Living in Baltimore, Maryland Derby season was a fun annual tradition. I have loved attending my sorority’s brunch event AKA Day At The Races hosted by Committee Chair Cylia Lowe, Esq. and Preakness Stakes.
In the deep south, attending the Kentucky Derby is not only a must-attend affair but a mecca of high fashion. This year did not disappoint and the looks were stunning.
Take a look at the Derby fashion that was shared from Instagram. There were decadent hats and floral tea dresses. And don’t forget to follow these lovely ladies on social media!
The Swiss watchmaker Longines was the Official Partner, Timekeeper and Watch of the 142nd Preakness Stakes, at which Cloud Computing ridden by Xavier Castellano stole the limelight. The owner, jockey and trainer were granted an elegant Longines watch to celebrate Cloud Computing’s victory. The Longines Dixie Stakes, the race presented by the watchmaker, was captured by World Approval and Julien Leparoux.
Longines, the Official Partner, Timekeeper and Watch of the 142nd Preakness Stakes, ceremoniously awarded the winning owner, trainer and jockey of Cloud Computing with elegant watches at Pimlico racetrack on Saturday, May 20. Cloud Computing won the second leg of the esteemed Triple Crown series. The Swiss watch brand is also proudly associated with the 1st and 3rd leg of the series as the Official Partner, Timekeeper and Watch: The Kentucky Derby and the Belmont Stakes.
Longines had a prominent presence throughout Pimlico on Preakness day. The watch brand granted watches to the winning horse World Approval’s owner, trainer and jockey of the Longines Dixie Stakes. The brand also hosted the Longines Prize for Elegance at Preakness Fashion Contest to celebrate the refined style of the female racegoers. With the help of a panel of judges, Longines chose the most elegant woman and presented her a watch.
The race day was attended by three of the four laureates of the 2017 Longines Ladies Awards: American jumping rider Reed Kessler, Australian jockey Michelle Payne and Canadian business woman in the horseracing industry Belinda Stronach. The previous day, these personalities and the fourth recipient, American jumping rider Georgina Bloomberg, were honored at a ceremony organized in Washington DC by Longines for their careers dedicated to positive influence and exceptional commitment in the equine cause.
The spectators at Pimlico racetrack had the opportunity to discover the Official Watch of the event: a lady model of the Longines DolceVita collection. The steel and gold lady piece is set with diamonds and features a solid rose gold crown. It displays a silver-coloured “flinqué” dial adorned with painted Roman numerals and a rose gold hourglass. It is mounted on a steel and rose gold cap bracelet. The watch belongs to a collection, which has been an homage to the sweetness and femininity of life since its inception.
Longines has drawn strength from this commitment throughout its centuries-long history. An engraving featuring jockey and mount appeared on a chronograph as early as 1878. It wasn’t long before the model earned the success it deserved: in 1881, most sports judges in New York began using it as their preferred time measuring tool. Since then, Longines’ commitment toward those who organize the most famous equestrian events has never faltered. Today, Longines’ presence can be found on race tracks over the world. If the equestrian sports consolidate Elegance, Tradition and Performance, Longines carries those very same values in its heart.
For more information and photography from the 142nd Preakness Stakes visit:
I wanted to share a few style options to help us coordinate for Derby season. Attending the Kentucky Derby is definitely not a denim and t-shirt occasion but one can (still) look fashionable without appearing matronly.
Dressing for the races is a time to be chic and comfortable. Also, there’s a functionality behind Kentucky Derby or PreaknessStakes attire. From my personal experience, one should wear a hat to protect from the sunlight. Wedge sandals are a “must have” due to walking on the field or socializing over cocktails.
To camouflage from heat absorption, floral dresses should be worn in a lighter hue.
Men can have fun with their races fashion as well. It’s expected that gentlemen wear a blazer, button-down, and slacks. For a touch of whimsy, throw on a hat or floral lapel pin for the total sophisticated look.
Don’t forget to bring your cocktail glasses and rosettes for a good time!