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Harbor East celebrates five years of bringing fashion to the streets of downtown Baltimore at the Fifth Annual FashionEASTa: The Fashion Show, taking place Saturday, April 30 on Aliceanna Street in Harbor East and supporting Dress for Success Baltimore. The city’s hottest shopping destination takes center stage at this festival-like event, showcasing the fashions of some of its most notable retailers including Anthropologie, Free People, South Moon Under and many more. Throughout the day guests can shop in-store sales and style events, groove to live entertainment, and enjoy cocktails and light fare from Harbor East restaurants. The festivities culminate with a showcase of the best of spring fashion as the hottest looks hit the runway for the FashionEasta Fashion Show, sponsored by Baltimore magazine.
Over the last several years Harbor East has emerged as Baltimore’s go-to shopping destination, attracting renowned national labels as well as the best of local boutiques and fashion-forward brands. 2016 is proving to be no different as the neighborhood welcomes Brooks Brothers and Warby Parker, with both retailers slated to open in the weeks leading up to FashionEASTa.
Arrive fashionably early (festivities kick off at 1PM) to take advantage of shopping events, live music by 3AM Tokyo, and street-side offerings from The Oceanaire, Apropoe’s, Lebanese Taverna, Taco Fiesta and more. The FashionEASTa Fashion Show begins at 3:30PM hosted by Baltimore magazine Style Editor Lauren Bell, bringing audiences a high-energy runway production highlighting spring styles from cocktail attire to festival wear and athleisure. The best part? All of the show’s apparel and accessories come straight from Harbor East retailers, so guests can shop the looks “haute” off the runway.
Participating retailers include: Amaryllis, Anthropologie, Blanca Flor Silver Jewelry, Free People, Handbags in the City, lululemon athletica, Madewell, Sassanova, South Moon Under, Under Armour Brand House, White House/Black Market and more to be announced! Makeup provided by the artists at MAC Cosmetics.
“We look forward to FashionEASTa year after year,” stated Molly Gunion, Marketing & Events Coordinator for South Moon Under. “The event is a great way to connect with our customers and the community in a fun and engaging way, and to celebrate how far Harbor East, and Baltimore, has evolved as a style destination. FashionEASTa is like no other fashion event in the city – we are so thrilled to be involved since the beginning and to celebrate its fifth year!”
FashionEASTa: The Fashion Show is FREE and open to all. Serious fashionEASTas will want to reserve their spot on the Guest List for an even more fabulous experience. VIP Guest List tickets are $35 and include: reserved seating for the FashionEASTa Fashion Show (standing room only otherwise), discounted food & drink vouchers good for street-side offerings from 1-6PM, an exclusive FashionEASTa shopping tote, and daily garage parking in Harbor East. Tickets must be purchased in advance. A portion of the proceeds will benefit Dress for Success Baltimore.
Harbor East’s FashionEASTa promises to be the chicest fashion event of the year, brought to you by Harbor East and sponsored by Baltimore magazine, with styling provided by STEPHANIE BRADSHAW. FashionEASTa is proud to support Dress for Success Baltimore for the third consecutive year.
For more information, updates and to purchase Guest List tickets visit: http://www.harboreast.com/events/fashioneasta-2016/
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About Harbor East
Harbor East is home to some of Baltimore’s best shopping, dining, entertainment, hotels and residences. Among its many eclectic attractions are fine dining restaurants, vibrant and unique shops, a world-class fitness center, seven-screen art house theatre, and the luxury Four Seasons Hotel Baltimore. Harbor East is also an inspiring place for business, providing a contemporary setting for world-class offices. Welcome to Harbor East – 12 square blocks of restaurants, boutiques, hotels, and harbor-side amazing. www.harboreast.com
South Moon Under hosted it’s 10 – year anniversary on Thursday, September 10, 2015 in Harbor East. The event was open to the public; guests had the opportunity to win giftcards, enjoy refreshments and listen to music from a live DJ. There was also a photo booth available to take pictures and play around with cool props!
I attended the event (as media) to have a good time and enjoy the fashion of this hip store. It’s the perfect spot for the girl who has her own style. South Moon Under carries the latest brands such as Free People, Rebecca Minkoff, 7 for All Mankind, and Abbeline (to name a few.) There’s something for everyone from home decor, jewelry, and accessories. One can mix and match items to pull off a hot look; for example a faux leather baby doll dress paired with booties. I’m looking forward to making South Moon Under my staple store for unique, fashionable pieces.
Harbor East hosted it’s annual show titled FashionEasta on Saturday, April 25th, 2015. The purpose of the event was to showcase local boutiques, cuisine, and cocktails. There was live music by Full Tilt, Jon Boesche, and Super Bueno; guests also had the opportunity to partake in a photo booth from Baltimore Magazine.
Styling for the FashionEasta Show was provided by Stephanie Bradshaw, Inc. and retailers included Free People, Under Armour Brand House, White House Black Market, Christopher Schafer Clothier, Lululemon Athletica, Handbags in the City, Amaryllis Handcrafted Jewelry, City Sports, Sassanova, Under Armour Brand House, and South Moon Under. Featured Models where Justin Tucker from The Baltimore Ravens, Sharon Gibala with CBS Baltimore, Emily Gracey with Fox 45, George Lettis with WBAL TV, and Michael Owen with Baltimore Love Project.
Street – Side Harbor East Restaurants included Apropores, Gordon Biersch, Lebanese Taverna, The Oceanaire Seafood Room, Taco Fiesta.
I enjoyed attending FashionEasta 2015; the music was upbeat, models entertaining, and love my FashionEasta shopping tote. I also noticed a few items from the show that I’m interested in purchasing! How could I forget that Preakness and Black Eyed Susan Day’s coming up soon.
Hair provided by Haute Blow Dry Bar | Makeup provided by Jen Padro, LLC
Specialty fashion brand, Free People, is set to open its first Baltimore boutique in the growing Harbor East neighborhood on April 3, 2015. Housed in a 2,545 square-foot retail space, Free People is excited to bring its coveted eclectic mix of apparel and intimates to the development. Centrally located near the heart of Harbor East, on the corner of Aliceanna and Exeter Streets, the location will be Free People’s 105th boutique, and the fourth in the state of Maryland.
“We are very excited to be a part of the continued development of Harbor East,” says Free People Director of Retail, Beth Wehagen, “It’s one of the most exciting waterfront projects on the east coast and we are thrilled to be a part of it!”
“It is with great pleasure that we welcome Free People to Harbor East,” stated Tim O’Donald, President of Harbor East Management Group. “This much touted brand is a wonderful complement to the neighborhood and to our retail offerings.”
Free People’s Baltimore boutique will be ready for spring with a sales floor of well-stocked sun dresses and cut-off shorts for warmer weather and festival season. A “wash shop” will feature Free People’s newest relaxed basics such as tees and chinos in the brand’s most turbulent dyes and faded wash techniques. The color white will have a moment, featured in every style from jeans to jackets to tanks. The remaining sales floor will be nicely juxtaposed with simplistic silhouettes in line with Free People’s clean and cool spring trends. In addition, the brand’s coveted ‘Intimately Free People’ line of bras, undies, slips, seamless layering pieces, and loungewear will have a dedicated space within the boutique to round out the assortment.
The space has been designed to feel like the Free People girl’s workshop with a mix of rugged elements and feminine details throughout. Guests are welcomed by a blackened steel storefront, custom double doors and a special lighting moment at the entry. Inside, the space is delineated with a varied ceiling that changes in height and material throughout, including reclaimed hemlock beams. Interior finishes include repurposed bead board, wide plank wood flooring, patchwork quilt curtains and glitter plaster throughout. Yarn-filled cubbies add a bright array of color behind checkout.
The boutique will celebrate on opening day, Friday, April 3, from 6-8pm. The first 50 customers will receive a tote bag giveaway, light refreshments will be served, and store stylists will be on hand to give in-store styling sessions.
Each Free People store offers personalized shopping experiences from a team of expert stylists. Customers can schedule a one-on-one appointment with their favorite stylist, as well as interact and gain inspiration through the brand’s online Style Community, FP Me. In addition to offering personal styling, fans can look forward to a variety of in-store events to be hosted at the Free People Harbor East boutique throughout the year.
Free People will be located at 1001 Aliceanna St., Suite A, Harbor East, Baltimore, MD 21202. Store hours will run Monday-Saturday 10am-9pm, and Sunday 11am-7pm.
Fans should “like” the store on Facebook to stay up-to-date on all of the latest arrivals, events, and other happenings: https://www.facebook.com/FreePeopleHarborEast