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Tomima Edmark, founder of HerRoom.com Interview

What was your source of inspiration for helping women to find the right bra? So many sources. Seeing beautiful women with unsupported bustlines – knew I could make them look thinner and better. Reading many of our emails with women complaining how their bra fit and I knew with a little education they could solve their problem(s) and look better. My general nature to want to help people – when I know something I instantly want to share and help others

Can you name three (of the best) retailers in terms of purchasing new bras? And why? That’s a loaded question. You need to explain to me why I would do this? I think HerRoom is the best.

How was your experience when working with Oprah? Oprah had a very well-oiled operation when I was involved and on her show. Actually, did not meet her till just before the show was being taped. However, she was very gracious afterwards, and with bodyguards flanking her, she stayed and took questions from guests and audience members. Having been on several talk shows, this is extremely rare to have that kind of access.

Give us a few additional tips in terms of selecting the appropriate bra to wear (according to your breast type.). Women need to look very closely at the center panel of their bras and the placement of the straps and where they are attached. For example, if you have a high tummy, your center panel should have an arched center panel to help your bra rest on your sternum. If you have wide-set breasts, you need to look for a bra with a wider center panel because it will fit better. If you have really closely placed breasts, there should be almost no center panel. Strap placement. If your straps continually slip, look at how the straps are sewn on to the bra. Close to the underarm, and they will have a tendency to fall off. Sewn right above the apex of the cup (called a center pull strap) and you probably won’t have this problem. Sewn in the back where they are kicked in or sewn closer to the center and again, your straps will probably stay in place.

Tell us more about HerRoom.com. HerRoom is designed so that you have more information that if you went to a store to buy bras. First, there is a lot of patented features. We have the “see it under” set of images for every bra we sell. This way, you will know if any of our bras will work under a challenging neckline. Next, we have fitters comments within our details area. No site has the detail we have. We measure the thickness of the padding, the width of the straps, the height of the sides etc. We are the only site that does this. I personally work closely with the manufacturers to learn how their items are fitting. When I hear something unique, I put a Tomima Tip on the item. Again, not other site is giving you fit advice or calling out a unique feature or fit right on the product page. Our reviews are also unique. They are genuine and come from real women. We send all negative reviews to the manufacturer for comment. So, when you go through our product reviews you will see actual responses from them. No one else gives you this insight from the company that actually makes the product. I could go on and on here….

To read more: http://stylelifefashion.com/best-bra-breast-type/