Look Good Feel Better Program Celebrates 25th Anniversary: Beauty Techniques Helping Women in Cancer Treatment

If you or someone close to you has been impacted by cancer, you know that the appearance changes women undergo while coping with cancer treatment – like beauty itself – are far more than skin deep. These changes can impact a woman’s self-esteem and sense of self at a time when she needs it the most. Twenty-five years ago, one doctor decided to make a difference. When a patient wouldn’t leave her hospital bed because of her appearance following cancer treatment, he made a phone call to a friend in the beauty industry. Look Good Feel Better was born.


The Look Good Feel Better program offers free workshops that teach beauty techniques to help women cope with the appearance side effects of cancer treatment; thereby giving them self-confidence and helping them regain some normalcy in a life that is by no means normal.

  • Look Good Feel Better has helped nearly 900,000 people with cancer the U.S. and nearly 1,500,000 people around the world.
  • In the United States alone, the program now offers 15,800 group workshops nationwide in 2,400 locations.
  • It is supported by 262 companies, most of whom are affiliated with the cosmetics industry, who provide financial, product and in-kind donations.  Author and breast cancer survivor Geralyn Lucas and beauty expert and 25-year Look Good Feel Better volunteer Linda Whitehurst talked to us about the program and 25th-year celebration.

Look Good Feel Better is a collaboration of the Personal Care Products Council Foundation, the American Cancer Society and the Professional Beauty Association.