Macy’s – Power of Pink During Breast Cancer Awareness Month

This October, Macy’s is once again inviting customers to “think pink” and show their support in the fight against breast cancer through an inspirational and fashionable campaign that heightens awareness and turns the fundraising focus on a disease that affects not only women, but those who love them. Throughout the month of October, the power of pink will prevail with exclusive merchandise, including fashion, cosmetics and items for the home, in addition to Ralph Lauren Pink Pony apparel. And, for the first time, those united in the fight will be able to show their support through a new, limited edition Pink Pony Bracelet that benefits the Pink Pony Fund of The Ralph Lauren Foundation (available in store only from Sept. 28 to Oct. 10). With a plentitude of pink, Macy’s celebrates Breast Cancer Awareness Month with style and strength.

“Macy’s long-standing commitment to the breast cancer awareness movement is incredibly inspiring” states Holly Thomas, Macy’s group vice president of cause marketing. “Our ongoing dedication to charitable causes makes an even greater impact with the support of our employees and our terrific partners, such as Ralph Lauren, who join forces toward a common goal. And, of course, we are so grateful to our customers who continue to show their generosity by shopping at our stores and in our dedicated online “Pink Shop” in a quest to raise awareness and champion the fight against breast cancer.”

Pink Pony

For the fourth consecutive year, Macy’s has joined forces with the Pink Pony Fund, Ralph Lauren Corporation’s worldwide initiative in the fight against cancer. This year, the Pink Pony Campaign is launching for the first time, a limited-edition Pink Pony Bracelet which will be exclusively sold at most Macy’s full-line stores across the country. The bracelet is made of pink adjustable cord, decorated with a pink enameled iconic polo player charm and engraved with Ralph Lauren script on the back. The bracelet will be available in-store for $5 ($4 of which benefits the Pink Pony Fund of The Ralph Lauren Foundation) from September 28 through October 10 and customers who purchase it will also receive a special discount up to 25 percent on a wide assortment of merchandise at most full-line Macy’s stores nationwide (with applied exclusions). Also new to the campaign this year is the Pink Pony Limited Edition fragrance “Ralph Lauren Tender Romance” of which 15% of the purchase price* will be donated to the Pink Pony Fund of The Ralph Lauren Foundation. And finally, a special collection of t-shirts and active wear will transform Polo Ralph Lauren shops into Pink Pony destinations in 16 Macy’s locations across the country and online at macys.com/ralphlauren. Twenty-five percent of the purchase price of all other Pink Pony products sold in the United States will benefit the Pink Pony Fund of The Ralph Lauren Foundation for causes devoted to cancer awareness, education and research. Since its launch in 2013, this exclusive partnership has raised more than $5.5 million for the cause.

Pink Shop at macys.com

Macy’s online Pink Shop at macys.com/pink will also offer a specially curated collection of incredible fashion and home brands including Coach, Carolee, Charter Club, Guess, Ideology, KitchenAid, Material Girl Active, Movado, Sunglass Hut, Thalia Sodi and Under Armour with each donating a portion of the sale of special pink merchandise to various organizations such as the Breast Cancer Research Foundation (BCRF). And this year, Macy’s Ideology brand is pleased to have made a $100,000 donation to BCRF and to have created a special collection of active wear that promotes Breast Cancer Awareness. From hoodies and tank tops, to graphic-t’s, sweatshirts and leggings, these special items spark inspiration to “Fight Like a Girl” and look good while doing it. To learn more visit macys.com/ideology.

Shoppers will even have the opportunity to freshen up their fall beauty routines with finds from the industry’s most sought after cosmetic and fragrance brands such as Bobbi Brown, Clinique, Conair, Estee Lauder and Origins. The complete assortment of passionately pink items that support the cause will be available online at macys.com/pink beginning September 26.

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BCRF Beauty Box

Because big things really do come in small packages, Macy’s is proud to join The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign to support the Breast Cancer Research Foundation (BCRF) through the sale of the BCRF Beauty Sampler, available in select Macy’s locations. Macy’s will donate 20% to BCRF from now until Dec. 31, 2016 for each sampler box purchased for $20. Each BCRF Beauty Sampler contains eight travel-size samples from The Estée Lauder Companies’ favorite beauty brands.

According to the American Cancer Society, more than 200,000 new cases of invasive breast cancer (Stages I-IV) are diagnosed among women in the United States in a year, resulting in approximately 40,000 deaths. Breast cancer is the second leading cause of cancer death in women, after lung cancer. Through various partnerships and joint efforts, Macy’s maintains a steadfast dedication to finding a cure. This year’s program is targeted to reaching customers in every aspect of their lives.

 

*Ralph Lauren Fragrances will donate to the Pink Pony Fund of The Ralph Lauren Foundation 100% of the profits equal to approximately 15% of the purchase price for each “Ralph Lauren Tender Romance” Pink Pony Limited Edition fragrance purchased in the 50 United States, Puerto Rico or DC through authorized distributors from October 1, 2016, to October 31, 2016, with a minimum guaranteed donation of $100,000 from the sale of these products. No portion of the purchase price is tax-deductible.

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About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

 

Rimmel London – GET THE LOOK app

Rimmel London is excited to announce a breakthrough in digital technology with its innovative new GET THE LOOK app! Now, for the very FIRST TIME, you can point your smartphone at a friend, beauty ad, a photo or a person’s made-up face then virtually adopt (or recreate) a look using colour-matched cosmetics by Rimmel.
Truly ground-breaking, the GET THE LOOK uses highly-advanced real-time tracking that detects make-up on faces in print and real life. This reading is compared with Rimmel’s extensive database to find the best matching shades of mascara, eyeliner, eyeshadow, lipstick, lipliner, blusher, bronzer and foundation to try out on your own image using your smartphone camera and buy the look directly from your phone.
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This brand new app is now available to download for free on iOS and Android app stores.

You can get more information here:

Balmain SS17 Full Fashion Show | Paris Fashion Week 2016

Take a look at the video clip (below) from Balmain SS17 Collection.  The runway show was featured during Paris Fashion Week 2016.

Olivier Rousteing stayed true to his glamorous designs with gold accents, opulent fabrics, and intricate cuts.

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Photo Credit: Balmain IG

From viewing the collection, my favorite pieces included collar necklaces, wide belts, sheer tops, and long (flowing) skirts.  Every design from the show was stunning!

https://youtu.be/0vtdHdm_-nE

BrushCraft – MAKEUP BRUSH APPLICATION

I’m THRILLED to share the launch of BRUSHCRAFT ($18.50-$24.50 at ArtisBrush.com & AHALife.com), from the creators of revolutionary Artis. Committed to offering modern makeup brushes to those who are looking for a minimalistic route to achieve easy, effective and gorgeous makeup application, BrushCraft delivers superior cosmetic performance by combining ergonomics with design, function and performance. With a twist on the traditional makeup brush to make it more maneuverable and easy-to-use, these game-changing, accessible makeup brushes offer a fast, flawless and efficient finish. By turning the fibres at a right angle, using trademarked, man-made and engineered NuFibre, and including many more fibres in each bundle than in conventional animal hair brushes,BrushCraft improves performance and provides better makeup results every time you use these brushes.

 

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Point of Difference: BRUSHCRAFT vs. Artis:

While Artis was created for the “professional,” including makeup artists, vloggers and those looking to master the art of makeup application with a full arsenal of cosmetic tools, BrushCraft is intended for the “everyday” woman who is looking for a few go-to makeup brushes to achieve a flawless complexion, which  makes up majority of makeup wearers.. BrushCraft was designed on the belief that with a minimum number of great brushes, you can maximize your makeup application. These new no-nonsense tools provide a streamlined, minimalistic and fun application while still allowing you to achieve high-quality results like Artis.

The BrushCraft Makeup Brush – The Components:

  • BrushCraft Linear 1 – This brush is designed to help make a line of colour easier. The Linear 1 has a thin row of fibers aligned perfectly so that you can pick eyeshadow or liner and by gently pulling the brush across the skin, you can create a thin line of makeup. Great for lining eyes, or filling in and perfecting brows.
  • BrushCraft Circle 1R – This brush contains a fibre bundle that is a cylinder shape, but with a rounded domed top at the fibre tips. The shape and size makes it great for applying eyeshadow and blending, spot concealing, focused contouring, and lip colour.
  • BrushCraft Oval 3 – The Oval 3 is the perfect size and shape for applying eyeshadow products to the lid area. You can do an all-over application of colour, or use it to emphasize the outside corners of the lid or along the upper and lower lash lines. Also good for applying concealer to areas under the eyes.
  • BrushCraft Oval 6 – This is the perfect size and shape brush for applying foundation, contour and blush. Pick up a small amount of product and gently sweep it across the area of the face you want to cover. This brush has over 60,000 individual fibres in the bundle, which is a main reason it applies and blends product beautifully.

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What Makes BrushCraft Different:

  • Uniform Application – The NuFibre® fibre structure and tapered ends help apply product more consistently than animal hair. BrushCraft brushes on average have 3-10 times as many individual fibres as conventional brushes, for example the Oval 6 has over 60,000 individual fibres each with a microscopically small and soft tip.
  • Superior Blending – Every single NuFibre® filament has a tapered tip that ends in a microscopically fine structure which is only a few microns in diameter. This ultra-fine tip blends on a microscopic level, creating patterns so small they are imperceptible with the naked eye and enhancing the makeup look.
  • Efficient Use Of Product – The uniform surface area of each NuFibre® helps pickup and laydown product, without holding on to it., with less product getting tapped along the fibre’s length and instead holding it between the fibre tips
  • Retains Shape Better – NuFibre® is made with a proprietary material that has shape memory, retaining its shape better than conventional animal hairs. If a NuFibre® brush ever gets bent from compression during storage, revive the shape by passing the brush tips through steam or holding the brush under hot running water for a few seconds, reshaping, and then allowing it to dry back to its original shape.
  • Versatility – NuFibre® keeps it shape more consistently, even though it has a smaller diameter than conventional hair. This helps the fibre perform well with powders, liquids or emollient-based products.
  • Helps Avoid Sensitivities – An estimated 10% of the population is allergic to animal hair. For those with sensitive skin, NuFibre® provides an excellent animal-free alternative to conventional animal hair makeup brushes.
  • Animal-Free Beauty® – All BrushCraft brushes are 100% Animal-Free. No animal hairs or by-products are ever used in making our products.
  • Nufibre® Delivers Consistently Quality With Every Brush – NuFibre® is made using high tech production techniques that produce completely consistent fibres, ensuring that the quality of every brush will be the same, no matter when you buy it.
  • Chemically Resistant – Resists excess water, alcohol, acids, detergent and won’t degrade from brush cleaning formulas.
  • UV Resistant – NuFibre® is more resistant to UV than conventional animal hair makeup brushes and won’t degrade due to sun or light exposure.
  • Wears Longer – BrushCraft brushes were wear-tested along with two grades of conventional brushes [prestige and mass] by having a simulated skin surface move against the brush bundles for 48 hours continuously. BrushCraft brushes suffered no damage, but a significant percentage of brush hair in both conventional brush categories broke and split.
  • Very Gentle Feel During Application Of Makeup – BrushCraft brushes all have NuFibre that end in a micro soft tip that is so small it is measured in microns and can’t be seen with the naked eye. These tips provide a more gentle feel than other brushes, so they don’t irritate the skin during application.
  • Comfortable Fit – Traditional handle shape is not only classic, but feels familiar in the hand and fingers.
  • Enhanced Performance – Each brush is sized and balanced to help provide a familiar feel to the brush, which helps enhance application and performance, while using fibre bundles that eliminate the need for a metal ferrule. The fibres are held in place by a proprietary method that allows the fibres to be positioned in new ways for makeup brushes. Most BrushCraft Brushes have the fibres aligned perpendicular to the handle and skin surface. This keeps the fibre tips continuously in contact with the skin during application and creates superior laydown and blending.
  • Assists In Ease Of Application – Design helps facilitate self-application of makeup. The fibre alignment and the tilted handle aid in simplifying application and blending to one’s own face. The BrushCraft Brushes have matte finish surface on the handle. This helps the fingers better grip the handle and allows more control over makeup application.
  • Durability – High tech resins, matte finishes, and durable monofilaments are used to help make this handmade brush more dependable and durable over its lifetime of use.
  • More Modern – The BrushCraft Collection is both modern and classic at the same time. The aesthetics of the smooth flowing surface are pleasing to the eye.