Essence Festival – My Black Is Beautiful Platform

My Black Is Beautiful (MBIB), an African-American community-building platform created by Procter & Gamble (P&G), celebrated 10 successful years of initiating and sustaining a broad dialogue around black beauty at Essence Festival in New Orleans. As the Official Sponsor of the Beauty and Style Expo within Essence Festival, MBIB galvanized thousands of African-American women and encouraged them to continue to fuel conversations around beauty and pride.

Jordin Sparks stopped by the My Black is Beautiful booth at Essence Festival 2016 (1) Keke Wyatt stopped by the My Black is Beautiful Booth at Essence Festival 2016 Kenny Lattimore at the My Black is Beautiful Booth at Essence Festival 2016 Popular hair and beauty vloggers Glam Twinz at the MBIB booth at Essence FestivalClaudia Jordan stopped by the My Black is Beautiful Booth at Essence Festival 2016

During the weekend leading into the 4th of July, MBIB offered festival-goers with interactive, educational and engaging experiences that inspired them to be #BeautyEmpowered, while connecting them with P&G products with benefits for their hair and skin.

LeToya Luckett at the My Black is Beautiful Booth at Essence Festival in 2016Christian Keyes star of Saints & Sinners on Bounce TV stopped by the My Black is Beautiful booth at Essence Festival 2016Dj D-Nice keeping the My Black is Beautiful at Essence Festival 2016Kenny Lattimore Stopped by the My Black is Beautiful Booth at Essence Festival 2016Letoya Luckett and Danielle James of Hello Beautiful at the My Black is Beautiful Booth at Essence Festival 2016LeToya Luckett as a My Black is Beautiful Ambassador at Essence Festival 2016My Black is Beautiful Giveaway Samples at the Booth in Essence FestivalPopular Vloggers Glam Twinz trying out some Olay at the MBIB booth at Essence Festival 2016Dj D-Nice keeping the My Black is Beautiful at Essence Festival 2016

BET Black Girls Rock Awards 2013: My Black is Beautiful Imagine The Future Campaign Honor Ty-licia Hooker

WHO:

Stockton, California native Ty-Licia Hooker, ‘Make A Difference’ (M.A.D. Girls) recipient, will be honored at the 2013 BET Black Girls Rock! Awards for her work with at-risk youth in the community. Tatyana Ali, best known for her role as “Ashley Banks” on the iconic television sitcom “The Fresh Prince of Bel-Air,” is the spokesperson for My Black is Beautiful’s ‘Imagine a Future’ campaign and will present the award to the honoree.

Black-Girls-Rock-2013-Red-Carpet-Roundup

Ty-Licia Hooker, age 22

Active volunteer in her community who inspires hundreds of at-risk youth to follow their dreams despite their dire circumstances and President/Founder of STORM (a community outreach program) and the Summer Success and Leadership Academy.

WHAT:

The My Black is Beautiful’s ‘Imagine a Future’ initiative partnered with Black Girls Rock! to help empower young black girls to be their very best and to salute those who are exemplifying the essence of Imagine a Future’s mission –sparked by Janet Goldsboro’s voyage toward self-acceptance which was chronicled in the Imagine A Future documentary—to help black girls reimagine their beauty, self-worth, and future possibilities.

screen-shot-2013-10-27-at-11-23-19-am

The focus of My Black is Beautiful is to address the societal and cultural issues associated with black beauty and self-image to help young black girls feel confident about their beauty.

png