Rinna Beauty Debut’s New Lip Kit by Social Media Star and Runway Sensation Amelia Gray Hamlin

She’s strutted down runways, melted paparazzi lenses, and set Instagram afire with her precocious beauty and fearless style. Now, fashion and social media phenom Amelia Gray Hamlin is bringing her best life to home life for Rinna Beauty, the namesake cosmetic brand launched by her mother Lisa Rinna, a bold taste name in her own right. Hamlin, whose 1 million + followers span the world, will debut on Cyber Monday (Nov. 29)  the “Amelia Kit,” featuring lipstick, gloss and liner that reflect her attitude, allure, and attraction. The latest addition to the Rinna Beauty collection retails for $49 and is available exclusively on www.rinnabeauty.com. As part of Cyber Monday, Rinna Beauty will extend a 50 percent discount on all Lip Kits.

“My mom is so fearless in everything she does, and I wanted to create that spirit in my Lip Kit,” said Amelia, who has become a ubiquitous force on the runway (Dolce & Gabbana, Christian Cowan, Dennis Basso, etc.), glossy pages (Vogue, W) and the red carpet. Her lip kit, a part of Rinna Beauty’s ICON collection, includes the “Lil Extra” lip liner (0.2g/0.01 oz) in a neutral mauve tone; “Angel’s Kiss” lipstick (3.9g/.14oz) a lightly frosted bubblegum pink; and “Frost Bite” lip gloss (4ml/.14 fl. oz) a shiny frosted silver. “My style is chic, and I wanted to have fun with the names,” she said.

The “Amelia Kit” is the first collaboration Rinna Beauty has launched with Lisa’s family, but not the last.

“It’s a family business!” says Lisa. “Rinna Beauty is not a celebrity brand; it’s a cosmetic company rooted in quality, style, and individuality. I’m so excited to have my daughter join me in representing — and advocating— for something so meaningful. We’ve created a line of products that are vegan, paraben-free, not tested on animals, that use only the finest materials and ingredients, and which make people feel special.”

The Amelia kit joins the astonishingly successful collection of her mother’s lip kits, each of which has its own dynamic personality. Since its debut late 2020, Rinna Beauty has become one of the hottest cosmetic brands to launch. Its first products, the ICON Lip Kits, in Lisa’s signature nude shades, were immediate best sellers and crashed the rinnabeauty.com website several times. Lauded for their luxury formulas and packaging, Rinna Beauty is quickly becoming a front runner in the clean, vegan beauty lane. The brand has released several new shades/ incarnations of the kit through 2021, including the “alter ego” collection: Pinky, Kiki, Heidi, Sasha and Sabine.

SORMÉ TREATMENT COSMETICS REVEALS PRODUCT RELAUNCH: TikTok Unboxing

Sormé announces the relaunch of its product line within drugstores conforming as a cosmetics brand that approaches makeup from a skincare point of view, aiming towards consumers of newer generations that are more knowledgeable of quality ingredients and mindful of what is being used on their skin.

For more than 20 years, Sormé has worked on perfecting their makeup line by teaming up with leading formulators and professional makeup artists from around the world to ensure a noteworthy composition of the foremost anti-aging technologies and traditional beauty insights compacted into every product. Clinically proven age-reversing peptides are infused with healing vitamins, pure minerals, antioxidants, and active plant botanicals to help nourish and protect the skin while enhancing the consumer’s natural beauty. This combination of superior ingredients and high definition pigments mixed with skincare additives are the basis to the creation of Sormé’s professional grade cosmetics brand.

Founded by Morad Amirieh, his interest in the retail beauty industry began from his father who was a beauty distributor, which inspired him to ultimately build his own makeup brand. “I set out to create a cosmetics line that I would proudly share with my daughters”, says Morad.

Sormé comes from the Egyptian name for the natural black “kohl” substance that was once used by queens and princesses such as Cleopatra, who began the sensation of intensely pigmented, black exotic eye makeup dating back to the fourth millennium. This influence remains prevalent within Sormé’s products as they are formulated with the finest color pigments available in an effort to enhance the eyes while maintaining an allure that is simply timeless.

Aside from extreme pay-off eyeshadows, Sormé’s cosmetics line is filled with moisturizing lipsticks and balms, nourishing bronzer duos, multi-functional blush sticks, vitamin fortified eye and lip liners, and shea butter infused conditioning mascaras. Their concealers and BB creams are loaded with antioxidant enriched complexes that include ginseng, rosemary, argan oil, chamomile, and cucumber seed oil, along with natural SPFs to help prevent the skin from radical damage.

This sophisticated, multi-tasking line of makeup can be found in select CVS stores nationwide, and also online at www.sorme.com.

To watch the Style + Life + Fashion, TikTok review, click on the arrow below:

@kwest1908PR Makeup Package sent to Style + Life + Fashion. 💄 ##unboxing ##unboxingmakeup ##makeup ##foryou

♬ Hip Hop Background(813690) – Pavel

Creme of Nature Taps Celebrity Hairstylist & Master Wig/Weave Artist Kellon Deryck as Its New Brand Ambassador

With more than 15 years of professional experience under his belt, Kellon is one of the world’s leading celebrity hairstylists working with today’s hottest stars, such as Grammy Award–winning artist Megan Thee Stallion, music duo City Girls and multi-platinum producer and music icon Missy Elliott. Trained at the esteemed Aveda institute, he is well-versed in haircare and techniques for all hair textures. He also uses his platform as an influencer to mentor and train the next generation of stylists to help navigate their professional careers.

Over the last two decades, there has been tremendous growth in the multicultural haircare space with many Black Women opting to wear their natural hair, protective styles such as weaves, wigs and braids are now the norm to protect their natural textures underneath, while showcasing their individual style. According to a recent study, 45% Black Women are interested in identifying quality products to maintain their hair and scalp under their protective styles. Understanding the trend, Creme of Nature’s objective is to ensure that women wearing protective styles care for the natural hair underneath, which is often forgotten; as well as their desired hairstyle or look. “At Creme of Nature, we do not believe in sacrificing healthy natural hair and scalp care for a great hairstyle,” said Jolorie Williams, General Manager, Revlon Multicultural and Contract Services. “You can have both. Now, with Kellon Deryck on board, a coveted master stylist with a specialty on wigs and weave styling, Creme of Nature can drive that message to naturalistas on their hair chameleon style journey as well as attract and gain new consumers.”

“Ever since I was a young artist in-training, Creme of Nature products have been a household name and my go-to brand for various haircare and styling needs such as trendy braiding and weaving techniques or simply, styling a sleek blow-out. I have used the various collections, no matter if I was working at a salon or doing someone’s hair at home.” said celebrity hairstylist Kellon Deryck. “It’s very imperative that everyone follow a good haircare regimen, and Creme of Nature has always been synonymous with amazing haircare and quality products. I’m beyond honored and excited for this journey to share the brand’s legacy, innovation and newest collections fit for all textures to the community, and even the world. We want to show the entire community the best products Creme of Nature has to offer to promote healthy yet versatile hair.

As a celebrity hairstylist, Kellon is always on the road, whether styling notables and models on photo shoots, magazine covers or red carpets. He’s charged with and committed to caring for his clientele’s hair throughout many stages, from natural hair to protective styles, wigs and weaves. “For all of my client jobs, I make sure my styling kit is prepped and ready with all of the necessary haircare and styling products for whatever hairstyles I might be creating that day,” said Kellon. “I love to create head-turning and trendsetting hairstyles but above all, I believe in taking care of the hair underneath protective styles, the way it naturally grows out of the scalp.”

Under this partnership with Creme of Nature, Kellon will educate and communicate to consumers and community the brand’s product benefits across all social and digital communication and visual representation. He will also collaborate with various retailers on select campaign initiatives.

“Today, Creme of Nature is shining different. We are re-imagining the brand, from its look to the ingredients. Our partnership with Kellon Deryck represents a bold new step to highlight our legacy brand and connect to our community even more,” said Jolorie Williams, General Manager, Revlon Multicultural and Contract Services.

For more information about Creme of Nature, please visit cremeofnature.com.

Instagram (@cremeofnature)

Facebook (facebook.com/cremeofnature)

YouTube (youtube.com/user/CremeNatureOfficial)

Twitter (@cremeofnature)

Milani Cosmetics® Launches the #Milani Makers Campaign

In honor of 20 years of creativity, individuality and attainability, Milani Cosmetics® is proud to announce the Milani Makers™ Campaign, celebrating the community that has inspired the brand since its inception. The campaign illustrates the spirit of Milani through its brand advocates, the Milani Makers, who are innovators, creators, culture shakers, risk takers, equality seekers and boundary breakers. They strive to bring beauty into the world and leave it better than they found it.

Milani Cosmetics is a market leader in the color cosmetics industry, creating prestige quality makeup at an affordable price. Milani was founded in 2001 by an art teacher in Los Angeles who fell in love with the culture and creativity of the community but was frustrated by a lack of diversity in the drugstore makeup aisles. Today, Milani is known for their iconic Baked Blush™, Make it Last™ Setting Sprays, and Conceal and Perfect 2-in-1 Foundation and Concealer™.

Our Milani Makers inspire us each day to continue to create products that make luxury accessible for all,” stated Mary van Praag, CEO of Milani Cosmetics. “On our 20th anniversary, it was important for us to recognize and support those who have always supported us. We are excited to elevate this dynamic group of innovative and passionate individuals.”

To kick off the campaign, the brand will make donations to seven non-profit organizations. Each organization was chosen by a Milani Maker and represents the brand’s mission to support causes that are changing the world. Milani Makers will continue to raise awareness of these causes via content on Instagram.

“I’m proud to be named a Milani Maker and to partner with a brand that has always been devoted to individuality and creating quality, cruelty-free makeup at an affordable price. Thanks to Milani, I am able to give back to The Blue Mountain Humane Society who is doing amazing things for the animals in my community,” said Rocio Soria (@rocioxsoria).

Throughout the year, Milani will continue to celebrate and highlight its many Milani Makers with social content and giveaways. To learn more or participate, simply use #MilaniMakers for a chance to be featured on the brand’s social channels. Visit www.milanicosmetics.com or @milanicosmetics on Instagram and TikTok.

About Milani Cosmetics 

Inspired by art, diversity and attainability, Los Angeles-based Milani Cosmetics® is a market leader within the color cosmetics industry, creating prestige quality makeup at an affordable price. The brand is dedicated to providing luxe for all – luxury that is inclusive, not exclusive. Milani® has amassed a devoted, multicultural following of artists, change-makers and forward-thinking creators, also known as Milani Makers™, and for over 20 years has been devoted their absolute individuality and freedom to express their authentic selves. All products are proudly cruelty-free and do not contain parabens, phthalates or formaldehyde.

We Are Milani, Luxe for All ™.

Talk of Alabama Lifestyle Segment: Outdoor Must-Haves

I hosted a Lifestyle Segment on Monday, July 12th on ABC 33/40 Talk of Alabama. During the segment, I shared summer must-haves while hosting an outdoor event.

The products showcased were meant to assist with helping everyone enjoy their guests!

PROTECT YOUR PARTY GUESTS FROM MOSQUITOS – 15-20FT RADIUS OF PROTECTION

Thermacell | E55 Thermacell Rechargeable Mosquito Repeller (An Amazon Best Seller) – provides 20ft of protection ($39.99 on Amazon / Thermacell / Home Depot, Loews, Walmart etc.)

Thermacell | Patio Shield Metal Edition in Rose Gold provides 15ft of protection ($34.99 on Amazon / Thermacell / Home Depot, Loews, Walmart etc.)

Protect Your Skin with IBKÜL’s (IB-Cool) IceFil UPF 50+ Tops Available For The Whole Family

IBKÜL | Mens Womens & Children Tops ($19 – $99 depending on style) – Available on ibkul.com and Amazon. 

Make Your Eyes Pop Even With A Mask On with Easy To Use Magnetic Lashes

Lola’s Lashes | Easy To Use And Glamorous Lashes best selling magnetic Lashes in the UK | $28 – $65 at lolaslashes.com

Protect Your Pets & Kids From Ticks While You Enjoy A Beautiful Outdoor Memorial Day Weekend Backyard BBQ.

Thermacell | Tick Control Tubes (6 pack for $24.99 @Thermacell)

Click on the link to view the segment: Talk of Alabama | Summer Must-Haves | Kimberly West

essence Makeup’s NEW Lash Princess Mascara; Lash Princess Curl

We are thrilled to share that essence makeup officially welcomes their newest Lash Princess formula – Lash Princess Curl – available NOW for $4.99 at essencemakeup.comUlta.com and Amazon.com!

essence is widely known for its best-selling Lash Princess Mascara – which is the #1 mascara on Amazon with nearly 150K rave reviews plus a true cult-following. At the request of Lash Princess lovers, the brand is excited to welcome the long-awaited addition to the coveted mascara lineup – Lash Princess Curl. Created with a curling formula and peanut-shaped fiber brush, Lash Princess Curl lifts coats and holds lashes for a dramatic wide-open look!

 $4.99 –available at essencemakeup.comUlta.com and Amazon.com and in select Ulta locations beginning in July.  

    • Long awaited and finally available: Lash Princess now has a curl formula!
    • Peanut shaped fiber brush allows for easy application that provides maximum volume and curl – 2 main must-have mascara effects combined in one mascara
  • This Vegan formula is totally paraben-free, with no micro plastic particles added

ESSENCE FESTIVAL OF CULTURE PRESENTED BY COCA-COLA ANNOUNCES ITS 2021 “LIVE LOUD” VIRTUAL EXPERIENCE

ESSENCE, the leading and only 100% Black-owned media, technology and commerce company at scale dedicated to Black women and communities, announces its stellar talent line-up for its 2021 ESSENCE Festival of Culture Presented by Coca-Cola—the world’s largest cultural, entertainment and empowerment experience. Incorporating virtual for the second year in light of the pandemic, this year’s event will live up to its theme of “Live Loud” by featuring exciting content across all of its stages centered around culture, equity and celebration. As the nation continues to reopen, ESSENCE’s exciting and elevated hybrid experience will present a celebration of the resilience, power and achievement of our community and omnipresence of our culture — and a tribute to the city that the Festival has always called home. The star-studded lineup will feature performances by: Jazmine Sullivan, DJ Khaled & Friends, Ne-Yo, Tank, Michelle Williams, Kirk Franklin, Davido and D-Nice. The Festival’s powerful interactive sessions will also showcase leading voices throughout the two weekends including: Mary J. Blige, Angela Yee, Adrienne Bailon, Sarah Jakes Roberts, Tracy G., Tiana Major9, Big Freedia, Miss Lawrence, Supacent, Shantrelle P. Lewis, Jesseca Dupart  and more. The Festival will stream on ESSENCEStudios.com and ESSENCE.com—Friday-Sunday over two weekends, June 25-27 and July 2-4.

“The ESSENCE Festival of Culture, now the largest festival in the nation by per day attendance, is an unparalleled convening and celebration of global Black culture and continues to have even deeper impact on our communities via our expanded focus on economic inclusion, cultural ownership and community development,” said Latraviette Smith-Wilson, ESSENCE Chief Strategy & Engagement Officer. “As a live experience, the ESSENCE Festival normally attracts more than 500,000 attendees annually during July 4th weekend in New Orleans — but last year, we made the necessary decision to shift our multi-day celebration to an innovative virtual format due to COVID-19. The ESSENCE Festival was the first of its kind and scale to be executed virtually during the pandemic, and our team worked tirelessly to deliver the content, programming and resources that our community desired. As a result, the ESSENCE Festival of Culture provided much-needed, only-at-ESSENCE content and experiences that inspired, entertained, informed and empowered—resulting in 45+ million full-stream views of 2020 Festival content to date. This year, we are thrilled to bring forth another exciting talent line-up, curated programming and a new hybrid experience that will directly touch the people of New Orleans and Louisiana while also further extending our reach, engagement and impact via enhanced digital, technology and streaming capabilities to connect more of our community in the U.S. and across the diaspora.”

For the 2021 Festival experience and under strict adherence to guidance from local health agencies, ESSENCE will produce live activations available only to New Orleans and Louisiana residents— honoring essential workers and first responders—that will be integrated into the virtual experience during both weekends.

For more information and to register, visit www.essencefestival.com. Join the conversation via social @EssenceFest. The ESSENCE Festival of Culture Presented by Coca-Cola® is executive produced by ESSENCE Festivals LLC, a division of ESSENCE Communications Inc. Sponsors of the 2021 ESSENCE Festival of Culture® include presenting sponsor Coca-Cola and major sponsors Estée Lauder, Ford, Johnson & Johnson, McDonald’s, Procter & Gamble (P&G) and Walmart as well as premium sponsors AT&T, Disney and UnitedHealthcare.

Tommy Bahama Announces Partnership With Smart Home Fragrance Brand Pura

Iconic island lifestyle brand Tommy Bahama announces today, a partnership with innovative smart home fragrance company, Pura. Two of Tommy Bahama’s signature home fragrance scents, “Maui Mango” and “Signature Island Blend,” are now compatible with the Pura device, to bring Tommy Bahama home in a smart system now available at www.tommybahama.com and at select Tommy Bahama stores nationwide.

The Pura diffuser gives users the freedom of controlling scent intensity, swapping between two fragrances of choice, and setting custom scent schedules—all within the Pura app. Each Pura device discreetly plugs into the wall, allowing for premium scent diffusion while adding a sleek touch to home decor. The device also has a colorful smart night light feature which, when combined with the scent experience, lets users personalize their home ambiance. Pura fragrances are pet and kid friendly.

“Pura’s device affords you the opportunity to wake up and fall asleep to our island scent,” says Chrisann Furciato, Tommy Bahama’s SVP of Licensing. “We are extremely excited about this partnership and transcending our guests to “Live the Island Life” through our fragrant scents within their home.”

“We are thrilled to partner with Tommy Bahama to bring their signature fragrances to life,” says Pura Co-Founder Richie Stapler. “These recognizable scents can transport you to the islands from the comfort of your own home.”

The fragrances are as follows:

Signature Island Blend: Notes of Maui pineapple, island mandarin, cilantro, tropical mango, luscious papaya, sea jasmine, driftwood, cedar, island musk.

Maui Mango: Notes of sweet island mango, juicy tangerine, and blood orange blended with Hawaiian pineapple.

The Pura Tommy Bahama box set retails for $85 on www.tommybahama.com and in select Tommy Bahama stores; and includes the two fragrances and a Pura device.   The same fragrances sell separately, for $16 each, at www.TryPura.com.

Juvia’s Place Launches Two New Eye Products

Black-Owned cosmetics brand, Juvia’s Place, just released two new eye products: Juvia’s Place Nubian Pencil Liner, and the I Prep I Prime Eyeshadow Primer.

THE NUBIAN PENCIL LINER-$10

The Nubians Pencil Liner is a long-wearing eyeliner that glides seamlessly to define and fill in the eyelids or the waterline. It is perfect for use with any Juvia’s Place eyeshadows.

Juvia’s Place I Prep I Prime Eyeshadow Primers

The Nubian Pencil liner comes in four unique shades:

  • Kajal (An intense black)
  • Cocoa (A deep chocolatey brown)
  • Midnight Blue (A deep dark blue)
  • Royal (A royal electric blue)

THE I PREP I PRIME EYESHADOW PRIMERS-$12

The I Prep I Prime Eyeshadow Primers are a must for long-wearing eyeshadows. The primers comes in three creamy, long-wearing shades to help create a weightless and seamless base for eyeshadow application.

Key Qualities:
–          Long Wearing
–          Cancels out Pigmentation or discoloration
–          Creates a smooth base
–          Zero Crease, Zero Clumps, Zero Oils
–          Intensifies colors

Works on:
–          Metallics
–          Mattes
–          Glitters
–          Shimmers

Shades:
–          Shade 1- Milky White Shade
–          Shade 2- A Medium Shade
–          Shade 3- A Dark Shade

See here for a video demonstration.

The Must-Have Beauty Subscription Box for Woman of Color

Lovely ladies, adjust your crowns and get ready to get your glow on. The Beem Box has arrived to encourage and inspire your beautiful souls, inside and out.

Expect to be obsessed by The Beem Box, the essential beauty subscription box for black and brown-skinned beauties. Frankly, it’s the box that every woman of color wants and needs tailored just for them.

The Beem Box includes beauty must-haves such as liquid lipsticks, eyeshadows, makeup brushes, liquid liner, moisturizer, lip liner, setting spray, eyelashes, lip glosses, mascara, lipstick, body lotion, and much more!

Included in each box are useful tips and information on the goodness of each product and how to use it. Practice your makeup looks while being safe at home and stay ahead of the trends (there’s only so much Netflix you can watch, right?).

Founded by a woman of color, The Beem Box is an easy, fun, and practical way to discover the best luxury and indie makeup brands for women of color that are conveniently delivered straight to doorsteps.

Gift to yourself and share the love with family and friends (great for birthdays and Mother’s Day) with these wonderful options:

Get a Box

Receive a beautiful box every other month ($39.95 per box, plus $5 shipping)

Give a Box

Order a subscription as a gift and the recipient will receive three Beem Boxes as they’re released on the 17th of each delivery month ($109 plus shipping)

Give a one-time gift box with seven full-sized products ($45.95 plus shipping.)