SORMÉ TREATMENT COSMETICS REVEALS PRODUCT RELAUNCH: TikTok Unboxing

Sormé announces the relaunch of its product line within drugstores conforming as a cosmetics brand that approaches makeup from a skincare point of view, aiming towards consumers of newer generations that are more knowledgeable of quality ingredients and mindful of what is being used on their skin.

For more than 20 years, Sormé has worked on perfecting their makeup line by teaming up with leading formulators and professional makeup artists from around the world to ensure a noteworthy composition of the foremost anti-aging technologies and traditional beauty insights compacted into every product. Clinically proven age-reversing peptides are infused with healing vitamins, pure minerals, antioxidants, and active plant botanicals to help nourish and protect the skin while enhancing the consumer’s natural beauty. This combination of superior ingredients and high definition pigments mixed with skincare additives are the basis to the creation of Sormé’s professional grade cosmetics brand.

Founded by Morad Amirieh, his interest in the retail beauty industry began from his father who was a beauty distributor, which inspired him to ultimately build his own makeup brand. “I set out to create a cosmetics line that I would proudly share with my daughters”, says Morad.

Sormé comes from the Egyptian name for the natural black “kohl” substance that was once used by queens and princesses such as Cleopatra, who began the sensation of intensely pigmented, black exotic eye makeup dating back to the fourth millennium. This influence remains prevalent within Sormé’s products as they are formulated with the finest color pigments available in an effort to enhance the eyes while maintaining an allure that is simply timeless.

Aside from extreme pay-off eyeshadows, Sormé’s cosmetics line is filled with moisturizing lipsticks and balms, nourishing bronzer duos, multi-functional blush sticks, vitamin fortified eye and lip liners, and shea butter infused conditioning mascaras. Their concealers and BB creams are loaded with antioxidant enriched complexes that include ginseng, rosemary, argan oil, chamomile, and cucumber seed oil, along with natural SPFs to help prevent the skin from radical damage.

This sophisticated, multi-tasking line of makeup can be found in select CVS stores nationwide, and also online at www.sorme.com.

To watch the Style + Life + Fashion, TikTok review, click on the arrow below:

@kwest1908PR Makeup Package sent to Style + Life + Fashion. 💄 ##unboxing ##unboxingmakeup ##makeup ##foryou

♬ Hip Hop Background(813690) – Pavel

Father’s Day: Gift Dad the Cure to His Quarantine-Beard Woes

Whether his facial hair is familiar or newly sprouted, chances are Dad’s whiskers are looking worse for wear. Thankfully, just in time for Father’s Day, men’s grooming leader Wahl has the cure for quarantine-beard woes:
You can’t ‘mess up’ by gifting the Wahl Lithium Ion Vacuum Trimmer. It wrangles wayward whiskers from coating the sink or covering the counter. It crushes the competition with the highest air velocity in the industry, capturing virtually all hair trimmings. Clean up is also a breeze with a hair canister that can either be removed and emptied, or popped open and dumped. MSRP $79.99 (available on Amazon)
With a little help from Wahl’s Beard Care Bundle, Dad’s whiskers can become worship-worthy. It includes a Beard Wash, which unlike regular shampoos, won’t strip away the moisture needed for healthy whiskers and skin. Next up, the Beard Softener takes mere seconds to deep condition coarse whiskers from within. And Beard Oil is the finishing touch for a shiny and polished looking beard. Bundle MSRP $39.99 (available on Amazon)

Birchbox Beauty Launch at Walgreens Hosted by Lauren Brindley and Co-Founder Katia Bauchamp

Walgreens celebrated the launch of their exclusive Birchbox beauty section and offerings with a kick-off invite-only event INSIDE of the Soho store location in New York City. The event was hosted by Lauren Brindley the Group Vice President of Beauty for Walgreens and Katia Bauchamp the co-founder of Birchbox.

The highlights of the evening included the build your own box station where attendees were able to assemble a custom Birchbox and have personalized by cool girl calligrapher,Steffi Lynn as well as a ribbon-cutting ceremony to christen the occasion.

In attendance were friends of Walgreens and Birchbox, influencers, media and premier beauty brand reps who sipped on prosecco, dined on passed hors-d’oeuvre, took photos in a photo booth and jammed to live music.

Starting today, Birchbox is available in Walgreens locations all over the country including New York, Los Angeles, Minneapolis and Chicago with even more locations opening in 2019. With a new and effortless way to discover new beauty brands or to shop indie products, Walgreens has evolved into a beauty destination for all, perfect for those who are still looking for Christmas gift ideas!

 

 

 

Make up Factory USA High Quality Cosmetics: Beauty Product Review #BirthdayBeat

Make up Factory is a dermatologically approved and cruelty-free makeup line made in Germany.  The company seeks to provide high-quality cosmetics for individuals throughout the world.
I had the opportunity to use their makeup and wanted to share a review.  Last weekend was perfect!  I celebrated my birthday and needed a new look.
Make up Factory shipped the International Eye Palette, Color Perfection Lip Liner, and Long-wearing Luxury Lipstick.  When I opened the package the products looked amazing.  Each item was rich in color and texture.  This is very important to me because I seek products that compliment my mocha skin tone.  Some cosmetics brands have beautiful shades but the pigment is not visible.
I applied the eyeshadow and realized it doesn’t require a lot of powder on the brush.  This is important because I accidentally brushed too much shadow over one eye!  The same concept should be used for the other two products as well.  I didn’t use a hard application with the lip liner, and the lipstick was beautiful.
If you’re searching for a cosmetics brand that will provide the appearance of a Pro-Makeup Artist, visit Make up Factory USA.

Visit bronzebright.com for more makeup techniques!

Spring 2018 Beauty Products: Daily Routine and Travel Companions

Every year I like to share my list of spring beauty products.  With Easter being next weekend, this truly marks the beginning of the season!

Temperatures are becoming more humid and beauty products have to reflect the new season.  For example, moisturizers tend to be lightweight to counter-act sweating and environmental debris.

Featured Photo from Allure.com

My beauty products must also be good travel companions.  The warmer season generally includes family vacations, weekend trips, and packing a handbag for social events.

SPRING 2018 BEAUTY PRODUCTS LIST:

  1.  NIVEA Soft Moisturizer – I can. not. live. without this product.  The texture is smooth and perfect for my sensitive skin.  It’s also affordable and small enough to fit in my tote bag while shopping.
  2. Rimmel London – I purchased this amazing reddish-orange lipstick on a trip to the drugstore.  The color did not disappoint and complimented my skin-complexion.
  3. Arbonne Skin Firming Body Cream – This particular product was shipped to me.  I became a huge fan of Arbonne products after using the company’s face lotion for a few months.  Can’t wait to see results especially with the upcoming season’s skin-bearing shorts, skirts, and dresses.
  4. L. Jones Silky Regrowth Oil – This is another must-have product.  My hairstylist and good friend has an amazing hair care collection.  I suffer from dry skin and that includes my hair follicles.  She recommended this oil and I can not believe the health and shine of my hair.
  5. Jane Iredale Snap Happy Makeup Kit –  The company shared this goodie with me!  In terms of travel and packing fast, this three-tiered makeup kit is mineral based.  It includes powder, blush, and eyeshadow.
  6. Essie Nail Polish – When life gets too busy for a gel manicure, I always run to my signature nail polish.  Essie has two shades that work with my ever-changing wardrobe.  I’m generally wearing the color Watermelon or Truth or Bare.

Sidenote:  Don’t forget to purchase a new Spanx for those lightweight spring dresses!

Talk of Alabama Lifestyle Segment: Pantone’s Color Of the Year Beauty Products

On Tuesday, January 9, 2018 I had the opportunity to host a Lifestyle Segment with Talk of Alabama, ABC 33/40 highlighting Pantone’s Color Of the Year Beauty Products.

The hot new shade Ultra Violet will be showcased in the retail and fashion industry.  It’s said to communicate originality and visionary thinking!

This color can be incorporated into our everyday lives with the use of a few products.

  • Brighten up your bathroom with ultra violet accents – toothbrushes and soaps make a fun statement without overdoing it on purple décor.
  • Swipe on a statement violet eyeliner or shadow – Products: L’Oreal Eyeshadow or Hard Candy Eye Liner
  • Reach for purple-toned hair products to brighten your locks. Purple-based shampoos tone colored hair, but even if you have dark hair, purple packaged bottles make a statement – Products: It’s a 10 Silk Express Miracle Silk Leave-In

Hair: 

It’s a 10 Silk Miracle Leave-In

Goody Gel Handle Round Brush

Face:

Hard Candy Lipstick Shade Thunder

Hard Candy Take Me Out Liner

L’Oreal MATTE-Gic Lipstick

Nails:

Sally Hansen Rock Bottom

Take a look at the segment clip here:  Talk of Alabama 01/09/2018

It’s A 10 Haircare: Official Professional Hair Care Sponsor of The 2018 Miss America Pageant

It’s a 10 Haircare, the go-to hair care brand for professional stylists and clients across the globe, is proud to announce its role as the Official Professional Hair Care Sponsor of “The 2018 Miss America® Competition.” To celebrate, the brand is launching an unprecedented, interactive campaign offering everyone inAmerica a chance to receive a free bottle of the brand’s #1 selling Miracle Leave-In Product if the newly crowned MissAmerica comes from their state.

Starting today, residents of the fifty states and the District of Columbia can visit http://missamerica.itsa10haircare.com/to register for this campaign.  Registered residents of the state from which the new Miss America hails will automatically receive a free 2 oz. Miracle Leave-In Product in the mail, courtesy of It’s a 10 Haircare. In addition, everyone else who registered coast to coast and in Alaska and Hawaii will also receive a coupon code for a free gift with purchase at Itsa10Haircare.com, regardless of their state.

“This campaign is a way to celebrate not only the women making a difference in the Miss America Competition, but also our fans nationwide who are pursuing their unique dreams, careers and philanthropic endeavors,” said Carolyn Aronson, Founder and CEO of It’s a 10 Haircare. “The Miss America Organization’s philanthropic arm is particularly appealing to me, as I have made it my mission to give back in ways that empower women and celebrate diversity. Together, we are going to reach millions of Americans and help them feel recognized and inspired – we couldn’t have hoped for a better partnership.”

During the broadcast of “The 2018 Miss America Competition,” Aronson will share her story and talk about the promotion.

“The 2018 Miss America Competition” will broadcast live on ABC from Atlantic City’s Boardwalk Hall on Sunday, September 10th (9:00 – 11:00p.m. ET and PT).

The Miss America Competition showcases the intellect, grace, and exceptional talent of 51 accomplished women representing their home states (and District of Columbia) as they compete for the coveted title of Miss America. As previously announced, Chris Harrison (ABC’s “The Bachelor” franchise and “Who Wants To Be A Millionaire”) returns to host the legendary competition, with Sage Steele (ESPN’s “SportsCenter on the Road” and “SportsCenter: AM”) joining as co-host. Celebrity judges for the final night of the competition include Thomas Rhett, Molly Sims, Jordin Sparks, and Jess Cagle.

For the latest news, be sure to follow Miss America (@MissAmerica) and It’s a 10 Haircare (@itsa10haircare) on social and join the conversation by using the official hashtag for the show, #MissAmerica.

 

Crabtree & Evelyn Summer Travel Essentials Kit: Beauty Product Review

Crabtree & Evelyn shared some of their best body care essentials to help everyone look great from head-to-toe.  The beauty products were travel size and expected to hydrate multiple areas of the skin.

Crabtree & Evelyn Review:

As a beauty enthusiast, I love products that can be applied for multi-purpose.  The Hydra Marine Nourishing Oil conditions the hair, face, and body.  This product smells amazing and truly nourished my tresses.

The Intensive All-Purpose Balm will be an honorary beauty favorite!  It’s infused with healing properties and has the natural scent of eucalyptus, rosemary, and cloverleaf.

I applied the balm after my pedicure; a natural area for skin dryness.

After a weekly manicure my hands often need more attention.  The Ultra-Moisturising Hand Therapy’s infused with macadamia nut oil, shea butter, and aloe.  I used the hand therapy on my skin and around the cuticle.

The Summer Travel Essentials kit’s a great addition to your beauty arsenal.  All products are dermatologist tested and amazing gift option!

 

Summer Hair Problems are Solved

It’s the season we’ve all been waiting for…Summer, Summer, Summertime! While we’re all excited about the beach parties, hikes, and all other exhilarating activities summer has to offer, it’s almost impossible to avoid the annoying summer related hair worries!  Whether your issue is the high humidity levels or hair breakage caused by chlorine and salt water, Schwarzkopf GLISS, Schwarzkopf göt2b, and Live Clean has the fix for you.

HUMIDITY

 

 

*NEW January 2017

göt2b Volumaniac Bodifying hairspray

This volumizing spray immediately locks in volume with enough hold for that drama that you crave.  How to use: Hold 8-10 inches from hair. Spray evenly over hair for an all over hold or spot spray and use hands to create extra volume. Re-spray after styling to hold dry finished style.

$5.99; mass retailers

 

*NEW January 2017

göt2b Volumaniac Bodifying Mousse

Infused with polymer complex and flex agent technology that provide a natural high hold with elasticity.

How to use: Shake well before use. Pump a fluffy dollop into hand and distribute evenly through damp hair. Blow dry or style as usual.

$5.99; mass retailers

FRIZZ

Live Clean Argan Oil Restorative Shampoo and Conditioner

–          Live Clean® Argan Oil Restorative Shampoo gently cleanses while restoring natural luster. Enriched with 100% pure Argan Oil, certified organic Grape Seed, and Olive oils for enhanced long term conditioning and shine.

–          Live Clean® Argan Oil Restorative Conditioner hydrates and nourishes without adding any excess weight. Enriched with 100% pure Argan Oil, certified organic Grape Seed, and Olive oils for enhanced long term conditioning and shine.

$5.99 each; Target.com

TANGLES

*NEW January 2017

Schwarzkopf GLISS™ Ultimate Repair Express Repair™ Conditioner

Heavily damaged hair loses Keratin resulting in a severely weakened hair structure. It requires extreme repair to recover. GLISS™ Ultimate Repair Express Repair™ Conditioner uses a high-performance formula with 3X liquid Keratin to precisely repair damaged hair and replaces lost Keratin leaving your hair restored and combatable.

$5.99; mass retailers

 

 

*NEW January 2017

Schwarzkopf GLISS™ Ultra Moisture Express Repair™ Conditioner

Daily stress can dry out your hair until it reaches a breaking point. It needs deep repair from the inside and surface reconstruction from the outside. GLISS™ Ultra Moisture Express Repair™ Conditioner contains a special complex with Keratine Care-19 Complex and leaves your hair touchably soft.

Key Benefits:

  • Instant compatibility
  • Protection against hair breakage
  • Intense hydration

$5.99; Mass Retailers

 

BREAKAGE

*NEW January 2017

Schwarzkopf GLISS™ Ultimate Repair Shampoo & Conditioner

Heavily damaged hair loses Keratin resulting in a severely weakened hair structure. It requires extreme repair to recover. GLISS™ Ultimate Repair Shampoo & Conditioner uses a high-performance formula with 3X liquid Keratin to precisely repair damaged hair and replaces lost Keratin leaving your hair restored and combable.

Key Benefits:

  • Improved combability
  • Deep reconstruction
  • More shine and up to 90% stronger and shinier hair

Schwarzkopf Stylist Tip: Your hair behaves like a sponge, if you squeeze the excess water from your hair prior to applying conditioner, your hair will better absorb the nutrients from the conditioner.

$5.99; mass retailers

 

DRY HAIR

 

 

*NEW January 2017

Schwarzkopf GLISS™ Ultra Moisture Shampoo & Conditioner

Daily stress can dry out your hair until it reaches a breaking point. It needs deep repair from the inside and surface reconstruction from the outside. GLISS™ Ultra Moisture Shampoo & Conditioner is a creamy lathering shampoo formula that contains a special complex with Keratin Care-19 Complex and deeply repairs your hair for soft, healthy-looking hair and significantly less hair breakage.

 

Key Benefits:

  • Up to 85% less hair breakage*
  • Intense hydration
  • Ultra moisturized hair with health shine

$5.99; mass retailers

 

 

*NEW January 2017

Schwarzkopf GLISS™ Ultra Moisture Anti-Breakage Treatment

GLISS™ Ultra Moisture Anti-Breakage Treatment contains a special complex of Keratin Care-19 Complex and penetrates deep into your hair for softness and shine, with up to 95% less hair breakage.

$5.99; mass retailers

COLOR FADE:

 

*NEW January 2017

Schwarzkopf GLISS™ Color Guard™ Shampoo and Conditioner

Every color-addict knows that maintaining salon-quality color-treated hair is a full time job. When frequent hair-washing causes color to dull or fade, the first step to caring for your color-treated hair begins in the shower. Specifically developed for colored and highlighted hair, GLISS™ Color Guard™ Shampoo and Conditioner protects, strengthens, and locks-in color, ensuring luminous shine and brighter color.

Key Benefits:

  • Anti-fading color protection
  • UVA/UVB filter helps lock color in
  • Color protection for 12 weeks

Schwarzkopf Stylist Tip: Your hair behaves like a sponge, if you squeeze the excess water from your hair prior to applying conditioner, your hair will better absorb the nutrients from the conditioner.

$5.99; mass retailers

*NEW January 2017

Schwarzkopf GLISS™ Color Guard Express Repair Conditioner

Through frequent hair-washing, colored, tinted or highlighted hair loses its color. It needs special protection to retain its intense color and luminance. Gliss Cover Guard Leave-In Conditioner provides instant combable hair and color protection up to 12 weeks.

  • Hair Type: All Hair Types
  • Used For: damage repair, replenishing, shine enhancing

$5.99; mass retailers

 

GLO GIRL Cosmetics | Summer Looks and Product Review

My favorite beauty product is a tube of lipstick.  It can refresh the face and update your overall look. Can’t afford a surgical procedure, then purchase a new lipstick! Feeling tired or under the weather? Apply a bright-colored lipstick as a mood enhancer.

GLO GIRL Cosmetics – Lipstick Shade: Happiness

Kimono from Amazon.com

GLO GIRL cosmetics shipped a gorgeous palette of lipsticks.  The company believes in, “Lipstick with a fierce attitude.”  Personally, that’s enough for me to wear their products!  After testing and reviewing various shades, GLO GIRL lipsticks held its color and hydrated my lips.

There was no need to use lip-gloss after application.  The gold colored tube added a touch of glamour to the product.

Photo via IG stories @kwest1908

Visit GLO GIRL cosmetics to purchase your own set of edgy lipsticks!