Maison-De-Mode.Com & Perrier-Jouët Celebrate Sustainable Style By Honoring Suzy Amis Cameron

Suzy Amis Cameron, the founder of the ethical fashion initiative Red Carpet Green Dress (RCGD), was honored last night by MAISON-DE-MODE.COM at the first annual gala at the “Celebrate Sustainable Style” event held at The Sunset Tower. Many celebrities and industry executives came out to support Amis Cameron including her husband director James Cameron, Amanda Hearst, Hassan Pierre, Elon Musk, Maye Musk, Paris Hilton & Chris Zylka, Angela Bassett, Nadja Swarovski, Rosario Dawson, Jaime King, Zac Posen, Lydia Hearst & Chris Hardwick, Madelaine Petsch, Nathan Jendens, Ginta Lapina, Kathy Hilton, Rick Hilton, Anne Hearst McInerney, Priyanka Bose, and many more.

During the two hour event, one-of-a-kind sustainable gowns were created by top designers Vivienne Westwood, Mary Katrantzou & Diane von Furstenberg, and were worn by critically acclaimed actresses Rosario Dawson, Angela Bassett and Madelaine Petsch. The ethical dresses are now available for purchase on MAISON-DE-MODE.COM, where a percentage of profits will be donated to the beneficiary of RCGD, MUSE School CA. MUSE School CA is an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif. with her sister Rebecca Amis.

Descriptions of each gown worn are found below:

  • Madelaine Petsch is wearing a custom Mary Katrantzou dress made with sustainable silk satin and embroidered with Swarovski upcycled crystals
  • Angela Bassett is wearing a custom Diane von Furstenberg iconic wrap dress made of upcycled fabric
  • Rosario Dawson is wearing a Vivienne Westwood Couture draped corset gown, in a deep emerald-green silk crepe marocain, layered with smoky black tulle petticoat. This special silk was carefully selected from Westwood’s fabric archives, in the name of reducing waste and reviving unused fabrics in stunning couture style.
  • Amanda Hearst wearing a Gabriela Hearst gown made with upcycled Swarovski crystals
  • Maye Musk is wearing an EDUN look, which exemplifies their Made in Africa message and ethical production standards.

Red Carpet Green Dress is an internationally recognized organization that combines the worlds of fashion and sustainability. Currently, in its ninth year, the campaign was conceived by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. Her hope is to draw attention to the importance of more sustainable practices in fashion by challenging designers from around the world to think about fashion in an eco-friendly context. The campaign also raises funds for MUSE School CA, a non-profit educational organization that Amis Cameron co-founded in Calabasas, California.

PRIYANKA BOSE AT THE 89TH ACADEMY AWARDS ®

Last night at the 89th Academy Awards ® “Lion” actress Priyanka Bose wore a custom-made eco-conscious Vivienne Westwood Couture gown. The gown was accessorized with exclusive pieces from Atelier Swarovski’s first fine jewelry collection and featured Swarovski crystal in the dress detailing. Both gown and jewelry were worn in support of Suzy Amis Cameron’s Red Carpet Green Dress initiative. In 2009, Amis Cameron created Red Carpet Green Dress with the goal of creating awareness for the importance of sustainable practices in fashion. Each year, Red Carpet Green Dress works with international designers to create sustainable evening wear to showcase during the Academy Awards®.

The custom designed gown, is created in a jewel toned silk and lurex floral jacquard fabric, recycled from a past Vivienne Westwood collection. The pattern cutting technique has been designed to keep waste to an absolute minimum, using only 320 cms for the design. Leftover sequin film, usually left as waste from sequin production, is embroidered to the bodice of the dress creating a honeycomb effect, highlighted with reclaimed Swarovski crystals for added sparkle.

Inspired by nature and driven by science, Swarovski brings conscious luxury and innovation to the red carpet with the Atelier Swarovski Fine Jewelry Collection, handcrafted in a Parisian atelier and featuring Swarovski Created Diamonds and crystals. Swarovski Created Diamonds are grown in a state-of-the-art lab and have the same optical, chemical and physical attributes as mined diamonds.

“It was a dream come true to be able to wear this custom-made Vivienne Westwood gown and the first collection of Atelier Swarovski Fine Jewelry,” gushed Bose. “I felt like a queen! To be a part of this campaign that helps improve our environment and give back is a powerful thing. I try to live a minimalist lifestyle, but I am constantly learning and Red Carpet Green Dress has taught me that we can all do our part to help.”

Bose joined the rest of the cast for the current six-time nominated film “Lion”. Bose portrays “Kamla Munshi” alongside Dev Patel and Nicole Kidman in the feature film.

To qualify as a Red Carpet Green Dress eco-conscious garment, each piece must either be made from recycled, organic or repurposed materials, use handmade detailing or incorporate natural dye processing – always with a focus on minimal negative impact on the environment, and environmentally and socially responsible design.

For the 2017 Oscars-inspired campaign, Red Carpet Green Dress partnered with Atelier Swarovski and had the support of Earth Friendly Products, maker of ECOS™ Laundry Detergent to help raise funds for MUSE School CA. MUSE School CA is an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif., with her sister Rebecca Amis. The financial assistance enables students to access a transformative educational experience. MUSE School CA ensures small class size, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go to www.museschool.org.

London Fashion Week 2015 – Live Stream

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From the British Fashion Council on Youtube –

“Watch all the highlights from Round-up of London Fashion Week Spring/Summer 2016 collections. This season, British Fashion TV will be covering LFW SS16 with live streams of all the onsite London Fashion Week runway shows, daily highlights and interviews with London Fashion Week designers, top models and celebrities. Bi-annualy, some of the best and most influential London designers showcase their upcoming collections including J.W. Anderson, Simone Rocha, Erdem, Vivienne Westwood, House of Holland and many more.”

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