essence Makeup’s NEW Lash Princess Mascara; Lash Princess Curl

We are thrilled to share that essence makeup officially welcomes their newest Lash Princess formula – Lash Princess Curl – available NOW for $4.99 at and!

essence is widely known for its best-selling Lash Princess Mascara – which is the #1 mascara on Amazon with nearly 150K rave reviews plus a true cult-following. At the request of Lash Princess lovers, the brand is excited to welcome the long-awaited addition to the coveted mascara lineup – Lash Princess Curl. Created with a curling formula and peanut-shaped fiber brush, Lash Princess Curl lifts coats and holds lashes for a dramatic wide-open look!

 $4.99 –available at and and in select Ulta locations beginning in July.  

    • Long awaited and finally available: Lash Princess now has a curl formula!
    • Peanut shaped fiber brush allows for easy application that provides maximum volume and curl – 2 main must-have mascara effects combined in one mascara
  • This Vegan formula is totally paraben-free, with no micro plastic particles added

Beat Face Alert: Kiss My Lash Mirror Bundle from GoodJanes

GoodJanes’ Kiss My Lash Mirror Bundle has expanded retail distribution across the United States. The Kiss My Lash Mirror is now sold in 650 select Kroger Marketplace and Fred Myers stores across the United States, select Drug Emporium stores, Walmart, select beauty supply stores as well as salons and spas in Dallas and Colorado.

The Kiss My Lash Mirror is a triangulated mirror that lets the user see both the upper and lower lashes from all angles for effortless make-up and false eyelash application. The Bundle includes a custom-made stand so the user can attach the mirror to the stand for hands-free make-up application.

Janelle Friedman invented and patented the Kiss My Lash Mirror as part of her national beauty company called GoodJanes. Known for being an avid lover of all things natural, healthy and good for the body, she created GoodJanes to deliver health-conscious, fashion-forward products made with naturally-derived ingredients.

The GoodJanes mission is to bring fresh innovations and environmentally-friendly ingredients to the industry using essential formulas and cutting-edge technology.

Besides the Kiss My Lash Mirror Bundle, GoodJanes also sells a large selection of handmade eyelashes made with 100% cruelty-free, mink fur collected from natural shedding. The eyelashes can be reused up to twenty-five times. Divided into three categories of lashes, popular eyelash selections are:




Silk lashes are also available made of synthetic silk which mimics the feel of real mink fur and is vegan-friendly. The lashes are stored in clear protective trays. With proper care, each lash can be reused up to three times.

The company also sells two luxurious mascaras that are vegan-friendly made with naturally derived ingredients: EYE LIKE IT LONG and EYE LIKE IT THICK.

The company also features the GoodJanes Skin Care Line with products made with naturally-derived ingredients and infused with a plant, vegetable and fruit stem cells that are vegan, cruelty-free (never tested on animals) and contain no sulfates or harsh chemicals.

Popular skincare products are: Eye Swear eye cream, Deep Tox Charcoal Cleanser (a potent cleanser that protects the skin from oxidation with the butterfly bush stem cell), Face Gift and the Full of Grit Oatmeal Scrub.

2019 Spring Beauty Pick: L’Oreal Paris Voluminous Mascara

Using the right mascara is paramount to applying your everyday make-up.  This beauty technique can make the eyes appear larger and place emphasis on eyeliner or shadow.

There are so many mascara products; selecting one in the beauty aisle can be confusing!  For someone with smaller eyes, L’Oreal Paris is one of my favorite brands.

The bristles on the wand are small enough to grasp every tiny lash.  This particular mascara does not irritate my eyes and here’s a hint, I wear contact lenses.

L’Oreal Voluminous Mascara has a deep pigment that truly makes my lids look voluptuous without the use of faux lashes.  My favorite color is Blackest Black.

What’s even better is that this particular product can be purchased at your local Walgreens, Target or ULTA for about $6.99-8.99.  Wow, this great price makes you want to buy an extra tube for a friend.

Apply two coats for a super voluminous look!  Don’t forget to toss after six months.  Check my Instagram Stories page @kwest1908 to see a before and after picture.  This is not an ad.



LashFood: Natural, High-Performance Products

LashFood offers a selection of natural, high-performance products that transform and enhance eyebrows and eyelashes with the proprietary Phyto-Medic Complex – harvested from Jeju Island, South Korea’s jewel of the sea. The Phyto-Medic Complex immerses lashes and brows in a patented cocktail of powerful herb extracts to dramatically restore their appearance, without irritating skin.

LASHFOOD PHYTO-MEDIC LASH ENHANCER ($78, Sephora, Ulta): The world’s first and only Eco-Certified lash enhancing serum. This breakthrough, powerful formula is clinically demonstrated to provide the appearance of longer, thicker lashes and to support frail, brittle lashes to appear healthy and strong. Patented Phyto-Medic Complex delivers nutrients to feed lashes with nature’s most powerful ingredients.

LASHFOOD PHYTO-MEDIC BROW ENHANCER ($88, Sephora, Ulta): The world’s first and only Eco-Certified brow enhancing serum to help restore the look of brows. Create the appearance of thicker, fuller, stronger brows with this revolutionary, natural eyebrow enhancer. BrowFood is a powerful formula clinically demonstrated to enhance the look over over-plucked, thin, and uneven brows. Patented Phyto-Medic Complex delivers nutrients to feed brows with nature’s most powerful ingredients.


LASHFOOD EYELASH EXTENSION IN A BOTTLE ($28, Sephora, Ulta): A two-step brush-on lash extension system. 1.) conditioning extending fibers 2.) sealing mascara with a built in comb.

Mally Beauty Easy – To – Use Products

I wanted to let you know about the newest product launching from Mally Beauty. Celebrity makeup artist, Mally Roncal, is introducing these easy-to-use products to create gorgois looks that will keep you looking fierce all day.


Mally Beauty More is More Mascara: No one quite knows lashes like Mally Roncal. Designed to conjure up more length and volume, this inky black formula creates dramatically dark, lush lashes with the ultimate definition. The special polymer system delivers exceptional lash-building power, while the nylon brush ensures a flawless application.

Price: $20

Mally Beauty Shimmer, Shape & Go: Contouring has just gotten that much easier with this trio of portable face-shaping sticks. Silky and lightweight, the formulas blend seamlessly into the skin, leaving your features sculpted, shaped and fierce.

Available Shades: Lighter and Deeper

Price: $36



Available: and

Mascara Favorites for Reasonable Price – Top Three Brands

Can we talk about the use of mascara?  I’ve discussed on this website my obsession with the product due to having small eyes.  After months of testing various wands, I want to share my top three favorite brands.  All of the products featured are under the price of $25.00 and can be picked up at any beauty store.


This is the ultimate mascara and has nothing to do with the great price!  After visiting numerous Youtube videos, a fellow vlogger shared her love for this mascara.  I decided to test it out for myself and discovered that my eyes looked amazing without faux lashes.  Maybelline Lash Sensational can be purchased everywhere from Target to Rite-Aide.


LOreal Voluminous Superstar was second in demand.  This particular mascara has a two-step process for any makeup enthusiast.  Start with the primer on your lashes for volume and apply the super-lifting mascara.  My lashes appeared much longer with the use of this brand.

Elizabeth Arden Grand Entrance

Elizabeth Arden Grand Entrance was sent for a product review.  This mascara made the list because the wand is small which decreases clumps, flakes, or smudges.  The Elizabeth Arden brand is a bit more expensive but does yield amazing results.

If you have a favorite brand of mascara that’s not listed here, please feel free to share in the comments section below!

Elizabeth Arden Skincare Products and Beauty Brand

Beauty Brands couldn’t be more excited to share two new multi-tasking products from Elizabeth Arden.

SUPERSTART Skin Renewal Booster works holistically to restore a healthy appearance to your skin’s surface layer. But that’s not all it does. This skin care superhero helps skin renew itself, retain hydration, and boosts the efficacy of your overall skin care regimen. Best of all, it is proven in just four weeks to make skin look and feel smoother, more radiant, hydrated and resilient, and to boost natural collagen and elastin. We’re wondering – is there anything this product can’t do?

Elizabeth Arden

· Boosts the results of your skincare products

· Helps repair outer skin layers

· Increases skin’s natural defenses and ability to renew

· Enhances skin hydration

· Supports skin’s natural moisture

· Reinforces integrity of skin barrier

· Contains probiotic complex and extracts of botanical glasswort, sea fennel and flaxseed

· Makes skin look and feel more smooth and radiant

· Clinically and dermatologist-tested

· Suitable for all skin types

Elizabeth Arden Grand Entrance Mascara gives you gorgeous, stand-out lashes. The glossy formula separates, defines and lengthens lashes, while adding super volume, lift and curl. The long-wearing mascara is rich in vitamins to give you healthy-looking lashes, and it resists water. Plus, it won’t flake, smudge, clump or dry out. The innovative precision application brush grabs and coats every lash, and the brush’s push-up tip lifts and curls.

Elizabeth Arden Mascara

· Creates longer, fuller lashes

· Provides separation and curl

· Glossy, vitamin-rich formula

· Water-resistant

· Features precision brush with push-up tip

· Won’t smudge, flake, clump or dry out

Isaac Mizrahi Beauty Products – Valentine’s Day

Isaac Mizrahi has the perfect beauty picks to get you ready for Valentine’s Day with TRUE Isaac Mizrahi! You can never go wrong with a classic red lip, rosy cheek and long, full lashes. With the Pure Lip Color in Audrey Red, the Powder Blush in Bronze and the lash-lengthening Crazy Lash Mascara, TRUE Isaac Mizrahi can help you create the perfect romantic look.

Below is a selection of TRUE Isaac Mizrahi products hand-picked for Valentine’s Day. You can view then entire beauty and skincare line on


People News: 2015 People and Today Beauty Awards

People News: The 2015 People and Today Beauty Awards Are Here!

When it comes to beauty, we’re constantly looking for the best new trends and products. Whether it’s sharing exactly what lip color a celeb wore to a movie premiere, or reporting on the latest Hollywood hair color change, we always bring you the must-know beauty news as soon as we have it. And, like you, we get kid-in-a-candy-store excited at the launch of a new product.

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Which is why this year, we’ve teamed up with TODAY to bring you our first ever (!!) 2015 PEOPLE and TODAY Beauty Awards.

Over forty testers from PEOPLE and TODAY, including our own beauty-obsessed editors, tried hundreds of lotions, moisturizers, mascaras and more and managed to narrow it down to 44 of the best drugstore beauty products from 2015.

We’ve covered all of the bases—from hair and body to skin and makeup — finding something for every beauty issue. So if you’ve been holding off on re-stocking your vanity for the new year, let us guide you with our top picks from our favorite drugstore brands.

Every day this week, we’ll be announcing a new category of winners live on TODAY. Tune in every morning at 10AM EST to find out what products to add to your shopping list. The lineup is below!

  • Tuesday 12/1: HAIR
  • Wednesday 12/2: MAKEUP
  • Thursday 12/3: BODY
  • Friday 12/4: SKIN

And don’t forget to pick up this week’s issue, on stands beginning Wednesday, Dec. 2, for the full list.

Get Everywhere

butter LONDON Cosmetics & Nail Lacquer – Beauty Review

butter LONDON is expanding beyond nail lacquer into cosmetics that encourages creativity, while remaining devoted to colour without compromise.

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I was super excited to receive a package from the company.  The items in my box included:

Lippy Bloody Brilliant Lip Crayon

Union Jack Black Eye Pencil

ICONOLAST Mega Volume Lacquer Mascara

Nail LACQUER LadyBird


The Review –

I started with my weekly manicure and decided to wear the LadyBird Nail Lacquer.  The color was true to shade (of what’s shown in the bottle) and had a high gloss.  It also paints nicely and lasted for a few days.  I was pleased with the results of my manicure.


The butter London Lip Crayon was amazing; an unexpected surprise.  The crayon was extremely soft, gorgeous color, and the top is actually a pencil sharpener.  I like to apply makeup daily so this makes my process faster; simply open the top and sharpen your lip crayon.


How often do we purchase an eye pencil and the color’s difficult to apply.  In my case, I like to wear black eyeliner to open my eyes because that’s the shade of my lashes.  The Wink Eye Pencil (again) was easy to use and provided a beautiful line.  Here’s a tip, when using a good eye pencil there’s no need to heat the top of the pencil!

The last goodie in my package was the Mega Volume Mascara.  This mascara has a unique wand with a small ball at the end for your bottom lashes.  Aside from the fact my lashes received a “mega” boost, my bottom lashes gained volume as well.


I am a huge fan of the butter London Cosmetics and Nail Lacquer Collection.  I hope to share more of their products with you in the future.  Visit the website to purchase items for your summer look!