Age defying Helena Christensen celebrated the launch of her new fragrance – lostinflowers – for perfume brand strangelove nyc – at a sexy, intimate party in downtown New York this week, alongside strangelove nyc founder Elizabeth Gaynes.

Smouldering in a mini floral dress, with red fuschia lips, the supermodel turned on the charm for guests including British Designer India Hicks; fellow Models Amy Bracco Biden (Joe Biden’s Niece), Caroline Brasch Nielson, Lana Ogilvie and Nadja Bender; Infuencer Danielle Snyder, Socialite Camilla Olsson, NY Sex Columnist Jasmine Loeb, Restauranter Matt Abramcyk, Retail Guru (ex Joe the Boxer) Nick Graham, WWD Editor Miles Socha, Fashion Photographer Antoine Verglas, Designer Camilla Staerk, Sunhee Grinnell of Vanity Fair and Celebrity Hairdresser Owen Gould amongst others.


Guests were entertained with a selection of food selected for its aphrodisiac qualities including Dark Chocolate Truffles and Grilled Octopus. The party was hosted in former Rolling Stones/Aerosmith publicist and Duran Duran manager Wendy Laister’s downtown home.

About lostinflowers:
strangelove nyc combines the purity of flower essences blended with oud to create their fourth scent, lostinflowers and will launch 1st December, exclusively at Bergdorf Goodman, New York — adding a romantic and joyful addition to a collection of sensual niche fragrances including deadofnight, meltmyheart and silencethesea.

An innocent yet seductive blend, lostinflowers, combines the euphoria of champaca from India with the gentle purity of muguet and real tagette flowers, the aphrodisiac power of natural gardenia enfleurage, the striking richness of saffron and the deep magnetism of rare oud. This happy fragrance features large amounts of pure and natural Indian champaca, one of the most expensive and rarest of ingredients in perfumery. Known for spreading joy and uplifting spirits, champaca was used in ancient times as a mood enhancer.

Helena Christensen Launches Fragrance Line At Bergdorf Goodman

Helena Christensen, Creative Director of the niche fragrance brand strangelove nyc, along with Founder Elizabeth Gaynes, celebrated the brand’s official debut in Bergdorf Goodman.
Brooke Shields, Camilla Staerk and Danielle Snyder (of Dannijo) joined a celebratory luncheon at the BG Restaurant inside Bergdorf Goodman.
“It’s hard to find a perfume that you would want to put on every single day, spray it in your hair, spray it all over your body, and that’s how I felt when I got to smell the first samples,” Creative Director Helena Christensen said. “When you first try deadofnight, your senses are stimulated in the most magical way; you are simply transfixed by its power. With meltmyheart, you first fall in love with the scent itself; it is so tender and poetic, so full of yearning romance. It makes your heart flutter. It’s about surrendering to love and experiencing it fully.”
Sourced from exotic locales like Borneo, Madagascar, Mauritius and India, strangelovenyc uses some of the rarest natural oils and selected ingredients in the world, creating completely original scents that are long-lasting, extremely sensual and unquestionably unique.
The company launched its two oudh-based scents, deadofnight and meltmyheart, this fall. Prized for centuries for its deeply complex scent and aphrodisiac affects, is a rare, aromatic resin from the ancient East.