KENDALL JENNER in LA PERLA PF17 AD CAMPAIGN

A surreal garden of gigantic begonias, a colossal hibiscus, and reimagined tulips comes to life in a world of fantasy and art designed by La Perla Creative Director, Julia Haart.  Inspired by the works of Georgia O’Keeffe and Peter Max, Haart calls upon her favorite pieces from the pop-art and modernist movements to fuse the Pre-Fall 2017 Campaign with her own cast of psychedelic creativity.

Just as Dorothy journeyed to the Land of Oz, so too does the campaign’s protagonist, Kendall Jenner – entering into a world of her own imagination. Clad in Ready-to-wear, Lingerie, and Beachwear from the La Perla Pre-Fall 2017 Collection, Jenner exudes the certainty and self-assurance of a true heroine – owning her world through confidence and empowered femininity.

Captured through the inventive lens of Mert & Marcus, the vibrant colors and molded shapes of the La Perla collection take center-stage. The explosive visual message is intended to shock and transport the viewer to a world of fantasy, color, and art.

The campaign features the new La Perla Slip Dress which boasts a built-in padded bra and sculpted bodice sewn from the world’s finest stretch silk with Leavers lace detailing. Other featured pieces include a limited-edition haute couture crystal embroidered dress, a one-piece swimsuit with translucent palettes embroidery, and a lingerie set adorned with floral embroidered Leavers lace and velvet detailing.

LA PERLA S/S 2017 CAMPAIGN SHOT BY STEVEN KLEIN

Shattered glass, bra bursting in flame, an antiquated constrictive corset.  These symbolic images have been chosen by American photographer Steven Klein to underline the key concept of the new La Perla SS17 campaign: the liberation of every woman from the need to suffer for beauty. This style revolution, which starts from the body and follows every movement with luxurious stretch materials and expertly crafted forms, is born from the brand’s deep understanding of how to enhance and celebrate the female form.

La Perla’s lingerie, ready-to-wear and beachwear collections for Spring/Summer 2017 are brought to life through Steven Klein’s lens, with an explosive visual message which underlines the personalities of the three top models who are the faces of the new collection.

Kendall Jenner is the new star of this campaign and was personally selected by La Perla’s creative director, Julia Haart to interpret the highly innovative path that the brand has set out on. Kendall’s contemporary charisma adds an unmistakable touch to every garment, simultaneously highlighting the modernity and the relaxed, self-assured elegance of each piece she wears.

Isabeli Fontana is a face of the La Perla brand for the second time, her Latin allure bringing to life the garments which were created to celebrate curves as a symbol of female identity.

Liu Wen, the first Chinese model to reach the top of the international rankings, renews her role as ambassador of the La Perla style in the Far East and reveals her more intense and sensual side.

The campaign shot by Steven Klein is broken down into a series of images full of intense colors that focus on the luxury of the silks and the exclusive fabrics which represent the soul not only of the lingerie garments but also of the new ready-to-wear collection which has marked Julia Haart’s arrival as creative director.

The shoot was held in New York under the artistic direction of Fabien Baron.

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Short jacket in bi-stretch silk with floral-print profiles coordinated with the bi-stretch silk printed skinny pants. Python-leather Ada Bag with reflective metallic effect.

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The “Autografo” embroidered bodysuit creates the illusion of a set thanks to invisible tulle inserts.

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The topography of a fjord forms the eye-catching print for the bi-stretch silk dress with shirt collar, side split and hand-embroidered sequin detailing.

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Macramè has a star role on the silk dress into which lingerie style codes have been flawlessly translated.

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The “Autografo” motifs are embroidered over stretch silk for the long dress with black inserts that emphasize the décolleté.

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Intriguing designs are embroidered on the nude tulle of the seductive “Autografo” baby doll.

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A vertiginous neckline characterizes the wired triangle bra in stretch sheer tulle embroidered with “Autografo” motifs and paired with a thong.

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Julia Haart, Creative Director of La Perla

Founded in 1954 by the talented corsetry maker Ada Masotti, La Perla is the leading Italian lingerie and beachwear maison. Artisanal heritage, knowledge of the female body, blend of innovation and tradition and Italian identity are the founding values of the La Perla universe. In the second half of 2013, the company was acquired by Pacific Global Management, owned by Silvio Scaglia’s family holding and already active in the fashion industry through the world largest model management network, operating under the brands Elite, Women and The Society. La Perla sells its creations through a network of flagship stores, shop-in-shops and corners located in the heart of the most important fashion districts, as well as being present in the best department stores and specialized boutiques worldwide. The company offers collections of lingerie, sleepwear, beachwear, loungewear and accessories for women and men who aim at expressing their style with ease and sophistication.

LA PERLA DIGITAL IDENTITY

Website:  www.laperla.com
Facebook:  www.facebook.com/laperlaofficialsite
Instagram:  www.instagram.com/laperlalingerie
Twitter:  www.twitter.com/laperlalingerie

LA PERLA LAUNCHED READY TO WEAR COLLECTION – MILAN – SS17

La Perla SS17 Presentation that took place Friday, September 23, 2016, at Palazzo Clerici, in Milano MI, Italy.

WHAT:
LA PERLA SPRING SUMMER 2017
LA PERLA LAUNCHES IT’S READY TO WEAR COLLECTION DEVELOPED THROUGH A UNIQUE KNOWLEDGE OF THE FEMALE BODY

WHEN:
FRIDAY, SEPTEMBER 23, 2016

WHERE:
PALAZZO CLERICI – VIA CLERICI – 5 – MILANO

LA PERLA SPRING/SUMMER 2017 COLLECTIONS
Julia Haart, La Perla’s new creative director, interpreted the concept of liberation in every aspect of her first season. The designer approached the collections with a deep connection to the brand’s founder, Ada Masotti, a corsetière who opened her own lingerie laboratory in Bologna in 1954. Ada Masotti designed lingerie with attention to how women wanted to feel: sensual, beautiful, and comfortable with themselves. As a female Creative Director, Julia Haart shares these values. Among her fixed principles is the desire to liberate women from sacrificing for beauty: curves are intrinsic to feminine identity, and clothes must begin with an understanding of women’s bodies. In the women’s ready­-to­-wear collection, the designer created clothes with lingerie-­expertise inspired by the brand’s close­-cut know how. Clothes embrace the body like perfectly fitted lingerie, with fabrics that feel as good on the inside as they look outside. The pieces can be worn by all women on all occasions.

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Julia Haart envisioned a journey of liberation through flowering blossoms, geographic maps and colorful, shimmering silk forms as the visual thread that runs through the ready­-to-­wear collection. The beautiful designs rendered in soft bi­-stretch fabric move as the wearer moves, revealing an expert understanding of the female form, the real DNA code of La Perla.

Prints in the collection are eye­catching: the topography of a fjord is transformed into micro and macro motifs, blooming roses reveal entrancing maps nestled amongst their petals in a classic stripe, and dazzling colors illuminate cascades of floral bouquets. The prints adorn close­fitted jackets, and high­waisted tailored shorts paired with bralettes and vests that take cues from bustiers, but enhance curves without any traditional wiring. Three show­stopping long dresses anchor the collection’s red carpet appeal: a shirt collar is the perfect counterpoint to a high slit, the fjord print is dotted with hand sewn sequins, a calligraphy­esque “Autografo” motif embroidered over stretch silk with black inserts emphasizes the décolleté, and silk georgette embellished with soutache inserts plays with sheer detailing at the sides and neckline. These looks are dazzling and refined, but move with stretch to adapt to the female form on the body.

Special attention has been dedicated to Essentials that truly meet the core needs of women’s wardrobes. A bi­stretch, cool wool Corset Jacket is the undisputed protagonist of the collection, embodying the feeling and support of lingerie with internal cups and finely tailored darts, sized according to bust for the perfect fit inside and out. It fastens with a row of hooks and can be worn without additional undergarments: they are built in. It can also be worn as suiting in its dress version, or paired with new soft wool leggings.

Iterations of the standout jacket are also shown with high­waisted slim cut pants and loose, flowing silk pants. The very same tailoring strategy is at the core of shirts shaped to the body and T­shirts designed and cut for the feminine form, made from silk, cotton and stretch.

LINGERIE AND NIGHTWEAR
Embroidered tulle, Leavers lace and macramé are La Perla heritage fabrics and form the starting point for a collection that has been updated with modern silhouettes like the boy-shorts. In particular, Julia Haart focused on variations of the bra, such as the non­-wired push­up bra or the triangle bra with a plunging V neck, which offer unprecedented possibilities for wear and an entirely new feeling of freedom. Alluring macramé reveals its talent for flirting with sheerness in the babydoll, alternating with nude tulle and silk georgette inserts. This fabric becomes the star of not only bras, bodysuits and briefs, but also of a silk dress into which lingerie style codes have been flawlessly translated.

The “Autografo” embroidery is reminiscent of calligraphy that has been sketched over the body, created by an impalpable nude stretch mesh, embroidered with seductive motifs. Here, the bodysuit takes center stage, creating the illusion of being a set thanks to the invisible tulle inserts.

There is no short supply of versatile pieces that elegantly toe the boundary between lingerie and clothing: graphic tops, bodysuits in soft, stretch­silk yarn wrap around the body like a caress.

COLORS: black, silky white, nude, sky blue and red.

BEACHWEAR AND RESORTWEAR
Cascades of pearls outline the curves of the body, transforming one­pieces and bikinis into garments begging to be worn both on and off the beach. The color block trend has been freshly interpreted in geometrically­-shaped pieces inspired by the allure of the unforgettable bikini worn by Ursula Andress in her turn as a Bond girl in the 1960s. Vivacious energy exudes from these pieces, adorned with stylized starfish, brushed stripes, city maps and colorful plastic panels.

A sensual back is emphasized with cut­out accents, while plunging necklines and boy-shorts reveal a new side to swimwear’s personality. Bikinis and one­pieces are offered alongside a versatile RESORTWEAR collection conceived to be the 24/7 vacation wardrobe. Fluid bi­stretch, crêpe and georgette silks, soft viscose and fresh cotton emphasize the effortless femininity of each and every piece.

An elegant cape with contrasting trim and a two­tone dress with paneling contributes to the casual glamour of the collection’s rompers and shorts, all of which can be worn at the beach, on a yacht or at a pool party. Special attention has been paid to warm­weather jumpsuits, which flow over the body, making them the perfect alternative to an evening dress. Cotton stretch seersucker cover­ups with multi­colored mosaic print that echoes the color palette of the bathing suits are designed with white bands that emphasize shape, and curve around the body. The same mosaic design found in the print transforms into a seductive spider web in the collection’s block­color knitwear.

COLORS: cobalt, lagoon blue, red, fuchsia, purple, nude, white and black.

ACCESSORIES
D’Orsey sandals are coated in sparkling sequins and also feature shimmering reflective accents on the shiny upper. Leather platform sandals with criss­cross straps boast sleek, ultra­-feminine lines. Pumps and booties feature a surprising accent: lacquer heels with streaks of color. Perforated leather mules adorned with floral motifs – inspired by the precious decoration of the signature Petit Macramé collection – represent the extension of lingerie style codes to the realm of accessories. Flat leather sandals with a chain accent and a hand enameled suspender­ hook complete the collection.

Signature details and a sleek design mark the distinctive look of the new python leather Hook Bag with hand enameled metal suspender hooks. The slight curvature of the front stitching meets the iconic hooks, reproducing the sensuality of suspenders. The rubber­effect matte black and glossy electric-blue are each versatile. The glazed horn charms bearing the letters “LP” feature as an exclusive detail on all the bags.

This precious detail also characterizes the Ada Bag, an homage to Ada Masotti. Its ageless modernity was inspired by the vision of the brand’s founder. This on-the-go model comes in different versions of python or in black calfskin. The leather clutches are veritable mini universes that will hold everything you could need for a special evening. The handcrafted bead­and­sequin detailing creates reflections and harkens to the floral feel of the ready ­to­ wear collection.

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LA PERLA INTRODUCES JULIA HAART – WOMEN’S READY-TO-WEAR COLLECTION

Italian lifestyle brand La Perla is pleased to introduce Julia Haart as Creative Director beginning with the Spring/Summer 2017 season, which will debut a Women’s Ready-to-Wear collection, a natural addition to La Perla’s core lingerie and beachwear collections.

The designer takes over from Pedro Lourenço, who completed his contract in July 2016. La Perla thanks Pedro Lourenço for his vision executing the first phase of evolution for the brand towards a complete lifestyle proposition.

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Julia worked closely with the La Perla design team on two inspiring accessories collaborations: Spring/Summer 2016 and Fall/Winter 2016-2017. She will continue the brand’s evolution this season into women’s Ready-to-Wear.

Julia Haart is a rare female Creative Director in the industry, and has a strong connection to La Perla’s brand heritage, born from the vision of female creator Ada Masotti.

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La Perla has a strong identity: core to its DNA is the mission and expertise to design garments that highlight femininity with stunning fabrics, luxurious details and attention to comfort and form.

Julia Haart, with the established design team’s support, will be Creative Director overseeing lingerie, sleepwear, beachwear, accessories and menswear lines, and the new Ready-to-Wear collection, all of which begin with an unrivaled understanding of building the closest garments to women’s bodies.

With skin-close expertise and a woman at the helm, La Perla aims to transform the expectations women have for what clothes can do, and how they feel when they get dressed.

From Chairman Silvio Scaglia:
Julia Haart comes to La Perla as a trusted advisor, bringing consideration of the female body and experience of wear and beauty as a primary focus. La Perla’s Spring/Summer ’17 collection will be a revolutionary one, not just for our brand but for women’s fashion in general, thanks to a strong mix of our Atelier’s savoir faire, a woman who is extremely talented as a creative director and the best materials in the world. Julia’s work is emblematic of the La Perla lifestyle and I am excited to work with her on this new cornerstone of the brand’s history.

Founded in 1954 by the talented corsetry maker Ada Masotti, La Perla is the leading Italian lingerie and beachwear maison. Artisanal heritage, knowledge of the female body, blend of innovation and tradition and Italian identity are the founding values of the La Perla universe. In the second half of 2013, the company was acquired by Pacific Global Management, owned by Silvio Scaglia’s family holding and already active in the fashion industry through the world largest model management network, operating under the brands Elite, Women and The Society. La Perla sells its creations through a network of flagship stores, shop-in-shops and corners located in the heart of the most important fashion districts, as well as being present in the best department stores and specialized boutiques worldwide. The company offers collections of lingerie, sleepwear, beachwear, loungewear and accessories for women and men who aim at expressing their style with ease and sophistication.

LA PERLA DIGITAL IDENTITY

Website:  www.laperla.com

Facebook:  www.facebook.com/laperlaofficialsite

Instagram:  www.instagram.com/laperlalingerie

Twitter:  www.twitter.com/laperlalingerie

Weibo:  http://weibo.com/laperlabj

H&M TO OPEN IN PUERTO RICO | Fashion – Forward Apparel

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H&M, one of the world’s largest fashion retailers famous for offering fashion-forward apparel at affordable prices in a sustainable way, is pleased to announce that its first location will open its doors in June 2016 at The Mall of San Juan, in San Juan. This will be followed by a second location at Plaza Del Sol, in Bayamón.

“We are extremely thrilled to open in Puerto Rico. Our new store at The Mall of San Juan will give our customers there access to our fashions for the whole family,” says Daniel Kulle, U.S. President of H&M. “We are excited to continue our North American expansion and add our upcoming stores there to our four hundred and seventeen other locations in the U.S.,” he adds.

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The new store will be approximately 31,000 square feet with fashion for everyone’s personal style. The Mall of San Juan location will include collections for ladies, men, young ladies, and young men with separate “store within a store” sections for accessories, lingerie and beauty. The Mall of San Juan location will also carry H&M’s children’s collection for newborns up to nine year olds. H&M looks forward to offering the best of summer fashion to its customers in Puerto Rico.

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Bra Fitting: How To Guide

If you’re in the market for a new piece of lingerie, be it out of necessity or just a pure want, there are some things you need to know before offering up your credit card. As any woman who has ever bought a bra knows, they’re one of the most difficult items to properly size yourself. It is possible though, if you abide by a few guidelines. Below are a few tips that can ensure that you’re know the best bra fitting possible before that trip to the store.

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The Cup

Your bra cups should be big enough to ensure there’s not any spillage at the bottom, over the bra strap, or on the sides. However, your breasts shouldn’t be swimming inside the cups either.

You can get a general idea of what size you should be looking for by following the fruit method. As explained by Adam and Eve, the letter of your lingerie is your cup size: A, B, C, D, and so on. Check below to find what piece of fruit your breast mirror most to find out which cup size you should be looking for.

Plum—AA or smaller

Lemon—A

Orange—B

Grapefruit—C

Melons—D

The Straps

Your bra straps are just as crucial to the integrity of your lingerie as anything else. In addition to the band and underwire, the straps help keep your chest supported and, more importantly, your bra in place.

Probably the most tell-tale sign that your bra isn’t fitting right is that your straps are sliding off your shoulders. The solution could be as simple as shortening them, but if they’re as tight as they go, you might need a replacement.

There isn’t an exact strap size you should look for in your next bra. But according to Cosmopolitan, as a rule of thumb, the larger the breasts the wider your straps should be. You also should make sure they’re not cutting into your shoulders. If they are, it means your underwire and band aren’t taking on the amount of support they should be.

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The Band

Finally, your band needs to be tight, but not uncomfortably.  Fresh Pair states that 90 percent of your bra’s support should be achieved from a snug, well-fitting band. You should be able to fit one to two fingers underneath it, and it should sit level around your body from front to pack. As Fresh Pair notes: “If it rides up your back, it’s too big. If your straps are falling, it’s too loose.”

Finding a properly fitting piece of lingerie can make you feel beautiful, confident, and fully supported whether you’re hanging out at home or painting the town red. Just follow these tips before hitting the shops.

Guest Post

MeMoi Shapewear: Look 10 Pounds Lighter This Summer Season

Look trim, toned and 10 pounds lighter–INSTANTLY!– with MeMoi’s state-of –the-art SlimMe shapewear!

How is it that a mere inch or two around the midriff and hips can mean the difference between fitting into that slinky dress comfortably or having to “suck it in” all night, regretting those late night visits to the fridge?    Life is too short for regrets!  Especially when it is possible to fit into that dress and immediately look 10 pounds slimmer—no self-deprivation required!  MeMoi’s SlimMe Full Control Slip does the work for you.  This light compression shape wear flattens your middle and smoothes the lower body, holding in the areas that need it the most while still showing off those killer curves— it reshapes, tucks and tones instantly!   Gone are the days of uncomfortable, restrictive shape wear.  MeMoi’s Shapewear state-of-the-art design and fabrics mean looking fabulous and feeling carefree and confident CAN be a reality—for only $30.00!

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 SlimMe’s Full Control Slip is:

  • Made from 90% Nylon and 10% Spandex
  • Tagless and seamless for maximum comfort
  • Available in four sizes: small, medium, large and extra large
  • Available in black or nude
  • Machine washable in cold water
  • 100% satisfaction guaranteed
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In business for over 20 years, MeMoi was founded on the principle that every woman is beautiful and deserves impeccable products.  Developed by top industry experts, MeMoi understands what a woman is looking for when it comes to shape wear, lingerie and undergarments, using only high quality fabrics and cutting edge techniques in the fabrication of their products.  It is their desire that women will fall in love with their ultramodern shape wear which provides dramatic results at reasonable prices.

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Cannes Fashion Festival 2015 – Tune in May 20 – 22

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2015 is set to be a sensational year for the global fashion scene, as the first ever Cannes Fashion Festival takes place in France. Celebrating fashion in its entirety, the festival is a consumer-driven event which sets it far apart from similar fashion festivals around the globe. It also takes place in a highly sought after location, right across from the Cannes Film Festival’s red carpet!

Taking place from 20th-22nd May 2015, it also coincides with the internationally renowned Cannes Film Festival. That means the designers showcasing in the glamorous runway events will have a global stage and shows might even be attended by the world’s biggest film stars.

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Additionally, the Cannes Fashion Festival will be historically streamed online for worldwide exposure. Tune in from anywhere around the globe to watch international designers and emerging talent showcase Haute Couture, Womenswear, Menswear, Jewelry, Lingerie, Swimwear, Bridal, Sportswear and Accessories.

With stunning runway shows, glamorous parties, competitions for talented aspiring designers, backstage interviews and the Global FashionAwards, the Cannes Fashion Festival is not to be missed. Fashionistas from all over the world will be coming together in a spectacular celebration of fashion talent in the South of France.

The stylish festival will feature an array of glittering runway shows and glamorous events to be attended by international designers, journalists, industry insiders and fashion forward consumers. Many world famous designers are already scheduled for appearances, including CUSTO Barcelona which has been worn by the likes of Brad Pitt and Natalie Portman. The brand has also created a series of limited edition T-shirts for which all profits will go towards stopping the deadly spread of Ebola.

The CUSTO fashion label and Cannes Fashion Festival have teamed up for the Ebola campaign, to assist charities which are helping the worst Ebola-affected areas. Sold online only, customers can choose which charity to donate the proceeds to at the checkout. What’s more, a number of the limited T-shirts have been sent to celebrities to sign, and these pieces will be auctioned off during the festival gala on Friday 22nd May.

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Cannes Fashion Festival 2015 – Official Blogger

Excited to announce that Style + Life + Fashion’s an Offical Blogger for Cannes Fashion Festival 2015.  See more details about the festival below:

 

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2015 is set to be a sensational year for the global fashion scene, as the first ever Cannes Fashion Festival takes place in France. Celebrating fashion in its entirety, the festival is a consumer-driven event which sets it far apart from similar fashion festivals around the globe. It also takes place in a highly sought after location, right across from the Cannes Film Festival’s red carpet!

Taking place from 20th-22nd May 2015, it also coincides with the internationally renowned Cannes Film Festival. That means the designers showcasing in the glamorous runway events will have a global stage and shows might even be attended by the world’s biggest film stars.

Additionally, the Cannes Fashion Festival will be historically streamed online for worldwide exposure. Tune in from anywhere around the globe to watch international designers and emerging talent showcase Haute Couture, Womenswear, Menswear, Jewelry, Lingerie, Swimwear, Bridal, Sportswear and Accessories.

With stunning runway shows, glamorous parties, competitions for talented aspiring designers, backstage interviews and the Global Fashion Awards, the Cannes Fashion Festival is not to be missed. Fashionistas from all over the world will be coming together in a spectacular celebration of fashion talent in the South of France.

The stylish festival will feature an array of glittering runway shows and glamorous events to be attended by international designers, journalists, industry insiders and fashion forward consumers. Many world famous designers are already scheduled for appearances, including CUSTO Barcelona which has been worn by the likes of Brad Pitt and Natalie Portman. The brand has also created a series of limited edition T-shirts for which all profits will go towards stopping the deadly spread of Ebola.

The CUSTO fashion label and Cannes Fashion Festival have teamed up for the Ebola campaign, to assist charities which are helping the worst Ebola-affected areas. Sold online only, customers can choose which charity to donate the proceeds to at the checkout. What’s more, a number of the limited T-shirts have been sent to celebrities to sign, and these pieces will be auctioned off during the festival gala on Friday 22nd May.

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Tomima Edmark, founder of HerRoom.com Interview

What was your source of inspiration for helping women to find the right bra? So many sources. Seeing beautiful women with unsupported bustlines – knew I could make them look thinner and better. Reading many of our emails with women complaining how their bra fit and I knew with a little education they could solve their problem(s) and look better. My general nature to want to help people – when I know something I instantly want to share and help others

Can you name three (of the best) retailers in terms of purchasing new bras? And why? That’s a loaded question. You need to explain to me why I would do this? I think HerRoom is the best.

How was your experience when working with Oprah? Oprah had a very well-oiled operation when I was involved and on her show. Actually, did not meet her till just before the show was being taped. However, she was very gracious afterwards, and with bodyguards flanking her, she stayed and took questions from guests and audience members. Having been on several talk shows, this is extremely rare to have that kind of access.

Give us a few additional tips in terms of selecting the appropriate bra to wear (according to your breast type.). Women need to look very closely at the center panel of their bras and the placement of the straps and where they are attached. For example, if you have a high tummy, your center panel should have an arched center panel to help your bra rest on your sternum. If you have wide-set breasts, you need to look for a bra with a wider center panel because it will fit better. If you have really closely placed breasts, there should be almost no center panel. Strap placement. If your straps continually slip, look at how the straps are sewn on to the bra. Close to the underarm, and they will have a tendency to fall off. Sewn right above the apex of the cup (called a center pull strap) and you probably won’t have this problem. Sewn in the back where they are kicked in or sewn closer to the center and again, your straps will probably stay in place.

Tell us more about HerRoom.com. HerRoom is designed so that you have more information that if you went to a store to buy bras. First, there is a lot of patented features. We have the “see it under” set of images for every bra we sell. This way, you will know if any of our bras will work under a challenging neckline. Next, we have fitters comments within our details area. No site has the detail we have. We measure the thickness of the padding, the width of the straps, the height of the sides etc. We are the only site that does this. I personally work closely with the manufacturers to learn how their items are fitting. When I hear something unique, I put a Tomima Tip on the item. Again, not other site is giving you fit advice or calling out a unique feature or fit right on the product page. Our reviews are also unique. They are genuine and come from real women. We send all negative reviews to the manufacturer for comment. So, when you go through our product reviews you will see actual responses from them. No one else gives you this insight from the company that actually makes the product. I could go on and on here….

To read more: http://stylelifefashion.com/best-bra-breast-type/