RIMMEL LONDON LAUNCHES THE LONDON LOOK INTERNATIONAL CONTEST WITH RITA ORA

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From 21st December 2015, Rimmel London is inviting make-up addicts everywhere to reveal their vibrant personalities and make-up skills by creating their own London Look via video or picture. Entrants could win a once-in-a-lifetime experience – the opportunity to jet to London to meet Rita Ora and work with her team of Rimmel London experts in the YouTube Space, a state-of-the-art video production studio. Winners will use the latest YouTube technology to film the ultimate beauty tutorial. And if they impress Rimmel, they could become a global Rimmel ambassador, continually creating new online content for the brand. Celebrity status beckons!

Entering is simple: create your best London-inspired make-up look and upload your video or picture on RimmelLondon.com, or follow Rimmel and tag your entry #LONDONLOOK on Instagram and Twitter. Experience in creating videos, pictures or vlogs isn’t necessary, the judges are looking for original ideas, style and attitude.

Rimmel’s Top Tips For Creating The Perfect Entry

Mix It Up: Look at what’s been done before, try to be different and stand out from the crowd.
Have An Idea: Phone box red lip? London eyes? Create a fun theme and title to help viewers understand your #LondonLook.

Set The Stage: Find the perfect backdrop with everything you need at hand.
Lighting: Make sure your face is well lit so it’s easy to see the details of your make-up creation.
Product: Let viewers know which Rimmel London products you are using so they try the look themselves.

Attitude: Be as descriptive as you can and show-off your fun side.
Edit: Cut out any mistakes or boring bits to make your video entry flow more smoothly.

The London Look International Contest With Rita Ora is open from 21st December 2015 until 22nd January 2015. For entry details and contest rules, log onto RimmelLondon.com.

Rimmel London and NYC New York Makeup: Eye Products

THINK: Give your eyes a wake-up call.

WHAT IT IS: The latest mascara from Rimmel London makes it easier than ever to camouflage missed beauty sleep. New Wonder’lash Lift Me Up Mascara with Cucumber & Vitamins is like an energy boost for your lashes, perfect for hiding tell-tale signs of that late-night party. Infused with cucumber extract and bursting with vitamins, the nourishing formula helps lashes feel perfectly conditioned throughout the day. The cleverly-designed Precision Brush pushes lashes up and out from the lash line, delivering smooth, clump-free, totally uplifting volume. Define each and every lash with eye-opening volume. Its light and refreshing cucumber scent instantly refreshes your eyes, and its unique formula gives you a morning energy boost!

Packaged in a sleek, twisted tube, this vivid mascara is sure to stand out in your bag. The shockingly green color with a sparkling metallic finish reflects the cucumber-fresh formula, and the zesty orange lettering makes the packaging pop.

Open your eyes to volumized and lifted lashes.

AVAILABLE SHADES: Black, Extreme Black

WHAT IT COSTS: $8.99

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GO BIG AND BOLD WITH THE NYC NEW YORK COLOR 24HR WATERPROOF EYE SHADOW AND NEW BIG BOLD & PRECISE LIQUID EYELINER

THINK: Everything you need for the ultimate eye looks

WHAT THEY ARE: 

BIG BOLD &  PRECISE LIQUID EYELINER ($3.99): A daring, 2-in-1 eyeliner that switches from thick to thin. Take your liner to the next level with NYC New York Color’s latest breakthrough, Big Bold & Precise Liquid Liner. Rock the heavy liner look or go for a more refined line—this liner can do it all. The secret is its revolutionary felt tip with a uniquely slanted edge. Use the wide side to draw on the drama, or flip to the narrow edge for a seduc- tive, precise line. With a high-performance formula in a jet-black shade, this liner lets you change up your look without changing your applicator. Available in Extra Black

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24 HR Waterproof Eye Shadow ($2.99) : This retractable chubby has a unique, pigment-packed formula for 24-hour waterproof wear. Color glides on smooth and stays crease-proof all day and all night. Try using it as a liner, or smudge with your finger for a smoky effect.  Available shades: Wall Street Bronze, Brooklyn Mocha, Tribeca Taupe, 5th Ave Gold Rush,  Murray Hill Champagne,  Rockefeller Center Snowflakes,  Empire State Building, New York At Night, Central Park Tulips,  East River Romance and Madison Square Park

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Rimmel London Lip Balms – Keep Calm Intense Care and Color Shades

THINK: Intense care and color for your lips

WHAT IT IS: A nourishing balm with a fresh hint of a tint for an alluring just-bitten effect. When lips are lacking luscious care and color, don’t panic—Keep Calm and Lip Balm, the latest lip-loving product from Rimmel London. Available in six shades that are packed with personality, this longwear balm is enriched with is enriched with moisturizing oils to help heal dry and cracked lips. The unique formula locks in moisture while softening and nurturing lips, increasing lip moisture by 22%*, so your pucker will always be en pointe. Never let your lips let you down. Keep calm and get the London look.

Clinical Study: Percentage change from untreated bare lips.

Available Shades:

Keep Calm and Shop: clear
Keep Calm and Kiss: pink blush
Keep Calm and Rock: berry blush
Keep Calm and Play: rose blush
Keep Calm and Party: violet blush

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WHAT THEY COST: $2.50

WHERE TO FIND THEM: Chain drug stores and mass retailers nationwide. Visit www.RimmelLondon.com for store locations and to try the newest products with Rimmel’s exclusive Virtual Makeover Tool.

RIMMEL LONDON, a top-selling line of color cosmetics in the U.K., was created in 1834 and introduced to the U.S. market in March 2000. Rimmel epitomizes the London spirit – energetic, fashion forward and individual. A comprehensive beauty offering, Rimmel is always inspired by London’s trend-setting style. Quality cosmetics at an accessible price that allows American women to get the London Look.