KENDALL JENNER in LA PERLA PF17 AD CAMPAIGN

A surreal garden of gigantic begonias, a colossal hibiscus, and reimagined tulips comes to life in a world of fantasy and art designed by La Perla Creative Director, Julia Haart.  Inspired by the works of Georgia O’Keeffe and Peter Max, Haart calls upon her favorite pieces from the pop-art and modernist movements to fuse the Pre-Fall 2017 Campaign with her own cast of psychedelic creativity.

Just as Dorothy journeyed to the Land of Oz, so too does the campaign’s protagonist, Kendall Jenner – entering into a world of her own imagination. Clad in Ready-to-wear, Lingerie, and Beachwear from the La Perla Pre-Fall 2017 Collection, Jenner exudes the certainty and self-assurance of a true heroine – owning her world through confidence and empowered femininity.

Captured through the inventive lens of Mert & Marcus, the vibrant colors and molded shapes of the La Perla collection take center-stage. The explosive visual message is intended to shock and transport the viewer to a world of fantasy, color, and art.

The campaign features the new La Perla Slip Dress which boasts a built-in padded bra and sculpted bodice sewn from the world’s finest stretch silk with Leavers lace detailing. Other featured pieces include a limited-edition haute couture crystal embroidered dress, a one-piece swimsuit with translucent palettes embroidery, and a lingerie set adorned with floral embroidered Leavers lace and velvet detailing.

HAILEY BALDWIN WEARS GIGI BURRIS MILLINERY TO THE 2017 COSTUME INSTITUTE GALA IN NEW YORK

Hailey Baldwin attends the 2017 Met Gala clad in a Swarovski studded crystal veil by Gigi Burris Millinery. Baldwin donned a veil created from delicate french netting hand studded with hundreds of clear colored Swarovski crystals.

ABOUT HAILEY BALDWIN’S LOOK
The veil head piece comprised of french netting is embellished with hundreds of hand placed Swarovksi crystals.

ABOUT GIGI BURRIS
Gigi Burris Millinery is a New York based luxury accessories line of hats and headpieces. The brand was a 2014 CFDA Vogue Fashion Fund Finalist and 2016 CFDA Award Nominee.  It is exclusively distributed internationally at boutiques such as Colette, Lane Crawford, Neiman Marcus, and The Webster. More info can be found at   www.gigiburris.com

KENDALL JENNER AND MARY J. BLIGE WEAR LA PERLA HAUTE COUTURE TO THE 2017 COSTUME INSTITUTE GALA IN NEW YORK

Kendall Jenner and Mary J. Blige attend the 2017 Met Gala clad in two creations from the La Perla Haute Couture Collection designed by Creative Director Julia Haart. Jenner donned an all-over crystal draped gown in dégradé shades, complete with a barely-there painted macramé bodysuit. Blige debuted La Perla’s latest innovation: latex lace. The corseted column gown in stretch tulle, latex lace, and silk cady perfectly links La Perla’s lingerie heritage with its future in haute couture.

NEW YORK, NY – MAY 01: Kendall Jenner attends the “Rei Kawakubo/Comme des Garcons: Art Of The In-Between” Costume Institute Gala at Metropolitan Museum of Art on May 1, 2017 in New York City. (Photo by Kevin Mazur/WireImage)
NEW YORK, NY – MAY 01: Mary J Blige attends the “Rei Kawakubo/Comme des Garcons: Art Of The In-Between” Costume Institute Gala at Metropolitan Museum of Art on May 1, 2017 in New York City. (Photo by George Pimentel/WireImage)

ABOUT KENDALL JENNER’S GOWN
Created from 85,000 hand painted and placed crystals, Jenner’s La Perla gown is a culmination of over 160 hours of work, spanning 5 cities and 26 craftsmen. Each hand painted crystal is placed en dégradé, creating a flow of color from Diamond into Jet Hematite and finishing off in Jet Black.

“I was inspired by Rei Kawakubo’s concept of ‘un-fabric’ and her ability to create movement out of seemingly immobile materials. So, I created my own ‘un-fabric’ by affixing stones to a single thread, creating a beautiful and liquid suspension that mirrored the qualities of a fine silk.” – Julia Haart, La Perla Creative Director

ABOUT MARY J BLIGE’S GOWN:
Inspired by Rei Kawakubo’s concept of ‘un-fabric,’ Creative Director Julia Haart created hand-sculpted latex lace as the principal feature for Blige’s provocative column gown. Starting with a corset that features a built-in La Perla bra, the black stretch tulle is adorned with scalloped latex lace and hand-placed boning detail.

“I am so honored to be attending the Met Gala with the legendary Mary J. Blige. Her strength and femininity inspired me to create a gown that is both tough and feminine – strong and sexy.” – Julia Haart, La Perla Creative Director

NEW YORK, NY – MAY 01: Mary J. Blige (R) attends the “Rei Kawakubo/Comme des Garcons: Art Of The In-Between” Costume Institute Gala at Metropolitan Museum of Art on May 1, 2017 in New York City. (Photo by Dimitrios Kambouris/Getty Images)

ABOUT JULIA HAART’S GOWN: The bordeaux stretch tulle and georgette gown is embellished with hand painted metallic feathers and crystal beadwork. Complete with a hand shredded tulle train and structured shawl collar, the look is an elegant testament to La Perla’s expertise in the world of Haute Couture.

ABOUT LA PERLA:
Founded in 1954 by the talented corsetry maker Ada Masotti, La Perla is a leading Italian fashion house renowned for its expertly crafted ready-to-wear, lingerie, and beachwear. Artisanal heritage, knowledge of the female body, blend of innovation and tradition and Italian identity are the founding values of the La Perla universe. In the second half of 2013, the company was acquired by Pacific Global Management, owned by Silvio Scaglia’s family holding and already active in the fashion industry through the world’s largest model management network, operating under the brands Elite, Women and The Society. La Perla sells its creations through a network of flagship stores, shop-in-shops and corners located in the heart of the most important fashion districts, as well as being present in the best department stores and specialized boutiques worldwide. The company, led by Creative Director Julia Haart, offers collections of ready-to-wear, lingerie, sleepwear, beachwear, loungewear, accessories and haute couture for women and men who aim at expressing their style with ease and sophistication. www.laperla.com

LA PERLA Flagship Boutique Opening in Milan

KENDALL JENNER, LIU WEN AND MARIACARLA BOSCONO celebrated the La Perla Fall/Winter 2017 ready-to-wear collection and new flagship boutique located on via Montenapoleone in Milan on Thursday, February 23, 2017 during Milan Fashion Week where LA PERLA hosted a collection presentation and unveiling event.

MILAN, ITALY – FEBRUARY 23: A general view at La Perla MFW Collection’s Presentation and Milan Store Opening during Milan Fashion Week Fall/Winter 2017/18 on February 23, 2017 in Milan, Italy. (Photo by Elisabetta Villa/Getty Images for La Perla)
MILAN, ITALY – FEBRUARY 23: A general view at La Perla MFW Collection’s Presentation and Milan Store Opening during Milan Fashion Week Fall/Winter 2017/18 on February 23, 2017 in Milan, Italy. (Photo by Elisabetta Villa/Getty Images for La Perla)

The evening’s décor was inspired by the British garden — a nod to the brand’s most recent collection by Creative Director, Julia Haart. The stunning boutique, spanning over 2,583 square feet, came to life with a street-wide floral installation including pillars of blooming bougainvillea; cloaked in the brand’s FW17 NYFW runway video.

MILAN, ITALY – FEBRUARY 23: Kendall Jenner
attends La Perla MFW Collection’s Presentation and Milan Store Opening during Milan Fashion Week Fall/Winter 2017/18 on February 23, 2017 in Milan, Italy. (Photo by Elisabetta Villa/Getty Images for La Perla) *** Local Caption *** Kendall Jenner
MILAN, ITALY – FEBRUARY 23: Mariacarla Boscono
attends La Perla MFW Collection’s Presentation and Milan Store Opening during Milan Fashion Week Fall/Winter 2017/18 on February 23, 2017 in Milan, Italy. (Photo by Elisabetta Villa/Getty Images for La Perla) *** Local Caption *** Mariacarla Boscono
MILAN, ITALY – FEBRUARY 23: Liu Wen attends La Perla MFW Collection’s Presentation and Milan Store Opening during Milan Fashion Week Fall/Winter 2017/18 on February 23, 2017 in Milan, Italy. (Photo by Elisabetta Villa/Getty Images for La Perla) *** Local Caption *** Liu Wen

LA PERLA + KENDALL JENNER DEBUT CORSET JACKET

LA PERLA is pleased to introduce the Corset Jacket, a key suiting concept from the new ready-to-wear collection designed by Julia Haart, Creative Director of LA PERLA. The Corset Jacket makes its worldwide debut in a striking photo of Kendall Jenner. The LA PERLA Corset Jacket represents Julia Haart’s vision to fuse LA PERLA’s unparalleled knowledge of the female form with a unprecedented devotion to how women want to feel: sensual, beautiful and comfortable — an offering only LA PERLA can provide. From boardroom to evening, the Corset Jacket translates seamlessly into every area of a woman’s life. The single layer of structured bi-stretch wool against the skin gently enhances the female form, while never sacrificing total comfort.

The LA PERLA Corset Jacket embodies the feeling and support of lingerie with internal cups, elegant hook fastenings and finely tailored darts. The bi-stretch wool Corset Jacket is sized according to bust for the perfect fit and can be worn as a single layer thanks to the built-in wireless bra. This refined piece, available in store today, offers the luxurious feeling of a single layer of fabric against the skin.

The campaign, photographed by Steven Klein, marks the heritage brand’s transition into a full ready-to-wear offering under the creative direction of Julia Haart, who took reins of the Italian house in August 2016.

The campaign photograph features Jenner streaked in light, emphasizing the curve and precise cut of the Corset Jacket. Behind her, we see an x-rayed image, kindly lent by the Victoria & Albert Museum, featuring a corset and its wearer, outlining the distorted effect corsetry had on a woman’s bones. The image is ingeniously juxtaposed by the comfort and structural support of Haart’s revolutionary creation. The days of women suffering for beauty is a thing of the past.

Jenner’s campaign image debuts only a few weeks following a recent sighting of Gwyneth Paltrow wearing the same Corset Jacket with coordinating suiting pant by LA PERLA, at Paltrow’s holiday opening of goop GIFT.

Gwyneth Paltrow, wearing La Perla

The LA PERLA Corset Jacket retails for $1,870.00, now available in store and on www.laperla.com

ABOUT LA PERLA
Founded in 1954 by the talented corsetry maker Ada Masotti, La Perla is the leading Italian lingerie and beachwear maison. Artisanal heritage, knowledge of the female body, blend of innovation and tradition and Italian identity are the founding values of the La Perla universe. In the second half of 2013, the company was acquired by Pacific Global Management, owned by Silvio Scaglia’s family holding and already active in the fashion industry through the world largest model management network, operating under the brands Elite, Women and The Society. La Perla sells its creations through a network of flagship stores, shop-in-shops and corners located in the heart of the most important fashion districts, as well as being present in the best department stores and specialized boutiques worldwide. The company, led by Creative Director Julia Haart, offers collections of ready-to-wear, lingerie, sleepwear, beachwear, loungewear and accessories for women and men who aim at expressing their style with ease and sophistication. http://www.laperla.com || https://www.instagram.com/laperlalingerie/

LA PERLA S/S 2017 CAMPAIGN SHOT BY STEVEN KLEIN

Shattered glass, bra bursting in flame, an antiquated constrictive corset.  These symbolic images have been chosen by American photographer Steven Klein to underline the key concept of the new La Perla SS17 campaign: the liberation of every woman from the need to suffer for beauty. This style revolution, which starts from the body and follows every movement with luxurious stretch materials and expertly crafted forms, is born from the brand’s deep understanding of how to enhance and celebrate the female form.

La Perla’s lingerie, ready-to-wear and beachwear collections for Spring/Summer 2017 are brought to life through Steven Klein’s lens, with an explosive visual message which underlines the personalities of the three top models who are the faces of the new collection.

Kendall Jenner is the new star of this campaign and was personally selected by La Perla’s creative director, Julia Haart to interpret the highly innovative path that the brand has set out on. Kendall’s contemporary charisma adds an unmistakable touch to every garment, simultaneously highlighting the modernity and the relaxed, self-assured elegance of each piece she wears.

Isabeli Fontana is a face of the La Perla brand for the second time, her Latin allure bringing to life the garments which were created to celebrate curves as a symbol of female identity.

Liu Wen, the first Chinese model to reach the top of the international rankings, renews her role as ambassador of the La Perla style in the Far East and reveals her more intense and sensual side.

The campaign shot by Steven Klein is broken down into a series of images full of intense colors that focus on the luxury of the silks and the exclusive fabrics which represent the soul not only of the lingerie garments but also of the new ready-to-wear collection which has marked Julia Haart’s arrival as creative director.

The shoot was held in New York under the artistic direction of Fabien Baron.

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Short jacket in bi-stretch silk with floral-print profiles coordinated with the bi-stretch silk printed skinny pants. Python-leather Ada Bag with reflective metallic effect.

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The “Autografo” embroidered bodysuit creates the illusion of a set thanks to invisible tulle inserts.

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The topography of a fjord forms the eye-catching print for the bi-stretch silk dress with shirt collar, side split and hand-embroidered sequin detailing.

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Macramè has a star role on the silk dress into which lingerie style codes have been flawlessly translated.

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The “Autografo” motifs are embroidered over stretch silk for the long dress with black inserts that emphasize the décolleté.

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Intriguing designs are embroidered on the nude tulle of the seductive “Autografo” baby doll.

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A vertiginous neckline characterizes the wired triangle bra in stretch sheer tulle embroidered with “Autografo” motifs and paired with a thong.

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Julia Haart, Creative Director of La Perla

Founded in 1954 by the talented corsetry maker Ada Masotti, La Perla is the leading Italian lingerie and beachwear maison. Artisanal heritage, knowledge of the female body, blend of innovation and tradition and Italian identity are the founding values of the La Perla universe. In the second half of 2013, the company was acquired by Pacific Global Management, owned by Silvio Scaglia’s family holding and already active in the fashion industry through the world largest model management network, operating under the brands Elite, Women and The Society. La Perla sells its creations through a network of flagship stores, shop-in-shops and corners located in the heart of the most important fashion districts, as well as being present in the best department stores and specialized boutiques worldwide. The company offers collections of lingerie, sleepwear, beachwear, loungewear and accessories for women and men who aim at expressing their style with ease and sophistication.

LA PERLA DIGITAL IDENTITY

Website:  www.laperla.com
Facebook:  www.facebook.com/laperlaofficialsite
Instagram:  www.instagram.com/laperlalingerie
Twitter:  www.twitter.com/laperlalingerie

LA PERLA LAUNCHED READY TO WEAR COLLECTION – MILAN – SS17

La Perla SS17 Presentation that took place Friday, September 23, 2016, at Palazzo Clerici, in Milano MI, Italy.

WHAT:
LA PERLA SPRING SUMMER 2017
LA PERLA LAUNCHES IT’S READY TO WEAR COLLECTION DEVELOPED THROUGH A UNIQUE KNOWLEDGE OF THE FEMALE BODY

WHEN:
FRIDAY, SEPTEMBER 23, 2016

WHERE:
PALAZZO CLERICI – VIA CLERICI – 5 – MILANO

LA PERLA SPRING/SUMMER 2017 COLLECTIONS
Julia Haart, La Perla’s new creative director, interpreted the concept of liberation in every aspect of her first season. The designer approached the collections with a deep connection to the brand’s founder, Ada Masotti, a corsetière who opened her own lingerie laboratory in Bologna in 1954. Ada Masotti designed lingerie with attention to how women wanted to feel: sensual, beautiful, and comfortable with themselves. As a female Creative Director, Julia Haart shares these values. Among her fixed principles is the desire to liberate women from sacrificing for beauty: curves are intrinsic to feminine identity, and clothes must begin with an understanding of women’s bodies. In the women’s ready­-to­-wear collection, the designer created clothes with lingerie-­expertise inspired by the brand’s close­-cut know how. Clothes embrace the body like perfectly fitted lingerie, with fabrics that feel as good on the inside as they look outside. The pieces can be worn by all women on all occasions.

READY­-TO­-WEAR
Julia Haart envisioned a journey of liberation through flowering blossoms, geographic maps and colorful, shimmering silk forms as the visual thread that runs through the ready­-to-­wear collection. The beautiful designs rendered in soft bi­-stretch fabric move as the wearer moves, revealing an expert understanding of the female form, the real DNA code of La Perla.

Prints in the collection are eye­catching: the topography of a fjord is transformed into micro and macro motifs, blooming roses reveal entrancing maps nestled amongst their petals in a classic stripe, and dazzling colors illuminate cascades of floral bouquets. The prints adorn close­fitted jackets, and high­waisted tailored shorts paired with bralettes and vests that take cues from bustiers, but enhance curves without any traditional wiring. Three show­stopping long dresses anchor the collection’s red carpet appeal: a shirt collar is the perfect counterpoint to a high slit, the fjord print is dotted with hand sewn sequins, a calligraphy­esque “Autografo” motif embroidered over stretch silk with black inserts emphasizes the décolleté, and silk georgette embellished with soutache inserts plays with sheer detailing at the sides and neckline. These looks are dazzling and refined, but move with stretch to adapt to the female form on the body.

Special attention has been dedicated to Essentials that truly meet the core needs of women’s wardrobes. A bi­stretch, cool wool Corset Jacket is the undisputed protagonist of the collection, embodying the feeling and support of lingerie with internal cups and finely tailored darts, sized according to bust for the perfect fit inside and out. It fastens with a row of hooks and can be worn without additional undergarments: they are built in. It can also be worn as suiting in its dress version, or paired with new soft wool leggings.

Iterations of the standout jacket are also shown with high­waisted slim cut pants and loose, flowing silk pants. The very same tailoring strategy is at the core of shirts shaped to the body and T­shirts designed and cut for the feminine form, made from silk, cotton and stretch.

LINGERIE AND NIGHTWEAR
Embroidered tulle, Leavers lace and macramé are La Perla heritage fabrics and form the starting point for a collection that has been updated with modern silhouettes like the boy-shorts. In particular, Julia Haart focused on variations of the bra, such as the non­-wired push­up bra or the triangle bra with a plunging V neck, which offer unprecedented possibilities for wear and an entirely new feeling of freedom. Alluring macramé reveals its talent for flirting with sheerness in the babydoll, alternating with nude tulle and silk georgette inserts. This fabric becomes the star of not only bras, bodysuits and briefs, but also of a silk dress into which lingerie style codes have been flawlessly translated.

The “Autografo” embroidery is reminiscent of calligraphy that has been sketched over the body, created by an impalpable nude stretch mesh, embroidered with seductive motifs. Here, the bodysuit takes center stage, creating the illusion of being a set thanks to the invisible tulle inserts.

There is no short supply of versatile pieces that elegantly toe the boundary between lingerie and clothing: graphic tops, bodysuits in soft, stretch­silk yarn wrap around the body like a caress.

COLORS: black, silky white, nude, sky blue and red.

BEACHWEAR AND RESORTWEAR
Cascades of pearls outline the curves of the body, transforming one­pieces and bikinis into garments begging to be worn both on and off the beach. The color block trend has been freshly interpreted in geometrically­-shaped pieces inspired by the allure of the unforgettable bikini worn by Ursula Andress in her turn as a Bond girl in the 1960s. Vivacious energy exudes from these pieces, adorned with stylized starfish, brushed stripes, city maps and colorful plastic panels.

A sensual back is emphasized with cut­out accents, while plunging necklines and boy-shorts reveal a new side to swimwear’s personality. Bikinis and one­pieces are offered alongside a versatile RESORTWEAR collection conceived to be the 24/7 vacation wardrobe. Fluid bi­stretch, crêpe and georgette silks, soft viscose and fresh cotton emphasize the effortless femininity of each and every piece.

An elegant cape with contrasting trim and a two­tone dress with paneling contributes to the casual glamour of the collection’s rompers and shorts, all of which can be worn at the beach, on a yacht or at a pool party. Special attention has been paid to warm­weather jumpsuits, which flow over the body, making them the perfect alternative to an evening dress. Cotton stretch seersucker cover­ups with multi­colored mosaic print that echoes the color palette of the bathing suits are designed with white bands that emphasize shape, and curve around the body. The same mosaic design found in the print transforms into a seductive spider web in the collection’s block­color knitwear.

COLORS: cobalt, lagoon blue, red, fuchsia, purple, nude, white and black.

ACCESSORIES
D’Orsey sandals are coated in sparkling sequins and also feature shimmering reflective accents on the shiny upper. Leather platform sandals with criss­cross straps boast sleek, ultra­-feminine lines. Pumps and booties feature a surprising accent: lacquer heels with streaks of color. Perforated leather mules adorned with floral motifs – inspired by the precious decoration of the signature Petit Macramé collection – represent the extension of lingerie style codes to the realm of accessories. Flat leather sandals with a chain accent and a hand enameled suspender­ hook complete the collection.

Signature details and a sleek design mark the distinctive look of the new python leather Hook Bag with hand enameled metal suspender hooks. The slight curvature of the front stitching meets the iconic hooks, reproducing the sensuality of suspenders. The rubber­effect matte black and glossy electric-blue are each versatile. The glazed horn charms bearing the letters “LP” feature as an exclusive detail on all the bags.

This precious detail also characterizes the Ada Bag, an homage to Ada Masotti. Its ageless modernity was inspired by the vision of the brand’s founder. This on-the-go model comes in different versions of python or in black calfskin. The leather clutches are veritable mini universes that will hold everything you could need for a special evening. The handcrafted bead­and­sequin detailing creates reflections and harkens to the floral feel of the ready ­to­ wear collection.

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LA PERLA INTRODUCES JULIA HAART – WOMEN’S READY-TO-WEAR COLLECTION

Italian lifestyle brand La Perla is pleased to introduce Julia Haart as Creative Director beginning with the Spring/Summer 2017 season, which will debut a Women’s Ready-to-Wear collection, a natural addition to La Perla’s core lingerie and beachwear collections.

The designer takes over from Pedro Lourenço, who completed his contract in July 2016. La Perla thanks Pedro Lourenço for his vision executing the first phase of evolution for the brand towards a complete lifestyle proposition.

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Julia worked closely with the La Perla design team on two inspiring accessories collaborations: Spring/Summer 2016 and Fall/Winter 2016-2017. She will continue the brand’s evolution this season into women’s Ready-to-Wear.

Julia Haart is a rare female Creative Director in the industry, and has a strong connection to La Perla’s brand heritage, born from the vision of female creator Ada Masotti.

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La Perla has a strong identity: core to its DNA is the mission and expertise to design garments that highlight femininity with stunning fabrics, luxurious details and attention to comfort and form.

Julia Haart, with the established design team’s support, will be Creative Director overseeing lingerie, sleepwear, beachwear, accessories and menswear lines, and the new Ready-to-Wear collection, all of which begin with an unrivaled understanding of building the closest garments to women’s bodies.

With skin-close expertise and a woman at the helm, La Perla aims to transform the expectations women have for what clothes can do, and how they feel when they get dressed.

From Chairman Silvio Scaglia:
Julia Haart comes to La Perla as a trusted advisor, bringing consideration of the female body and experience of wear and beauty as a primary focus. La Perla’s Spring/Summer ’17 collection will be a revolutionary one, not just for our brand but for women’s fashion in general, thanks to a strong mix of our Atelier’s savoir faire, a woman who is extremely talented as a creative director and the best materials in the world. Julia’s work is emblematic of the La Perla lifestyle and I am excited to work with her on this new cornerstone of the brand’s history.

Founded in 1954 by the talented corsetry maker Ada Masotti, La Perla is the leading Italian lingerie and beachwear maison. Artisanal heritage, knowledge of the female body, blend of innovation and tradition and Italian identity are the founding values of the La Perla universe. In the second half of 2013, the company was acquired by Pacific Global Management, owned by Silvio Scaglia’s family holding and already active in the fashion industry through the world largest model management network, operating under the brands Elite, Women and The Society. La Perla sells its creations through a network of flagship stores, shop-in-shops and corners located in the heart of the most important fashion districts, as well as being present in the best department stores and specialized boutiques worldwide. The company offers collections of lingerie, sleepwear, beachwear, loungewear and accessories for women and men who aim at expressing their style with ease and sophistication.

LA PERLA DIGITAL IDENTITY

Website:  www.laperla.com

Facebook:  www.facebook.com/laperlaofficialsite

Instagram:  www.instagram.com/laperlalingerie

Twitter:  www.twitter.com/laperlalingerie

Weibo:  http://weibo.com/laperlabj

Bra Fitting: How To Guide

If you’re in the market for a new piece of lingerie, be it out of necessity or just a pure want, there are some things you need to know before offering up your credit card. As any woman who has ever bought a bra knows, they’re one of the most difficult items to properly size yourself. It is possible though, if you abide by a few guidelines. Below are a few tips that can ensure that you’re know the best bra fitting possible before that trip to the store.

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The Cup

Your bra cups should be big enough to ensure there’s not any spillage at the bottom, over the bra strap, or on the sides. However, your breasts shouldn’t be swimming inside the cups either.

You can get a general idea of what size you should be looking for by following the fruit method. As explained by Adam and Eve, the letter of your lingerie is your cup size: A, B, C, D, and so on. Check below to find what piece of fruit your breast mirror most to find out which cup size you should be looking for.

Plum—AA or smaller

Lemon—A

Orange—B

Grapefruit—C

Melons—D

The Straps

Your bra straps are just as crucial to the integrity of your lingerie as anything else. In addition to the band and underwire, the straps help keep your chest supported and, more importantly, your bra in place.

Probably the most tell-tale sign that your bra isn’t fitting right is that your straps are sliding off your shoulders. The solution could be as simple as shortening them, but if they’re as tight as they go, you might need a replacement.

There isn’t an exact strap size you should look for in your next bra. But according to Cosmopolitan, as a rule of thumb, the larger the breasts the wider your straps should be. You also should make sure they’re not cutting into your shoulders. If they are, it means your underwire and band aren’t taking on the amount of support they should be.

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The Band

Finally, your band needs to be tight, but not uncomfortably.  Fresh Pair states that 90 percent of your bra’s support should be achieved from a snug, well-fitting band. You should be able to fit one to two fingers underneath it, and it should sit level around your body from front to pack. As Fresh Pair notes: “If it rides up your back, it’s too big. If your straps are falling, it’s too loose.”

Finding a properly fitting piece of lingerie can make you feel beautiful, confident, and fully supported whether you’re hanging out at home or painting the town red. Just follow these tips before hitting the shops.

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