Ann Taylor and Breast Cancer Research Foundation

Ann Taylor is proud to think pink and continue to support the fight against breast cancer. Since 2005, ANN INC. has helped donate more than $27 million to the Breast Cancer Research Foundation (BCRF)*. Currently, 91 cents of every dollar spent by BCRF is directed towards breast cancer research and awareness programs.

Every THURSDAY in October, Ann Taylor will donate 10% of entire in-store purchases from 5 pm to close and all day online will be donated to BCRF.

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NBC WBAL-TV Segment with CureDiva.com

I was asked to visit NBC’s WBAL to talk about the lifestyle brand CureDiva.com This project was close to my heart because of the number of women (we know and love) who have had to undergo cancer.  Often times when they’re in this situation, they are facing several physical battles such as hot flashes, weakening nails, or hair loss.  CureDiva.com is platform for women to not only wear fashionable accessories before, during, and after their treatment but it’s also a community for women to discuss issues that are centered around the illness.

The products I featured where the Acquarella Nail System, Travel Purse with Ice Pack, and a Fancy Hands Fan.  Each product serves a purpose, for example the Travel Purse Ice Pack helps women with hot flashes (as a mini cooler.)

In addition to sharing the products with local viewers, I decided to wear the color pink to support the brand.

Kim West WBAL TV 11

Kimberly West Curediva2