JUST BELIEVE: THE SUPER BOWL SOULFUL CELEBRATION 25TH ANNIVERSARY SCORES BIG WITH 25 YEARS OF STAR POWER

THE SUPER BOWL SOULFUL CELEBRATION 25th ANNIVERSARY prepares to illuminate screens nationwide for its Silver Anniversary broadcast as a special one-hour program on CBS Television Network* on Saturday night, February 10, at 8 pm ET/7C.

Taped in front of a live audience on Wednesday, Feb. 7 at Pearl Concert Theater, Palms Casino Resort during Super Bowl LVIII week, this milestone event is hosted by the dynamic duo of Cedric the Entertainer and Tichina Arnold, stars of the CBS hit series “THE NEIGHBORHOOD.” Anchored in the theme of “Just Believe,” the show features performances from artists T-Pain, Rachel Platten, and Mickey Guyton, who join previously announced acts Earth, Wind & Fire, Kirk Franklin, Mary Mary, Robin Thicke, and The Players Choir are in the blockbuster talent lineup. Resonating with faith, football, and the belief that every obstacle can be transformed into an opportunity for greatness, this celebration of music is also a testament to the power of collaboration between art and corporate goodwill. A diverse slate of corporate and philanthropic partners have joined the broadcast, adding to its depth and meaning with a series of uniquely sponsored segments.

Crown Royal, a brand rooted in generosity, will present the “Lifetime of Inspiration” award to former partner, NFL player, CBS Mornings Co-Host and Host of NFL Today, Nate Burleson. Crown Royal will make a meaningful donation of $25,000 from The Crown Royal Generosity Fund to an organization personally selected by Mr. Burleson. Nate, a symbol of inspiration on and off the field, will receive this prestigious honor presented by football legend Fred Taylor. Amazon Prime steps forward to present the “New Beginnings” spotlight, honoring Buffalo Bills player Damar Hamlin. His story of resilience and family triumph will be shared in a powerful segment, reflecting the spirit of overcoming obstacles and finding new beginnings. C.J. Stroud, a rising star from the Houston Texans, will be honored with the esteemed “Faith in Action” Award. This recognition underscores his commitment to philanthropy and community service through the C.J. Stroud Foundation, which has become a force for meaningful change and exemplifies the profound impact athletes can have in creating a better world.

P&G brands play a significant role in shaping the SUPER BOWL SOULFUL CELEBRATION 25TH ANNIVERSARY experience. Leading the way is Febreze, bringing its unique touch to the celebration with an electrifying performance by the legendary Kirk Franklin and the all-NFL Players Choir, featuring the Southern University ‘Human Jukebox’ Band Drumline. In addition, Febreze proudly collaborates with the talented Howard University alumna designer, Rachel Motley, to create custom-designed cardigans that add a stylish and distinctive flair to the musical experience, ensuring that the performers are “Fresh as Febreze” while on stage. Mielle and King C. Gillette will host a beauty and grooming lounge to get all of the honorees and performers ready for their big moment.

Super Bowl Soulful Celebration will introduce the inaugural “ESSENCE Glass Ceiling Breaker Award presented by Mielle.” This award, as part of ESSENCE Black Women in Sports, recognizes outstanding women of color who have shattered barriers in the NFL and will be introduced by Caroline Wanga, ESSENCE Ventures President & Chief Executive Officer. Monique Rodriguez, Founder and Chief Executive Officer of Mielle, will present this prestigious award to honorees Dasha Smith and Kimberly Fields from the NFL, and Sandra Douglas of the Las Vegas Raiders. These women, excelling in the field of sports, have paved the way for many others. The award presentation is a momentous highlight, continuing Mielle’s focus on inclusion and empowerment. In addition to music, the broadcast highlights partnerships, shared values, and a commitment to uplifting communities. Lexus brings its ethos of blending performance and soulful experiences, becoming a resonant voice in the celebration. Comforting Peanut Butter M&M’s will sponsor the “HBCU Spotlight,” shining a light on Markquese Bell, a Dallas Cowboys star and HBCU graduate of FAMU. Vibrant Emotional Health and former NFL player Brandon Marshall, CEO of I Am Athlete, share a powerful message on mental fitness with a call-to-action urging viewers to dial 988 if experiencing mental health challenges. The Huntsman Family Foundation, a Utah-based nonprofit, stands up for mental wellness and eradicating stigma, aligning its mission with a dedicated on-stage moment and message of hope presented by James Brown, veteran sportscaster and host of NFL Today.

In this collective moment, the Super Bowl Soulful Celebration amplifies a message of compassion and support. Disney helped Atlanta Falcons player Calais Campbell and his non-profit Charles Richard Campbell Foundation to create a magical experience, gifting a deserving family with a once-in-a-lifetime vacation to Disney World. Palms Casino Resort serves as the sponsor for red-carpet arrivals, adding an extra layer of glamour to the festivities. PlayersTV and Lionsgate will also play a vital role in supporting and enhancing the evening, contributing to the tapestry of the SUPER BOWL SOULFUL CELEBRATION 25th ANNIVERSARY. For a quarter-century, THE SUPER BOWL SOULFUL CELEBRATION has captured the hearts of millions through the shared love of music, faith, and the exhilaration of football. Bridging cultures and igniting inspiration, the Super Bowl LVIII-sanctioned special brings together NFL players with award-winning artists and acclaimed musicians from diverse genres onto a single stage. The result is an unforgettable evening that transcends boundaries and remains the sole multicultural and inspirational program sanctioned by the NFL during the electrifying Super Bowl week.

Tickets for THE SUPER BOWL SOULFUL CELEBRATION 25th ANNIVERSARY are on sale now and available to the public via Ticketmaster.com. Additionally, to mark this special occasion, exclusive commemorative 25th Anniversary limited-edition merchandise is available via the event’s official website SuperBowlSoulful.com, or on-site at the special taping in Las Vegas, allowing attendees to take home a piece of this historic celebration. Follow us @superbowlsoulful for updates and information. THE SUPER BOWL SOULFUL CELEBRATION 25th ANNIVERSARY is executive produced by Melanie Few, with Valarie Benning Thompson serving as producer. Veteran television creative Leon Knoles serves as Director, with Grammy-nominated artist Adam Blackstone serving as music director. *Paramount+ with SHOWTIME subscribers will have access to stream live via the live feed of their local CBS affiliate on the service. Paramount+ Essential subscribers will not have the option to stream live but will have access to on-demand on Pluto TV and CBS.com the day after the special airs.

About Super Bowl Soulful Celebration

SUPER BOWL SOULFUL CELEBRATION, formerly Super Bowl Gospel Celebration (SBGC), was founded and executive produced by Atlanta-based marketing consultant Melanie Few. Conceived in 1999 as a gospel brunch in Miami, Super Bowl Soulful Celebration continues as the only multicultural program and inspirational event sanctioned by the NFL during Super Bowl weekend. The evening brings together an ensemble of NFL players, gospel/contemporary Christian performers, comedy, and award-winning musicians spanning all genres on one stage for a spectacular show filled with song, hope, laughter, and uplifting messages of inspiration. For more information and updates, visit SuperBowlSoulful.com or follow @superbowlsoulful on social media platforms.

AFRICAN AMERICAN FESTIVAL PERFORMANCE LINEUP – GOSPEL DUO MARY MARY

GRAMMY-WINNING GOSPEL DUO MARY MARY, “THE VOICE” FINALIST JOE MAYE, BALTIMORE NATIVES EX MUSIC AND R&B BAD BOY RO JAMES ADDED TO THE PERFORMANCE LINEUP AT THE 40TH ANNUAL AFRICAN AMERICAN FESTIVAL

 

MEDIA PERSONALITY KWAME JACKSON ADDED AS EMPOWERMENT TENT SPEAKER

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The African American Festival (AAF) is excited to announce Grammy-winning gospel duo Mary Mary, “The Voice” finalist Joe Maye, Baltimore natives Ex Music and R&B Bad Boy Ro James have been added to performance on the main stage at the 40thannual African American Festival.

Known for such hits as Shackles (Praise You) and Go Get It, sisters Erica Campbell and Tina Campbell are ready to bring Mary Mary’s powerful voices and message to the City of Baltimore.  Baltimore native Joe Maye will perform at the festival for the first time, straight from the hit show “The Voice.”  Ex Music will perform their song “Human,” which is the theme song for the One Dollar for One Baltimore campaign.  With each song downloaded, $1, with a goal of raising $100,000, will be donated to after school programs and summer jobs for Baltimore youth. Ro James, dubbed the “Bad Boy of R&B” will electrify the stage with his viral hit, Permission.

I am excited to come back home to Baltimore and perform on the main stage at the African American Festival, a festival I have attended as a young boy,” said Joe Maye, The Voice finalist.

These talented artists are joining a notable list of performers to include: Common, Estelle, Angie Stone, Anthony Brown & Group Therapy,Goapele, Maurette Brown Clarke and Ruff Endz.

Speaker and Media Personality Kwame Jackson is a successful entrepreneur who has addressed students, aspiring business owners and executives at many of the world’s leading companies. He will uplift and motivate festival attendees inside the Empowerment Tent on Saturday, July 2.

Hosted by actress and producer Vivica A. Fox (Empire, Kill Bill, Set it Off, Independence Day) and actor and writer Jonathon Slocumb (The Steve Harvey Show, Meet the Browns), July 4th weekend is going to be two fun-filled days of entertainment for the entire family.

The African American Festival takes place at the Camden Yards Sports and Entertainment Complex on Lots B & C, between Oriole Park at Camden Yards and M&T Bank Stadiums.  Join the conversation on social media by logging on to AAF’s multiple social media platforms:

  • On Twitter by using hashtag: #BmoreAAF40, #BmoreAAF @BmoreAAF
  • On Facebook by liking the fan page at facebook.com/BmoreAAF
  • On Instagram by liking the fan page at Instagram.com/BmoreAAF

Link to Festival Video:  https://www.youtube.com/watch?v=GZBgQTlo8Rs

The 2016 African American Festival sponsors are: Comcast, Music Choice, Under Armour, Visit Baltimore, BGE, Diageo, Maryland Lottery, Caribbean Digital Network, Verizon, Dynamic Healthcare, EMC, Evergreen, Howard Stirk Holdings (HSH), Maryland Transit Authority, ShopRite, Washington Mass Transit Authority, Morgan State University, StateFarm, Care First, Colgate, Cricket, Whiting Turner, Maryland Highway, Geico and Bluffa Jo Cosmetics.

The African American Festival is hosted by Mayor Stephanie Rawlings-Blake and the City of Baltimore and produced by greiBO Entertainment.

For festival updates and more information about the African American Festival, please log on to http://www.africanamericanfestival.net.