Future Faces: 2023 Makeup Trends from a Celebrity MUA

Fads come and go as quickly as a viral TikTok song, but celebrity make-up artist and cosmetics creator, Ashunta Sheriff, is here to share some trends we believe are here to stay in 2023.

  1. Multitasking products, because time is precious. We are a generation of multitaskers looking for beauty and skincare products that can do more than one thing. “A blush that’s also a great lip stain and eye shadow, a highlighter that works for face and body, a facial oil that gives a glow but can work in a pinch to take the ash away – these are the products people are looking for,” shares Ashunta, creator of the Ashunta Sheriff Beauty line, which carries several multitasking powerhouses. For example, Ashunta’s BrowZing Brow Gel lifts and gives brows a laminated brow look but also works to lay edges in place, and her long-lasting shimmer liquid Thermal Blush works for cheeks, lids, and lips.

  2. 2023 is the year of the effortlessly polished look. For a while now we’ve seen an uptick in the ‘refined’ look (shout out to Hailey Beiber), but this look is at its best when you don’t try so hard. In the past, a sleek, polished look required loads of makeup/time to achieve perfection, but now you can achieve the same level of flawlessness without looking overly made up thanks to blurring technologies and products. “More people are looking for products that have technology rooted within the formulation, like a foundation with blurring technology that has buildable coverage versus a full coverage foundation that looks heavy on the skin,” shares Ashunta.

  3. Products that stay put! It’s 2023 – it’s time to say goodbye to mascara that runs and lipstick that smudges. “In my industry, we’re still wearing masks,” says Ashunta. “As a professional MUA, it’s literally my job to make folks look flawless, so I want to make sure my looks stay strong, and look great even after wearing a mask on set.” This was the inspiration behind Ashunta’s Vegan Matte Lip Crème, which is non-transferable and waterproof. Simply let dry after application and you’ll stay locked in for hours.

  4. Vegan/Earth conscious skincare is hot (and helps keep our planet cool). “This is by far my favorite (and the most important) trend,” says Ashunta. “People are looking for quality, long-wearing products and bold pigmentations – and all of this can be achieved with eco-conscious ingredients and packaging. Ashunta Sheriff Beauty offers highly pigmented, cruelty-free, vegan beauty products for all skin tones. From paper packaging to reduced carbon footprint manufacturing, we are taking steps to do our part and hope to see more of this in 2023!”

Taraji P. Henson BET Awards Beauty Report – Ashunta Sheriff for Black Opal

Already a BET 2015 Best Actress winner, superstar and TV’s reigning diva Taraji P. Henson hits the red carpet as a nominee once again for her role as Cookie Lyon in FOX’s hit music drama “Empire.” The actress stunned with a glowing beauty look created by celebrity makeup artist, Ashunta Sheriff.

TARAJI P. HENSON:
“I wanted to go for an understated, soft and clean look on Taraji for the BET Awards. It was a hot day and the look was effortless and easy to create. Black Opal was perfect for achieving great skin with a gorgeous glow as the rest of her makeup look was accented with luxe lips and cat winged liner.”
– Ashunta Sheriff for Black Opal

LOS ANGELES, CA - JUNE 26:  Actress Taraji P. Henson attends the 2016 BET Awards at the Microsoft Theater on June 26, 2016 in Los Angeles, California.  (Photo by Paras Griffin/BET/Getty Images for BET)
LOS ANGELES, CA – JUNE 26: Actress Taraji P. Henson attends the 2016 BET Awards at the Microsoft Theater on June 26, 2016 in Los Angeles, California. (Photo by Paras Griffin/BET/Getty Images for BET)

GET THE LOOK:

FACE:
I started with clean and moisturized skin before applying Black Opal True Color Perfecting Primer. I used a wedge sponge starting from the inner parts of the face, moving outward.
Then, I applied Black Opal True Color Stick Foundation in Rich Caramel with a foundation brush only on areas that needed coverage to even out her complexion.
Black Opal Flawless Perfecting Concealer in Tan was applied onto the under-eye area and brow bone to give a natural, clean lift to brows. I then set her face with Black Opal Invisible Oil-Blocking Powder.
To contour and sculpt the face, I used Black Opal Color Splurge Eye Satin Matte duo in Bordeaux Bliss. Using a fluffy crease brush, the darker color softly contoured as the lighter shade created a soft lift on the tops of her cheekbones.

EYES:
I used the same Color Splurge Eye Satin Matte duo in Bordeaux Bliss, using the lighter shade on the lids and darker shade on the outer corner of the eyes to create a blended out, smoldering look.
With a thin liner brush, I created a cat winged eyeliner look with Black Opal Luxe Crème Liner in Onyx.
To finish the look, brows were shaped and groomed with Black Opal Precision Eye Definer in Coffee Bean.

Black Opal Flawless Concealer_Tan Invisible Oil Blocking Powder Closed Black Opal Perfecting Primer Medium True Color Stick Foundation Basic CMYK InvisibleOilBlockingPowderOpen InvisibleOilBlockngPowderBlack Opal Precision Eye DefinerLuxe Creme Eyeliner

 

PRODUCTS USED:
Black Opal True Color Perfecting Primer – $14.95
Black Opal True Color Stick Foundation – $9.95
Black Opal Flawless Perfecting Concealer – $5.25
Black Opal Invisible Oil-Blocking Powder – $9.25
Black Opal Color Splurge Eye Satin Matte – $6.95
Black Opal Luxe Crème Liner – $7.95
Black Opal Precision Eye Definer – $5.50

AVAILABILITY: All Black Opal products are available online at blackopalbeauty.com and select retailers nationwide, including: Walmart, CVS, Rite Aid, Duane Reade, Kmart and OTC Stores.

TARAJI P. HENSON AT THE BET AWARDS:

Taraji P. Henson was nominated for Best Actress at the 2016 BET Awards