BRONNER BROS. BEAUTY SHOW RETURNS TO ATLANTA WITH FOCUS ON CONNECTION, COMMUNITY & CREATIVITY

Following its record-breaking attendance in New Orleans, the BRONNER BROS.® BEAUTY SHOW (BB Show) returns to the Georgia World Congress Center on August 17-19, 2019 in Atlanta, GA. The nation’s largest trade event for multicultural beauty professionals, the Show features over 100 classes, 300 exhibitors and three days of shopping, fun, and entertainment.

Now in its 73rd year, the Show’s theme is “Connect. Create. Grow.” to promote a sense of connection and community among diverse beauty professionals. More than 30,000 salon and barber professionals, students, influencers and beauty enthusiasts are expected. “Bronner Bros. is proud to be the only family-owned brand with an event platform that keeps multicultural pros at the forefront of the industry,” said James Bronner, Bronner Bros. SVP and Show Director. “Our return to Atlanta marks another chapter in keeping stylist connected and empowered while also nurturing the next generation of talent.”

Competitions are a major attraction throughout the three-day event. For the first time, the BB Show will present “Hair Battle: Salon vs. Salon.” Six professional salon teams will battle for a $10,000 cash prize on Sunday, August 18th at 9:00 p.m. Groups will be led by Que Barnes (Riverdale, GA), Tammie Bethelmy (Pinson, AL), Terrance Davidson (Atlanta, GA), Latonya Darnell (Hearne, TX), Ashley Payne (Winston-Salem, NC), and Dr. Karen Stacks (Orangeburg, SC). “The Salon vs. Salon competition will be the ultimate display of what happens when stylists join forces to achieve a common goal,” Bronner added. “From transformative cuts and color to reimaging the art of showmanship – each group will rep for their hometown and bring a special flavor to the stage. We’re excited to see the power of collaboration at work!”

Other competitions include the Andis Total Look Barbering, Andis Student Barbering, Champion of Weave sponsored by GlamourTRESS, Creative Student Rising Star sponsored by Atlanta Barber & Beauty Supply (ABBS), and the legendary Fantasy Hair event. In addition to classes and competitions, show highlights include: • The “Cut Party” – Sponsored by Kirkpro, one of the most electric, innovative displays of hair artistry returns on Saturday at 8:00 p.m. Arrive early for door prizes and giveaways.

• Daily Expert Panels – Six (6) panel discussions on topics ranging from hair loss and maintaining your health behind-the-chair to financial wellness and entrepreneurship.

Times vary. • Beauty Job Fair – Beauty Cast Network provides access to top beauty industry employers and resources. licensed professionals, students, and educators should bring updated resumes and arrive interview-ready. Saturday and Sunday on main show floor. • Cash & Carry Shopping – Product demos and experiential sessions featuring the newest products, salon services, styling tools, and equipment. Wholesale deals and discounts available each day. • “Beauty Over Brunch” – Celebrate women in business with special guest celebrities in attendance. Expect candid talks with black beauty’s most influential voices and deal-makers. Registration required. • Sunday Service – Bishop Dale C. Bronner will share uplifting words of encouragement to kickstart day two of the show. Special musical guest is Kelsie Broughton.

Open to all on Sunday at 8:30 a.m. The Bronner Bros. Beauty Show began in the basement of Atlanta’s Butler Street YMCA with a focus on hair care for black women. It has since grown to become the only cosmetology trade event dedicated to all things multicultural beauty.

According to Nielsen, African-Americans spend nine times more on beauty and grooming products than the general market. Black women, in particular, spend an estimated $7.5 billion annually on beauty products. “It’s easy to get lost in the glamour of the beauty industry. But we’re committed to keeping our community connected,” commented Erika Respress, Bronner Bros. Show Manager. “We never want to lose sight of Mr. Bronner’s founding principles and will do our best to keep the Show educational, inspiring, and true to the culture.”

The Hottest NYFW Trends – PHYTO, Tata Harper & Sarah Potempa

PHYTO and Tata Harper Skincare were behind the scenes at Nicole Miller, Jill Stuart, Phelan, The Brock Collection, TOME and Zero Maria Cornejo during NYFW 2016.

GET THE FRONT ROW FIXTURE LOOK: EMILY BLUNT WITH SARAH POTEMPA (below products are available at Beachwaver.com & Ulta.com):

1) Create a natural middle part and loosely blowdry with The Beachwaver Co. On Set Styling Brush.

2) Using The Beachwaver Co. Darby Clips, section the hair starting at the bottom and working your way up. Curl the hair with The Beachwaver Co. BEACHWAVER S.75, but leave 2″ out to create soft, natural wave.

3) Smooth over the ends with the The Beachwaver Co. Coast Pro Styling Ironand add pomade for a subtle texture on the ends.

unnamed-52

GET THE LOOK: NICOLE MILLER WITH TOMO JIDAL FOR PHYTO PARIS

INSPIRATION:  A modern take on the French woman

LOOK: French beauty meets boho-chic, fringe and grunge

  1. Apply PHYTO PHYTO Phytokeratine Repairing Spray and PHYTOIntense Volume Mousse, section by section.
  2. Then distribute PHYTO Phytolisse Serum mid-lengths to the ends.
  3. Blow dry while raking fingers through the hair.
  4. Use tongs of a 1 inch or half inch curling iron (depending on hair length) to create a ridge sort of texture on hair. Style large sections at a time.
  5. Brush out the hair with a large comb or fingers.
  6. Attach the fringe/bangs clip (match extensions color to hair color) in which have already been texturized using the PHYTO Intense Volume Mousse and PHYTO Phytokeratine Repairing Spray.
  7. Cut the fringe to the right length.
  8. Apply PHYTO Phytovolume Actif Spray all over then shake the hair out.

unnamed-47

GET THE LOOK: JILL STUART SHOW WITH DIDIER MALIGE

  1. Prep the hair with PHYTO Phytokeratine Repairing Thermal Protectant Spray from root to end.
  2. Add a pea size amount of PHYTO 9 or PHYTO 7 from mid-shaft to end, depending on hair texture.
  3. Section hair in the fringe area and add a few light mists of the PHYTO PhytoPlage Protective Sun Veil.
  4. Sweep a section of hair behind the ears, leaving the fringe section up front.
  5. Smooth and set the hair close to the head with hands.
  6. Add a pea size amount of PHYTO Professional Strong Sculpting Gel from root to eyeline.
  7. Diffuse hair with a sock diffuser.
  8. Throughout the diffusing, spray PHYTO Phytolaque Soie Light Hold Hair Spray to set the hair]

unnamed-48

GET THE LOOK: PHELAN SHOW WITH TOMO JIDAL FOR PHYTO PARIS

INSPIRATION: The hair mixes masculine and feminine elements for a tight, soft, yet structured look.

LOOK: Sophisticated juxtaposition. 90’s minimalism meets graphic realism.

  1. Prep and saturate hair with PHYTO Phytokeratine Repairing Thermal Protectant Spray.
  2. Comb and smooth hair. Spray PHYTO Phytovolume Actif to create texture and a wet look.
  3. French braid hair from crown of head to bottom. Secure with elastic.
  4. Create hair wisps around ears for a soft, romantic look.
  5. Finish with PHYTO Professional Phytolaque Soie Hairspray.
  6. Smooth ponytail end or flyaways with PHYTO Phyto 7 or Phyto 9.

unnamed-49

GET THE LOOK: THE BROCK COLLECTION SHOW: SKINCARE WITH TATA HARPER SKINCARE

LOOK: Beautifully-undone

  1. Begin by cleansing skin with Tata Harper Refreshing Cleanser to remove excess oil and makeup, revealing a balanced, luminous complexion
  2. Spritz the face with Tata Harper Hydrating Floral Essence to deliver long-lasting, oil-free moisture and minimize the appearance of pores
  3. Apply Tata Harper Concentrated Brightening Serum to promote a visibly healthy, radiant appearance
  4. Use Tata Harper Rebuilding Moisturizer for balanced hydration with a smooth matte finish
  5. Apply Tata Harper Restorative Eye Crème around the eye area for a bright, rested look
  6. Finish with indulgent Tata Harper Fortifying Body Lotion for intense hydration and a glowing body from head-to-toe
  7. Lastly, to create a relaxing backstage experience, apply Tata Harper Aromatic Stress Treatment and Tata Harper Aromatic Irritability Treatment to pulse points inside wrists, on temples, and each side of neck. Rub onto palms and inhale deeply for the ultimate calming experience.

unnamed-50

GET THE LOOK: TOME WITH TATA HARPER SKINCARE

LOOK: Natural with an edge of universal and tribal (Dinka Tribe)

  1. Cleanse skin with Tata Harper Refreshing Cleanser to remove excess oil and makeup for a fresh, radiant start
  2. Spritz the face with Tata Harper Hydrating Floral Essence to deliver long-lasting, oil-free moisture and minimize the appearance of pores
  3. Apply Tata Harper Concentrated Brightening Serum to promote a visibly healthy, radiant appearance
  4. Use Tata Harper Rebuilding Moisturizer for balanced hydration with a smooth matte finish
  5. Apply Tata Harper Restorative Eye Crème around the eye area to refresh and restore
  6. Finish by applying Tata Harper Aromatic Stress Treatment to pulse points inside wrists, on temples and each side of neck. Spread over palms and inhale deeply for a luxurious, relaxing experience.

unnamed-51

Get The Mermaid Look with a Twist

Summer is all about getting the mermaid look (with a twist). Create a fun style with a pop color that is sure to stand out.

Kylie Jenner

Kylie Jenner2


Get your glam on with the Hairdo Human Hair Color Strip. Great for making a statement, snap in these individual 16-inch pieces of human hair, which are available in 5 unique colors; Teal, Amethyst, Blue, Purple, and Pink. You will be sure to make a statement anywhere you go ($10; Ulta.com)