ESSENCE ANNOUNCES 2020 ESSENCE FESTIVAL OF CULTURE: UNSTOPPABLE VIRTUAL EXPERIENCE PRESENTED BY COCA-COLA

ESSENCE, the leading media, technology, and commerce company serving Black women and communities, today announced its 2020 ESSENCE Festival of Culture: Unstoppable Virtual Experience Presented by Coca-Cola. For the first time in the Festival’s 26-year history, the much-anticipated celebration – which annually draws more than 500,000 attendees and contributes almost $300 million in economic impact over July 4th weekend in New Orleans – will be produced as a fully virtual experience spanning two weekends of programming that entertain, empower, inspire, educate and mobilize. Taking place on June 25-28 and July 2-5 (Thursdays-Sundays) and streaming on ESSENCE Studios, the multi-day experience will extend to a global audience of viewers and feature virtual performances, summits, panels, and more including leading musical artists, influencers and experts from around the world. ESSENCE’s #BlackVotesMatter365 voting hub will also be a core element of the virtual Festival including quick access to helpful resources for Black women and communities to amplify their voices in local and national elections through voting. The Festival will also include a benefit initiative to raise funds to support the critical needs and sustainability of Black and Brown entrepreneurs, micro and small businesses, and organizations focused on racial equity across the U.S. For an up-to-date artist lineup and schedule, click here.

“Due to COVID-19, this was certainly not the year we planned for the 2020 ESSENCE Festival of Culture, but challenging times call for innovative measures,” said Richelieu Dennis, founder & chair, Essence Ventures (parent company of ESSENCE). “As we began to see the disproportionate impact of COVID-19 on our community, it became more important to us than ever to still create a Festival experience that delivered the community, love, laughter, fun, and empowerment that the Festival is known for—and to leave our audience feeling inspired and uplifted, especially during these times. “For 50 years, it has been ESSENCE’s mission to provide content that our community needs – when they need it, and we are thrilled that ESSENCE Studios has been the perfect platform to deliver our offline experiences, such as Festival, for the first time ever virtually. We are also appreciative of our partners for their support and vision as we continue to navigate this time together and provide quality programming, a stellar lineup of musical talent, leading experts and thought leaders, and the epicenter of global Black culture that the only ESSENCE can.”

The 2020 ESSENCE Festival of Culture will feature a global ensemble of performers, including Amanda Black, Andra Day, Bell Biv Devoe (“BBD”), Bruno Mars, Burna Boy, Common, D-Nice, Damian Marley, Diamond Platnumz, Doug E. Fresh, Elephant Man, Estelle, India. Arie, John Legend, Ledisi, NAS, Patti LaBelle, Raphael Saadiq, Rapsody, Sauti Sol, Shaggy, Swizz Beatz, and more, hosted by Loni Love. Leading a special tribute to the city of New Orleans will be Mayor LaToya Cantrell, PJ Morton, Big Freedia, Irma Thomas, Tank and The Bangas, and Big 6 Brass Band. Also, featured in the popular Sunday gospel Get Lifted celebration are Anita Wilson, Bri Babineaux, Erica Campbell, Fred Hammond, Greater Sound of Greater St. Stephen FGBC, Jonathan McReynolds, Kierra Sheard, Kirk Franklin, Koryn Hawthorne, Marvin Sapp, Tamela Mann, The Clark Sisters, The Walls Group, Tye Tribbett, and more, along with Sunday sermons from Bishop Paul S. Morton and Bishop T.D. Jakes.

Other culture-leaders and influencers raising their voices to speak include Steph and Ayesha Curry; Rev. Al Sharpton; Ryan Michelle Bathe; Don Lemon; New Orleans, LA, Mayor LaToya Cantrell; Atlanta, GA, Mayor Keisha Lance Bottoms; Chicago, IL, Mayor Lori Lightfoot; Washington, D.C., Mayor Muriel Bowser; Ferguson, MO, Mayor-Elect Ella Jones; San Francisco, CA, Mayor London Breed; Tamika Mallory; Lori Harvey; Teyana Taylor; Iman Shumpert; Ryan Destiny; Kirk and Tammy Franklin; Lexi Underwood; Egypt Sherrod; Lena Waithe; Lisa Nichols; Marc Morial; Master P; Naomi Campbell; Nia Long; Shaun T.; Tabitha Brown and more.

With an impressive slate of talent, the 2020 ESSENCE Festival of Culture will deliver diverse programming within the following daily overviews:

THURSDAYS:

  • ESSENCE Wellness House [5 PM-9 PM (ET)]: Kickstart your path to recovery with meditation, conversations, workouts, and tutorials designed to boost your mental, physical, spiritual, emotional, and financial wellbeing.

FRIDAYS:

  • ESSENCE Beauty Carnival [5 PM-9 PM (ET)]: Step inside a virtual beauty sphere with top brands, makeup artists, hairstylists, skincare experts, and more! Stream live tutorials and get expert tips for accentuating your own flawless beauty with products and brands that are making a splash across the globe.
  • ESSENCE After Dark [9 PM-10 PM (ET)]: Tune in for music brought to you by your favorite stars.

SATURDAYS:

  • Wealth & Power [2 PM-6 PM (ET)]: Get the tools you need to invest in yourself and make strides in entrepreneurship, career, and personal finance. Plus, get the latest on the 2020 candidates, the issues that matter most…and why your voice counts!
  • Entertainment All-Access [6 PM-7 PM (ET)]: Catch your Hollywood favorites in Q&As and be the first to see exclusive sneak peeks of the hottest upcoming releases.
  • Evening Concert Series [7 PM-10 PM (ET)]: Our explosive evening concert series goes digital! Catch the #ESSENCEFest all-star lineup in performances to benefit and celebrate our Essential Heroes, Black-owned businesses and entrepreneurs.

SUNDAYS:

  • Get Lifted Gospel Sunday Celebration [11 AM-1 PM (ET)]: Tune in for Sunday worship featuring powerful words of praise and legendary Gospel performances.

In addition, as the fight against COVID-19 rages on in states across the country, many essential workers continue to be on the frontlines helping to ensure the nation’s health, safety, and essential needs are met. ESSENCE is honoring these workers with its first-ever ESSENCE Essential Heroes Awards program. This three-part, the year-long franchise will highlight those who, despite systematic disparities, have risen to become Essential Heroes in their communities during this pandemic. A ceremony recognizing the 50 ESSENCE Essential Heroes honorees will be streamed live via ESSENCE Studios during the virtual Festival experience on Saturday, July 4th.

The 2020 ESSENCE Festival is presented by Coca-Cola. Major sponsors include Ford, McDonald’s, Walmart, My Black is Beautiful, P&G.

For more information and to register, visit www.essencefestival.com. Join the conversation via social @EssenceFest.

 

*Artists and schedules are subject to change.

 

ABOUT ESSENCE COMMUNICATIONS INC. 

Essence Communications, Inc. is the number one media, technology, and commerce company dedicated to Black women and communities and inspires a global audience of more than 31 million through diverse storytelling and immersive original content. With a multi-platform presence in publishing, experiential and online, ESSENCE encompasses its signature magazine; digital, video and social platforms; television specials; books; and live events, including Black Women in Music™, Black Women in Hollywood™, Beauty Carnival™ and the ESSENCE Festival of Culture™. Essence Communications is owned by Essence Ventures, an independent Black-owned, consumer technology company merging content, community, and commerce to meet the evolving cultural and lifestyle needs of people of color.

ABOUT THE ESSENCE FESTIVAL OF CULTURE

The ESSENCE Festival of Culture is the world’s largest cultural, music, entertainment, and empowerment experience and the global epicenter of Black culture. As a platform to advance global Black culture, economic ownership and inclusion, and community development, it has contributed more than $4 billion to the local New Orleans economy since its inception. It has also created a home for Black communities around the world and routinely attracts more than half a million international attendees over July 4th weekend. In 2019, the Festival celebrated its 25th anniversary–and annually contributes almost $300 million in economic impact to the City of New Orleans and the State of Louisiana.

STATEMENT FROM ESSENCE COMMUNICATIONS, INC. ON THE 2020 ESSENCE FESTIVAL OF CULTURE

“New Orleans Mayor LaToya Cantrell bravely recommended yesterday that no large events take place in New Orleans in 2020, and ESSENCE fully supports that decision.  After continued monitoring of the evolving developments in the COVID-19 global pandemic and remaining in close contact and collaboration with our partners in the City of New Orleans and State of Louisiana, we are confirming today that we will no longer move forward with the 2020 ESSENCE Festival of Culture live experience – and look forward to returning to New Orleans in 2021.

 

We are excited to now announce that our ‘ESSENCE Benefit Series to Fight COVID-19’ will raise money and provide support for businesses and organizations in Black communities across the country and that our first-ever ESSENCE Festival of Culture: The Virtual Edition taking place over July 4th weekend will be included in this effort as a multi-day experience and benefit celebration.  This Festival will be hosted on our new ESSENCE Studios streaming platform, which will extend the experience to communities everywhere providing unfettered access to the power, purpose, and party that has made the ESSENCE Festival the largest cultural, entertainment and empowerment experience in the world.  Women across the globe and their families will engage in interactive, live opportunities to be inspired, empowered, entertained and transformed as they enter a new economic, spiritual and wellness journey ahead.  The virtual Festival will be a benefit celebration in honor and support of the City of New Orleans, which has been an incredible partner over the Festival’s 26 years and continues to be especially hard hit during this crisis.

From the beginning, we have shared that the health, safety, and well-being of our Festival-goers, local citizens and others who contribute to making the Festival such a unique experience were our top concerns and would be the foremost considerations in our decision-making.  While we initially hoped that a reschedule from our July 2020 dates to later in the fall would be feasible, current information and projections by public health officials and agencies have made it increasingly clear that any large-scale events this year could potentially and unnecessarily put attendees and surrounding communities at risk.  So, what would have typically been a very difficult decision for us was not because people come first, and we will continue to do everything that we can to serve our community during this time.  We will honor all tickets sold for the 2020 Festival in 2021 and will also offer full refunds.  Ticket holders should visit essencefestival.com for further information.

 

‘ESSENCE and the City of New Orleans have a partnership that thrives in good times and is made even stronger in challenging times,” said Mayor Cantrell.  ‘We share an uncompromised commitment to the best interest of our local community and our tourist community, and the priorities right now are providing support to those who have been affected by the disproportionate impact of the pandemic here in New Orleans and ensuring a safe and healthy environment for all.  We look forward to welcoming everyone back to our great city in 2021 for the return of the ESSENCE Festival of Culture and to once again helping to create such an unmatched and magical experience.”

 

‘We greatly appreciate the Essence family for working with the City of New Orleans and Louisiana as we face this ongoing public health crisis,’ said Governor John Bel Edwards of Louisiana.  ‘We have enjoyed a long-standing relationship with the Essence family and look forward to continuing the celebration in 2021.’

 

We continue to understand that in these times, accurate information and critical resources from trusted sources are vital.  So, ESSENCE created the ESSENCE of the Matter: COVID-19’s Impact on Black America digital platform to provide Black women and communities with the tools, information, resources, solutions, inspiration, and empowerment needed to address the multitude of issues arising from this pandemic. ESSENCE Studios will deliver these live virtual experiences and produce the content our community needs as we continue to navigate this unprecedented time together and beyond.  Experiences to date have included our first-ever virtual ESSENCE Wellness Houseä and ESSENCE CARES Act information sessions, with the next – the  ESSENCE & New Voices Entrepreneur Summit – included in our Benefit Series and scheduled for Friday, April 24.  Visit essence.com  for more information.  In addition, our editorial team is producing daily content on our dedicated page to educate our community on the coronavirus, its impact, best practices for prevention and how we can not only survive, but thrive, through this time.’

 

ESSENCE LAUNCHES NEW DIGITAL SERIES FOCUSED ON THE IMPACT OF COVID-19 ON BLACK AMERICA

ESSENCE Communications Inc., the leading media, technology, and commerce company serving Black women, today announced a new digital series focused on providing Black women and communities with the tools and information needed to address issues arising from the COVID-19 global pandemic. The series, ESSENCE Wellness House: A Virtual Summit, Episode One: Taking Care in the Wake of a Global Pandemic, will include live online experiences that promote physical, mental, emotional, occupational, financial and entrepreneurial well-being during this unprecedented time.  ESSENCE Wellness House series will be powered by Quantasy.

ESSENCE Wellness House: A Virtual Summit will kick off with the first-ever virtual ESSENCE Wellness House on Tuesday, March 31st, and Wednesday, April 1st from 9:00 A.M.–4:30 P.M. (ET).  The ESSENCE Wellness House will be streamed live on ESSENCE Studios via Essence.com and will offer resources for physical, emotional and financial wellness.  The free, two-day virtual summit will convene some of the top wellness practitioners, medical professionals, and leading experts and influencers. All participants waived their honorariums in lieu of a charitable contribution that ESSENCE will make to the partnership effort between National Action Network (NAN) and World Central Kitchen to deliver thousands of hot and cold meals daily to those in need.

Transforming a key offline experience to an online platform, the virtual ESSENCE Wellness House furthers ESSENCE’s 50-year commitment to supporting Black women’s health and livelihood. The summit’s robust digital experiences will include meditation, wellness tips, cooking workshops, fitness workouts, storytime for children, virtual dance parties and more. Highlights of the virtual ESSENCE Wellness House include:

  • Morning Meditations led by Faith Hunter
  • Uplifting inspirational messages by Iyanla Vanzant, Michael Beckwith, and Pastor A.R. Bernard
  • Get the facts about COVID-19 and boosting your immunity with Dr. Patrice Harris, MD., M.A., and Dr. Lauren Powell
  • Get tips on how to stay mentally sane with Charlamagne Tha God and advice on how to handle your loved ones with Dr. Joy Harden Bradford and Dr. Sherry Blake
  • Learn how to manage your money with Tiffany Aliche “The Budgetnista”
  • Discover hassle-free food recipes with Gina Neely
  • Get tips on fun DIY projects for your kids with Rosalynn Daniels
  • Get your body moving with Brukwine dance moves and body-sculpting workouts with ShaNay Norvell
  • And the bonus of a children’s storytime reading by LeVar Burton

“As we come together to safely get through the COVID-19 crisis, it is critical that we do not allow social distancing to morph into social disconnection,” said Richelieu Dennis, founder, and chair of Essence Ventures, the parent company of Essence Communications, Inc.  “So, ESSENCE is leveraging its platform and resources for the continued creation, convening and empowerment of the community.  We know that health disparities in our community have widened with the increase in economic inequality and that more prevalent underlying health conditions can increase the incidences of severe and potentially fatal cases of COVID-19.  We also know that necessary measures taken to reduce the spread of the virus, such as social distancing and business closures, are likely to have a more significant economic impact on our communities and small businesses.  So, more than ever, access to empowering information and opportunities is vital, and the health of Black women, their families, and our communities depends on it.”

ESSENCE Centers Black Women’s Wellness; Brings #ESSENCEWellnessHouse to Atlanta

Today, ESSENCE Communications Inc., the leading media, technology and commerce company serving Black women, announced that it is bringing its signature ESSENCE Wellness House to Atlanta on March 7th.  The ESSENCE Wellness House – an immersive wellness experience designed to support Black women on their collective and individual health and wellness journeys – will convene a host of wellness practitioners and A-list fitness professionals for an exclusive day-long retreat. The retreat will take place at the W Hotel Atlanta Midtown.

ESSENCE Wellness House serves as an extension to the brand’s unwavering commitment to Black women’s health and livelihood, as well as cultivating spaces for healing.  With robust experiences – including energizing workout sessions, intimate conversations, interactive workshops, massages, reiki, meditation and group discussions with leading industry experts – this full day of ESSENCE-curated programming is designed to rejuvenate the mind, body, and soul.

“As the leading global destination for Black women, ESSENCE embraces our position as a premier resource for their wellness as well – and we take that very seriously,” said Michelle Ebanks, CEO, ESSENCE Communications, Inc. “We know that Black women tend to focus more on the care of others than herself, and as a result, they are disproportionately affected by almost all major health crises affecting women in the United States.  So, it is incumbent upon ESSENCE to use our platform to bring wellness practices to Black women, create a safe space to gather and connect with culturally-informed spiritual, health and wellness practices.”

Highlights of the ESSENCE Wellness House on March 7th include:

  • Heart Health Real Talk: A Conversation with AMA’s First Black Female President with Charli Penn, ESSENCE Relationship and Wellness Director and Patrice A. Harris, MD, MA, President of American Medical Association
  • Get Your Mind Right: A Mindfulness Exercise with OmNoire’s Christina Rice
  • Introduction to Breathwork with Yoga Instructor and Holistic Health Educator Ona Hawk
  • Dance Your Pounds Off with Celebrity Dance and Fitness Instructor, Dwight Holt, Jr.
  • Preventing Burnout by Reclaiming Your Boundaries led by Licensed Clinical Psychologist Dr. Ayanna Abrams
  • Top Tips for Relationship Wellness & Sustainability: A Conversation with Aaron Turpeau Ph.D. and Derrick Jaxn

Additional exciting wellness professionals and influencers who will participate include Beatrice Dixon, Founder, and CEO of The Honey Pot; Alex Elle, Author & Self-Care Facilitator, Egypt Sherrod, TV host and Celebrity Home Space Expert; Rashan Ali, Multimedia Personality and co-host on the syndicated show Sister Circle; and more.

For more information and to purchase tickets:

visit essence.com/wellnesshouse and follow #ESSENCEWELLNESSHOUSE

The 2019 ESSENCE Festival Draws More Than Half A Million Attendees For Historic 25th Anniversary Celebration

The 2019 ESSENCE Festival presented by Coca-Cola® attracted more than half a million attendees to New Orleans this Fourth of July weekend (July 4-7) for a historic 25th-anniversary celebration representing one of the largest gatherings in the event’s history. Forever First Lady Michelle Obama commanded the main stage at the sold-out Superdome on Saturday, July 7 for her first ESSENCE Festival headline appearance.  Throughout the weekend, seven 2020 Presidential candidates joined Power Stage segments at the Ernest N. Morial Convention Center to directly engage the influential audience of Black women in attendance and share plans and policies to address some of their most pressing issues.  In addition, the debut of the ESSENCE Global Black Economic Forum connected attendees with accomplished leaders and chief executives including Walmart CEO Doug McMillon, Chase Consumer Banking CEO Thasunda Duckett, Kaiser Permanente Chairman and CEO Bernard Tyson, New Orleans Mayor LaToya Cantrell, Twitter and Square CEO Jack Dorsey, and TDJ Enterprises CEO TD Jakes, among others.

“The 25th-anniversary ESSENCE Festival represented a truly transformative global homecoming celebration for Black women and the Black community,” said ESSENCE Chief Executive Officer Michelle Ebanks.  “This year’s extraordinary turnout reflects ESSENCE’s uniquely powerful engagement of Black women around personal empowerment, community, and culture as the only ESSENCE can.  With the debut of 10 new Festival experiences, activations at more than 40 venues across New Orleans, and engagement with more than 300 small businesses and local vendors, we have redefined the Festival as the largest and most impactful destination at the epicenter of Black culture.”

Ebanks continued, “Lastly, in honor of us embodying all that Black excellence and culture represent – beyond entertainment and beauty, we were thrilled to reveal the Festival’s official rebrand to the ‘ESSENCE Festival of Culture,’ with a mission to inform, inspire and uplift Black women and provide a holistic approach to how we offer and deliver Black culture in every way.”

Additional highlights of the 25th Anniversary ESSENCE Festival include:

  • Live broadcasts of Power Stage ‘Presidential Spotlight’ and “Candidate Conversations” segments on MSNBC and CNN, featuring keynote addresses from Senator Michael Bennett, Senator Cory Booker, Mayor Pete Buttigieg, Mayor Bill de Blasio, Senator Kamala Harris, Former Representative Beto O’Rourke, and Senator Elizabeth Warren. In addition, exclusive live to tape segments on MSNBC’s PoliticsNation with Rev. Al Sharpton.
  • New, stand-alone consumer experiences including the ESSENCE Global Black Economic Forum, ESSENCE Fashion House, ESSENCE Wellness HouseESSENCE After Dark, and ESSENCE Passport25, among others, as well as the return of reimagined live content platforms and experiences including Beauty Carnival, Entertainment All Access, business & career summit E-Suite and ESSENCE Honors.
  • Over 100 performing artists across the Mercedes-Benz Superdome and the Ernest N. Morial Convention Center. Many of the biggest names in the entertainment industry including Mary J. Blige, Missy Elliott, H.E.R, Nas, Pharrell, Patti LaBelle, Teyana Taylor and others performed at the event’s concert series and dozens of others across ESSENCE’s Center Stage and All-Star Gospel Celebration.
  • More than 300 influencers, leaders, creators and celebrities participated in the Festival’s daytime experience – featuring powerhouse speakers Rev. Al Sharpton, Ava Duvernay, Yara Shahidi, Tyler Perry, Congresswoman Maxine Waters, Marsai Martin, Valerie Jarrett, Iman, Common, Mona Scott-Young, Miles Brown and Iyanla Vanzant, among many others.

TAMERON HALL NEW DAYTIME TALK SHOW 

THE 25TH ANNIVERSARY ESSENCE FESTIVAL ANNOUNCES PROGRAMMING FOR ALL-NEW WELLNESS HOUSE EXPERIENCE

WHAT: The 2019 ESSENCE Festival® presented by Coca-Cola, the world’s largest cultural, entertainment and empowerment experience and the largest celebration of global Black culture, announces the 1st ever Wellness House experience. The ESSENCE Wellness House is comprised of programming targeted to mental, physical and relationship wellness inclusive of group workouts  by leading fitness instructors spanning fitness genres such as kickboxing, yoga, pilates, aerobics and more, healthy living conversations, mental health advice, expert nutrition and wellness advice and opportunity to experience a variety of holistic healing remedies.

WHEN:  Saturday, July 6, 8AM-4PM; Sunday, July 7, 8AM-3PM

WHERE: The Lighthouse Glass Gallery, 743 Camp Street, New Orleans, LA 70130

WHO: Initial participants for the ESSENCE Wellness House include:

  • Beatrice Dixon, Founder, Honey Pot Co.
  • Boris & Nicole Kojoe, Co-Founders of KoFit
  • Christina Rice, Founder, OM Noire (Yoga Retreat company)
  • DJ C Devone, Fitness DJ, creating live workouts
  • DaShaun “The Guru of Abs” Johnson, Fitness Instructor
  • Domango Training & Motivated Muscle, Shanda Domango & Michael Brown, NOLA-based husband, and wife Fitness Instructors
  • Dr. Wendy Goodall McDonald, OB-GYN
  • Dr. Chelsea Jackson Roberts, Fitness Instructor
  • Dr. Jess, Mental Health Expert
  • Dr. Joy Harden Bradford
  • Dr. Safiya Lyn Lasiter, Medical Marijuana Expert
  • Dr. Tammy Wilborn, Mental Health Expert
  • Faith Hunter,  Fitness Instructor
  • Johanna Basford,  Fitness Instructor
  • Marco Borges, Beyonce’s Nutritionist
  • Melanie Fiona, Grammy Award Winner & Wellness Advocate
  • Mashonda Firere, Author
  • Nicole Chaplin,  Fitness Instructor
  • Shanti Das, Founder, Silence The Shame (Mental Health Advocacy Non-Profit)
  • Simone Bresi-Ando, Owner, Bresi-Ando
  • Staci Jae Johnson, Relationship Expert
  • Starr Hawkins, Fitness Instructor
  • Pinky Cole aka Slutty Vegan, Founder, Slutty Vegan
  • Trap Yoga Bae®,  Fitness Instructor

    A full lineup of participants and events can be found by visiting www.essencefestival.com

    Sponsors for the 25th Anniversary ESSENCE Festival are Coca-Cola, AT&T, Disney, Ford, McDonald’s, State Farm and Walmart.