Tag: STS Blue

Accessories /

Move Over, Shorts – There’s a New Summer Staple

Good things come to those who wait, and this season’s April showers have finally brought May… skinnies! While shorts are in full “spring”, there’s a refreshing wave of cropped skinny styles rolling in from So Cal denim brand sts blue. Right on time and always on-trend, sts blue serves up a freshly squeezed twist on the freshest summer staple, introducing cropped skinny editions of fan-favorite styles in your favorite washes.

sts blue is your hot spot for couture-inspired denim without the high-end price tag. Right now, you can stock up on the season’s coolest trend without breaking the bank. Satisfy your denim obsession with bold new pieces, like the ultra-mod mid-rise “Emma” in a dark deconstructed wash and the high-rise exposed button “Ellie” in an understated medium wash. Pair with a flirty floral blouse for brunch with the girls or a delicate pastel cami for a steamy date night ensemble. Savor a taste of California’s retro ‘80’s flavor by styling your favorite logo tee with a crop skinny jean.

Release your inner trendsetter in any weather with all-new sts blue cropped skinnies that are every bit as versatile as you. Stun on your morning coffee run in an oversized sweatshirt and sneakers, or crush girls’ night out in a cropped tank and wedge heels. No matter how high temperatures rise, just throw on your sts blue’s and chill. Get yours now at Nordstrom, or online at stsblue.com, where you’ll find no-hassle free shipping and returns. Join the sts blue rewards program to earn points toward all of your favorite pieces, and follow the fashion trends on Instagram @sts_blue for new ways to rock your denim.

About sts blue:

The sts blue muse is trendy, sexy and fun. She looks to celeb street style for her fashion influence. She considers her social life when selecting what jeans to wear, whether it’s brunch with friends or date night, denim is always where her outfit begins. She chooses styles that are anything but basic, rather she convets the latest “it” jean, jean shorts, or denim jacket. Not afraid to rock denim on denim that she wants value, a perfect fit, and a jean that will make heads turn. Find sts blue denim at Nordstrom, Macy’s, Dillard’s, and Von Maur, or online at stsblue.com, all with a wallet-friendly price tag. Follow the latest trends and our #DenimDolls on Instagram @sts_blue.

Accessories /

Summer Styles Are Getting Cheeky – STS Blue Denim

With summer approaching and temperatures getting hotter, shorts are getting shorter! What’s hot from STS Blue this summer is cheeky too: short shorts with messy frayed hems, high-rise, super destroyed, exposed button flys, color block, and just in time for Memorial Day, white side slit shorts. To kick off the summer season, STS Blue will be having a “May madness” giveaway, where they will be giving away a pair of shorts every day, all month long.

The STS Blue denim line has become a favorite of Millennials due to the fact that the brand is always on trend with affordable pricing. “We want young girls to be inspired by their peers, so we partnered up with Instagram sensation Ava Lane (@Avaalanee) to design an exclusive style of denim shorts girls will love,” says STS Blue creative director Evelyn Ober. “We love working with girls like Ava. Bringing out their creative power is what STS Blue is all about.”

The Ava Pali Fray short is star studded, literally. STS Blue teamed up with actress, photographer and designer, Ava Lane, who stars in the web series aptly named “Summer Break,” to curate a limited edition design collaboration. The Ava Pali is the newest body out there this spring, the curved hem elongates the leg and ups the cool factor. This short is packed with details: star embroidery, copper hardware, deconstruction and an extreme fray hem. This can be a unique stand out piece in your wardrobe as quantities are very limited. Reserve your size here: http://stsblue.com/ava_pali.

Other trends in shorts you’ll see this summer include slouch styles, super destroyed, high-rise, low rise, extreme fray hems, special embroidery, and button fly short shorts. Another one to watch for, and continuing in to the fall, is color blocked designs, featuring looks that alternate between light and darker indigo blocks. You’ll see rises from 8 ½”-10 ½” and inseams from 2-2 ½” in washes such as white, black, destroyed, tinted, and dark washes.

Stock up now on the hot new trends, before they are gone and selections become limited. To shop new summer styles and find out how to enter STS Blue’s “May madness” giveaway, follow @STS_Blue on Instagram and visit STSblue.com for contest rules. To grab your pair of The Ava Pali Frey short before they sell out, because only fifty will be produced, reserve your size here: http://stsblue.com/ava_pali.

About STS Blue:
The STS Blue denim line is inspired by the casual LA and Southern California vibe. They live, breathe and love denim! STS Blue styles are true to size, and are made in a variety of fabrics to execute perfectly authentic washes while maintaining a flattering fit. They offer cotton, polyester, spandex and rayon blends for that comfortable, laid back, and effortlessly chic SoCal look. STS Blue is sold at Nordstrom, Macy’s, Dillard’s, and Von Maur, as well as online at STSblue.com. Styles include skinny jeans, boyfriend jeans, denim shorts, and more; all with a friendly price point, averaging $50.

For more information, visit the site at: STSblue.com and follow the latest Cali trends @STS_Blue.

Fashion /

Closet Refresh: Spring Cleaning Your Denim Closet

Now is the time to give yourself a denim closet spring makeover. With spring break and music festivals in full swing it is the month to get your insanely stylish weekend warrior outfits ready. Shorts are getting cheeky this year for music festivals, so you will now know what to wear to Ultra, SXSW and Coachella. Hemlines are moving up, as are the waistlines, with spring fashion trends for 2017 being all about denim shorts; shorts with high rise waists, cut out detail, fray hems, and embroidery detail. For those cooler evenings, grab some white jeans that show off the ankles to make a statement, because nothing says summer like crisp white denim. Refresh your supply of warm-weather options from STS Blue.

“We are ready for spring and summer, and giving girls lots of options to show some leg!” says STS Blue creative director Evelyn Ober. “My favorite spring trend this season is embroidery. You’ll see denim shorts with cool embellishments and embroidered floral detail on a pocket or down one of the legs. It’s a sweet and feminine touch that adds a bit of edge to create a fresh spring look.”

When cleaning your denim collection this spring, remember it’s all about short shorts, jeans with fun hems showing ankles, white skinny jeans, and the return of the boyfriend jean. You’ll see denim shorts with side slits, messy fray hems, embroideries, high-rise, and cut out details. Pair the shorts with some ankle boots and it’s a perfect look for the music festivals. Another popular option this spring will be the button-fly, dark black short with a roll-up hem.

STS Blue can help you with your wardrobe refresh. The line offers trendy, adorable and affordable options for girls anywhere who want to wear the Southern California, LA style look that can be seen at all the music festivals.

“Your legs have been covered up long enough all winter long,” adds Ober. “It’s time to clean out your denim closet and show some leg! Grab your spring festival fashions at STSBlue.com.”

About STS Blue:
The STS Blue denim line is inspired by the casual LA and Southern California vibe. They live, breathe and love denim! STS Blue styles are true to size, and are made in a variety of fabrics to execute perfectly authentic washes while maintaining a flattering fit. They offer cotton, polyester, spandex and rayon blends for that comfortable, laid back, and effortlessly chic SoCal look. STS Blue is sold at Nordstrom, Macy’s, Dillard’s, and Von Maur, as well as online at STSblue.com. Styles include skinny jeans, boyfriend jeans, denim shorts, and more; all with a friendly price point, averaging $50.

For more information, visit the site at: STSblue.com and follow the latest Cali trends @STS_Blue.