The new Atelier Pronovias 2018 Collection is defined by the concept of a WISH. Taking inspiration from dreams and desires, with water as the main element, this collection highlights the magical movement of waves, the fluidity of currents and the sparkle of water droplets in exquisite models designed to enhance the bride’s femininity.
The new looks are a fresh take on volume, a highlight in this collection, with innovative designs that lighten up patterns and reinvent silhouettes such as the flared line, designed to emphasize the bride’s curves and bring more movement and fluidity to the skirt. The envelope was pushed this season to give brides endless possibilities to play up their figures. Pronounced side cleavage, with elegant sheer effects, brings those attractive feminine curves to the forefront.
Thread embroidery, the star of this collection, is a testament to the atelier’s firm commitment to a thoughtful combination of materials and fabrics. Silk gauze, organza and Mikado add volume, while crepe and soft satin outline the bride’s figure, which is set off by the French lace that is a hallmark of the atelier’s dresses.
This year’s brides will sparkle more than ever with white gemstone embroidery that gives the collection a very sophisticated touch. Sensational jeweled dresses add a special glimmer to the designs and are combined with sleeve and neckline appliqués, creating a magical effect reminiscent of falling water, another distinguishing feature this season.
And convertible dresses give brides countless ways to shine on their big day. These transformable designs are complemented by layers, trains, overskirts and detachable boleros, allowing brides to show off different styles as the celebration progresses.
The new Atelier Pronovias 2018 Collection dazzles at every turn, making it –once again– the essence of good taste and quality.
Pronovias was born as a family business over 50 years ago. The brand began operating under the name ‘El Suizo’, a prestigious Barcelona store in 1922 that specialized in lace, embroidery, and high-quality silk fabrics. The company presented its first collection of prêt-a-porter wedding gowns in Spain in 1964 – and Pronovias was born.
For over five decades, Alberto Palatchi Ribera has managed the group and its expansion process, conveying a philosophy of quality and design that typifies its work. In July 2017, the group BC Partners became one of the stockholders with the purpose of promoting the brand’s international growth.
Pronovias is currently present in more than 105 countries with 155 shops and over 4,000 points of sale. The firm’s goal is to continue to grow and open shops, both in the countries where it is already present and in new markets. On an international level, Pronovias recently opened flagship stores in cities such as Paris, Mexico City, Rome, Brussels and Berlin. Today, Pronovias Fashion Group is a global leader in bridal fashion that is present around the world.