empowerment.

July 21, 2016, 7pm-10pm, CRFW will host a Met & Greet at the Horseshoe Casino. Come out and meet the team, chat, have a few drinks and Karaoke!

July 22, 2016, 6:30pm-10:30pm, CRFW presents Curves and Cufflinks mixer hosted by Ashley Stewart. Curves and Cufflinks, a networking event with industry leaders, models, designers, bloggers, will be held at the Marriot Inner Harbor at Camden Yards. Guest will enjoy specialty cocktails, giveaways, a runway competition and more.

July 23, 2016 MAIN EVENT held at the Marriot Inner Harbor at Camden Yards

10am-4pm: The Curves Rock Expo featuring live performances, workshops, beauty demonstrations, shopping and more. This event is FREE and open to the public.

11am-2pm: The Curvy Women Who Rock Brunch, a celebration of curvy women in the community. During the brunch 3 recipients will be awarded for the Humanitarian Award, the Curvy Enthusiast Award and the Curvy Business Women of the Year Award. Hosted by Tyra Hill of the Tyra Hill Show, the Curvy Women Who Rock Brunch will also feature a designer exclusive sneak peek and discussion panel. The panel will include; Essie Gloden, a Plus Size Model and Blogger; Alexandra Boos, a Plus Size Fashion Pioneer; Yashima White Azilove, Vice President of Corporate Communications for Radio One and the CEO of Magnate Consulting and Sabrina Servance from Lifetime’s Big Women Big Love. (Ticketing information for this event is available on the website.)

12pm-3pm: The Plus ROLE Model Workshop. This workshop is for women interested in becoming plus models or plus models interested in taking their careers and brand to the next level. Aspiring models will learn modeling skills and attend workshops that teach them how to balance life as a model. Featuring workshops like:

Runway. POSE. Repeat. hosted by Plus Model Samantha Lebbie

Fashion to Finance hosted by Wells Fargo, 1pm-2pm

Social Media and blogging 101 hosted by Kimberlee Powell/The Natural Fashionista

6pm-7pm: The Curves Rock Fashion Week VIP Reception

7:30pm: The Curves Rock Fashion Week Fashion Show featuring designer Carl Troger of Alek Risminic Couture and hosted by Comedian Lonnie B. Doors open at 7pm.

PIECE & CO. LAUNCHES SHOPBOP EXCLUSIVE

Piece & Co. is excited to debut its first collection exclusively for Shopbop. The Piece & Co. x Shopbop collection, which spotlights responsibly produced fabrics within the fashion industry, features pieces created by Diane Von Furstenberg, Mara Hoffman, alice + olivia, and Veronica Beard. The Piece & Co. x Shopbop collection, comprised of seven styles ranging from dresses, blouses, and a short-suit ensemble, incorporates fabrics created responsibly by skilled artisans in the Tamil Nadu region of India, masters of the traditional dobby weaving technique.

“The mission of Piece & Co. is to create a more responsible fashion industry,” says Piece & Co. founder Kathleen Wright, “and it has been an honor to work with such talented designers, sourcing fabrics that make the most impact socially, and the least impact on our environment.”

Each garment in this seven-piece capsule is made from artisanal fabrics and showcases the unique characteristics of the brand that designed it. The fabrics in the Piece & Co. x Shopbop collection are made by primarily female artisans at weaving co-operatives located in India’s Tamil Nadu region. The fabric used by each designer is handcrafted and dyed in India and showcases the traditional methods of textile design and weaving, while remaining particular to each respective brand.

The founder of the weaving co-op that made the fabric used by Veronica Beard is a graduate of the Indian Institute of Handloom Technology who started her business with the mission of creating more opportunity in her community. The founder trains and supports her workers to keep traditional weaving alive in the Tamil Nadu region. The work of women trained by the founder can be seen in the Veronica Beard dress, where the vibrant blue pattern is created using the traditional dobby technique. “It’s incredibly inspiring to work with Piece & Co. because of their work in helping artisans!” say designers Veronica Miele Beard and Veronica Swanson Beard, ”I love that our dress uses a traditional weaving technique and captures the style of the region.”

The alice + olivia dress and short is a display of the colorful workmanship and handwoven technique that was inspired by embroidery work. In the female-led weaving community that created this special textile, weaving is a way of life, providing sustainable work for women to support their families.

While the same dobby technique is used to create all the fabrics, the raised yarn process makes many different designs and patterns possible. The geometric design and floating threads created for the Diane Von Furstenberg top, for example, are inspired by what would usually be the reverse side of the material and exemplify the versatility and skill of dobby weaving.

unnamed (8) unnamed (10) unnamed (11) unnamed (12) unnamed (13) unnamed (14)

 

About

PIECE & CO:
Piece & Co. is a different kind of textile company, aiming to create environmentally and socially sustainable fabrics with more than 5,000 artisans in 16 countries
.

Since it’s founding in 2011 by Kathleen Wright, Piece & Co. has focused on creating beautiful, high-quality fabrics that are responsibly made by artisans around the world. While working passionately for the nonprofit sector bringing microfinance to artisan cooperatives, Kathleen realized that the problems artisans face go beyond simple access to capital. Without strong connections to a sustainable market, and access to vital business training, skilled artisans would have difficulties staying in business. As the second largest employer in the developing world, Kathleen saw the artisan sector as one that had potential to make positive change if those products could more easily and effectively reach designers and consumers.

From Bolivia to Zambia, Piece & Co. sources primarily female-led groups of artisans whose traditional textiles are of exceptional quality and who have the drive and capacity to expand. By connecting these artisan groups with major companies, Piece & Co. creates consistent employment for thousands of women, positively impacting their communities and their more than 16,000 children and dependents worldwide. Piece & Co. also provides its artisan groups with training to grow their businesses, allowing both the artisans and their production to flourish. By promoting integrity and responsible manufacturing in the textile industry, and business growth for women artisans in developing nations, Piece & Co. is redefining the way the fashion industry looks at fabric.

Piece & Co. is an industry leader, striving for increased sustainability in labor practices and environmental standards, supporting consistent employment for artisans who manufacture lower-carbon, less-water-intensive, heritage textiles. The company is also a proud member of the Sustainable Apparel Coalition, and works with certified GOTS, OEKOTEX, Good World Solutions Fair Wage Guides, and Elevate to ensure the highest quality process for creating textiles. Piece & Co.’s designer partners include Nike, Diane von Furstenburg, Supreme, and Opening Ceremony, and key retail collaborators include Shopbop. 

SHOPBOP:
The go-to online retail destination for modern style, Shopbop offers a comprehensive, hand-picked collection of apparel and accessories from the industry’s foremost contemporary and designer labels. Since its launch in 2000 as a denim-focused e-commerce platform, Shopbop has grown into one of the world’s leading fashion authorities. Along with renowned customer service, Shopbop delivers unparalleled wardrobe advice, cutting-edge editorial lookbooks, innovative features, and exclusive collaborations with forward-minded brands. The result is a highly personalized, satisfying, and—above all—fun shopping experience that caters to style-minded women around the globe.

In 2006, BOP LLC was acquired by Amazon.com, Inc., the world’s largest internet retailer, enabling Shopbop to expand its services to enhance the customer experience. A trusted, globally recognized fashion merchant, Shopbop sells only quality, authentic designer merchandise. Shopbop is part of the Amazon.com Inc. group of companies.

DIANE VON FURSTENBERG:
The Diane von Furstenberg brand is a woman’s best friend. It is the brand she turns to for glamour and confidence, to be the woman she wants to be. Founded in 1972 by the designer, DVF is now a global luxury lifestyle brand and one of the premier names in American fashion. Renowned for its iconic wrap dress and signature prints, DVF has expanded to a full collection of ready-to-wear and accessories including shoes, handbags, small leather goods, scarves, and jewelry. Founder and Chairman Diane von Furstenberg is also Chairman of the Council of Fashion Designers of America and serves on the boards of Vital Voices, the Statue of Liberty–Ellis Island Foundation and The Shed, the new center for artistic and cultural innovation in New York City. In 2014, Diane published a memoir, The Woman I Wanted to Be, which has been translated into five languages and in 2015 she was named one of the TIME 100 Most Influential People. Headquartered in New York City, DVF has a global distribution network in over 55 countries and 1500 points of sale including 148 DVF owned and partnered stores throughout North and South America, Europe, the Middle East and Asia Pacific.

VERONICA BEARD:
Veronica Beard is an elevated American sportswear brand that strikes the balance between classic and cool. Veronica Miele Beard & Veronica Swanson Beard are sisters-in-law who launched their eponymous brand in the Fall of 2010 with their signature Dickey Jacket. Today Veronica Beard offers a modern perspective on iconic staples and results in a ready to wear collection that is hard wired for real life. These perfectly designed essentials are both effortless and chic, each piece mixing superior tailoring with the highest level of quality and fit.

MARA HOFFMAN:
Mara Hoffman, born in Buffalo, NY, is a fashion designer and graduate of Parsons School of Design in New York City, having also studied at Central Saint Martins College of Arts and Design in London. Hoffman established a recognizable aesthetic heavily focused on colorful, original prints early in her career. Recurrently drawing from nature and mythology, Hoffman ultimately draws inspiration from her own travels around the world and is a true, living embodiment of her designs. In 2008, Mara Hoffman first appeared at Bryant Park for Mercedes Benz Fashion Week. This year also marked the launch of the brand’s swim collection, consisting of playful bikinis, cutout one pieces and dashiki cover-ups. In 2009, Hoffman showed her swim collection at the Mercedes Benz Fashion Week Swim in Miami. In 2011, Mara was honored to be inducted as a member of the Council of Fashion Designers of America.

Hoffman and her close-knit team continue to evolve creatively out of their headquarters in New York City, growing the label to now encompass Women’s Ready-to-Wear, Swimwear, Childrenswear, Bridal, and recently welcomed its newest category, Activewear.

ALICE + OLIVIA:
Launched in 2002, alice + olivia by Stacey Bendet is a brand that allows customers to express their personal style. With clothing that juxtaposes the whimsical and flirty with the sexy and sophisticated, a+o epitomizes the personality and perspective of its founder, Stacey Bendet. The brand was born from Stacey’s personal quest to create the perfect pair of pants, and has since grown into a full lifestyle collection including ready-to-wear, gowns, shoes, tech accessories and a newly launched collection of handbags. The brand is a Hollywood favorite with celebrity fans including Gwyneth Paltrow, Katy Perry, Drew Barrymore and Solange Knowles. alice + olivia by Stacey Bendet is available at the brand’s free-standing boutiques located in New York, California, Chicago, Connecticut, Hong Kong, Tokyo, Kuwait, Dubai, Singapore and at aliceandolivia.com, and at over 800 select department and specialty stores worldwide, including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Lane Crawford, Isetan, Hankyu, Harvey Nichols, Harrods and Galeries Lafayette, as well as prominent web retailers including Net-a-Porter and Shopbop.