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BossNotes: Leading with Style Series at Westfield Annapolis

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What: Global retail leader Westfield and leading online style and shopping platform Who What Wear have partnered together to introduce the first-ever BossNotes: Leading with Style series, a collection of events, activations and online guides designed to inspire fashionable, career-driven women to achieve their own professional success. Leading fashion influencers tackle topics like “Building Your Brand with Confidence” and “Expedited Success: Getting Where You Want to Be,” sharing their tips for how to be a boss—and look the part.

The series kicked off at Westfield Topanga (Southern CA) last month with a hosted panel of prominent, influential women who spoke about their career journeys, continued at Westfield Valley Fair (Northern CA) earlier this month, and will conclude at Westfield Garden State Plaza (NJ) this weekend. The partnership has also brought BossNotes to 14 Westfield centers across the U.S. this Spring. Continuing throughout the end of May, shoppers can experience a variety of components at local Westfield centers, including fun photo backdrops, a BossNotes Inspiration Wall that asks guests “What’s Your Secret To Success?,” visual merchandising showcases and a limited time Gift With Purchase.

Additionally, Westfield is hosting a “Dress Like a Boss” sweepstakes, where shoppers can enter to win a new work wardrobe tailored by a personal stylist. For more information, visit Westfield.com/BossNotes.

Why:          In anticipation of the upcoming launch of The Career Code, the third book written by fashion and digital entrepreneurs Hillary Kerr and Katherine Power, Westfield, in conjunction with Who What Wear, is bringing to life a guide to creating your own professional success for ambitious girls and women.  

When:        Ongoing until May 31, 2016

Where:    Westfield Annapolis               2002 Annapolis Mall Road    Annapolis, MD 21401

Contact:     Lydia You, ID, 323-822-4849, lyou@id-pr.com                   Heather Greenfield, ID, 323-8224811, hgreenfield@id-pr.com  

[youtube height=”720″ width=”1280″]watch?v=aqhhQdmgXBM[/youtube]

ABOUT WESTFIELD

Westfield Corporation (ASX: WFD) is a global leader in the design, development, and operation of premier retail destinations with interests in 34 shopping centers in the United States and United Kingdom, along with a major development site in Milan, Italy.  In the U.S., Westfield’s portfolio of 32 shopping centers includes more than 5,700 retail shops across approximately 40 million square feet of space in California, Connecticut, Florida, Illinois, Maryland, New Jersey, New York and Washington.

 

ABOUT CLIQUE MEDIA GROUP

Clique Media Group is a profoundly modern lifestyle company that lives at the intersection of media and commerce. Through its brands – Who What Wear, Byrdie, MyDomaine and Obsessee – CMG combines the power of data science with its expert editorial team to create content and products that millennial women crave. With that goal, Who What Wear exclusively partnered with Target to create an on-going apparel and accessories collection, which can be shopped online and in-stores, featuring new items every month. CMG’s two key consumer marketing offerings, CMG Studios (an in-house creative agency) and INF Network (exclusively representing 50+ of the top social media influencers), deliver integrated and native advertising programs across all three owned and operated properties to drive growth all while inspiring readers to discover and shop.

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Westfield Annapolis: Get the Look from Variety Studios Installation

To celebrate Awards Season this year, Westfield partnered with Variety to bring the hottest red carpet looks to local Westfield centers around the U.S.

Through this exclusive fashion partnership, top Westfield retailers including Nordstrom, Macys and Anthropologie curated celebrity looks from Hollywood so shoppers can also get the look of their favorite celebrities for less!

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I was invited (as a media outlet) to visit Westfield, Annapolis Mall and re-create one of the installation looks.  This was exciting because the campaign included a few of my favorite retailers.

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My individual style would be described as poised and polished.  I like tailored lines with a hint of femininity through ruffles, patterns, and fabric textures.  My style icons vary (depending on the mood) but are primarily Michelle Obama, Eva Longoria, with a hint of Kourtney Kardashian.

I started my shopping journey (for the campaign) at Nordstrom where I found a beautiful array of formal gowns.  The store did not disappoint fashionable customers by providing lace, sequins, and floral dresses.  In support of the campaign, I also discovered a Vince Camuto visual display showcasing a monochromatic shift dress, slacks, and tote bag.

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After leaving Nordstrom, I walked over to Lord and Taylor.  If you’re searching for a Little Black Dress, they have it here!  The campaign celebrated Satires Ronan’s fashion style and her LBD through the installation display.

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Photo by Chelsea Lauren/Variety/REX Shutterstock.
Photo by Chelsea Lauren/Variety/REX Shutterstock.

 I concluded my shopping adventure by visiting Macys women’s department.  From there, I was able to create a look that suits my personal style.

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I purchased a Thalia Sodi Solid Scuba Blazer and Pencil Skirt.  This set looked amazing due to the jacket’s stand collar, open front, and leopard-print lining.  The skirt enhanced my body type along with subtle cut-outs at the hem-line.  I can’t wait to share my style photo on the site!

Thalia Sodi Scuba Blazer

To learn more and re-create your personal style in support of Variety Studio: Actors on Actors visit the installation at Westfield Annapolis now through March 1, 2016.

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