ESSENCE 25th Anniversary Festival Night-by-Night Performance Line Up Unveiled

The ESSENCE Festival® presented by Coca-Cola, the world’s largest cultural, entertainment and empowerment experience and largest celebration of global Black culture, is set to bring the 90’s heat with special performances that celebrate the 25th anniversary of some of the top albums of the decade.  The Festival also just announced the official night-by-night performance line up for its concert series taking place July 5th, 6thand 7th at the Louisiana Superdome in New Orleans.

With hits that remain timeless, the 90’s era of R&B and hip-hop music significantly impacted our global culture – setting musical trends and a standard of excellence that made space for artists to thrive as creators, visionaries, and entrepreneurs.  By spotlighting some of the era’s most forward-looking, game-changing albums that are also celebrating their 25th anniversaries, the celebration will reach beyond nostalgia to the new school—with special performances to elevate the groundbreaking sounds that continue to influence the most popular, chart-topping artists of today.

“We are celebrating our 25th anniversary with an extraordinary, multigenerational, cultural celebration featuring nearly 100 Black artists who know that the ESSENCE Festival is ‘home,’” said Michelle Ebanks, CEO of ESSENCE Communications.  “Through an imaginative slate of 25th anniversary curations and a fresh take on our night-by-night line-up, this year’s milestone Festival will creatively represent some of our culture’s most important and influential bodies of work – past, present and future. We are excited to place the spotlight on the music that captivated and inspired our global communities—all re-imagined exclusively for the ‘only-at-ESSENCE’ Festival stages.”

Each “25th” set will be curated and performed by the original artists, including Mary J. Blige’s My Life, Nas’ Illmatic, Brandy’s Brandy, Scarface’s Diary, Big Daddy Kane’s Daddy’s Home,

Da Brat’s Funkdafied, Slick Rick’s Behind Bars and Brownstone’s From the Bottom Up.

  • Kicking off Friday night are marquee performances from some of music’s biggest acts including Missy Elliott, RBRM (Ronnie, Bobby, Ricky, Mike) and more; opening night will also include a 25th anniversary set presented by Doug E. Fresh that will feature Brandy, Ledisi, and Sheila E., MC Lyte, Morris Day, Former Members of New Power Generation, among others.
  • Saturday night is anchored by Mary J. Blige, Nas, H.E.R. and more, with 25th anniversary celebrations by some of the most influential names in hip-hop, including Big Daddy Kane, Scarface, Slick Rick and more.
  • Closing night on Sunday will feature a performance by Maze featuring Frankie Beverly with a special tribute to Frankie Beverly delivered by Anthony Hamilton; Jermaine Dupri’s Atlanta-focused curation with performances by Musiq Soulchild, Da Brat, Lil Jon and Dem Franchize Boyz; Teddy Riley’s Legends of Music curation that includes Pharrell Williams, Timbaland, Teyana Taylor, MAJOR., Ro James and more; as well as a NOLA-style bounce performance with Mannie Fresh and Big Freedia.
  • Each night will be hosted by Loni Love and will feature music by DJ D-Nice.

The ESSENCE Festival takes place July 4-7, 2019 in New Orleans, LA. You can view the official night-by-night line up here.   Single night ticket is on sale now.

For information about ticket sales, accommodations and the latest news about the ESSENCE Festival®visit Essence.com/festival.  Join the festival community: Follow us on Twitter @essencefest #EssenceFest and become a fan of Festival on Facebook.

The ESSENCE Festival is sponsored by Coca-Cola, AT&T, Ford, State Farm and Walmart.

The ESSENCE Festival is produced by ESSENCE Communications, Inc. FOR MEDIA INQUIRIES: Please e-mail festivalpress@essence.com.

About ESSENCE Communications Inc. 

ESSENCE Communications is the number one media, technology and commerce company dedicated to Black women and inspires a global audience of more than 17 million through diverse storytelling and immersive original content. With a multi-platform presence in publishing, experiential and online, ESSENCE encompasses its signature magazine; digital, video and social platforms; television specials; books; as well as live events, including Black Women in Music, Black Women in Hollywood, Street Style and the ESSENCE Festival. Essence Communications is owned by Essence Ventures, an independent Black-owned, technology-driven company focused on merging content, community, and commerce to meet the evolving cultural and lifestyle needs of people of color.

2019 ESSENCE FESTIVAL 25TH ANNIVERSARY PERFORMANCE LINE-UP

The ESSENCE Festival®, the world’s largest entertainment and cultural experience, celebrates its 25th anniversary during Fourth of July weekend in New Orleans and unveiled part one of its epic 25th anniversary performance line-up.  The impressive schedule currently features more than 80 of the most talented and creative artists from across the globe.  More acts will be announced in the coming weeks.

The 2019 ESSENCE Festival’s three-night concert series at the Louisiana Superdome includes Missy Elliott, Mary J. Blige, NAS, H.E.R., Anthony Hamilton, Big Freedia, Davido, Doug E. Fresh, Frankie Beverly, Jermaine Dupri, Ledisi, MC Lyte, Morris Day, Musiq Soulchild, Pharrell Williams, Ronnie, Bobby, Ricky & Mike (RBRM), Sheila E., Teddy Riley, Teyana Taylor, Timbaland, VanJess and more. Hosted by Loni Love. Music by D-Nice.

Additional performers include 702, AlunaGeorge, ALX, Amanda Black, Big Daddy Kane, Biz Markie, Brownstone, Celeste Ntuli, City Girls, El Debarge, Elle Varner, Erica Falls, EU, Force MDs, Ginuwine, Jacquees, Koryn Hawthorne, Lucky Daye, Mase, Nao, Nigel Hall, Normani, Queen Naija, Rakim, Rayvanny, Sauti Sol, Scarface, Talk Box, Tellaman, Vanessa Mdee, Water Seed and more. Plus, a live album recording by PJ Morton with Jojo, Luke James, Mia X, Pell and The Hamiltones.

“When the ESSENCE Festival was founded 25 years ago, it marked a pivotal moment of vision and reverence – a critical acknowledgement of and investment in the power of our culture,” said Michelle Ebanks, Chief Executive Officer of ESSENCE Communications. “In the years since, it has set a standard that many other festivals have aspired to, and today, the ESSENCE Festival has grown to represent an annual homecoming for Black artists from across the globe.  In honor of our 25th anniversary, nearly 30 artists per night over 3 epic nights will come together to mount the world’s largest and most extraordinary cultural celebration. To one and all, we say, ‘Welcome to ESSENCE. Welcome home.’”

Special performance highlights include two seminal albums thematically brought to life, Mary J. Blige’s ‘My Life’ and NAS’ ‘Illmatic’ – each of which are marking 25-year anniversaries in 2019.   ESSENCE will also cultivate a special mainstage moment honoring Frankie Beverly for his lifetime contribution to music.

Weekend ticket packages are on sale now with prices starting at $185. For information about ticket sales, accommodations and the latest news about the ESSENCE Festival®visit Essence.com/festival.  Join the festival community: Follow us on Twitter @essencefest #EssenceFest and become a fan of Festival on Facebook.