Cantu Beauty: Official Hair Sponsor of The LaQuan Smith Show for New York Fashion Week

Leading multicultural hair care brand, Cantu Beauty, is the official hair sponsor of The LaQuan Smith Show for SS20. Partnering with LaQuan and celebrity hairstylist Kim Kimble, the brand worked with the team to create runway-ready natural hair looks.

Featured Photo from LaQuan Smith Instagram

Cantu is bringing their fans backstage to fashion’s biggest week with one of the industry’s top designers whose collections have been seen on the likes of Rihanna and Kylie Jenner. From the dressing room to the front row, the partnership will provide Cantu consumers an up-close and personal look and experience into the world of New York Fashion Week through LaQuan’s show on Cantu‘s digital properties. The partnership will also entail Kimble using Cantu‘s award-winning products such as Cantu Coconut Curling Cream, Cantu Curl Activator Cream, and Cantu Edge Stay Gel in styling the models’ hair for the show.

Cantu is excited to partner with such an amazing and unique talent as LaQuan in helping create beautifully textured hairstyles to complement his Spring-Summer collection,” said Cantu Beauty Global Marketing Director Dametria Mustin. “We love how edgy and real LaQuan is as a designer and believe this partnership connects perfectly with our Cantu audience – she wants real beauty and fashion. We can’t wait to see his bold and innovative take on hair.”

Over the years, Cantu has partnered with other designers such as Tracey Reese to bring a spotlight to natural hair on the runway during New York Fashion Week. On Sunday, September 8, brand fans expected to see Cantu correspondent and lifestyle influencer Kia Davidson, who goes by @TheNotoriousKia on Instagram, go behind-the-scenes with live moments and interviews with LaQuan, Kimble, the show’s key celebrity makeup artist Sir John and models while viewing the actual runway show. Viewers can anticipate seeing various curl types to body types, the collaboration between Cantu and LaQuan will celebrate every woman.

Consumers can learn more about The LaQuan Smith Show and Cantu‘s collaboration during New York Fashion Week SS20 by following the brand on Instagram at @cantubeauty.

Cantu products are made for all hair types – curly, coily, and wavy textures – and readily available at major retailers including Walmart, Target, Walgreens, Amazon and more.

About Cantu Beauty

It’s Cantu Beauty’s mission to celebrate you in all your glory. Whether you’re rocking coils, curls, waves, or straight tresses, Cantu designs products specifically with you and your hair’s versatility in mind. Cantu‘s collection of award-winning products is inspired by beautifully textured hair to help you achieve any look you desire. With one-of-a-kind formula, Cantu helps achieve everything from cutting-edge looks to classic styles.

Tracy Reese NYFW SS18: Get The Understated Blowout With Cantu

Yesterday, Cantu took the NYFW stage again at Tracy Reese’s SS’18 presentation. The show was inspired by the message that ‘Every Woman has a Story’ and featured a mix of models alongside real women.

During the presentation, each woman shared what made them unique, what they believed in, or what inspired them – all in their native tongue.

The beauty look embraced individuality enhancing each woman’s multifaceted personality.

Hair How To: Understated Blowout

Inspiration: Embracing the texture of each woman, we wanted to create a simple yet wearable style that allowed the fashion to be the main focal point.

Hairstylist: Bok-Hee for Cantu

  • Step 1: Start by spraying roots and lengths of hair with Cantu Refresh Dry Co-Wash for a clean, conditioned base.
  • Step 2: Next, spray hair with Cantu Thermal Shield Heat Protectant and blow hair out smooth using a round brush.
  • Step 3: Once hair is smoothed out, use a 1 ½ inch curing iron to create subtle curls at the lengths. When finished, loosen up the curls with your fingers for a more subtle wave.
  • Step 4: Lastly, mold hairline around the part and face using Cantu Extra Hold Edge Stay Gel to stand up slightly.

The Beauty Carnival | Essence Beauty and Style Expo

The ESSENCE Festival® presented by Coca-Cola® will hold a first-ever “Beauty Carnival” during this year’s Beauty & Style Expo, the ultimate experience in all things beauty and glam. As the premier beauty authority for Black women, Essence is expecting this new, interactive event to be one of the highlights of the Festival’s daytime programming at the Ernest N. Morial Convention Center in New Orleans, LA from June 30–July 2, 2017 daily from 10 am-6 pm.

Free and open to the public, the 3-day “Beauty Carnival” will feature exciting revelries for festivalgoers:

  • Beauty School: Tutorials, seminars on new looks, tools and styles from expert beauty bloggers and stylists
  • Beauty Boss: Hear from ESSENCE editors, beauty bloggers and celeb stylists on hot topics and trends
  • Street Style: Get styled to the hilt and walk the runway in a live fashion show featuring members of the audience
  • Plus, artist interviews with beauty & fashion icons and much more!

E! News Freestyle Host Zuri Hall will host the Beauty & Style stage, with appearances from WE TV personality & celebrity hair stylist Kim Kimble, unapologetically natural Mushiya, YouTube sensations GlamTwinz, natural hair vlogger MahoganyCurls, beauty vlogger and entrepreneur Ellarie, Grammy-winning musician India.Arie, singer-songwriter Tweet, Jillian Hervey of electro soul duo Lion Babe, celebrity hair stylist Vernon François and many more to be announced.

Beauty & Style sponsors & partners include: My Black is Beautiful, Walmart, Crème of Nature, Palmers, Cantu and Strength of Nature. Registration for the 2017 ESSENCE Festival®Beauty & Style Expo is now live! Download the 2017 Essence Festival App to register for the Beauty & Style Expo today.

Tracy Reese NYFW SS’17 Presentation and Cantu Beauty

Cantu debuted at their very first NYFW show this afternoon for Tracy Reese’s SS’17 presentation. The show featured a mix of models paired with inspirational and noteworthy, real women such as Bethann Hardison and Sasheer Zamata. Using Cantu products, lead stylist Bok-Hee created an ethereal, whimsical half-up messy bun on models, while utilizing the natural textures of each the real women to embrace their own style!

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Hair How To: Model Look

Hairstylist: Bok-Hee for Cantu

  1. Starting with the natural hair texture, work through a small amount of Cantu Wave Whip Curling Mousse($5.99, Target.com) to define natural wave pattern
  2. Take a large section from the sides, top and crown area and loosely pull into messy half bun, using an elastic to secure it in place. Make sure to leave a few wispy pieces falling naturally along the sides of the face back through the nape of the neck.
  3. Gently tug on hair that is pulled back to add slight imperfections, then loosely pin the bun to head.
  4. Spritz Cantu Coil Calm Detangler ($4.97, Walmart.com) to loosen and define texture of hair that is not in the knot
  5. Finish off the look with a few  sprigs of baby’s breathe or jeweled barrette

 

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www.CantuBeauty.com| Facebook.com/CantuBeauty| @CantuBeauty

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NYFW Textured Hair and Cantu Products

Texture on the Runway, took place last Saturday in New York City.  This was a unique runway show where curls are embraced and the center of attention!  Five brands put together five amazing looks to celebrate every hair texture.

“The Socialite” by Cantu
“When you want your hair to be your biggest and best accessory, this super defined afro will do just that and more!” Cantu stylist, Maria Antoinette

Cantu 1

Step-by-step:
1. Starting with clean hair, apply Cantu Shea Butter for Natural Hair Leave In Conditioning Repair Cream

2. Section off a horizontal part of hair in the nape and apply Cantu Shea Butter Coconut Curling Cream and Cantu Shea Butter for Natural Hair Moisturizing Twist & Lock Gel

3. Brush through to evenly distribute the product

4. Next, taking a medium sized section of hair and two strand twist the hair down to the ends

5. Roll the ends on to perm rods to create a curl

6. Repeat until all of the hair is twisted and rolled on perm rods

7. Once hair is completely dry, remove all perm rods and twists

8. Finally, separate each twist until desired fullness

“The Boss” by Cantu
“The perfect style to create on an old twist out or to prolong shampoo day!” Cantu stylist, Maria Antoinette

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Step-by-step:
1. Hydrate hair with Cantu Shea Butter for Natural Hair Moisturizing Curl Activator Cream and Cantu Shea Butter for Natural Hair Comeback Curl Next Day Curl Revitalizer

2. Detangle and brush all hair into a top knot

3. Apply Cantu Shea Butter Extra Hold Edge Stay Gel on the full perimeter of the hairline

4. Use a bristle brush to evenly distribute through the hair and secure with a pony tail holder

5. Take Marley hair and Kanekalon braiding hair, twist the two hair textures into a loose two strand twist and secure each end with an elastic band

6. Starting in the middle of the twisted extensions, secure around the top knot with bobby pins

7. Pin the twisted extensions into place, to best compliment the face shape

Summer Season Hydrating Hair Products and Video

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Natural Hairstyle on Holiday Weekend

 

We all know that Summer is the season to have fun in the sun and to look cool by the pool. But ladies, it’s time to be savvy with hydrating hair products in the season where you’re bound to do the most damage to your strands!

Macadamia Professional, RUSK, Cantu and Smooth ‘N Shine offer stellar treatments and masks  that infuse moisture and ultra hydration to your hair, defend against the heat and chlorine and provide long lasting shine!

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Smooth ‘N Shine Olive & Tea Tree RevivOil Deep Recovery Conditioner  ($1.99, Wal-Mart)


This little miracle packet is a must-have for damaged, over-processed hair. This lightweight formula, which includes a perfect balance of olive and tea tree oils, can be applied daily to rebuild strength, moisturize, and shine. The end result is healthy, recovered tresses.

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Cantu Argan Oil Leave-In Conditioning Repair Cream ($7.99; Wal-Mart)

This miracle mask is formulated for dry or coarse hair and is infused with 100% pure Argan Oil. Cantu Argan Oil Leave-In Conditioning Repair Cream stops and mends hair breakage while leaving hair soft, shiny, and manageable.

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RUSK Deepshine Color Repair Restorative Masque ($15.00; ULTA)

This masque deeply penetrates the cuticle to help strengthen and repair damaged, stressed hair. Contains bio-marine ingredients and a patented UV-absorbing technology with antioxidant-rich vitamin E acetate to help shield hair color against damaging sun-generated free radicals, a leading cause of accelerated hair color fadage.

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NEW! Macadamia Professional Ultra Rich Moisture Masque ($36.00; MacadamiaHair.com)

Macadamia Professional Ultra Rich Moisture masque provides nourishment to dry, damaged hair and strengthens the individual hair strands to help repair and defend against future damage. Hydration is locked in and hair is left healthy, shiny and restored. With Macadamia Oil, Argan Oil and Shea Butter this masque is great for coarse to coiled hair!

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